Copywriting
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I get a lot of questions asking how to build a list and do it quickly.
Actually, it’s a lot easier to build a list than you might think.
The fact is the techniques of list-building are really quite simple.
These three tactics will help you to build your list quickly:
Use a “squeeze page”. I find that, while [...]
Read Copywriting Books, Boost Conversions
If you want to get better results from your ad copy, there are some great books that can help you. These inexpensive books can teach you a great deal about writing copy and marketing. Some of the best books are on copywriting, though you may be surprised how much you can learn from books that [...]
Is Email Marketing Dead?
Many people say email marketing is dead. It’s easy to agree with this idea.
Spam and the spam filters it has given rise to make it harder than ever to get your email delivered.
It’s even hard to receive email we want. How many times have you been frustrated because a friend, co-worker, or relative was supposed [...]
Writing Talent — Innate Or Learned?
There is a myth in the marketing world that anyone can write good copy. When this myth is spoken, it’s usually followed by the advice that all one needs is a good swipe file (successful ads of the past that one can “borrow” from).
This myth has always struck me as false — or at least [...]
Is Your Copy Filled With Hype?
Do you worry that your copy might be too “hypey”?
Dictionary.com defines “hype” as: “an ingenious or questionable claim, method, etc., used in advertising, promotion, or publicity to intensify the effect.”
One of the additional definitions is: “a swindle, deception, or trick”.
I rather think the second one is what we have in mind when we say a [...]
Jump-Starters For Writing Killer Copy
Do you find yourself staring at a blank screen?
Wondering how to get started writing your copy?
I’ve found that I get much better results if I use some “jump starters”.
They keep me focused, and get me started on the right track with a copy project.
Here are 3 “tricks” I use…
Maybe they’ll work for you, too:
Write the [...]
Another 5 Mistakes That Kill Your Sales
Please don’t be offended, but you are probably making one or all of the mistakes you’re about to read about.
It’s not your fault.
Most business people are not trained as copywriters. But once you’ve read this article, you’ll know exactly what to do to correct the problems that are killing your sales and [...]
5 Deadly Copywriting Mistakes That Kill Your Sales
Chances are that you are making many – if not all – of these 5 copywriting mistakes. I call them “deadly” because they’re killing your sales and your profits.
Let me make you a bold promise: examine your own sales copy and eliminate these copywriting mistakes, and you will see an instant improvement in your sales.
Let’s [...]
Contest Winners & New $1,497 Prize
Yesterday evening was the end of the comment contest. If you didn’t know about it, that’s because you’re not subscribed to my email notification list (subscribe on the right side of the page where it says “Updates By Email”).
The winners are shown in the screen cap to the left. Remember, it was about quality [...]
Copywriting Bullets That Hit The Target
The Story: Almost without fail, copy that doesn’t get good results suffers from a lack of powerful, persuasive, and pithy bullet points.
The Point: Internet readers don’t read; they skim, scan, and scroll.To suck them into your copy, use bullet points that are attention-arresting, super-scanable, scroll-stopping statements.
The Resource: My own Bullet Point Copy Explained
3 Simple [...]
