Archive for Direct Mail
The Story: It’s not necessary to get into complex theories or ideas about how to grow your business, because there are only three ways to do it.
The Point: To get a surge in business, pick one of the 3 ways and do it with intense focus for 7 days.
3 Ways To Grow Your Business:
1. Get new customers.
2. Get your customers to pay more per purchase.
3. Get your customers to buy more frequently.
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One of the biggest challenges in building your online business is to build a large e-mail list.
A list of prospects and buyers that you can use as a foundation for your online business.
It’s harder than ever to build e-mail lists online, as customers are more reluctant to opt in for free e-zines (or other mailing lists) than ever before.
What’s the best way to build an e-mail list? Rest assured, e-mail marketing is just as important now as it ever has been, and perhaps even moreso. So what do you do? Read more…
Wow. We’re already up to #7 of our 21 Small Business Profit Booster tactics.
I hope you’re making use of these ideas — feel free to post your success stories if you want. I’d love to read them, and I’m sure others would, too.
Okay… on to today’s Profit Booster: postcard marketing.
Sometimes the simplest ideas are the most effective ones. Here’s the scoop…
Send everyone on your list (your prospect list and your customer list) a simple postcard.
The card can say something like, “just wanted to say thank you for being part of my world…” and then offer a link to a special webpage.
I recommend you register a new domain for the special webpage, because you want the address to be short and easy to type. Don’t obsess over the domain name. You can easily find plenty of good ones-for instance, www.ThanksFromBob.com (I suggest using your own name).
So, what’s on this page? Why, a special offer of course. Available only to the people who received your postcard. And of course, to all the people who read your postcard. Because postcards are what’s called “naked mail”-anyone who wants to can read it. That’s why it’s a good idea to put the benefit of the special offer right there on the postcard (“I’m giving you a gift worth $500 at a special webpage…”).
Also don’t obsess about getting the postcards out. You can upload your customer lists and create your postcard copy dirt cheap at www.USPS.com -they’ll even stamp and mail the postcard for you!
So go ahead, send some “naked mail” today, and start watching the profits pour in.
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By Ray Edwards | January 13, 2009 
