Direct Mail
Market Offline to Build Online Lists: 21 Small Business Profit Boosters (#14)
One of the biggest challenges in building your online business is to build a large e-mail list.
A list of prospects and buyers that you can use as a foundation for your online business.
It's harder than ever to build e-mail lists online, as customers are more reluctant to opt in for free e-zines (or other mailing lists) than ever before.
What's the best way to build an e-mail list? Rest assured, e-mail marketing is just as important now as it ever has been, and perhaps even moreso. So what do you do?
Postcard Profits: 21 Small Business Profit Boosters (#7)
Wow. We’re already up to #7 of our 21 Small Business Profit Booster tactics.
I hope you’re making use of these ideas — feel free to post your success stories if you want. I’d love to read them, and I’m sure others would, too.
Okay… on to today’s Profit Booster: postcard marketing.
Sometimes the simplest ideas are the most effective ones. Here’s the scoop…
Send everyone on your list (your prospect list and your customer list) a simple postcard.
The card can say something like, “just wanted to say thank you for being part of my world…” and then offer a link to a special webpage.
