"Ray Edwards on Copywriting, Internet Marketing, Product Launches - and how to make your business more profitable in any economic environment. "
Comments
By Ray Edwards | December 31, 2009 These are worth thinking about as we enter the New Year.
Comments
By Ray Edwards | May 13, 2009 
Funny story.
Back in my radio days, one of the shows I was in charge of was a morning radio team.
And this particular morning team had a regular feature where a couple of psychotherapists woud come on each week.
When I say a “couple”, I mean it. They were actually a COUPLE, and they were both actually THERAPISTS (can you imagine the dinner table conversations?).
Anyhow, I knew this couple only as characters on this particular morning show. “Judith and Jim” was how I knew them. And I knew only their voices.
Fast forward a few years later.
I had left the radio business, and was at an Internet Marketing seminar.
During one of the presentations, I noticed this couple sitting near the front, and I noticed they were asking lots of questions. And their voices sounded familiar. And their names were… Judith and Jim.
We connected for the first time in person, and we’ve been friends ever since. (Okay, so it was “funny” as in “coincidence” and not funny as in “LOL”).
To continue my story…
Comments
By Ray Edwards | January 5, 2009 
There is money hidden in your business. Money that you could be using. Money that, unless you do something about it, will slip through your fingers and vanish without a trace.
Where is this money – and how do you get it?
Most businesses have many hidden opportunities for discovering “windfall profits” – but I want to focus on just one of those opportunities in this article.
That “opportunity pocket” is: marketing and advertising.
In my experience, almost every business – whether it be retail, service, professional practice, or “business to business” in its nature – is unconsciously letting profits slip away.
Your biggest opportunity most likely lies hidden inside your underperforming sales copy (copy that isn’t selling as many units/contracts/ memberships as it potentially could be).
If you want to make more sales without spending a single dime in additional ad costs, this article might be the most important document you read this year…
Comments
By Ray Edwards | February 11, 2008 
The Story: One of the first steps in creating online businesses is deciding what to sell.
How do you do that?
The Point: There is a “magic trick” that will allow you to always know what to sell from your website.
The Resource: AskDatabase
3 Ways To Decide What To Sell Online
1. Ask your customers what they want to buy.
2. Look for things you’re passionate about and springboard from there.
3. What are you good at — what’s easy for you but difficult for others?
Click for the Podcast Audio:
Comments
By Ray Edwards | January 24, 2008 
I just read on Valleywag that Southwest will soon start offering in-flight wi-fi! I’m a happy flier.
I fly Southwest frequently. Not only are they economical, they’re almost always on time and their employees are unusual in the air travel industry; they’re not bitter refugees of the Air Travel Wars. They haven’t had their souls crushed by corporate greed and bureaucratic stupidity.
In other words, they’re nice people.
So now I get quality air travel, nice people performing the service, and wi-fi too. Life is good.
Comments
By Ray Edwards | January 1, 2008 
It’s 2008.
New Year.
New possibilities. Many resolutions being made today by lots of folks — and as we all know, many of them will be broken before the calendar changes to February.
However… that’s no excuse for not attempting to change your results and circumstances in the new year. For me, resolutions represent hope and aspiration. I applaud everyone making resolutions; and I challenge you to stick with them! Change can happen, and does; it is possible for you to stick with your resolutions. The real question is: will you?
Here are mine — a simple list, but high-leverage…
Ray’s 2008 New Year’s Resolutions
How about you? What are yours? Post them below — or post a link to your own blog entry.
Comments
By Ray Edwards | October 5, 2007 My friend Stu McLaren is getting married today. He made this kooky video to explain his “fat lip” dilemna… and to explain why he’s having this sale.
He really is offering some discounts on his products that are just… well… crazy. But hey, don’t let that stop you from taking advantage of him.
Comments
By Ray Edwards | September 28, 2007 
The Story: One of copywriting’s oldest maxims points out one of marketer’s biggest failures.
The Point: It’s not your website. It’s theirs (if you want to succeed).
The Resource: YouTube
How To Make It About The User:
1. Know your users.
2. Know your users.
3. Know your users.
Click for the Podcast Audio:
Comments
By Ray Edwards | September 27, 2007 
The Story: Britney Spears knows how to get your attention.
The Point: While there’s a lot of debate about Britney’s musical talent, career choices, and parenting potential, nobody can argue that she doesn’t know how to get our attention.
You can learn a lot from a diva.
The Resource: Attention Age Doctrine
Keys To Capturing Your Prospect’s Attention:
1. Be relevant to their lives.
2. Give them more of what they want.
3. Don’t betray their expectations.
Click for the Podcast Audio:
Comments
By Ray Edwards | September 26, 2007 
The Story: You can learn a lot about selling by watching what Tony Robbins does at his seminars.
The Point: Sometimes it’s more important to emulate what people do than to listen to what they say. Study what Tony does to drive the revenue stream at his company.
The Resource: Tony Robbins
3 Simple Selling Tips From Tony Robbins:
1. Sell people what they want; give them what they need.
2. Create a subculture with its own language.
3. Engage the power of commitment and consistency.
Click for the Podcast Audio:
|
 |