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« Previous EntriesDeciding What To Sell Online (Podcast)
The Story: One of the first steps in creating online businesses is deciding what to sell.
How do you do that?
The Point: There is a “magic trick” that will allow you to always know what to sell from your website.
The Resource: AskDatabase
3 Ways To Decide What To Sell Online
1. Ask your customers what they want [...]
Southwest Offers Wi-fi In The Air
I just read on Valleywag that Southwest will soon start offering in-flight wi-fi! I’m a happy flier.
I fly Southwest frequently. Not only are they economical, they’re almost always on time and their employees are unusual in the air travel industry; they’re not bitter refugees of the Air Travel Wars. They haven’t had their souls crushed [...]
Be Great In 2008
It’s 2008.
New Year.
New possibilities. Many resolutions being made today by lots of folks — and as we all know, many of them will be broken before the calendar changes to February.
However… that’s no excuse for not attempting to change your results and circumstances in the new year. For me, resolutions represent hope and aspiration. I [...]
Stu McLaren’s Pre-Wedding Video
My friend Stu McLaren is getting married today. He made this kooky video to explain his “fat lip” dilemna… and to explain why he’s having this sale.
He really is offering some discounts on his products that are just… well… crazy. But hey, don’t let that stop you from taking advantage of him.
Myspace Or Yours? Marketing 101
The Story: One of copywriting’s oldest maxims points out one of marketer’s biggest failures.
The Point: It’s not your website. It’s theirs (if you want to succeed).
The Resource: YouTube
How To Make It About The User:
1. Know your users.
2. Know your users.
3. Know your users.
Click for the Podcast Audio:
Click Here
Britney Spears Teaches Marketing
The Story: Britney Spears knows how to get your attention.
The Point: While there’s a lot of debate about Britney’s musical talent, career choices, and parenting potential, nobody can argue that she doesn’t know how to get our attention.
You can learn a lot from a diva.
The Resource: Attention Age Doctrine
Keys To Capturing Your Prospect’s Attention:
1. [...]
Selling Tips From Tony Robbins
The Story: You can learn a lot about selling by watching what Tony Robbins does at his seminars.
The Point: Sometimes it’s more important to emulate what people do than to listen to what they say. Study what Tony does to drive the revenue stream at his company.
The Resource: Tony Robbins
3 Simple Selling Tips From [...]
To Sell More, Use Proof
The Story: The biggest mistake most online marketers make is not offering enough proof in their marketing.
The Point: To dramatically increase your sales, offer a preponderance of proof.
You should use several different types of proof in your selling process.
The Resource: Answers
3 Quick Ways to Prove Your Marketing Claims:
1. Customer testimonials.
2. Third-party endorsements.
3. Case Studies.
Click [...]
No Such Thing As Time Management
The Story: Everyone seems obsessed with “time management”, but there is no such thing.
You can’t “manage” time.
The Point: To get past the feeling of overwhelm, you need to overcome procrastination and manage your activities.
Doing so will clear up “space” in your day to get things done.
The Resource: Sedona Method
5 Ways To Feel More In Control [...]
Internet Marketing “Insider” Interview
Recently I was interviewed by one of my copywriting buddies.
His name is Ben Settle, and if you don’t know about Ben you should. He has one of the best copwriting blogs on the ‘net.
Anyway, the interview was supposed to be a one-hour interview. It ended up being well over 2 hours.
After listening to the finished [...]
