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The Story: For some people, the hardest thing about starting their online business is getting a merchant account.
The Point: There are at least 2 good ways anyone can take payments (via credit cards) without having a Merchant Account… and one way that makes getting a Merchant Account easy for 99% of people.
The Resource: The best [...]
Read Books, Boost Conversions
The Story: Some of the best copy coaching comes from inexpensive books on the subject… and off the subject.
The Point: For a quick boost in the results your copy brings, bone up on these books.
The Resource: SFS Bookstore
3 Books on Copywriting… And One Other:
1. The Robert Collier Letter Book, Robert Collier
2. Scientific Advertising, Claude Hopkins
3. [...]
How To Nuke Your Competition
The Story: Most marketers struggle to beat the competition, when the victory is only 2mm away.
The Point: The secret of slaughtering your competition is to be 2mm better… in at least 3 categories that matter to customers.
The Resource: 21 Fundamentals of Online Success
5 “2mm Differences” That Matter:
1. Look and feel.
2. Followup Marketing.
3. Testing and Tracking.
4. [...]
Tap The Profit Power of Niche Marketing
The Story: If you sell to narrowly focused niches, you’ll make more money.
The Point: A lot of people say “niche marketing” is dead; nothing could be further from the truth.
The Resource: “5k In 30 Days”
5 steps to your niche market empire fast and easy:
1. Locate a product.
2. Set up your sales page and testing software.
3. [...]
Three Ways To Improve Opt-in Page Conversion
The Story: Thanks to spam, fear, and paranoia, it’s now harder than ever to get an opt-in.
The Point: There are proven methods for increasing your opt-in conversions; all it takes is a small amount of work.
The Resource: www.WebCopyWritingExplained.com <– Copywriting Videos
Here are three tactics you can use to get more opt-ins:
Make a stronger offer.
Use a [...]
Three Ways To Obliterate Writer’s Block
The Story: There’s no such thing as writer’s block; there’s only a state called “not writing”.
The Point: Use these tested methods to dissolve writer’s block instantly.
The Resource: The War of Art, Steven Pressfield
What we call “writer’s block” is merely resistance to writing. Three ways you can dissolve this resistance:
Sit down and write. Anything.
Use one of [...]
How To Get An 80% Opt-In Rate
The problem with opt-in pages is: everyone is copying the same old model.
To see a model that’s getting up to 80% opt-ins, take this quiz.
After you take the quiz, you’ll get a video that will show you how to build opt-in pages that average between 60-80% conversion from visitor to subscriber.
You’ll even get a download [...]
Copywriters That Rip You Off?
In the Internet Marketing world, most people understand the importance of copy in their marketing and selling process.
Copywriters tend to be regarded highly.
Most of the time.
I’ve been talking to a lot of successful marketers lately, though, who have told me some apalling stories about their experiences with copywriters.
I’m talking about stuff that embarasses the entire [...]
Seth Godin Makes Your Business Remarkable
Seth Godin teaches the value of making your business remarkable, most notably in his book Purple Cow (a must-own book, by the way).
So how do we put Seth’s ideas to work in our own businesses?
Why are some businesses remarkable and others are not?
A story about my friend Felix will help you understand how to make [...]
Integrate Paypal and 1ShoppingCart
The company I use to do all my fulfillment is Speaker Fulfillment Services.
Bret Ridgway, the founder and CEO of Speaker Fulfillment Services, has a great article on his blog about integrating Paypal and 1ShoppingCart.
It’s a simplified set of step-by-step instructions.
If you’re interested in taking payments via Paypal, and you use 1ShoppingCart (or any of its [...]
