Let’s start with this: the headline (or in the case of a blog post, the title) is the single most important copy you will write. It often means the difference between a winning ad or a losing one, between a blog post that explodes in popularity or one that decays in the silent darkness of obscurity.As if that isn’t enough pressure on you as a writer, the image associated with your blog post is becoming increasingly important. Blog posts with images are more likely to be read. Recently, I noticed a slight downturn in the number of reads my blog posts received. After comparing the popularity (click-throughs) of posts with “image covers” vs. those without, it became clear to me that every blog post needs a great visual headline. (I just made that term up. I hereby ™ it!)
In this tutorial, I’ll show you how to make these images yourself, without the expense of a graphic designer.
I just completed reviewing the progress I’ve made on my 2015 goals. With most of my goals, I’m doing quite well. I’m even ahead of schedule on a few of them.
But when it comes to my most important business goal, my “push goal” for the year, I need a course-correction. I’m off-target with the goal I set for building my email list. What am I going to do? I’ll get to that in a moment. First, though…
This guest post by my friend Jeff Goins should be useful for anyone who is thinking of starting (or has already started) a business. Jeff is the author or four books, including his latest The Art of Work
. Jeff is an award-winning blogger and online entrepreneur. Also, he has great hair. ~ Ray Edwards
Ten years ago, I made the difficult decision to turn away from a lifelong passion for music and pursue a career in vocational ministry. It was a tough choice at the time, but as soon it was made, I knew I’d be doing ministry for the rest of my life.
Or so I thought.
Recently, I’ve had a peek “behind-the-scenes” of a number of very large businesses, and very successful entrepreneurs… and investors.
The difference between entrepreneur and investor is an important one…
“Pig Pen, this here is Rubber Duck. We ain’t gonna pay no toll…”
CW McCall, “Convoy”
Who would have dreamed, in the 1970s, that anything would ever replace the CB radio? Some readers will, like me, be old enough to remember the CB craze. We will all remember, for instance, that the “main channel” on our CB radio was channel 19.
“Breaker 19, this here is the CopyGuy, with a newsflash: before that Hollywood actor named Reagan becomes president, CB radio will be a fad from the past…”
Fast-forward to just around the time CB radio had completely faded from the American consciousness, and you’ll discover a curious new technology called the compact disc just making its debut on the market. There were scoffers. There were purists who said nothing sounded as good as vinyl (there still are, but that’s another post). And there were plenty of people to point out that nobody in their right mind would replace an entire record collection just to go buy the same music on CD. Those people were wrong.
Fast forward again. Apple introduces a service called iTunes. There are scoffers. There are purists who say there’s nothing like having the liner notes you get inside the case of a CD. And they’re plenty of people pointing out that nobody in their right mind will replace an entire CD collection is to go buy the same music for the iPod. Those people were also wrong.
Just to be clear: those who refuse to learn from history are doomed to repeat it.
Change is constant. Industries appear and vanish in the space of a decade. Those who win are those who anticipate the trends, and get in front of them. Distinction worthy of note: it is much easier to predict trends and get in front of them that it is to be the creator of said trends. Much, much, much easier.