What is the #1 thing you believe would benefit your blog or online business the most? The one thing that, if you could get it, would change your business (and your life)? Most people answer, “More traffic.”
That’s the wrong answer. Worse than wrong: that’s a dangerous answer. One that can gut your business. Why? That’s what the rest of this article is about.
Let’s start with this: the headline (or in the case of a blog post, the title) is the single most important copy you will write. It often means the difference between a winning ad or a losing one, between a blog post that explodes in popularity or one that decays in the silent darkness of obscurity.As if that isn’t enough pressure on you as a writer, the image associated with your blog post is becoming increasingly important. Blog posts with images are more likely to be read. Recently, I noticed a slight downturn in the number of reads my blog posts received. After comparing the popularity (click-throughs) of posts with “image covers” vs. those without, it became clear to me that every blog post needs a great visual headline. (I just made that term up. I hereby ™ it!)
In this tutorial, I’ll show you how to make these images yourself, without the expense of a graphic designer.
I just completed reviewing the progress I’ve made on my 2015 goals. With most of my goals, I’m doing quite well. I’m even ahead of schedule on a few of them.
But when it comes to my most important business goal, my “push goal” for the year, I need a course-correction. I’m off-target with the goal I set for building my email list. What am I going to do? I’ll get to that in a moment. First, though…
This guest post by my friend Jeff Goins should be useful for anyone who is thinking of starting (or has already started) a business. Jeff is the author or four books, including his latest The Art of Work
. Jeff is an award-winning blogger and online entrepreneur. Also, he has great hair. ~ Ray Edwards
Ten years ago, I made the difficult decision to turn away from a lifelong passion for music and pursue a career in vocational ministry. It was a tough choice at the time, but as soon it was made, I knew I’d be doing ministry for the rest of my life.
Or so I thought.
Recently, I’ve had a peek “behind-the-scenes” of a number of very large businesses, and very successful entrepreneurs… and investors.
The difference between entrepreneur and investor is an important one…