When I ran radio stations, we used a secret marketing weapon to tap into public trends. This secret weapon enabled us to “read the minds” of clients and listeners. As a result, we sold millions of dollars worth of advertising to our clients. And they sold hundreds of millions of dollars of goods and services to their customers.
Would you like access to the blueprint I’ve used to generate $200 million in sales for me & my clients? Well, here’s your chance. I’m releasing a series of free Copywriting Training videos, and I just posted the third in this four-part series this morning.
It’s called “The $200 Million Dollar Copy Blueprint”.
One of the most powerful business truths I know is something I learned from my friend and mentor, Jeff Walker. When confronted with virtually any business problem, Jeff’s response is often, “That’s a copy problem.”
Meaning: the problem is less about the problem and more about how we approach the problem. How we communicate the problem to ourselves – and to others. Communication. Copy. Whatever the problem, chances are it’s a copy problem. There is an easy fix to this copy problem, and that’s why I have written my new ebook, The One Word That Doubles Your Sales. If you sell anything at all, I think you’ll find this ebook helpful.
What’s your area of expertise? What is it for which people come to you for advice or help? I’m sure you have a ready answer for those questions. And if you do, then you’ve got something valuable to teach. And if you’ve got something to teach, you can make an income online.
Just use one or more of the vehicles in this post.
Perhaps you sell online training programs, memberships, or other digital products. If so, you may be making a huge mistake. This mistake could be costing you money and customers. Chances are you are making this mistake! This can spring a sizable money-leak in your entrepreneurial ship.
I create and sell digital training products and courses. I sell these courses online, and my customers receive their access instantly. They receive a username and password, can log-in and get access to what they paid for without delay. That’s a win for both them and me.
But I recently became aware of a problem with the way I do this. And I’m not the only one doing this. If you run a business like mine, we set up our products on separate websites, as if each product was its own “brand.” This means separate domain names, different logos, etc. This may feel good to us who produce the products. But it creates a big headache for our users (our paying customers).