Four Keys to a “Big” Business

Building a big business does not have to be complicated. Especially if you are an “idea entrepreneur”, one of those fortunate people who gets paid to think. (If you are a speaker, trainer, coach, consultant, author, or information marketer… This means you.)

Cheerful business team toasting with Champagne

There are four overarching components you need to build a really big business as an idea entrepreneur. They are:

What Is It Going To Take?

What is it going to take for you to finally do it?

To finally achieve your dreams?

What will it take to get you off your… um… couch… and into action?

Look. June 1 is rolling directly at you like a locomotive. The second half of 2013 is unstoppable.

Many of us set ambitious goals for the New Year. Inspiring plans. Rockin’ resolutions. And almost 100% of them were broken and abandoned by January 15th.

It happens every year. So ask yourself…


What will it take to make this the year you actually ACHIEVE the goals you set back in January? What will it take for 2013 to be the year you:

  • Get your online business going and making money.
  • Grow your list (or start one!).
  • Get clear on your spiritual values.
  • Get out of debt.
  • Overcome the technical challenges that hold you back.
  • Get your body in shape.
  • Get your website built and working right.
  • Break free from overwhelm and confusion to JUST GET STARTED.
  • Find the time to work on your Internet business.
  • Figure out WHO to listen to or follow, so you can QUIT chasing after the “latest and loudest”.
  • Or whatever was on your list.

You set those goals. They were important to you.

Question: what are you going to do about it? What is it going to take?


The Inbox Deception

It is seductive. You get up in the morning, pour yourself a cup of coffee, sit down in front of your computer, and suddenly you are busy.

Modern communication technology

But what are you busy doing?

Working on your agenda, supporting your goals and objectives, or supporting those of other people?

It’s so easy to confuse activity with accomplishment.

Your inbox is a fantastic productivity tool-for other people. It’s a way for them to hand off their “to do list”… to you.

This is the reason you can work hard all day, and yet reach the closing bell and wonder, “Why do I feel as though I got nothing done?”.

This is The Inbox Deception.

How do you escape it? Simple. Follow my Three Rules of Email:

  1. Check email last each day.
  2. Do not check email first each day.
  3. Refer back to rule number one.


No Customer Left Behind

Quietly, over the last few months, we rolled out something in my company that has been a startling success.

It’s something you can easily duplicate at zero cost.

It’s an idea that came to me in a moment of inspiration, and which I implemented without hesitation.

What was it? Some new marketing method? A sneaky ninja plug-in that increases sales? Some sort of “covert persuasion” tactic?

None of the above.

It’s what we are calling our “No Customer Left Behind” program.

You see, I was reviewing our customer records one day, and realized we had over 1,000 paying customers in our database. And those are just people who have bought products and services online; that does not include all of the customers who bought products from me at a seminar or workshop.

As I was looking through the names, it occurred to me that I had not heard from many of these folks in quite some time. And then, it occurred to me that they had not heard from me, either. Whoops.

Right then and there, the idea struck me for our new program. It’s really simple: each week, we now host a “customer Q&A” phone call. I get on the phone, and any of our existing customers are free to call into the conference line, and ask any question they have.

I thought this would be something good to do for our customers and clients. I knew that many of them would appreciate it. What I did not realize was how much it would mean to so many.

Has it resulted in new business for my company? Absolutely. But that was an unexpected benefit. A surprise. In retrospect, I understand how it happened, but it wasn’t part of the original plan.

The lesson: if you take care of your customers above and beyond what they expect, they will take care of you in like manner.

Question for you: how do you stay in contact with, and take care of, your existing and previous customers?

Set Up A Membership Site In Less Than 1 Hour

The best and easiest way to create a stream of recurring income on the Internet is to start your own paid membership site.

What is a membership site? It is any site that contains material that can only be accessed by paying members.

I have created a video tutorial, which shows you everything you need to know to set up your own membership site. It’s a complete, click-by-click set of instructions.

This tutorial will show you how to set up your own membership site, complete with an automated system that takes payments, issues passwords, checks to see if members are paid up, and manages all of your content. Your new site will do all of this automatically, without any help from you. You can even be asleep, and your membership site will be working for you in the background.

By watching this tutorial, you will be able to set your first site up in less than an hour, and you don’t need any technical knowledge to do it. Let’s get started.

What You Will Need

You will need the following things to be able to complete this project:

  • Your computer and an Internet connection
  • A credit card
  • At least one hour of uninterrupted time (it may take a little longer than an hour if this is your very first time doing something like this)

10-Step Membership Site Set-up Checklist

  1. Register your domain name and set up a hosting account at BlueHost. Don’t use a domain name you already registered; register a new one through BlueHost (it’s easier, quicker, and you get the domain name for free!)
  2. Install WordPress on your domain name. Log into your BlueHost Control Panel (“CPanel”), and use the button for WordPress under “Site Builders” section..
  3. Once you have WordPress setup, log into your WordPress account.
  4. Make your first post.
  5. If you don’t have a PayPal account, sign up for one now. This is the quickest and easiest way to start taking payments (including credit cards) over the web.
  6. Purchase a license for WishList Member. This is the software that will run your membership site.
  7. Install the WishList plug-in on your WordPress site. Follow the WishList tutorials to set up the plug-in.
  8. Set up your first membership level using WishList.
  9. Join the WishList Insider membership community. This is the number one place on the Internet to get support as a membership site owner. It is also incredibly cheap.
  10. Customize your site, by choosing a premium WordPress theme like the ones from iThemes… and plug-ins that will give your site more functionality.

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