I just eliminated popups from my website, even though they are very effective tools for building email lists. In fact, there are few email list building tools that are as effective as popups.
Why then did I make a sudden, site-wide change and eliminate popups? Do I believe they no longer “work”? It’s more complicated than that. Here’s the story…
In 1976, the band Rush released their hit song, Something for Nothing. The refrain of the song goes:
“Whoa, you don’t get something for nothing
You can’t have freedom for free
You won’t get wise
With the sleep still in your eyes
No matter what your dream might be”
Batman, Superman, Wonder Woman, the Flash, Captain America … these superheroes evoke something deep inside of us to be great! We fantasize about their special powers and we cheer their stand for justice and all that is good.
The superhero movies bring out the child in us. No wonder they’ve done so well. Remember back to when you were a kid. All we had to do was put on the mask and don the cape. Then we were the superhero!
When I ran radio stations, we used a secret marketing weapon to tap into public trends. This secret weapon enabled us to “read the minds” of clients and listeners. As a result, we sold millions of dollars worth of advertising to our clients. And they sold hundreds of millions of dollars of goods and services to their customers.
This secret weapon is free and available to anyone. Yet few businesses use it.
Would you like access to the blueprint I’ve used to generate $200 million in sales for me & my clients? Well, here’s your chance. I’m releasing a series of free Copywriting Training videos, and I just posted the third in this four-part series this morning.
It’s called “The $200 Million Dollar Copy Blueprint”.