Push-Button Product Launch Software

I run Product Launches. For a living. My clients pay me a healthy fee to do that.

The most irritating part of my job? Helping clients “Frankenstein” together all the technology needed to run a launch.

Until now.

From now on, my #1 recommendation for any launch I run will be this push-button product launch system.

(That link is “safe” – no squeeze page or any of that razzmatazz… just watch the video.)

Seriously. Watch the video.

I wish you could sign up and get your account now…but you can’t. But you’ll only have to wait a few days. And you’re not going to BELIEVE the price. Did I mention… there is NO OPT-IN NEEDED to watch this video. Hmmm. No sales pitch. No squeeze. Different, isn’t it? 🙂

If you decide to get this, you’ll be saving a lot of dough and a ton of headaches on your next product launch. You’re welcome.

PS – Yes, I’m an affiliate. Read my disclosure statement here.

3 Little Marketing Moves That Make More Money

If you’re looking to make more money in your business, and you’d like to do that immediately, it may take less work than you think.

You’ve heard the saying that “little hinges swing the doors”. Perhaps you’ve heard it so often that the profundity of that saying has been lost on you. The fact is, small actions can lead to big results-and consciously chosen small actions can lead to enormous results.

Here are three little “marketing moves” that can enrich your profits almost immediately, when performed correctly. Please do not dismiss them based on their simplicity; their power springs from their simplicity.

1. Call your customers on the phone.
It’s great if you have a script developed for this, but even if you don’t… call them anyway. Simply calling a large number of your customers and asking, “How are things going? Is there anything we can do to help?” Will often lead to new business and sales-even though that wasn’t the overt intention of your call. If you don’t get results with this technique… you haven’t called enough people.

2. Send your customers mail. Some people don’t answer the phone, or don’t respond well to phone calls. No problem. Send a piece of mail to your customers. It doesn’t even have to be a piece of mail with an offer (although that’s probably the best piece of mail to send). The problem with sending mail that makes an offer is most people will do it wrong. Most people will make it look so much like an ad, that it will end up in the trash can. So here’s an alternative: send a one-page letter, hand-addressed and hand-signed, that says something like, “How are things going? Is there anything we can do to help? Here’s our phone number-please call…”. Don’t laugh. Some people will call. And the ones who do are your best prospects.

3. Ask for referrals.
Call up your current customers, and ask them if they feel you’re doing a good job for them. Most of them, presumably, will say yes. If that’s the case, ask them, “Who else can you think of who might benefit from our help?” Maybe even give them suggestions to help jog their memory. If done correctly, simply asking for referrals will get you new business; the fact is, almost nobody does this. Prove it to yourself: when was the last time you asked for a referral?

There you go. Three little marketing moves that can put money in your bank account-almost immediately.

The Uncomfortable Road to Success

The world is full of books, DVDs, and seminars that tout the “easy” road to success.

The shortcuts.

The backdoors, secret paths, and arcane formulas that will allow us (or so the purveyors of these products propose) to bypass the hard work it takes to achieve success.

It is seductive.

And, unfortunately, most of the time it is untrue.

If you’ve known me very long at all, you know I am a fan of information products. You know that I have spent lots of money on learning materials, seminars, and the like. And you’ve heard me say that I have enjoyed improved results because of those products.

So how do I reconcile the fact that success requires work, with the fact that I’ve enjoyed a shorter route to success thanks to the intelligent use of continuing education products? The answer is surprisingly simple.

Despite what most buyers believe, it has been my experience that sellers of information products usually go out of their way to point out that none of the results from their product will happen without work. Most info product sellers go overboard in stressing the fact that work will be required. Yet… these same individuals are often labeled as purveyors of “get rich quick” material. It boggles my mind. And yet…

People will believe what they want to believe. People buying info products are often looking for a “get rich quick” solution. So even though the products are considering buying is not a “get-rich-quick” product, even though the sales copy on the website clearly states that work will be required to get the illustrated results, even though the copy further states that the results being cited are not typical, that they are in fact outstanding results… the buyer will believe what the buyer wants to believe.

I created and sell a product called The Seminar Profit System. It is a simple audio product that teaches people how to profit by attending seminars. The product itself is all about what actions one needs to take before, during, and after a seminar that will increase one’s chances of profiting from having attended the seminar. In other words, the product teaches you how to work. Yet…

Would you be surprised to learn that some buyers of the product are dismayed that they haven’t made money by attending a seminar, even though they did little (if any) of the work described in the product? No… I wasn’t surprised either.

What does surprise me is people who buy a product like this, steadfastly refuse to take any of the recommended actions in the product, and then self righteously demand some form of refund or apology because their dream of “instant riches” didn’t happen. Never mind  that “instant riches without effort” was not what was offered for sale.

Ask them if they took the actions recommended within the product, and you’ll get an answer that starts with something like this: “No, but…”

Makes me  think about one of my earliest business mentors, Earl Nightingale, who said “successful people consistently do the things that failures don’t like to do”.

These days, that is not a popular point of view. But it is true, nonetheless.

The road to success is rewarding-but it is also frequently uncomfortable.

3 Clues You’re Believing a Lie

Believing lies about reality leads to unhappiness. When your map of reality matches the reality itself, you tend to be happier because your expectations of the world around you are accurate. You are seldom disappointed. It’s difficult for you to be defeated, to feel depressed or discouraged. Because you see things as they really are.

So how do you know when you are believing a lie?

Here are three clues to look for in your own behavior, speech patterns, or attitudes that may indicate your believing some sort of lie about the way things really are. Anything you say, feel, or do that seems to…

  • shame
  • blame
  • justify

…might indicate that you are believing, and even defending a lie about how things really are.

When faced with any problem, or uncomfortable situation, watch your language. Do you say things that are intended to bring shame to another person, or even yourself? Do you try to assign blame for the way things are, to another person or even to yourself? Or do you work to justify the wrong actions of another person, or even yourself?

If so, it may be time to examine your premise. There’s a good chance that something you currently believe about reality is inaccurate.

The accurate view of reality will always lead you to recognize, in the words of my friend Armand Morin, “It is what it is”. No shaming, blaming, or justifying required.

Their Reasons, Not Yours

It is possible, perhaps even common, to get the desired behavior from another person for reasons completely different from your own. I offer this without commentary on what it might mean morally, or psychologically, merely as an observation.

When I was about 14 years old I wanted a job at a radio station. The problem is, the radio station wasn’t hiring. I hit upon the strategy of showing up with annoying regularity day after day, asking for some kind of job. Apparently the annoying part of my strategy worked: the manager of the radio station finally stopped in the lobby where I was waiting when they, looked at me and said, “if I give you a job, would you stop bugging me?”

I got what I wanted; he got what he wanted. Just not for the same reasons.

In the end, did the reasons matter? My point (and, with apology to Ellen Degeneres, I do have one) is that we should never confuse our own motivation for the other person’s motivation. Thinking about what motivates the other person in any negotiation is almost always a more effective basis for that negotiation.

Even though we may feel our reasons to be superior to those of the other party, our reasons are not the same as theirs.