Podcast: Download (6.0MB)
The Story: Most marketers struggle to beat the competition, when the victory is only 2mm away.
The Point: The secret of slaughtering your competition is to be 2mm better… in at least 3 categories that matter to customers.
The Resource: 21 Fundamentals of Online Success
5 “2mm Differences” That Matter:
1. Look and feel.
2. Followup Marketing.
3. Testing and Tracking.
4. Adwords Campaigns.
5. Backend Sales.
Click for the Podcast Audio:
Podcast: Download (5.8MB)
The Story: The #1 problem new (and experienced) copywriters have is getting new clients. It doesn’t have to be this way.
The Point: When you know how, it’s easy to get all the clients you can handle.
The Resource: Gitomer
5 Step System For Getting Copy Clients:
1. Develop your marketing site.
2. Use a sales process.
3. Screen your clients carefully.
4. Use followup marketing.
5. Attend seminars and network.
Click for the Podcast Audio:
Podcast: Download (3.3MB)
The Story: It’s easy to get started with split-testing.
The Point: Anyone can increase their conversions by using simple split-testing.
The Resource: Website Optimizer
Here’s the easiest way I know of to start testing (one hour or less):
1. Get a Google account (use the link).
2. Set up your first test.
3. Get the test started.
What do you think?
I welcome and invite your comments (click the link at the bottom of this post).
Click for the Podcast Audio:
Podcast: Download (5.1MB)
The Story: A lot of people think that long copy is dead; I think that’s a load of baloney.
The Point: There are specific reasons why long copy works, has always worked, and will always work… when used correctly
The Resource: www.WebCopyWritingExplained.com
Here are three reasons long copy works:
1. We love to read about what we love.
2. Online is not like selling face to face; you need to answer all possible objections.
3. Long copy allows you to tell a story.
Here’s the Four-Part Sales Letter Formula (credit to John Carlton):
1. Here’s what I have to offer.
2. Here’s why it’s right for you.
3. Here are some questions you may have.
4. Here’s what to do now.
Click for the Podcast Audio:
Podcast: Download (6.3MB)
The Story: If you sell to narrowly focused niches, you’ll make more money.
The Point: A lot of people say “niche marketing” is dead; nothing could be further from the truth.
The Resource: “5k In 30 Days”
5 steps to your niche market empire fast and easy:
1. Locate a product.
2. Set up your sales page and testing software.
3. Link payment pages to Clickbank or Paypal.
4. Use Adwords to drive traffic.
5. Repeat.
Click for the Podcast Audio:
The podcast is, for now, a Monday-Friday thing. So I’ll be back with a new podcast on Monday.
Just in case you need something to do over the weekend, here’s a selection of fine, hand-picked links for your surfing enjoyment.
Is there money in blogging? Depends on how you intend to make that money.
How to write better titles. Worth your time, trust me.
Is advertising on its way out? Or is it just changing?
The best bloggers are connectors. So says my buddy Ryan Healy, and I agree. Subscribe to Ryan’s feed.
Great “swipe file” material. And while you’re at it, subscribe to Ben’s feed too.
Not for the easily offended. But filled with great information.
Enjoy the links… and consider subscribing to this blog in your RSS reader.
New podcast on Monday… have a great holiday weekend (US readers)!
Podcast: Download (4.6MB)
The Story: It’s a lot easier to build a list than you might think.
The Point: The techniques of list-building are really quite simple; three techniques you can use today.
The Resource: www.MyFirstListOnline.com <– Free List-Building Tips
Here are three tactics you can use to build your list fast:
Click for the Podcast Audio:
Podcast: Download (5.1MB)
The Story: Product launches are still an effective way to create a profit windfall.
The Point: While it’s true that the “standard” product launch won’t produce the way it did a year ago, the strategy of using product launches is as strong as ever.
The Resource: www.TheProductLaunchFormula.com
Here are three tactics you can use to boost launch results:
Click for the Podcast Audio:
Podcast: Download (4.5MB)
The Story: Thanks to spam, fear, and paranoia, it’s now harder than ever to get an opt-in.
The Point: There are proven methods for increasing your opt-in conversions; all it takes is a small amount of work.
The Resource: www.WebCopyWritingExplained.com <– Copywriting Videos
Here are three tactics you can use to get more opt-ins:
Click for the Podcast Audio:
