Scarcity: Double-Edged Marketing Sword

Play

pointer.jpgThe Story: Conveying sense of scarcity about your product can boost sales… or hurt them.

The Point: Carefully consider the message you’re sending when you employ scarcity in your marketing message.

The Resource: Influence, by Dr. Robert Cialdini

3 Mistakes To Avoid When Using The Scarcity Tactic:

1. Telling lies.
2. Not demonstrating the reason why there is scarcity.
3. Allowing readers to form negative conclusions about the scarcity.

Click for the Podcast Audio:

Click Here

Get Ray Edwards in iTunes Podcast

iPhone Marketing Lessons

Play

iphone_home.gifThe Story: Apple took what most considered a commodity – cellphones – and created a new category.

How did they do that?

The Point: We already know how to do what Apple did. We just don’t like to do it.

It takes imagination.

It takes guts.

It takes money.

The Resource: Apple

3 Ways To Use iPhone-style Marketing In Your Business:

1. Do what others do… in a way that is infinitely more cool.
2. Marry good function with oustanding form (packaging).
3. Fill the experience of doing business with you with pleasant little surprises.
Click for the Podcast Audio:

Click Here

Get Ray Edwards in iTunes Podcast

No Such Thing As Time Management

Play

watch.jpgThe Story: Everyone seems obsessed with “time management”, but there is no such thing.

You can’t “manage” time.

The Point: To get past the feeling of overwhelm, you need to overcome procrastination and manage your activities.

Doing so will clear up “space” in your day to get things done.

The Resource: Sedona Method

5 Ways To Feel More In Control Of Your World:

1. Let go of needing to control everything, do everything, know everything.
2. Check email only twice daily.
3. Check voicemail (or return calls) only once daily.
4. Have a Sabbath (day off) each week.
5. Focus on the 20% of activities that yield 80% of your results.

Click for the Podcast Audio:

Click Here

Get Ray Edwards in iTunes Podcast

100-Year-Old Internet Marketing Tool

Play

phone.jpgThe Story: Your most effective marketing tool could be a 100-year-old technology.

The Point: To break through the clutter of online marketing, use a technology everyone is familiar with – the phone. It’s easier and more effective than you think!

The Resource: VoiceShot

3 Ways To Use the Phone to Grow Online Business:

1. Call potential Joint Venture Partners or Affiliates.
2. Call your previous customers to follow up.
3. Use voice broadcasting for mass communication.

Click for the Podcast Audio:

Click Here

Get Ray Edwards in iTunes Podcast

Internet Marketing “Insider” Interview

Copywriter Ben SettleRecently I was interviewed by one of my copywriting buddies.

His name is Ben Settle, and if you don’t know about Ben you should. He has one of the best copwriting blogs on the ‘net.

Anyway, the interview was supposed to be a one-hour interview. It ended up being well over 2 hours.

After listening to the finished product, I realized it was pretty darned good (Ben is a great interviewer).

Here’s some of what we covered in the interview:

  • Why studying successful ads can actually hurt your copywriting!
  • How to use an ordinary copyright notice to instantly banish “writers block.”
  • A free piece of software that can realistically nab you well over an 80% opt-in rate on your squeeze pages!
  • What to do if you’re starting from scratch online and need to make a lot of money—fast!
  • How to set up profitable online joint ventures—even if you live in a cave with no friends, contacts or business connections whatsoever.
  • A little-known way to build a hyper-responsive email list without turning on your computer!
  • How to use dopey little ad “jingles” to drive thousands of qualified leads to your websites.
  • An almost unknown way to make a TON of money from your email list… without sending them any emails!
  • How to make more profits from your sites by purposely getting a lower opt-in rate.
  • A secret trick (even an “SEO dummy” can use) to almost instantly get top google rankings on any key words you choose!
  • How to use video on your sites for little or no money and without any big learning curves.
  • A little-used “loophole” in the Warrior Forum that lets you quickly add a few thousand cash-in-hand subscribers to your email list—without spending even one thin dime.
  • Why your telephone is your #1 most profitable “tool” for making money online!
  • The secret of getting world-class marketers (with gigantic lists of buyers) to joint venture with you—even if your list is puny and they have no idea who you are.

Grab your copy of the interview by clicking here.

Hype-Free Copywriting Made Simple

Play

hype.jpgThe Story: Most online copy is filled with hype that turns readers off.

The Point: Writing copy that sells without using hype is easy to do.

The Resource: The Copy Doctor

3 Ways To Eliminate Hype In Your Copy:

1. Talk about the reader’s pain.
2. Tell relevant stories.
3. Use detail, not description.

Click for the Podcast Audio:

Click Here

Get Ray Edwards in iTunes Podcast

2 Ways To Take Payments Without A Merchant Account

Play

creditcards.jpgThe Story: For some people, the hardest thing about starting their online business is getting a merchant account.

The Point: There are at least 2 good ways anyone can take payments (via credit cards) without having a Merchant Account… and one way that makes getting a Merchant Account easy for 99% of people.

The Resource: The best Merchant Account for online Marketers.

3 Solutions To Your Payment Problem:

1. Clickbank.
2. Paypal.
3. PowerPay.
Click for the Podcast Audio:

Click Here

Get Ray Edwards in iTunes Podcast

Endless Testimonials On Autopilot

Play

microphone.jpgThe Story: Most marketers struggle to get a large number of good testimonials they can use on their website.

The Point: A few simple steps can start an endless flow of testimonials you couldn’t shut off if you tried.

The Resource: Ray’s Automated Testimonial Machine

3 Ways To Get More Testimonials

1. Ask for them.
2. Set up an ATM (Automated Testimonial Machine).
3. Ask repeatedly (in your autoresponders).

Click for the Podcast Audio:

Click Here

Get Ray Edwards in iTunes Podcast

How To Nuke Your Competition

Play

chess.jpgThe Story: Most marketers struggle to beat the competition, when the victory is only 2mm away.

The Point: The secret of slaughtering your competition is to be 2mm better… in at least 3 categories that matter to customers.

The Resource: 21 Fundamentals of Online Success

5 “2mm Differences” That Matter:

1. Look and feel.
2. Followup Marketing.
3. Testing and Tracking.
4. Adwords Campaigns.
5. Backend Sales.

Click for the Podcast Audio:

Click Here

Get Ray Edwards in iTunes Podcast

All The Clients You Can Handle

Play

clients.jpgThe Story: The #1 problem new (and experienced) copywriters have is getting new clients. It doesn’t have to be this way.

The Point: When you know how, it’s easy to get all the clients you can handle.

The Resource: Gitomer

5 Step System For Getting Copy Clients:

1. Develop your marketing site.
2. Use a sales process.
3. Screen your clients carefully.
4. Use followup marketing.
5. Attend seminars and network.

Click for the Podcast Audio:

Click Here

Get Ray Edwards in iTunes Podcast