I get a lot of questions from clients and students and people who read my blog asking, “How do I get started testing and tracking? I know I should be split-testing and tracking my sales copy, but I don’t know how!” “And how about Taguchi testing – do I have to use that, too? What […]
Internet Business
3 Simple Tactics Increase Opt-In Conversions
Lately, Internet marketers have been telling me, “Ray, people don’t opt-in to squeeze pages nowadays. They just don’t opt-in like they used to”. Do remarks like this have you nodding in agreement? Fear and paranoia, with a healthy dose of spam, has made it harder to get people to opt-in. At one time, it was […]
Do Product Launches Still Work?
You may be wondering if product launches “still work”. Marketers ask this question all the time. Everyone knows how to do it (or more accurately stated: they think they know how to do it), but is it still worth doing? Why? Using product launches is a great strategy, one that works as well as ever. […]
New “Re-Launch” Video Raises Bar
My friend Armand Morin and I have spent quite a few late nights talking on the phone into the wee hours of the morning about his upcoming “re-launch”… and every time we talk he amazes me with his ability to not only grasp where the current state of online marketing stands, but his uncanny knack […]
Is Email Marketing Dead?
Many people say email marketing is dead. It’s easy to agree with this idea. Spam and the spam filters it has given rise to make it harder than ever to get your email delivered. It’s even hard to receive email we want. How many times have you been frustrated because a friend, co-worker, or relative […]