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Chances are that you are making many – if not all – of these 5 copywriting mistakes. I call them “deadly” because they’re killing your sales and your profits.
Let me make you a bold promise: examine your own sales copy and eliminate these copywriting mistakes, and you will see an instant improvement in your sales.
Let’s [...]
Contest Winners & New $1,497 Prize
Yesterday evening was the end of the comment contest. If you didn’t know about it, that’s because you’re not subscribed to my email notification list (subscribe on the right side of the page where it says “Updates By Email”).
The winners are shown in the screen cap to the left. Remember, it was about quality [...]
Link Love From Ray Edwards
I don’t have time to write a nice big post today, so I’m taking the lame way out.
Here are some sites I think are worth spending time with:
Shoemoney blogs on making money as an affiliate.
John Chow makes money online telling people how to make money online.
Ryan Healy writes about copywriting and his writing is so [...]
Frank Kern’s Underachievers Live On!
The “underachiever model” of building niche websites selling information products lives on.
I have several friends who make more than $10,000 each month doing just that (one makes over $20,000 and another makes over $100,000 every month).
I have written about this before, maintaining that niche marketing still works.
One of the most frequent questions I hear about [...]
Free Audio: Declare Freedom In 2008
There is so much good stuff going on these days, I don’t know were to start. Let me say this, though: the time has never been better to start your own business online.
The tools, tactics, and technology available today give you the power to literally create an empire from your kitchen table (thanks Jeff Paul).
I’m [...]
Long Copy Sucks
The Story: There’s a raging debate about whether long copy still works on the web, but the answer is surprisingly no different than it was 100 years ago.
The Point: Long copy sucks (the money right off the table!). The reason long copy works is the same as ever. You must answer every possible objection in [...]
Immersion Increases Income
As I write this, I’m at a seminar (it’s the Big Seminar, put on by my buddy Armand Morin).
I attend a lot of seminars.
I believe in doing that; it’s probably the best way of expanding your mind, your contacts, and your bank account.
I have noticed something, however.
A lot of people will leave a “live” seminar [...]
Dissolve Skepticism Like Magic
The Story: Let’s assume you’re writing your own copy (maybe you can’t afford to hire a professional, or you just love writing copy for your own products).
One of your first tasks as a copywriter is to break down the skepticism that your prospects (readers, site visitors, subscribers) are feeling, and get them to believe [...]
First Get Their Attention
The Story: If your copy can’t cut through the clutter, you never be able to make the sale.
The Point: The reason the old formulae are less effective is: it’s harder to get people’s attention these days. Time to step up your game.
The Resource: Attention Age Doctrine
3 Keys To Grabbing Their Attention:
1. Change Their State.
2. [...]
Hemingway On Copywriting
The Story: Follow Ernest Hemingway’s Four Simple Rules to improve your copywriting (or any writing, for that matter).
The Point: The more effusive and melodious your prose, the greater the certitude you will obfuscate the concept you are laboriously attempting to elucidate; eschew obfuscation.
The Resource: The Elements of Style
Hemingway’s Rules:
1. Use short sentences.
2. Use short [...]
