Recently the National Speakers Association made a major mistake when they rebranded their conference as “Platform.”
NSA’s branding (L) and Hyatt’s (R)
The colors they chose, the elements of the design, and they way they are used seem nearly identical to author Michael Hyatt‘s previously established brand. A few years ago, Hyatt published a book called “Platform: Get Noticed In a Noisy World”. Hyatt also has a conference called “Platform” and a membership website called “Platform University”. What do we make of all this? Well…
Do it yourself first. Allow me to tell you a brief story that will explain how this works.
When I moved to Spokane Washington in 1996, I went to work for a man named Steve Cody.
Cody ran the group of radio stations that I myself would one day be charged with overseeing, but at that time he hired me as the program director of the group’s country station.
Within a few days of my arrival, our station hosted a live on-site broadcast. When I showed up, Cody was already there, helping set up the radio station’s tent and hang the banner.
I just stood and stared for a moment, as I’ve never seen a radio station General Manager dirty his hands with something so mundane as putting up a tent or hanging a station banner at a sponsor’s remote broadcast.
Over the next couple of weeks, I noticed that Cody was always the first person to show up at the office and the last person to leave. I talked to people who worked with him for a long time, and learned there was a general respect for him I had never encountered before.
One of the younger staff members said to me at lunch one day, “The thing about Steve Cody is, he will never ask you to do something he’s not willing to do himself. So I will do anything asks me to do.”
In all the years that Steve and I worked together, I never heard him give a staff talk about motivation, commitment, loyalty, or work ethic. He just lived out those values, and people following him.
The message you are preaching is not nearly as persuasive as the message you are living.
This is a guest post by Rob Fischer. Rob is a Certified Leadership Coach, the author of many fine books, and a freelance writer whose work I recommend highly. Rob offers free resources at the Fischer Leadership Coaching Website
Heat and pressure are two of the primary forces required to refine metal. These forces draw out the impurities of the metal. Leaders require refining too. But the heat and pressure that God uses in our lives to refine us as leaders are of a different sort than that required to refine metal.
A crucible is a pot in which molten metal is refined. Metaphorically, a crucible is an extreme test that God uses to refine us.
As a follower of Jesus, I find that it sometimes feels awkward to set boundaries in my life.
As you can imagine, because of this blog and my podcast I get lots of requests from people for “just five minutes” of my time… to have coffee… to be interviewed… or even to work on a project pro bono, because it’s “for the Lord”.
It’s a mistake I see quite often. A person assumes that because they’ve already read a book, already been trained in a particular area, have a diploma or degree in a subject, they’ve “seen this before.”
I’ve experienced it myself. I’ve gone to a conference, for instance, and listened to a talk about goals, and thought to myself, “I’ve heard all this before.”