When I was was growing up, I was taught that a person’s word is their bond, and that “a promise made is a debt unpaid”. These are true and noble thoughts. And sometimes they are dead wrong.
Sometimes the best thing you can do is break your promise.
Admit it…you’ve slipped away from date night, the kid’s soccer game, or family dinner to steal one more check of your email just in case that urgent inquiry or response arrived.
You know, the one confirming the big order you’ve been waiting on. Or the signed contract. The next steps on the project. The response from your boss, client, or co-worker.
While you’re at it, you quickly flit over to check the stats from your latest email blast to see how many opens or clickthroughs there were to that killer email you sent out yesterday. After all, a lot can change since you last checked. Even if it was just 30 minutes ago.
Consider the internet. It is powerful and limitless in its reach. You can now distribute your wisdom, knowledge and experience across the world. When you charge for your wisdom in this fashion, I call this a “wisdom enterprise.”
I left the radio business in 2006 to start my own wisdom enterprise. I didn’t use that term then, but that’s what it was. I started a business selling my experience, expertise, and knowledge. This is a wisdom enterprise.
Most often, the first piece of advice I give a new client is: “You need to charge a lot more money than you currently do.” Most receive this with skepticism and resistance.
The usual argument is, “Charge less money, and you will attract more customers.” That may be true. But are they the right customers? Will charging less really help your clients? And will the “low price/high volume” approach be more profitable in the long run?
The most troublesome, most high-maintenance client I ever worked with paid me just $1000 for a sales letter. (This was many years ago.)
Many have written about the power of belonging to a mastermind group. Few have written about what kind of mastermind group you should join. No one seems to be writing about joining three different mastermind groups.
Mastermind groups consist of like-minded people. The more diverse their experience is the better. They pool their expertise to share ideas and create solutions for one another. Apart from their input we would remain so much the poorer. But there is more to it than that. You need not one Mastermind group, but three.
It took me years to learn this. It will only take your small investment of reading this short blog post. But I assure you, if you follow my advice, you can speed up your progress, both in your business and in your personal life.