Consider the internet. It is powerful and limitless in its reach. You can now distribute your wisdom, knowledge and experience across the world. When you charge for your wisdom in this fashion, I call this a “wisdom enterprise.”
I left the radio business in 2006 to start my own wisdom enterprise. I didn’t use that term then, but that’s what it was. I started a business selling my experience, expertise, and knowledge. This is a wisdom enterprise.
Most often, the first piece of advice I give a new client is: “You need to charge a lot more money than you currently do.” Most receive this with skepticism and resistance.
The usual argument is, “Charge less money, and you will attract more customers.” That may be true. But are they the right customers? Will charging less really help your clients? And will the “low price/high volume” approach be more profitable in the long run?
The most troublesome, most high-maintenance client I ever worked with paid me just $1000 for a sales letter. (This was many years ago.)
Many have written about the power of belonging to a mastermind group. Few have written about what kind of mastermind group you should join. No one seems to be writing about joining three different mastermind groups.
Mastermind groups consist of like-minded people. The more diverse their experience is the better. They pool their expertise to share ideas and create solutions for one another. Apart from their input we would remain so much the poorer. But there is more to it than that. You need not one Mastermind group, but three.
It took me years to learn this. It will only take your small investment of reading this short blog post. But I assure you, if you follow my advice, you can speed up your progress, both in your business and in your personal life.
Last week I flew 1,624 Miles and paid $1,706.70 to have breakfast with Mike Kim and Brian Dixon. The breakfast included a small band of remarkable companions. Why would I do such a thing? Sometimes we have the opportunity to make wise investments in other people.
Often these investments are inconvenient. But this particular kind of investment can often bring the biggest payoff. And not in the most obvious ways. I’ll explain the non-obvious benefits in a moment, but first, a quick story…
This article is written by Kirk Bowman, an acknowledged expert in the field of value-based selling. Kirk is a sought-after speaker, consultant, and podcaster. He is also a member of my Regency Mastermind Group.
December is the time of year to reflect on the last eleven months and plan for the next twelve. Did you set a revenue goal last December? Did you accomplish it?
I had this very conversation with myself six years ago. (Yes, I talk to myself.) It had been a successful year, but a stressful one. My business was making money, but I was working hard (really hard) to earn it.
Then I discovered a new way of doing business that changed my life for forever…