Marketing
« Previous EntriesGet A $5,500 Seminar For $1
There’s an offer available right now that’s so good, I wanted to share it with you here.
I should also tell you…
There has also been some controversy about the offer, because it includes a free one-month trial to a newsletter.
If you don’t cancel before the free trial ends, the newsletter is $29 bucks a month. It’s [...]
Smart Radio Boosts Web Sales
I recently interviewed a radio advertising expert named Dave Tester.
Now, you may know that I worked in radio for over 25 years, and was very successful in that industry. I think I know my stuff when it comes to radio. But even I was blown away by some of the ideas Dave and I ended [...]
Fast & Easy List Building
I get a lot of questions asking how to build a list and do it quickly.
Actually, it’s a lot easier to build a list than you might think.
The fact is the techniques of list-building are really quite simple.
These three tactics will help you to build your list quickly:
Use a “squeeze page”. I find that, while [...]
What To Sell Online
“Ray, what do I sell online? How do I decide?”
This is a question I am asked often, and my answer to this question is in two parts. First is an answer appropriate if you’re already selling something online and the second part is the answer for those who haven’t yet decided what product or service [...]
Link Love From Ray Edwards
I don’t have time to write a nice big post today, so I’m taking the lame way out.
Here are some sites I think are worth spending time with:
Shoemoney blogs on making money as an affiliate.
John Chow makes money online telling people how to make money online.
Ryan Healy writes about copywriting and his writing is so [...]
Chicken House Sangria & The Lead Pimps
The podcasts are on hiatus for a few days, as I’m getting ready for the live Immersion Workshop I’m doing at my office next week along with Kirt Christensen.
Meanwhile, I’ve gotten some great response to the email I sent out last night about “Chicken House Sangria” (even though that was a made-up phrase that means [...]
Immersion Increases Income
As I write this, I’m at a seminar (it’s the Big Seminar, put on by my buddy Armand Morin).
I attend a lot of seminars.
I believe in doing that; it’s probably the best way of expanding your mind, your contacts, and your bank account.
I have noticed something, however.
A lot of people will leave a “live” seminar [...]
Dissolve Skepticism Like Magic
The Story: Let’s assume you’re writing your own copy (maybe you can’t afford to hire a professional, or you just love writing copy for your own products).
One of your first tasks as a copywriter is to break down the skepticism that your prospects (readers, site visitors, subscribers) are feeling, and get them to believe [...]
Wimpy Copywriter = Hungry Kids
The Story: It’s one of the most common mistakes in all forms of selling - not asking for the sale.
Hard to believe? Maybe. But it’s true anyway; people just don’t want to ask for the order.
The Point: There comes a point where you’ve presented all the benefits of your offer; you’ve demonstrated its value; you’ve [...]
First Get Their Attention
The Story: If your copy can’t cut through the clutter, you never be able to make the sale.
The Point: The reason the old formulae are less effective is: it’s harder to get people’s attention these days. Time to step up your game.
The Resource: Attention Age Doctrine
3 Keys To Grabbing Their Attention:
1. Change Their State.
2. [...]
