Batman, Superman, Wonder Woman, the Flash, Captain America … these superheroes evoke something deep inside of us to be great! We fantasize about their special powers and we cheer their stand for justice and all that is good.
The superhero movies bring out the child in us. No wonder they’ve done so well. Remember back to when you were a kid. All we had to do was put on the mask and don the cape. Then we were the superhero!
When I ran radio stations, we used a secret marketing weapon to tap into public trends. This secret weapon enabled us to “read the minds” of clients and listeners. As a result, we sold millions of dollars worth of advertising to our clients. And they sold hundreds of millions of dollars of goods and services to their customers.
This secret weapon is free and available to anyone. Yet few businesses use it.
Dr. Michael Hudson is a member of my Elite Regency Mastermind. He is also a teacher, speaker, writer, facilitator, coach, & ideapreneur. He helps people discover their vision, write their story, and speak their vision into existence using his proven VisionSpeaker™ System. Visit 52SpeakerSecrets.com to download your free copy of Michael’s ebook filled with practical insights you can use to increase your impact every time you speak. ~ Ray Edwards
Breaking the $100,000 revenue level in any business is a key milestone. For many it is the target that defines success. That’s why in the spring of 1999 I was sitting at my desk pondering how I could grow my speaking business with that number in mind.
And then the phone rang…
Little did I know that call would be the first step on the path to building a 6-figure business that would continue for over 15 years.
On a sunny day one late afternoon two copywriters graduated from the same copywriting school. These two copywriters were roughly the same age, with roughly the same writing ability. They had both been trained by the same copywriting instructors in the art and science of writing to sell and persuade. Both were filled with dreams of becoming rich by writing ads to sell products and services.
Recently, these men ran into one another at the same direct marketing conference, 10 years after their graduation. They were both still very much alike. Both were happily married. Both had young children. And both, as it turned out, had written copy for some of the biggest direct mail publishing houses in the world.
But there was one difference…
If you’re a freelancer or service professional, you know the pain of the “problem client”. Once they are “inside your gates”, they cause nothing but trouble.
They complain about everything from the font size in the PDF you gave them, to the claim that you didn’t give enough detail in the product, or that you have too much information in the product. They pester you with the most requests, that go beyond the scope of what they paid for. They threaten you.
You’ve been there, surely. You’ve said to yourself, “Oh, great. He’s one of those. A problem client.”