Marketing

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Frank Kern 52% Opt-In Page Conversion

You may have already heard – Frank Kern is getting an insane 52% opt-in rate on his Mass Control squeeze page.
And maybe you wondered, “How the heck does he do that?”
Allow me to part the curtain with this free video where I show you some reasons why this page is getting these insanely great conversions. [...]

The Heart of Marketing

Funny story.
Back in my radio days, one of the shows I was in charge of was a morning radio team.
And this particular morning team had a regular feature where a couple of psychotherapists woud come on each week.
When I say a “couple”, I mean it. They were actually a COUPLE, and they were both actually [...]

Seth Godin: Taking the High Road in Marketing

I was working on a post about why it’s better to take the high road in your marketing, and during my research I came across a post by Seth Godin that says it so well, I realize I don’t  need to write the post.
I just need to point you to this one: Seth Godin on [...]

What Difference Do You Make?

If you (or your company) vanished from the landscape tomorrow, would anyone notice?
I’m not talking about your death here – just your business (or service, if you’re a provider of things like copy, graphics, design, etc.).
Oh sure, your clients would notice for a moment. Or a day.
But how about a week later?
What about even after [...]

Is a 10% Sales Conversion Rate Good?

In the Internet Marketing world, a 10% conversion rate is often considered outstanding.
But is it?
Not really.
Online retailers do much better.
Check out Futurenow’s posting on “the top 10 converting websites for December 2008“.
Here are the top five:
1. ProFlowers 31.1%
2. LL Bean 25.7%
3. Amazon 23.7%
4. VitaCost 23.0%
5. Coldwater Creek 22.4%
Hmmm.
What do they know that you don’t? Something [...]

3 Ways To Grow Your Business: 21 Small Business Profit Boosters (#21)

The Story: It’s not necessary to get into complex theories or ideas about how to grow your business, because there are only three ways to do it.
The Point: To get a surge in business, pick one of the 3 ways and do it with intense focus for 7 days.
3 Ways To Grow Your Business:
1. [...]

Armand Morin, Seth Godin, Frank Kern and A Cast Of Thousands. (Thank You)

It’s the first day of the New Year.
I should be working on other stuff.
For instance, I have 8 more small business profit boosters to write for you (I’m up to #13 and I promised 21). But…
I felt compelled to write this post instead.
I’ve been reflecting on who I owe my success to in the copywriting [...]

Forge the Links That Strengthen Sales: 21 Small Business Profit Boosters (#10)

Every piece of your website is a link in the sales chain.
A chain is only as strong as its weakest link.
One way to get quick sales boost is: find the weak or broken links in your sales process and strengthen or repair them. And almost every website has at least a few week or broken [...]

Market by the Numbers: 21 Small Business Profit Boosters (#9)

If you’re business is not producing the online sales and profits you want, knowing only four crucial numbers can instantly show you where the problem is.
And how to fix it.
Here’s what you need to know:
1. Visitors: how many people show up to your website each month? You can track these easily in your web hosting [...]

Market by the Calendar: 21 Small Business Profit Boosters (#8)

We live by the calendar.
Our year is marked by signposts.
Dates on the calendar around which we plan our annual journey.
In the USA, some of the major calendar signposts include:
•    New Year’s Day
•    SuperBowl Sunday
•    Valentine’s Day
•    St. Patrick’s Day
•    Easter
•    Memorial Day
•    Mother’s Day
•    Father’s Day
•    Independence Day
•    Back to School
•    Labor Day
•    Halloween
•    Veteran’s [...]

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