Why I Unfollowed You On Twitter

This is a guest post by my friend Ted Prodromou. Ted is an expert in search marketing for business, and one of the smartest guys I know.

Are you mad at me for unfollowing you on Twitter the other day? Did you even notice? I bet you didn’t!

follow-me

I decided to unfollow everyone and start fresh with Twitter. I joined Twitter near the beginning and experimented with it in the beginning.

5 Effective Ways to Get More Email Subscribers

If you operate any kind of business online, or if you are a writer, speaker, consultant, or coach… one of your most important assets is a list of email subscribers who are interested in hearing from you.

Businessman pressing e-mail buton

When you have a permission-based email list, you can literally produce “income on demand”. You can quite literally produce “traffic on demand” for your website. All you have to do is send on an email to your list.

7 Keys To Selling More With Video

Most of the sales copy I’ve written for clients over the last two years has been video copy. These videos perform, on average, 20-30% better than a traditional text-based sales letter.

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If you aren’t already using video to deliver your sales presentations, I encourage you to experiment with this method. It has dramatically increased profits for several of my clients.

3 Essentials to Getting Your Email Opened

Before your email can be read, it must be open. The key to getting your email opened is the subject line.

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Think of the subject line of your e-mail as being the equivalent of a headline in a sales letter. It’s that important. In fact, if you don’t write a good subject line, I can almost guarantee your e-mail will not be opened, not be read, and, in fact, end up in the trash.

So what makes up a good e-mail subject line? There are three essential components every subject line must contain. They are:

  1. Connect. The subject line must connect with the interest of the reader. Fail this test and they’ll hit the delete button.
  2. Attention. The subject line must rivet the attention of the prospect so that they are curious about what’s contained in the rest of the e-mail.
  3. Propel. The subject line must be active and propel the reader to read the rest of your e-mail, leading to your call to action.

Without these three elements, your subject line will not draw your reader into your e-mail, and your e-mail won’t be read.

Another way to think of this is to remember what your reader is always thinking: “what’s in this for me?”

If you don’t have a good answer to that question, you and your email are toast.