How To Cut Your Ad Budget & Increase Sales

Cutting your ad budget while increasing sales sounds totally counterintuitive, right? Au contraire, my intrepid listener. In this episode we’ll not only show you how to do exactly that, but also why you should start doing it right now.


Join us on another magic carpet ride as we take your marketing to a whole new world.

Click here to download or listen to this episode now.

The Dawn of Justice in Business

How to Be the Superhero Your Clients Are Looking for!

Batman, Superman, Wonder Woman, the Flash, Captain America … these superheroes evoke something deep inside of us to be great! We fantasize about their special powers and we cheer their stand for justice and all that is good.

Dawn of Justice

The superhero movies bring out the child in us. No wonder they’ve done so well. Remember back to when you were a kid. All we had to do was put on the mask and don the cape. Then we were the superhero! 

The Secret Weapon of Market Leaders

It’s Powerful, It’s Easy To Use, and It’s Free

When I ran radio stations, we used a secret marketing weapon to tap into public trends. This secret weapon enabled us to “read the minds” of clients and listeners. As a result, we sold millions of dollars worth of advertising to our clients. And they sold hundreds of millions of dollars of goods and services to their customers.

Secret Marketing Weapon
This secret weapon is free and available to anyone. Yet few businesses use it.

How I Built a 6-Figure Business from a Single Speech

Dr. Michael Hudson is a member of my Elite Regency Mastermind. He is also a teacher, speaker, writer, facilitator, coach, & ideapreneur. He helps people discover their vision, write their story, and speak their vision into existence using his proven VisionSpeaker™ System.  Visit to download your free copy of Michael’s ebook filled with practical insights you can use to increase your impact every time you speak.  ~ Ray Edwards

Breaking the $100,000 revenue level in any business is a key milestone. For many it is the target that defines success. That’s why in the spring of 1999 I was sitting at my desk pondering how I could grow my speaking business with that number in mind.

Hudson Blog

And then the phone rang…

Little did I know that call would be the first step on the path to building a 6-figure business that would continue for over 15 years.

The Most Successful Sales Letter You’ve Never Heard Of

The Story Of Two Copywriters

On a sunny day one late afternoon two copywriters graduated from the same copywriting school. These two copywriters were roughly the same age, with roughly the same writing ability. They had both been trained by the same copywriting instructors in the art and science of writing to sell and persuade. Both were filled with dreams of becoming rich by writing ads to sell products and services.

Recently, these men ran into one another at the same direct marketing conference, 10 years after their graduation. They were both still very much alike. Both were happily married. Both had young children. And both, as it turned out, had written copy for some of the biggest direct mail publishing houses in the world.

But there was one difference…