The Most Successful Sales Letter You’ve Never Heard Of

The Story Of Two Copywriters

On a sunny day one late afternoon two copywriters graduated from the same copywriting school. These two copywriters were roughly the same age, with roughly the same writing ability. They had both been trained by the same copywriting instructors in the art and science of writing to sell and persuade. Both were filled with dreams of becoming rich by writing ads to sell products and services.

Recently, these men ran into one another at the same direct marketing conference, 10 years after their graduation. They were both still very much alike. Both were happily married. Both had young children. And both, as it turned out, had written copy for some of the biggest direct mail publishing houses in the world.

But there was one difference…

How To Attract Perfect Clients (And Repel The Clients Who Drive You Nuts)

If you’re a freelancer or service professional, you know the pain of the “problem client”. Once they are “inside your gates”, they cause nothing but trouble.


They complain about everything from the font size in the PDF you gave them, to the claim that you didn’t give enough detail in the product, or that you have too much information in the product. They pester you with the most requests, that go beyond the scope of what they paid for. They threaten you.

You’ve been there, surely. You’ve said to yourself, “Oh, great. He’s one of those. A problem client.”

5 Effective Ways to Get More Email Subscribers

If you operate any kind of business online, or if you are a writer, speaker, consultant, or coach… one of your most important assets is a list of email subscribers who are interested in hearing from you.

Businessman pressing e-mail buton

When you have a permission-based email list, you can literally produce “income on demand”. You can quite literally produce “traffic on demand” for your website. All you have to do is send on an email to your list.

Why I Unfollowed You On Twitter

This is a guest post by my friend Ted Prodromou. Ted is an expert in search marketing for business, and one of the smartest guys I know.

Are you mad at me for unfollowing you on Twitter the other day? Did you even notice? I bet you didn’t!


I decided to unfollow everyone and start fresh with Twitter. I joined Twitter near the beginning and experimented with it in the beginning.