We allow ourselves to be influenced by the people we like. The reason good salespeople are known to be friendly (some even hyper-friendly) is because they understand this core principle: being likable is one of the quickest ways to being influential. The reason we are turned off by “pushy” salespeople is their attempts to be [...]
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Writing to Be “Fascinating!”
We are a world of people who love to be fascinated. We obsess over our favorite celebrities, their lifestyles, relationships, and illnesses. In her book, Fascinate, Sally Hogshead claims that the ability to create fascination is one of the most powerful ways of influencing behavior. She says, in fact, that it is “more persuasive than [...]
Writing to Create Advocacy
Whenever you are writing for the purpose of influencing other people (which pretty much includes all writing, doesn’t it?), it’s essential to know your strategic objective. Strategy in this context means: the overall approach to achieving the outcome you want. This may not be as simple as you think. Even if you know your desired [...]
Writing With Mythology In Mind
When writing for strategic influence, whether your outcome is intended to be the sale of a product or service, the adoption of an idea, or a certain outcome for your political candidate, you must begin with knowing your mythology. No, I’m not talking about ancient Greece. When I say “mythology”, I’m referring to “story”. I [...]
Writing For Strategic Influence
Today, I’m beginning a new series on the subject of “writing for strategic influence”. This will be of interest if you want to use the power of persuasive writing to change, improve, expand, and empower your business. But first, I’ll need you to bear with me; it’s necessary to explain the ideas behind this new [...]
Proven! Ten Dollar Marketing Tactics
Having no marketing budget is no excuse for not marketing. Here are three ideas you can use to promote your business, and each of them cost less than $10. You might laugh when you see the list. But it’s my belief that many of the businesses we see closing their doors these days might have [...]
Grow An A+ Marketing Brain
Here’s a foolproof method to get yourself an A+ marketing brain, without having to pay for an expensive education. Finish at least one good marketing book every week. If you’re not currently an avid reader, this might seem like a big deal. It’s really not very difficult. Many marketing books are short, to begin with. [...]
In Mere Minutes Put Your Marketing On Auto Pilot
In times like these, it’s good to return to the basics. There is an apocryphal story told about football coach Lou Holtz; when he needed to get his team refocused, he would pull them together practice, hold up a football, and say, “this, gentlemen, is a football.” So please don’t disregard what I’m about to [...]
7 Surefire Ways To Make More Sales This Week
Make more calls Talk to more customers Ask for the order more often Run more ads Hand out more business cards Call more passed customers Ask for more referrals I know, I know. Nothing new. That’s the point. Stop looking for something new, and get to work.
5 Minutes To Marketing Success
Chances are, if you’re reading this blog, you’re a pretty savvy marketer. Here’s one way to improve all of your marketing efforts: before you make your next marketing move, take five minutes, close the door, turn off your phone, and imagine yourself in the life of your average customer. Think about what their problems are, [...]
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