From the category archives:
Does the guy selling beer at the baseball stadium have a marketing problem?
Does Disney have trouble marketing umbrellas at their theme park during Florida’s legendary afternoon thundershowers?
How about fireworks dealers right before the Fourth of July?
None of these situations present a marketing problem, because people already want the product.
The product, in other words, sells itself.
This [...]
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If you’re aware of the world around you (meaning: outside the USA), you know one of the hottest topics right now is the World Cup.
I don’t have any predictions about who will win… but I do have a World Cup prediction: it will be hot news until it’s over.
That may sound obvious, but there are [...]
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There’s not much holding you back other than your own thinking.
Our culture is replete with stories of people who had every disadvantage yet succeeded wildly – and that not through luck but through focused effort.
Submitted as proof: Ray Charles, Stephen Hawking, and Helen Keller.
So what is it about our thinking that so often holds us [...]
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Nobody likes being bullied.
Somehow, though, lots of us allow ourselves to be bullied all through our adult life.
What about in your case? Who bullies you?
Your spouse? Your boss? Your mother/father/siblings?
For some of us, the answer is obvious (like the examples I just gave you)… and for others it is more subtle – and dangerous.
A lot [...]
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I just saw the new A-Team movie. Twice.
For those who don’t know, it’s a remake of the old TV show, and it’s about an elite group of Army Rangers who “specialize in the impossible”.
The unit – called an “Alpha Unit” or “A-Team” – is led by Colonel Hannibal Smith. And Hannibal has some trademark wisdom [...]
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This is the “On The Road” Edition of the show… recorded “live” in a coffee shop. Wow.
Hey it just goes to show you: imperfect action beats perfect contemplation, every time.
For those who are interested, here’s the microphone I’m using – I wrongly said in the show it was a Logitech, but it’s actually a Plantronics [...]
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My friend Jason Van Orden and his business partner, Jeremy Frandsen recently coined a term I really love: “cubicle escape artist”.
It’s a term that invokes curiosity.
And yet I believe people instinctively know what it means, and their curiosity is really disguised hope.
People know that a “cubicle escape artist” is someone who has somehow escaped the [...]
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The Story: Follow up to the initial episode of Ray Edwards Show podcast — all about marketing and productivity.
The Point: Know what drives me bananas? People who spout off about how you should stop “trading time for dollars”. I think it’s virtually impossible to avoid “trading time for dollars”. And I think I do a [...]
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Since publishing my last post, I’ve gotten lots of questions from people who want to start service businesses, who have marketable skills and talents, but who are either intimidated or even stopped cold by the idea of getting new clients.
Many of these otherwise bold, creative, talented individuals feel somehow inept or ill-equipped to convince people [...]
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This is hard for a lot of folks to swallow, but it’s true anyway.
Instead of scrambling madly for any customer who will hand you money, be selective.
Determine what kind of customer you don’t want to deal with, and work hard to exclude those customers from your business.
If you are brave and decide to take this [...]
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In the past, I have scoffed at the idea of affirmations. You know, “I’m good enough, I’m smart enough, and gosh darn it, people like me.” That sort of thing.
I don’t feel that way anymore, because I have realized every human being on the planet practices affirmations. It’s simply that most of us do it [...]
I’m not usually a fan of “what if” questions. That’s because most of the time, those words (”what if…”) usually precede negative prophecy about something. Negative prophecies like, “What if nobody comes to our new store? What if nobody likes the new product? What if none of our salespeople makes a sale today?” Those are [...]
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I ordered a sandwich this past week at McDonald’s, from the drive-through window.
After pulling out of the drive-through lane, I discovered that my sandwich was cold. The bacon was uncooked. I circled back through the drive-through lane, and explained my dilemma to the young lady at the window. She distractedly held out her hand, reaching [...]
Things got all stirred up here in Ray-land this past week, what with my post about the “gurus”. In today’s podcast I talk about what that was really all about…
As always, if you have feedback or suggestions I’d really like to hear from you.
Call in your questions or comments to our new, fancy “request line” [...]
I got a royalty check from a client in my mailbox. That always makes me smile.
And as I was looking at that check, it made me think about how much fun this particular client is to work with — and I was reminded that I had an audio interview with this guy somewhere in [...]
Wow, I got a lot of feedback on my last podcast about thinking bigger. And not all of it was positive.
So in today’s podcast, I address some of the biggest questions that keep cropping up.
Two main topics today:
1. A tool to help you breakthrough to bigger thinking.
2. A way to overcome your biggest limitation (it’s [...]
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