Marketing
« Previous Entries Next Entries »What To Sell Online
“Ray, what do I sell online? How do I decide?”
This is a question I am asked often, and my answer to this question is in two parts. First is an answer appropriate if you’re already selling something online and the second part is the answer for those who haven’t yet decided what product or service [...]
Link Love From Ray Edwards
I don’t have time to write a nice big post today, so I’m taking the lame way out.
Here are some sites I think are worth spending time with:
Shoemoney blogs on making money as an affiliate.
John Chow makes money online telling people how to make money online.
Ryan Healy writes about copywriting and his writing is so [...]
Chicken House Sangria & The Lead Pimps
The podcasts are on hiatus for a few days, as I’m getting ready for the live Immersion Workshop I’m doing at my office next week along with Kirt Christensen.
Meanwhile, I’ve gotten some great response to the email I sent out last night about “Chicken House Sangria” (even though that was a made-up phrase that means [...]
Immersion Increases Income
As I write this, I’m at a seminar (it’s the Big Seminar, put on by my buddy Armand Morin).
I attend a lot of seminars.
I believe in doing that; it’s probably the best way of expanding your mind, your contacts, and your bank account.
I have noticed something, however.
A lot of people will leave a “live” seminar [...]
Dissolve Skepticism Like Magic
The Story: Let’s assume you’re writing your own copy (maybe you can’t afford to hire a professional, or you just love writing copy for your own products).
One of your first tasks as a copywriter is to break down the skepticism that your prospects (readers, site visitors, subscribers) are feeling, and get them to believe [...]
Wimpy Copywriter = Hungry Kids
The Story: It’s one of the most common mistakes in all forms of selling - not asking for the sale.
Hard to believe? Maybe. But it’s true anyway; people just don’t want to ask for the order.
The Point: There comes a point where you’ve presented all the benefits of your offer; you’ve demonstrated its value; you’ve [...]
First Get Their Attention
The Story: If your copy can’t cut through the clutter, you never be able to make the sale.
The Point: The reason the old formulae are less effective is: it’s harder to get people’s attention these days. Time to step up your game.
The Resource: Attention Age Doctrine
3 Keys To Grabbing Their Attention:
1. Change Their State.
2. [...]
Hemingway On Copywriting
The Story: Follow Ernest Hemingway’s Four Simple Rules to improve your copywriting (or any writing, for that matter).
The Point: The more effusive and melodious your prose, the greater the certitude you will obfuscate the concept you are laboriously attempting to elucidate; eschew obfuscation.
The Resource: The Elements of Style
Hemingway’s Rules:
1. Use short sentences.
2. Use short [...]
Myspace Or Yours? Marketing 101
The Story: One of copywriting’s oldest maxims points out one of marketer’s biggest failures.
The Point: It’s not your website. It’s theirs (if you want to succeed).
The Resource: YouTube
How To Make It About The User:
1. Know your users.
2. Know your users.
3. Know your users.
Click for the Podcast Audio:
Click Here
Britney Spears Teaches Marketing
The Story: Britney Spears knows how to get your attention.
The Point: While there’s a lot of debate about Britney’s musical talent, career choices, and parenting potential, nobody can argue that she doesn’t know how to get our attention.
You can learn a lot from a diva.
The Resource: Attention Age Doctrine
Keys To Capturing Your Prospect’s Attention:
1. [...]
