Seven myths — even lies — of marketing. Ignore them to your profit. 1. People buy what they need. 2. Quality products will always win. 3. Cheaper price always wins. 4. More features mean more sales. 5. People don’t judge a book by its cover. 6. Logic guides buying decisions. 7. Products must make sense [...]

Market Like Bobby Fischer
Bobby Fischer is arguably the greatest chess player who ever lived. According to Wikipedia, “As a teenager, Fischer became famous as a chess prodigy. In 1972, he became the first, and so far the only, American to win the official World Chess Championship“. When I was a teenager, I became infatuated with the game of [...]
Marketing By Number
We live by the calendar. Our year is marked by signposts. Dates on the calendar around which we plan our annual journey. In the USA, some of the major calendar signposts include: • New Year’s Day • SuperBowl Sunday • Valentine’s Day • St. Patrick’s Day • Easter • Memorial Day • Mother’s Day • [...]

Fear Is A Prison Of Our Own Making
I can’t help but notice how some have seized on the anniversary of the events of 9/11/2001 to further their own agendas, stir up anger and fear, and — to my dismay — even to sell products. Look, I’m a marketer. I believe in entrepreneurship. But I think it’s far beneath any of us to [...]

Internet Marketing Is Simple
Now maybe you’re thinking that I’ve oversimplified it by saying internet marketing is “simple”. You’ve tried and tried but haven’t yet succeeded… haven’t yet found that missing element. And maybe you think, “Sure. This stuff works for Ray Edwards because you have already made your money… and you already know all the gurus… and you [...]

About Those Pesky “Gurus”
Things got all stirred up here in Ray-land this past week, what with my post about the “gurus”. In today’s podcast I talk about what that was really all about… As always, if you have feedback or suggestions I’d really like to hear from you. Call in your questions or comments to our new, fancy [...]

How I Get Paid
A lot of different kinds of people read this blog. From time to time, I am asked some version of the following question: “Why do you write the blog, and what exactly is it you do for a living? How do you make money?” For those who are curious, here are some answers… Why I [...]
Ray Edwards Week In Review
Did you miss any of the delicious, helpful articles I cooked up for you this past week? Well, don’t worry about a thing — I’ve assembled an encore serving of each and every one, just for your convenience. How To Get Famous And Make More Money The single easiest way to increase your own legend, [...]

The Inception Guide To Marketing
If you haven’t seen the film Inception yet, don’t worry. There are no spoilers here. But there’s an important lesson in the movie for marketers and evangelists alike. In the film, Cobb (played by Leonardo DiCaprio) is talking about the act of “inception” – planting an idea in another person’s mind. Here’s what Cobb says: [...]

The $1,000 Barbecue Grill
You should charge more for whatever you sell. And you should be unapologetic about it. That’s true for probably 80% of the students and clients I deal with, and for 90% or more of businesses I encounter along life’s way. “But Ray, my business is different.” Aargh!



