Seven myths — even lies — of marketing. Ignore them to your profit. 1. People buy what they need. 2. Quality products will always win. 3. Cheaper price always wins. 4. More features mean more sales. 5. People don’t judge a book by its cover. 6. Logic guides buying decisions. 7. Products must make sense [...]

Bobby Fischer is arguably the greatest chess player who ever lived. According to Wikipedia, “As a teenager, Fischer became famous as a chess prodigy. In 1972, he became the first, and so far the only, American to win the official World Chess Championship“. When I was a teenager, I became infatuated with the game of [...]

We live by the calendar. Our year is marked by signposts. Dates on the calendar around which we plan our annual journey. In the USA, some of the major calendar signposts include: •    New Year’s Day •    SuperBowl Sunday •    Valentine’s Day •    St. Patrick’s Day •    Easter •    Memorial Day •    Mother’s Day •    [...]

Now maybe you’re thinking that I’ve oversimplified it by saying internet marketing is “simple”. You’ve tried and tried but haven’t yet succeeded… haven’t yet found that missing element. And maybe you think, “Sure. This stuff works for Ray Edwards because you have already made your money… and you already know all the gurus… and you [...]