Most of the sales copy I’ve written for clients over the last two years has been video copy. These videos perform, on average, 20-30% better than a traditional text-based sales letter. If you aren’t already using video to deliver your sales presentations, I encourage you to experiment with this method. It has dramatically increased profits […]
It’s a curious thing that while online entrepreneurs will think nothing of spending $1,997 for the latest information product, most are absolutely unwilling to invest that kind of money in advertising. I have a challenge to issue, and I hope you will take me up on it.
Before your email can be read, it must be open. The key to getting your email opened is the subject line. Think of the subject line of your e-mail as being the equivalent of a headline in a sales letter. It’s that important. In fact, if you don’t write a good subject line, I can […]
Despite the mythology that says email marketing is dead, it’s still the number one way stuff gets sold on the Internet. Bottom line: if you want to succeed marketing online, you’re going to have to use email. If it works so well, why does it seem so hard for many companies? Here are five great […]
Success usually is not dependent upon your coming up with the most brilliant marketing idea ever conceived. Trying to win the battle that way is literally like running “against the wind”. The classic Bob Seger song, Against the Wind, includes these lyrics: Well those drifter’s days are past me now I’ve got so much more […]