“Ray, what do I sell online? How do I decide?” This is a question I am asked often, and my answer to this question is in two parts. First is an answer appropriate if you’re already selling something online and the second part is the answer for those who haven’t yet decided what product or [...]
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First Get Their Attention
The Story: If your copy can’t cut through the clutter, you never be able to make the sale. The Point: The reason the old formulae are less effective is: it’s harder to get people’s attention these days. Time to step up your game. The Resource: Attention Age Doctrine 3 Keys To Grabbing Their Attention: 1. [...]
iPhone Marketing Lessons
The Story: Apple took what most considered a commodity – cellphones – and created a new category. How did they do that? The Point: We already know how to do what Apple did. We just don’t like to do it. It takes imagination. It takes guts. It takes money. The Resource: Apple 3 Ways To [...]
Tap The Profit Power of Niche Marketing
The Story: If you sell to narrowly focused niches, you’ll make more money. The Point: A lot of people say “niche marketing” is dead; nothing could be further from the truth. The Resource: “5k In 30 Days” 5 steps to your niche market empire fast and easy: 1. Locate a product. 2. Set up your [...]
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