From the category archives:
“Ray, what do I sell online? How do I decide?”
This is a question I am asked often, and my answer to this question is in two parts. First is an answer appropriate if you’re already selling something online and the second part is the answer for those who haven’t yet decided what product or service [...]
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The Story: If your copy can’t cut through the clutter, you never be able to make the sale.
The Point: The reason the old formulae are less effective is: it’s harder to get people’s attention these days. Time to step up your game.
The Resource: Attention Age Doctrine
3 Keys To Grabbing Their Attention:
1. Change Their State.
2. [...]
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The Story: Apple took what most considered a commodity – cellphones – and created a new category.
How did they do that?
The Point: We already know how to do what Apple did. We just don’t like to do it.
It takes imagination.
It takes guts.
It takes money.
The Resource: Apple
3 Ways To Use iPhone-style Marketing In Your Business:
1. Do [...]
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The Story: If you sell to narrowly focused niches, you’ll make more money.
The Point: A lot of people say “niche marketing” is dead; nothing could be further from the truth.
The Resource: “5k In 30 Days”
5 steps to your niche market empire fast and easy:
1. Locate a product.
2. Set up your sales page and testing software.
3. [...]
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In the past, I have scoffed at the idea of affirmations. You know, “I’m good enough, I’m smart enough, and gosh darn it, people like me.” That sort of thing.
I don’t feel that way anymore, because I have realized every human being on the planet practices affirmations. It’s simply that most of us do it [...]
I’m not usually a fan of “what if” questions. That’s because most of the time, those words (”what if…”) usually precede negative prophecy about something. Negative prophecies like, “What if nobody comes to our new store? What if nobody likes the new product? What if none of our salespeople makes a sale today?” Those are [...]
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I ordered a sandwich this past week at McDonald’s, from the drive-through window.
After pulling out of the drive-through lane, I discovered that my sandwich was cold. The bacon was uncooked. I circled back through the drive-through lane, and explained my dilemma to the young lady at the window. She distractedly held out her hand, reaching [...]
Things got all stirred up here in Ray-land this past week, what with my post about the “gurus”. In today’s podcast I talk about what that was really all about…
As always, if you have feedback or suggestions I’d really like to hear from you.
Call in your questions or comments to our new, fancy “request line” [...]
I got a royalty check from a client in my mailbox. That always makes me smile.
And as I was looking at that check, it made me think about how much fun this particular client is to work with — and I was reminded that I had an audio interview with this guy somewhere in [...]
Wow, I got a lot of feedback on my last podcast about thinking bigger. And not all of it was positive.
So in today’s podcast, I address some of the biggest questions that keep cropping up.
Two main topics today:
1. A tool to help you breakthrough to bigger thinking.
2. A way to overcome your biggest limitation (it’s [...]
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