The Magic Formula For Writing Copy That Sells

Comments By Ray Edwards | January 4, 2010

Many people want to know the “magic formula” is for writing web site and ad copy that sells.

If you’re one of those folks who would like to know that formula, I have some disappointing news: there isn’t one.

“But Ray,” I hear you say, “Haven’t you yourself  taught several different copywriting ‘formulas’?”

Yes.

But.

They are not “magic” and they don’t work universally.

What a formula can do is give you a basic structure on which to hang your “argument” (your logic for why someone should buy your stuff); what the formula cannot do is somehow magically compel people to buy something they don’t really want or need.

What a formula can’t do is teach you the fears and aspirations of your readers, so that your persuasion power comes from the point of intersection between your audience’s needs/desires and your product’s features/benefits.

Only you, as an empathetic writer, can do that.

Magic Power Gets Anyone To Do Anything

Comments By Ray Edwards | June 29, 2009

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(NOTE: This is an update of a previous post… enhanced with video. Please be sure and let me know what you think of this “multi-media” approach, okay? It’s quite a bit of work, and I’m happy to do it if you think it’s worthwhile.)

As marketers and entrepreneurs, we have a simple job – to get other people to do what we want them to do.

I’ll leave the discussion about the ethical side of this for another time; let’s just assume that you and I will always work for the best interests of our customers and prospects, okay?

So. We want to get people to do what we want. It will help them. It will help us. But exactly how do we do it? Read more…