There are few businesses that would not benefit from a steady, predictable flow of new customers. Yet very few businesses have any kind of system in place to do this. Here’s a simple plan for generating 90 new customers for your business in 90 days. And the best part is, you don’t have to stop at 90 days!

This Week’s Tip(s)

• Use Google Calendar on your iPhone with the Agenda calendar app.
• Create your own free newspaper with Google Currents app for iPhone

Spiritual Foundations

You don’t have to “clean up your act” for God to hear your cry for help.

“For I will be merciful to their unrighteousness, and their sins and their lawless deeds I will remember no more.”

Hebrews 8:12

Feature Story: How To Get 90 New Customers In 90 Days

1. Create a Magnetic Free Offer
2. Define an Ascension Process
3. Create a Lead Generation Website
4. Build an Automated Follow-Up System
5. Bring Traffic to Your Magnetic Free Offer

Fast & Free Traffic Tactics

1. Leveraging Other Lists
2. Search Engine Marketing
3. Social Media – Facebook & Twitter

Announcements

• If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes.
• Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679
• Plugs for hosting accounts using this link.
• Follow Ray on Twitter and friend Ray on Facebook
  

SUBSCRIPTION LINKS

If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes.

Call in your questions or comments to our new, fancy “request line” at (509) 713-2679

Question for you: What tactics or systems do you use to generate new customers? Comment below, or call in at (509) 713-2679

How to start a business for $100? Is it possible to start a business for a hundred dollars (or even less)? Chris Guillebeau, author of the new book, The $100 Startup, say yes. I agree – and in this episode, I’ll explain the simple steps to do so. Maybe you’ll be inspired to create your own “$100 startup”.

This Week’s Bluehost Hosting Plug

• CozyWorkplace.com
• AcupunctureMiamiDade.com

This Week’s Tip(s)

• Get the new book by Chris Guillebeau, entitled The $100 Startup.

Spiritual Foundations

God sees you as perfect… so stop seeing yourself otherwise!

“But when this priest had offered for all time one sacrifice for sins, he sat down at the right hand of God…  For by one sacrifice he has made perfect forever those who are being made holy.”

Hebrews 10:12, 14

Feature Story: How To Start A Business For $100 Or Less

The $100 startup is a reality! Starting a business for $100 is simple. Here are the “baby steps” (mine, not Chris’s):

1. Decide on a topic for your site/product.
2. Start a blog.
3. Start an email list.
4. Set up social media accounts.
5. Publish & promote on a regular schedule.
6. Listen for what your audience wants.
7. Create an information product.
8. Launch the product with an event.
9. Build autoresponder sequences.

Get Chris’s book for inspiration for your own $100 startup!

Announcements

• If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes.
• Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679
• Plugs for hosting accounts using this link.
• Follow Ray on Twitter and friend Ray on Facebook
  

SUBSCRIPTION LINKS

If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes.

Call in your questions or comments to our new, fancy “request line” at (509) 713-2679

Question for you: Did you start your business for $100 or less?  Want to share your story? Have a question? Comment below, or call in at (509) 713-2679

Have you ever suffered a setback in your business, your health, your life? We all have. Why are some people crushed by setbacks – while others seem to use them as fuel for future success? And most importantly, how can you use your own setbacks to propel you to greater success?

Announcements

• If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes.
• Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679
• Plugs for hosting accounts using this link.
• Free book promo for April; top 10 commentators
• Congrats on latest students – over 200 new students in WITS and PLATFORM!
• Follow Ray on Twitter and friend Ray on Facebook
  

This Week’s Bluehost Hosting Plug

• RightStages.com
• AnywhereBusinessCoaching.com

This Week’s Tip(s)

• Check your username on all social media sites: CheckUsernames.com (thanks Adam Underhill!)

Spiritual Foundations

God has good plans for you…

“He who did not spare His own Son, but delivered Him up for us all, how shall He not with Him also freely give us all things?”

Romans 8:32

Feature Story: How To Turn Setbacks Into Comebacks

We cannot control what happens to us, but we can control how we respond – and what we believe about the setback.

Knowing how to face trials proactively is one of the top skills in internet business… and in life.

Here are 10 steps to transform setbacks into comebacks.

1.  See it for what it is.
2. Remember God’s plan for you (Jer 29:11 and Romans 8:28)
3. Ask good questions – questions that lead to helpful answers.
4. Be careful what you think, see, and say.
5. Notice what works; do more of that.
6. Notice what doesn’t work; stop doing that.
7. Live in the now. Avoid depression and anxiety.
8. Move your body every day.
9. Put good fuel in the machine.
10. Fill your eyes with solutions.

Remember that pain is inevitable, but suffering is optional. (Matthew 6:34)

SUBSCRIPTION LINKS

If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes.

Call in your questions or comments to our new, fancy “request line” at (509) 713-2679

Question for you: What’s your favorite “quick product creation” method? What  has worked for you? Comment below, or call in at (509) 713-2679

EPISODE OUTLINE

Welcome to our “product creation” episode! This time around I’ll share rapid product creation methods you can use to create your own product in a day or less.

Announcements

• If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes.
• Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679
• Plugs for hosting accounts using this link.
• Free book promo for April; top 10 commentators
• Congrats on latest students – over 200 new students in WITS and PLATFORM!
• Follow Ray on Twitter and friend Ray on Facebook
  

This Week’s Bluehost Hosting Plug

• Thanks and congratulations to Wendell Saunders of WendellSaunders.com on his new website!

This Week’s Tip(s)

• Convert your old VHS tapes to digital with iMemories, and your old cassettes to digital with Southtree

Spiritual Foundations

God’s grace looks like SUPPLY…

“And this same God who takes care of me will supply all your needs from His glorious riches, which have been given to us in Christ Jesus.”

Philippians 4:19, NLT

Feature Story: 7 Ways To Create Your Own Product In Less Than 24 Hours

Product creation is easy!

1. Writer: Type up a how-to.
2. Interviewer: Interview an expert.
3. Expert: Have someone interview you.
4. Teacher: Teach something on video.
5. Encourager: Make an audio recording.
6. Researcher: Assemble information.
7. Reporter: Document your experience.

LISTENER QUESTIONS

I answered questions from these listeners:

• Steve Hawk had nice things to say about me,
• Shel Horowitz made a pitch for going green.
• Fleetwood Gruvver wants Joomla themes.
• Tom makes a point about mobile websites.
• Christy Sales asks about “the long copy debate”.

EPISODE RESOURCES

Links to resources I mentioned in the show:

• Joomla themes by RocketTheme.
• WP Touch mobile theme.
• Responsive themes from Studiopress and Woothemes.

SUBSCRIPTION LINKS

If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes.

Call in your questions or comments to our new, fancy “request line” at (509) 713-2679

Question for you: What’s your favorite “quick product creation” method? What  has worked for you? Comment below, or call in at (509) 713-2679

EPISODE OUTLINE

Announcements

• If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes.
• Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679
• Plugs for hosting accounts using this link.
• Free book promo for April; top 10 commentators
• Coming Web Class in setting up your platform
• Follow Ray on Twitter and friend Ray on Facebook
  

This Week’s Tip(s)

• Make your own apps with AppMakr and Appcelerator

Spiritual Foundations

God wants us blessed in order that we might be able to be a blessing.

“I will make you a great nation; I will bless you and make your name great; and you shall be a blessing.”

Genesis 12:2

Feature Story: 10 Steps To Turn Your Life Around In 30 Days Or Less

Some basic foundations of self improvement and a couple of self improvement book recommendations.

1. Write your own eulogy.
2. Write down your goals (short, mid, and long-term).
3. Do what you say you’ll do
4. Drink a gallon of water every day
5. Exercise every day
6. Eat only clean food
7. Feed your mind
8. Feed your spirit
9. Guard your heart
10. Live on testimony

LISTENER QUESTIONS

I answered questions from these listeners:

• Robert Plank – asked about making “scary topics” (such as selling via Webinars) appealing to regular folks.
• Marie McMichael – asked about legal disclaimers for your websites.
• Dana Beasley - had a comment to offer.
• Connie Ragen Green – asked about whether we still recommend using bullet points in sales copy.
• John Klein - wants to know how to track the source of links and leads from various sources for his music success workshop site.
• Christy Sales – slipped in a plug for her site.

EPISODE RESOURCES

Links to resources I mentioned in the show:

• Michael Hyatt’s free life-planning ebook
• Joseph Prince’s books Unmerited Favor and Destined to Reign
• Stephen R. Covey’s book 7 Habits of Highly Effective People
• Pre-written legal disclaimers from AutoWeblaw
• Eugene Schwarz’s Breakthrough Advertising at Amazon, or from Agora Publishing.
• Link tracking via Google’s free services, or from Linktrackr.

SUBSCRIPTION LINKS

If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes.

Call in your questions or comments to our new, fancy “request line” at (509) 713-2679

Question for you: Have you ever made a big life-change? What worked for you? Comment below, or call in at (509) 713-2679

EPISODE OUTLINE

Announcements

• If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes.
• Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679
• Plugs for hosting accounts using this link.
• Free book promo for April; top 10 commentators
• Coming Web Class in setting up your platform
• Follow Ray on Twitter and friend Ray on Facebook
  

This Week’s Tip(s)

• Downcast podcast receiver app.

Spiritual Foundations

The gift of trusting God is received in the practice of thanksgiving.

“Oh, give thanks to the Lord of lords!
For His mercy endures forever:
To Him who alone does great wonders,
For His mercy endures forever;
To Him who by wisdom made the heavens,
For His mercy endures forever;”

Psalm 136

Feature Story: Set Up Your Online Empire In 7 Days

1. Know your Money Keywords
2. Decide your Strategic Positioning
3. Get a domain
4. Get hosting
5. Set up WordPress
6. Social Media: Twitter, Facebook, G+, Pinterest, LinkedIn
7. Content Creation
8. Traffic: social media, content publishing, links, guest posts
9. The “secret” strategy
10. Platform

EPISODE RESOURCES

Links to resources I mentioned in the show:

• Downcast App for podcasts
• Wordtracker keyword research
• Market Samurai keyword research

SUBSCRIPTION LINKS

If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes.

Call in your questions or comments to our new, fancy “request line” at (509) 713-2679

Question for you: Have you written a book – and if so, how long did it take you? Comment below, or call in at (509) 713-2679

EPISODE OUTLINE

Announcements

• Plugs for hosting accounts using this link.
• Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679
• Free book promo for April; top 10 commentators
• Coming Web Class in setting up your platform
• Follow Ray on Twitter and friend Ray on Facebook
  

This Week’s Tip(s)

• Laptop Battery Time Management Trick from Stu McLaren

Product Plug Of The Week

• Great tool for making 3D boxes, books, and manuals: BoxShotKing

Spiritual Foundations

We should expect good things to come our way – and it’s Scriptural to believe so!

“But you are a chosen generation, a royal priesthood,
a holy nation, His own special people, that you may
proclaim the praises of Him who called you out of
darkness into His marvelous light.”

1 Peter 2:9

Feature Story: How To Write A Book In 7 Days 

If you really know your topic well, you could probably complete your first draft in a week. Here’s a simple plan for doing just that:

“Prep Day” – Day ZERO: Come up with your title. Something like “The Insider’s Secrets of Raising Chinchillas” (or whatever your topic is). Then write an outline of what you want to say about your topic: 7 main subjects (chapters) with 3 points about each chapter. Sample:

“The Insider’s Secrets of Raising Chinchillas”

Chapter 1: Why Raising Chinchillas Is A Great Business

1.    The facts about the Chinchilla business

2.    What other Chinchilla ranchers have to say about it

3.    My personal Chinchilla story

…and so on, for 7 “Chapters”. Then, you keep going…

Day 1: Record yourself just talking through your outline of Chapters 1 & 2.

Day 2: Record yourself just talking through Chapters 3 & 4.

Day 3: Record yourself just talking through Chapters 5&6.

Day 4: Record yourself just talking through Chapter 7 … and a short talk on “About this book” that will serve as the book’s “Introduction” (It’s best to do this after you have finished dictation of the whole book. You’ll have a better idea what to say.)

Day 5: Send off your audios for transcription. Use someone who will “clean up” all your stumbles and false starts, etc.

Day 6: Do nothing.

Day 7: Receive your transcriptions back. You now have a first draft of your book.

Now get busy and write that book, willya?

LISTENER QUESTIONS

I answered  question from listener Ted from California on how to get started.

EPISODE RESOURCES

Links to resources I mentioned in the show:

• Dragon Dictate software
• Success Transcripts
• Writing Riches book

SUBSCRIPTION LINKS

If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes.

Call in your questions or comments to our new, fancy “request line” at (509) 713-2679

Question for you: Have you written a book – and if so, how long did it take you? Comment below, or call in at (509) 713-2679

My intention is to publish a new podcast each week on Tuesdays, along with an outline (or “show notes” like these.) While you will be able to listen or download episodes here on my blog, it will be much easier for you to subscribe in iTunes.

EPISODE OUTLINE

Announcements

• Affiliate Relationships
• Website reviews
• Plugs for hosting accounts using this link.
• Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679
• Free book promo for March; top 10 commentators
• Coming Web Class in setting up your platform
• Follow Ray on Twitter and friend Ray on Facebook

This Week’s Tip(s)

• From coaching member Kirt Christensen: use Google Apps for Business and Insightly to replace more expensive email, apps, CRM, and project management,
• Backups

Product Plug Of The Week

• We’re using a WordPress Opt-In Plugin called Opt-In Skin, developed by Pat Flynn and Glen Allsop.

Spiritual Foundations

Facing tough times? One reason God performs miraculous works is so that we will remember them. These remembrances, or testimonies, are to be food for us! That food – nourishment – reminds us and feeds our faith so we can believe that He always remembers His promises to us.

“He has made His wonderful works to be remembered;
The Lord is gracious and full of compassion.
He has given food to those who fear Him;
He will ever be mindful of His covenant.”

Psalm 111:4

Feature Story: 5 Ways To Get More Clients Or Customers – NOW

1. Start a blog.
2. Build an e-mail list.
3. Develop an information product.
4. Make More Offers
5. Mail often.

LISTENER QUESTIONS

I also answered these questions from my listeners.

1. “Where should you put testimonials on a sales page?” Douglas Hammett
2. “What can you do to increase opt-ins to your email list – other than testing a different opt-in offer?” Dr Kevin
3. “Where can you get website help.?” Eleanor Lynar

EPISODE RESOURCES

Links to resources I mentioned in the show:

• Bluehost website hosting.
• Google Apps for Business
• Insight.ly
• Writing Riches membership site
• My coaching program.
• Opt-In Skin WordPress Plugin
• Aweber email marketing and list-building service
• AutoResponsePlus email marketing and list-building service

SUBSCRIPTION LINKS

If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes.

Call in your questions or comments to our new, fancy “request line” at (509) 713-2679

Question for you: What tips do you have for getting more clients or customers? Comment below, or call in at (509) 713-2679

Delight yourself also in the LORD,
And He shall give you the desires of your heart.

Psalm 37:4

This is a relaunch of my more “occasional” podcast. I owe my inspiration to get it going again to Michael Hyatt and especially to Cliff Ravenscraft.

For a long time I have been thinking about re-starting this podcast but wanted to wait to launch it until I got it “perfect.” Here’s what I’ve learned:

Perfectionism is the enemy of accomplishment.

Ray Edwards

My plan for the podcast is to focus on these core topics:

• Internet Business: starting, growing, and profiting from your own Internet Business.
• Marketing: practical steps for selling more of your products, services, and ideas.
• Leadership: the keys to leading yourself and others in a transformational way.
• Productivity: tips, tools, and tactics to help you get more done in less time.
• Writing: how to write for strategic influence.
• Spiritual Foundations: keeping first things first.
• Miscellany: freedom to talk about anything else I want.

My intention is to publish a new podcast each week on Tuesdays, along with an outline (or “show notes” like these.) While you will be able to listen or download episodes here on my blog, it will be much easier for you to subscribe in iTunes.

EPISODE OUTLINE

I share the “State of Ray Edwards International, Inc” – and why it matters to you. Current reality:

There are some significant changes now that we are operating in the “new economy”.

What’s different about the “new economy”? A few key points for freelancers and entrepreneurs – these must be understood and internalized:

The bubble has burst. Easy credit is gone. Houses of cards in the banking industry have come tumbling down. People have lost their jobs, their houses, their credit cards. The spending habits and market behaviors of almost all people have irrevocably changed, altered forever by the economic shift that took place recently. And if you’re waiting for things to get “back to normal”, this is your wake-up call… it’s never going back. This is the new normal. Get used to it. Adapt.

Competition is at an all time high. And thanks to Google it is easier than ever before to find all your competitors in a few seconds.

Nobody needs anything. In the Western World, even though we have experienced an economic shake up, we still have everything we need already. Yes, I know some people are in need and I am not ignoring them nor minimizing their needs – but I am also acknowledging that for most people, their needs are over-supplied. Do you have a roof over your head, clean water, and at least one meal per day? Then you are better off than most of the people in the world. To see how good you have it, check out how wealthy you rank in the world by clicking here.

What does all this mean? It’s time to review and evaluate how you do everything you do within your business or practice. Does it measure up? Is it effective? Does it produce profit? Is it the best possible use of your time?

That’s what I’m doing here – reviewing my current systems and findings. Hopefully it’s helpful.

I offer the following with this caveat: I’m still workin’ on it, and I don’t always follow the system perfectly. But each time I fall “off the wagon”, I get up, dust off my britches, and climb back on. So far it’s worked pretty well.

A “day in the life of Ray” is a busy one. Here are current projects I’m working on:

1. Private Client Copy Project. This was a big project, comprising 3 full video salesletters rewrites. This project was a beast in terms of time invested, but it was fun. And it paid well.

2. Private Consulting Client. This relationship translates to regular phone meetings, a small in-house launch every quarter or so, and reams of copy generated for upsells, ridealongs, retention, phone scripts, etc. This is a retainer + revenue deal, just like all my deals these days.

3. New Partnership. More info coming soon.

5. Writing Riches Member Site. This is a “coaching club” I run for those who cannot necessarily afford to hire me but who want to learn from my work, get me input, and receive training from me each month.

6. Book. My new book on copywriting, Writing Riches, is a #1 Best-Seller on Amazon.com. It’s the best deal I offer on training and is available as a softcover or on the Kindle.

7. Three books in progress. One is a business book (first draft completed),one is a book for Christ-followers on the importance and power of forgiveness (first draft about 75% complete) (this book is being folded into the next one), and one is a book about achieving true, lasting success, called Taking Back Tomorrow.

8. Two monthly newsletters. I write one for my clients, and one for paying subscribers.

9. Workshops. I am planning a small, exclusive workshop in my offices this Fall. It will be me and four guests… and you’ll get my hands-on help with your project. Plus, my team will even build your site for you! This won’t be cheap – the price is probably going to be around $5,000. If you’re interested, please call my assistant Kathy at 509-624-2220 and let her know. Acceptance is not guaranteed, as this is not for everyone.

10. Copywriting Protege Program. My students write for clients who either (a) can’t get on my schedule soon enough or (b) can’t afford my fees. My team writes your copy, I critique the drafts for re-writes, and then I approve the final work that is delivered to you. This means we can deliver affordable copy that still receives my “touch”. (To inquire about a project, please submit your request here: http://RayEdwards.com/contact )

11. Coaching Program. This is a time vortex for me, but it is profitable and rewarding. Still “testing” the best format and pricing.

12. Info Products. Retooling, simplifying, and systemizing.

13. Podcast. Already covered this earlier.

HOW TO START AN INTERNET BUSINESS FROM SCRATCH IN 10 STEPS

I also discuss how anyone can start their own Internet Business and sell their own ideas and expertise, if they follow these 10 steps:

1. Research your market.
2. Buy your domain name.
3. Get hosting for your website.
4. Build a site with WordPress + a Premium Theme.
5. Create a Social Media “Wheel”
6. Build your list.
7. Drive traffic to your site.
8. Build a community.
9. Create solutions.
10. Monetize.

LISTENER QUESTIONS

I also answered these questions from my listeners.

“It would be great to have tips on how to choose a business that doesn’t require so much follow up tasks like emailing your list regularly, etc. How to set up systems you can leave running and check in once in a while.” Daniel Axelrod

“Want to start a health/wellness coaching business. Being able to gain clients around the world, have intergrated web-site and using media to change the health status of our country.” Marsha Warren Hays

“How to find someone to set up your site who will do a quality job for a reasonable price. I could never set up a WordPress blog and get it to look professional, so I went with something else. It’s OK, but I think WordPress would be better. I’d really like someone to teach me how to set it up myself.” Mila Clark

EPISODE RESOURCES

Links to resources I mentioned in the show:

• Michael Hyatt’s website.
• Cliff Ravenscraft’s website.
• Bluehost website hosting.
• Writing Riches book on Amazon.
• Writing Riches membership site
• My coaching program.
• Market Samurai keyword research tool (FREE trial)
• Wordtracker keyword research tool
• Aweber email marketing and list-building service
• AutoResponsePlus email marketing and list-building service
• EmailDelivered - make sure your emails get through!

SUBSCRIPTION LINKS

If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes.

Call in your questions or comments to our new, fancy “request line” at (509) 713-2679

Question for you: What insights do you have about Internet business building tactics? Comment Below or call in at (509) 713-2679

Ben really knows what he’s talking about when it comes to selling by email. What’s remarkable about him is he is one of the very few “Internet Marketing teachers” who actually practices what he teaches. Ben’s blog is here, and his “Email Players Newsletter” is available here.

In this interview you will hear:

• Why Ben does the exact opposite of what most “Internet Marketing” gurus teach.
• Why mailing your list every day is a good thing.
• Why it’s not always bad to have a high unsubscribe rate.
• The secret “autoresponder feature” that saves you money.
• The simple little trick Ben does once a month that saves him money and makes more sales.
• Why Ben laughs at what almost every other “email marketing course” teaches… and what you can learn from this.
• How to generate an endless stream of ideas for email copy, effortlessly and quickly.
• Why Ben doesn’t own a membership site, doesn’t do social media, and doesn’t do marketing like most of the “Internet Marketing Gurus”.
• How Ben makes his money easily every month by working about 3 hours! Not for everyone – but really fascinating!

Two Notes:

To hear the full “inner circle” version of this interview, get yourself over to this page and register for either the GOLD or PLATINUM levels of our Inner Circle.

If you’re a copywriter who wants more customers, more often, for more money… you probably want to get on the VIP early-bird list about my upcoming print newsletter.

I’ve had the privilege of getting to know John over these last few weeks, and he really lives the stuff he teaches and writes about – one of the most important qualities for any teacher! What is this movement about? As John expresses it: “the passion that starts when God connects your job, business, ministry, and life purpose into one package. Entrepreneurs (like you) in your workplace or your home business bring a creative health to cash flow, co-workers and customers.”

Have a listen and let us know what you think (in the comments section below, on your own blog, or via Social Media!)…

So what’s the book all about?

Well, Carrie says her book if for anyone who longs to run their business from home. She says it’s possible (and she doesn’t just say it though, she shows you how). Her book helps anyone understand the ingredients needed to start and run a lucrative home-based business.

In this interview you’ll find Carrie to be an engaging, likeable, down-to-earth teacher with deep integrity — and you’ll also hear a powerful woman who knows what she’s talking about!

The reason I wrote this article is simple.

Someone needs to speak the truth. Here’s what I mean…

Everywhere I go in the Internet marketing community (and elsewhere), I see people being robbed. I see you being robbed.

There are lies and half-truths that are stealing from you every day. Robbing you.

You are being robbed of customers, profits, success, fulfillment, and peace of mind.

These lies and half-truths are being taught and promoted both by innocent people who don’t know any better, and also by some who are simply out to take your money. Or your life.

These lies are at the root of the problems many Internet marketers are experiencing right now.

Internet Marketing Meltdown

You may not know this, but many so-called “Internet Marketing” and “self-help” “gurus” are in deep trouble these days.

• Their sales are down.
• Their refunds and chargebacks are up.
• Their ride on the gravy train is apparently over.

I don’t write this in order to gloat. These are not, by and large, bad people. They have been robbed, too.

Something huge is happening, and hardly anyone is talking about it.

So… Is Everyone In Trouble?

No, not everyone is experiencing this downturn in business.

Some are thriving.

A few of my colleagues and clients continue to prosper, despite the discouraging economic climate.

I have been blessed to be among those who are prospering.

Here’s a shocking fact: almost without exception, those of us who continue to succeed share a common “x-factor”.

This “x-factor” is the antidote to the lies I mentioned earlier.

It is also effective protection against the thief who seeks to rob you.

It is the secret of my success.

It can be, and should be, yours.

The Only Success Secret You Need

Don’t worry. I’m not out to sell you anything.

I’m going to tell you what this mysterious thing actually is, and I’m not going to charge you for it.

I received it freely, and I will give it freely to you.

But before I do, let me set the stage…

This is the one thing that will give you access to success in all areas…

• Wealth
• Health
• Relationships
• Business
• School
• Love
• Life

This is the one thing that will free you forever from…

• Poverty
• Debt
• Greed
• Sickness
• Depression
• Anxiety
• Addiction
• Fear

This works without you studying, “trying harder”, or attempting to improve yourself.

In fact, as amazing as it seems, “working hard” or “trying” actually works against the “uncommon key” to success I’m talking about. The key itself is a gift and it is, in fact, already yours. All you have to do is accept it.

I’ve Been Keeping This From You

No, I haven’t wished you ill.

I wasn’t keeping it from you to try and deprive you of the good things in life.

You see, I knew all along that for some, this would be hard to accept.

That it might, in fact, make me a few enemies.

So to be polite, and preserve the peace, I’ve kept the secret of my own success pretty much to myself.

But after taking a long hard look at the condition of the people that I know (and love) in this business, and in life in general, I decided that silence was no longer acceptable.

It’s time I let you in on this life-changing key to real success. We’ll begin with this revelation…

Self-help Doesn’t Help

If you have bought more than one self-help product or book… you already know, deep down inside, self-help doesn’t work.

Oh, some of the ideas, techniques, and programs may provide temporary “Band-Aid” fixes for your problems, but it seems like the problems always come back.

It seems like the “fix” is always temporary.

Well, I’ve got some good news.

It doesn’t have to be this way.

You see, the problem with self-help isn’t that you lack discipline, or that you just need to try harder, or any other such nonsense.

The problem is more fundamental.

You’re looking for success in all the wrong places.

And trust me, I know. I did too, for a very long time.

When I Finally Embraced This — It Changed My Life.

Once I fully realized the power of this “singular success key”, my life did a 180° turnaround.

The first thing that happened was my miraculous recovery from clinical depression.

“Recovery” is not the right term; “healing” is the term that most accurately describes what happened to me.

Most people don’t know that in the early 2000′s I suffered from deep, debilitating depression.

For a short while, I underwent counseling and even took antidepressants. Both of those things are good, and they were helpful to me.

But what is even better is the power of this “x-factor” I’m talking about today-the power that completely healed me of depression.

Freed me from taking pills of any kind. Completely changed my outlook on life.

Gave me my joy back.

The freedom I gained also empowered me to leave a successful radio career  to start my own business, and as a result to quickly become one of the most successful direct response copywriters on the Internet.

It seemed as though doors were open to me that were not open to others; it seemed as though nothing I touched could go wrong; and people were beating down my door to have me work with them.

I believe the same thing that caused my amazing healing, that provided incredible financial abundance, that enriched my marriage in ways I never expected, that gave me an “extreme life makeover”… that thing is also freely available to you.

I believe that it can change your life the same way it changed mine.

And I believe it is time for me to unveil this life-changing success secret, and share with you openly.

Doing so will in fact become my life’s work, starting today.

A Strong Warning

I’m about to tell you exactly what I’m talking about, in just a moment.

But let me warn you ahead of time, there will be strong reactions to what I’m about to say.

• Some simply won’t believe it.
• Some will be offended.
• Some will find it hard to swallow because of past hurts or injustices.
• Some will think they’ve “heard it before” (but I believe you’ve never heard it quite like this).
• Some will think I’m trying to “sell something”, or that I’m working some kind of angle. I assure you that is not so.
• Some will unsubscribe, stop reading my materials, and vilify me in online forums.

So be it. But…

I urge you, before you refuse the meal, taste and see for yourself if it’s good.

I assure you it is absolutely the one meal you cannot afford to miss.

How To Receive Success In Everything You Do

Almost everyone I know is looking for “the key” to success in all areas of their life.

Most people, as I’ve already stated, are looking in the wrong places. They are looking for guidance from the wrong people. They are seeking their fulfillment-their success – from the wrong things.

The real answer to all of your problems in life is simple: if you want success and victory in this life, this is my secret (and can easily be yours, too)…

God’s Wisdom Always Leads To Success

I’m here to tell you that whatever you need in life, Jesus Christ, who is God in human flesh, is right beside you and ready to help.

He wants you to experience success in every way that is good.

Not only in some mysterious “afterlife”, but in this world. Today.

I know this is probably different than anything you may have heard before, but stick with me…

Wisdom From God Will Prosper You In Every Way

When I say that “wisdom from God” will bring you prosperity, I’m not talking about pretty, poetic sayings that sound wise.

I’m talking about experiencing a heightened awareness of the right actions to take in life… I’m talking about supernatural intelligence and wisdom that you can have access to. Right now. Today.

You may not know this, you may have never been taught this, but God says in Scripture that he wants us to succeed. And if you will simply partner with him, he will guide you through every challenge you face.

He will give you the wisdom and the intelligence and the understanding to make the right decisions-in business, in relationships, and in life in general.

God will, in fact, place his “favor” on your life. What that means is, everything you touch will prosper.

And don’t worry, there is nothing you need to do in order to earn this favor from God. In fact, it is impossible for you to earn it. You can only receive it from him as a gift.

Hear me clearly: when you choose to follow Jesus, he will give you wisdom and favor in all areas of your life.

Does this mean that you will never face any problems? No. Of course not.

But read this next section very carefully…

Why Bad Things Happen To Good People

Organized religion has been guilty of misrepresenting the nature and character of God.

Perhaps you have been the victim of some of this teaching.

One thing that is commonly taught is that bad things happen to us “for a reason”. That through trials and tribulations, God is shaping our character and teaching us lessons. That there are things we “need to learn”.

There is no doubt in my mind that there are things that each of us do need to learn; and I certainly know that each of us can experience growth in our character.

But none of that gives us the right to impugn the character of God.

If you latch onto nothing else that I say, please get this and receive it in the core of your being: God is good, all the time.

That is the one basic truth of life.

When anything bad happens to us-whether it be sickness, financial problems, emotional trouble, or broken relationships…

…those bad things do not come from God. They come from the enemy of God…

Commonly known as satan.

Yep, I’m talking about “the devil”.

And while “satan” may sound like an old-fashioned idea to you, it might come as a surprise to learn that he is a real being. And he really has an agenda to do you harm.

You see, the devil of Scripture was never portrayed as a red creature with a pointy tail and a pitchfork.

He is, in fact, a powerful being who is filled with pride and who opposes God.

And because God loves you and wants you to succeed – because God has a great destiny for you – satan opposes that. Satan hates you, and wants you to fail!

Without veering off into some pretty deep theological waters, let’s just boil it down to this: good things come from God. Bad things come from the devil.

God wants us to spare us the evils that our enemy has planned for us. And that’s why he sent his son, Jesus Christ, to the earth. Jesus did all the work necessary to “pay the bill” for each and every human being on the face of the earth. To give each of us a clean slate, pay the price of our own sin, and make us righteous in the eyes of God.

But that’s not all.

The Bible says that Jesus came to “destroy the works of the devil”.

The Scripture teaches that we can have protection from the schemes of the enemy, that we can be victorious over the evil that he has planned for us.

The more you behold Jesus, and the work he has done for you, the more wisdom and favor you will receive from him.

And through Jesus, God provides a way for you to receive the benefits of blessing. As you behold Jesus, and learn to sense his presence, and walk in his wisdom, you will experience success and favor in your life.

Wait! Is This The “Prosperity Gospel”?

Some critics of what I am saying here will be quick to label me as a purveyor of the “prosperity gospel”. Or, as is sometimes derisively known, the “health and wealth” gospel.

Well, would you prefer a “sickness and poverty” gospel?

I’ll be quick to admit that I do believe God wants us to prosper.

It isn’t simply about amassing piles of money and toys to make ourselves feel better or to seem more important than other people (that certainly misses the point). It is about receiving everything that God has in store for us-and it is all good.

Because he is good.

This all comes straight from Scripture, too.

God Favors Those Who Honor Him

All we have to do is look in the Bible itself to see that God showed special favor to those who honored him. For instance…

David. Most of us know the story of David and Goliath; the young Israelite who faced the giant Philistine in battle and defeated him with a slingshot. Now, David knew that he could not defeat Goliath from his own strength. David did not trust his own self-effort to give him success in the battle with Goliath. He relied on the power of God. You too have access to that same power. You can trust God to give you victory over the “giants” that you face in your own lifes; the circumstances, sickness, and challenges that come against you.

Solomon. When God asked Solomon what he desired most, Solomon answered that he wanted wisdom – an understanding heart. The Hebrew word that was used in the original text of this story is “shama” which literally means a “hearing heart”. In other words, Solomon asked for a heart that could hear God’s voice. We can ask for the same thing, and God will give us the gift of his wisdom and truth within ourselves. Doesn’t that sound like an advantage in life that you would want?

Joseph. You may or may not remember the story of Joseph from the Old Testament, but he faced some pretty hard times in his life. Joseph was sold into slavery by his own brothers. He was thrown into prison, falsely accused of a crime he did not commit. He languished in prison for years, apparently forgotten. But even during those dark times, Joseph kept his focus on the presence of God. In the end, he was promoted to a position of high authority in the palace and became a ruler in the land. And just like Joseph, when you learn to be sensitive to God’s presence in everything you do (including business and your day-to-day life), you too will experience success.

Jesus himself. Jesus never faced a situation for which he lacked wisdom. We know from Scripture that even when he was a child he amazed the leaders in the Temple with his knowledge of Scripture and of the power of God. When you simply meditate on the word (the Bible) you are actually meditating on the person of Jesus, because the Bible teaches us that he is the Word become flesh. This is how, through the finished work that Jesus did on the cross, and through the gift of his grace over your life, you are free to walk in wisdom, victory, and success.

It really is that simple.

You don’t have to attend church a certain number of times, or say certain prayers over and over again, or do any “work” to receive these blessings of success and prosperity.

Jesus did the work for you, and he gives you the results of his work as a gift.

The Two Traps

At this point, it’s important that we are aware of two traps that await those who wish to follow Jesus and experience the success that he offers.

Those traps are the twin perils of poverty and greed.

Right now, these two mindsets hold the world in their power – especially so in the realm of business and online marketing; they are the source of the economic woes we see all around us today.

The poverty mindset is a product of fear. The kind of fear that tells you there will never be enough, that in order for me to win someone else has to lose, and that disaster is always around the corner. That doesn’t sound like a very pleasant way to live, now does it?

The poverty mindset will keep you broke, in debt, and fearful for the rest of your life if you don’t stand against it.

The other enemy of true prosperity is the greed mindset. This is the mindset of selfishness, of self-aggrandizement, and of making oneself feel better by putting others down. This is the mindset that leads people to collect as many boats, cars, gigantic houses, and material possessions as a way of proving their own value as a person. This mindset is also motivated by fear-the fear of not being valued by others.

It’s Okay To Be Rich – But First Seek God’s Kingdom

Please hear me very clearly: there is nothing wrong with having a big house, or nice cars.

Merely having nice possessions is not an indicator of the condition of someone’s soul.

Neither is having very few possessions; just because someone does not experience financial abundance in one particular moment in time does not mean that they are in thrall to poverty.

Likewise, being focused on material possessions for the wrong reasons can lead to pride, and tempt one to become greedy.

My point is simply this: the external circumstances are never a reliable indicator of the condition of a person’s heart.

But from the standpoint of guarding yourself against great unhappiness, I caution you to avoid both of these deadly mindsets. Stay far away from the poverty mindset, and have faith that even when you are temporarily in lack, there will always be enough. There is always more of everything you need available to you.

Likewise, you should strenuously avoid falling in love with material possessions acquired for the sake of stoking your pride. Piling up “stuff” in order to prove your own value is a quick road to misery.

When you can navigate successfully and stay out of these two mindsets-when you are slave to neither greed nor poverty-you experience what God wants for you with all his heart. You experience true prosperity.

The apostle Paul said that he had learned the secret to being content whether he had much (which he sometimes did) or whether he had nothing (a condition he also experienced frequently). What was his secret? The same secret I’ve been talking to you about all along: he said, “I can do all things through Christ who strengthens me.”

The Cat Is Out Of The Bag

Jesus Christ is the reason and the source of every good thing that I have experienced in my life.

Yes, he has “saved” my soul and made me “right with God”… and…

• He also healed me from clinical depression.
• He restored my love of people.
• He gave me back my joy.
• He blessed my marriage, renewing and increasing the joy I already had in my relationship with my wife.
• He has given me material blessings beyond measure, and the freedom to do work that I love without fear of external economic conditions.
• He is the reason for my business success.

While I have often talked about being a follower of Jesus in the past, and done so openly, I have never before revealed the true depth of my belief about exactly what it is Jesus has done for me. And what he wants to do for you.

But now, the gloves are off.

I want everyone to experience the same joy, the same piece, and the same prosperity that I myself enjoy.

I realize that for some, this may be a bit much to take. Please know that is not my intention or desire to offend you-far from it, it’s my intention and desire to see you succeed wildly on a whole new scale. It’s what I have committed my life to.

And here’s what that looks like…

My Marketplace Mission: 1,000 Millionaires.

I feel that God has prepared me for this very time to help demolish the mindsets of both poverty and greed that have a grip on so many.

I am privileged to be called to be part of the solution.

Our mission going forward, here at Ray Edwards International, Inc, is a very simple one: to mentor, foster, and lead 1,000 people to become millionaires.

Not to become millionaires for the reasons the world normally supposes people want to be rich. Not so that they can buy the biggest house, or the fastest sports car, or acquire the “most toys”.

Our aim (and my personal mission) is to develop “Kingdom millionaires”. People who seek to accumulate wealth in order to do the work of God’s kingdom.

Leading 1,000 people to become millionaires means bringing one billion dollars into God’s Kingdom – money that will be used for His purposes.

Over the last few years, I’ve had the great privilege of working with many well-known marketers and thought-leaders.

Some of my clients are household names.

I’ve been able to contribute to their success, and my work has been responsible, in part, for bringing millions of dollars into those businesses and those personal fortunes.

Now, I am dedicating my work-all of it-to the building of God’s kingdom.

How? By continuing to help people and businesses create more wealth – but now with a renewed and more accurately-focused purpose. By being dedicated…

• To the destruction of the poverty and greed mindset.
• To the creation of new wealth.
• To the alleviation of suffering, sickness, and poverty.

We are in a world at war. It’s Good against evil.

While evil wants to take over, we resist the idea of giving up a single inch of ground.

This is the sound of a revolution.

If You’re Receiving This Message, You Are The Resistance

If this resonates with you, if you want to be part of this revolution, I invite you to stick with me.

As dark as some people think tomorrow looks, we have a different view.

We believe the future is pregnant with promise, and we are committed to taking back tomorrow from the “gloom and doomers”.

So how can you join in?

First, and absolutely of most importance, make sure you are following Jesus. Accept Him as your Lord (your Master) and as your Savior. It’s not complex. All that is required:

If you declare with your mouth, “Jesus is Lord,” and believe in your heart that God raised him from the dead, you will be saved.

Romans 10:9

Next, if what I’ve said here seems to draw you toward it, then this is your place!

Subscribe to this blog, if you haven’t already.

In the coming days and weeks, you’ll see our new focus reflected in the articles we publish, the podcasts we produce, the information products and books we make available.

My teaching and materials will reflect the principles of helping you build wealth from a foundation of Kingdom principles – for Kingdom purposes.

We will be together on the journey of true prosperity.

And like John, the beloved disciple of Jesus, I want you to prosper, even as your soul prospers.

I look forward to contributing to your success.

We have some exciting things in store for you.

In the meantime…

May you prosper wildly, and may you be radically blessed.

Yours in Christ,

Ray

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As always, if you have feedback or suggestions I’d really like to hear from you.

Call in your questions or comments to our new, fancy “request line” at (509) 713-2679

Click for the Podcast Audio:

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And as I was looking at that check, it made me think about how much fun this particular client is to work with — and I was reminded that I had an audio interview with this guy somewhere in my archives.

I found the interview, listened to it, and realized it’s just as relevant as it was the day we recorded it. So I’m giving it to you today.

This interview is a case study from one of my clients. I present it for inspiration and education only, and there is nothing for sale (not that there’s anything wrong with sellin’ stuff, mind you).

I worked on this Product Launch with Real Estate teacher Jack Bosch back in 2008. That was almost two years ago. Jack remains a client of mine (he’s still paying his royalties, like clockwork). This interview was recorded the day after we closed the cart on the launch.

It’s worth noting that, on day two of our launch…it seemed luck was not with us.

On the second day of the launch, a massive US Financial Collapse began.

The largest bank failure in US History was in the headlines. And yet…

We brought in over $1.12 million in 7 days. (Please note: I’m not claiming you can do the same. Most launches don’t do these kinds of numbers – this is definitely atypical… which is what makes it worth studying.)

Click Here To Listen To The $1.12 Million Launch Case Study With Ray Edwards

Listen to this case study interview and learn…

• How a penniless immigrant with no money and no English made $1.12 million in just a single week.
• The secrets that allowed Jack to create a massive info-product… assemble a team… and do a $1.12 million dollar launch in less than 3 months.
• If you think you have no experience, no expertise, and no chance of success… once you hear Jack’s story you will NEVER let those excuses hold you back again.
• How Jack learned the secret of rapid product creation, and how it changed his life (his first ebook took him 5 months… while his massive 26-CD course and 400 page manual only took 8 weeks!).
• The simple, easy-to-duplicate tactic that allowed Jack to create a 400 page workbook… without writing a word!
• What gets people “stuck” in creating their own product, and the magic that dissolves those mental blocks and makes things happen.
• Why Jack was shocked at my $30,000 retainer… and why he’s now GLAD he paid that amount (and more).
• Why copy is so important to JV partners — and it has NOTHING to do with the sales letter!
• The power of having an organized approach to doing a product launch… and which pieces are critical to your success.
• The “unexpected benefit” that brought in new JV partners like bees being drawn to honey… and it happened totally by accident (but from now on, Jack will be doing it on purpose).
• How to develop content for your videos and other marketing pieces using the power of persuasion in print to make your VIDEOS and AUDIOS more profitable.
• Why Jack was able to pull off a seven-figure launch even though disaster struck on Day 2… the largest bank failure in US History! (The secret tactic that allowed us to bring in 60% of our sales AFTER the bad news about the economy…and how you can apply this same secret in your own marketing).
• The one critical element that accounted for $400,000 in sales that would not have happened otherwise (how much money are you leaving on the table right now because you’re not doing this?).
  
• The deadly pitfalls that can stop your launch (or your business) in its tracks… and the simple steps you can take to avoid them every time (the secrets of how Jack picked a launch date 3 months in advance and actually launched on that day!).
• Why it’s okay to start even before you “know what you’re doing” — and why it might even be crucial that you do in fact “start before you’re ready”.

Click Here To Listen To The $1.12 Million Launch Case Study With Ray Edwards

So in today’s podcast, I address some of the biggest questions that keep cropping up.

Two main topics today:

1. A tool to help you breakthrough to bigger thinking.

2. A way to overcome your biggest limitation (it’s probably not what you’re thinking).

3. Our very first Q&A session!

As always, if you have feedback or suggestions I’d really like to hear from you.

Call in your questions or comments to our new, fancy “request line” at (509) 713-2679

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So do I. And today’s podcast is about how to do just that!

Two main topics today:

1. How to solve any marketing problem
2. How to think bigger (for the right reasons)

Resources Mentioned In The Show

• Feedblitz

As always, if you have feedback or suggestions I’d really like to hear from you.

Call in your questions or comments to our new, fancy “request line” at (509) 713-2679

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Today we talk about the “BS Lies That Hold You Back”, “Loser’s Limp”, and my favorite new internet gizmo.

Resources Mentioned In The Show

• Web Copywriting Explained
• Apple iPad

And once again, if you have feedback or suggestions I’d really like to hear from you.

You can call in your questions for next show at (509)624-2220 … just tell my receptionist you need to leave a VOICEMAIL message for Ray.

UPDATE: Call in your questions to our new, fancy “request line” at (509) 713-2679

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Hey it just goes to show you: imperfect action beats perfect contemplation, every time.

For those who are interested, here’s the microphone I’m using – I wrongly said in the show it was a Logitech, but it’s actually a Plantronics headset.

Resources Mentioned In The Show

• Product Launch Formula
• Market Samurai

And once again, if you have feedback or suggestions I’d really like to hear from you.

What would make the show something you would NOT miss? What would make it a MUST-LISTEN?

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The Story:

The Point: Know what drives me bananas? People who spout off about how  you should stop “trading time for dollars”. I think it’s virtually impossible to avoid “trading time for dollars”. And I think I do a pretty darn good job proving it in this podcast.

And once again, if you have feedback or suggestions I’d really like to hear from you.

What would make the show something you would NOT miss? What would make it a MUST-LISTEN?

The Resource From “Tips, Tools and Tactics”: Linx Boss Backlinking Service

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The Story:

The Point: Getting the podcast off the ground, despite being on the road in the RV and despite slightly crappy audio. We’ve got two episodes in the can, and the audio turned out to be not as good as I would have hoped. BUT… in the spirit of getting things done, I’m releasing them anyway. Audio will get better, I promise.

And if you have feedback or suggestions I’d really like to hear from you. What would make the show something you would NOT miss? What would make it a MUST-LISTEN?

The Resource From “Tips, Tools and Tactics”: Unique Article Wizard

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There are many studies that demonstrate that multimillion dollar CEOs spend less than 30 minutes per day doing the work they’re actually paid to do.

Why is this?

It’s because the higher we go in our levels of responsibility (and this is especially salient for entrepreneurs) the more likely it is we will be interrupted throughout the day by concerns, people, and tasks that are urgent (needs attention from someone immediately) but not necessarily important (needs high-level attention from the entrepreneur, CEO, or manager).

This applies even if you are a freelance worker (or perhaps you started your own online business in your “spare time”).

The key to success on a massive scale is to focus on revenue-generating activities as much as possible.

Here’s how you do that…

Focus on Revenue Generation

If you were to analyze your day, you would no doubt discover that less than 20% of your daily activity produces 80% or more of your total revenue.

Another way of looking at this is to realize that 80% of what you do doesn’t really contribute to your income in a directly measurable way.

You may be familiar with this as Pareto’s Law: “80% of the results typically come from only 20% of the activity”.

Instead of expending a lot of effort trying to change that 20% number to a higher percentage-save 50 or 60%-it might be more useful to consider simply eliminating the 80%.

Sound almost impossible? In fact, you already know how to do this…

Day Before Vacation Phenomena

Have you ever experienced “the day before vacation phenomena”?

You know what I’m talking about.

You’re leaving for vacation on, let’s say, a Thursday. Have you ever noticed how that Wednesday becomes the most efficient work day you’ve had in many weeks (perhaps months)?

Have you noticed how, on the day before vacation starts, you get 10 times the work done in a single day?

You’ve probably also noticed the wonderful euphoric feeling you experience when you walk out of the office on that day… how you feel that everything is in its place, each task is handled, each responsibility delegated to a team member, or at the very least deferred until you get back.

On those days, don’t you feel more at peace, in control, and effortlessly productive then on 99% of the other days of the year?

So there it is: your proof that you’re actually capable of eliminating the 80% of normal time-wasting, revenue-depressing, stress-inducing activity that makes up most of your days.

Dan, The “No Email Man”

I have a colleague named Dan who doesn’t do e-mail.

I don’t mean that he does “very little” e-mail… I mean he doesn’t do e-mail at all. Doesn’t have an e-mail address.

Dan also doesn’t have a cell phone. If you want to talk to Dan, you have to call him at his office; his phone is answered by his assistant who deftly protects Dan from time-wasting phone calls and appointments.

In fact, Dan has very few appointments. Yet he is very productive, very receptive and open to talking with people, and runs a multimillion dollar business. He somehow manages to do it while living a sane, orderly, and peaceful life.

So what excuse do the rest of us have?

My 3-Month Experiment

Just a few weeks ago, I wrapped up a three-month experiment.

For three months, my wife and I traveled the United States in our motorhome.

We ran our business in our “spare time” from that motorhome-using laptops, WiFi Internet connections, and UPS stores.

While I will admit it was challenging at times, I can also tell you that on average for that three-month period, I worked about three hours a day (weekdays).

Normally, my work day is anywhere from 8-10 hours long.

It was startling to realize that I could maintain (actually not just maintain, but increase) my net income while working around one third fewer hours.

Now that I’m back in my “normal” environment, I am remaining very conscious of how much time I spend working-versus how much time I spend “being busy”, giving the APPEARANCE of work.

You see, I already know it’s possible to maintain my income working only three hours a day.

I should be clear: some days are 12 hour days, and some days are zero-hour days.

It only averages out to three hours per day-it’s never as neat as exactly 180 minutes each day. But that misses the point. The point is: what on earth have I been doing with those other 7-9 hours each day?

How bout you?

What could you do with an extra 7-9 hours of discretionary time every single day?

Think about that.

Going Cold Turkey

Last weekend I decided to experiment with my colleague Dan’s lifestyle.

My wife and I got in our motorhome once again, and drove about six hours to a lake in Oregon. We visited a state park… where there is no Internet service, and no cell phone signal.

That meant I wasn’t able to “sneak in” an e-mail scan, or send out “tweet” on Twitter.

Going cold turkey was interesting.

The first day I was a bit jittery. I experienced some “withdrawal” symptoms.

The second day I experienced a feeling of relaxation I haven’t felt in a very long time.

By the third day, I was ready to continue the experiment for another two or three months-however, it was time to come back home!

These “free days”, as Dan Sullivan calls them – are days where you have absolutely no contact with anything work related (cell phone, voice mail, Internet, files, business reading, etc.).

In my experience, “free days” have almost magical powers to renew and revitalize your spirit, body and mind.

Since getting back from my three-day “cold Turkey” experiment, I’ve been more productive or energetic and more efficient than I have been for a long time.

So those “free days” are now on my calendar every single week; Friday through Sunday are work-free zones.

Having this space to let my mind unwind, to let my spirit relax, allows me to bring back more creativity, energy and enthusiasm to the work I do Monday through Thursday.

I benefit, my family benefits, my clients and their customers all benefit.

Try Your Own Experiment

So what does all this mean to you?

After all, you may or may not have the luxury of spending three months puttering around the USA in your motorhome (we were very blessed by God in being allowed such a privilege).

You may also find it seemingly impossible to take three days a week “off”.

But certainly you could take a single day, couldn’t you?

After all, most of the major spiritual traditions of the world include some form of the “day of rest”. I think that is for a very important reason: we were designed to require such a day of rest each week.

So this week-just for this one week – take a single day that is totally free from any work.

For that 24-hour period put yourself on a diet or you don’t take in any e-mails, Twitter messages, voice mails, cell phone calls, meetings or work of any kind.

You’ll be forced to find other things to do.

Some suggestions that might help you:

• Take a long walk with someone you love
• Spend some time over coffee talking
• Go see a play or movie, read a good (non-work related) book
• Play a game
• Go visit an old friend or loved one

While this kind of “slowing down” might be difficult for some of us, I believe the benefits are extraordinary.

But don’t take my word for it.

Try it and see for yourself.

An Advanced Experiment

If you are “all in” for taking a single day off in the next week, perhaps you’d also like to try the advanced part of the experiment.

Two ways we fill that 80% of wasted time each week is in doing things that we either (a) don’t like to do or (b) are not good at doing.

My suggested “advanced experiment” is to choose three of those things (things you either don’t like to do, or that you are not good at) and find someone else to do them for you.

Your three items that you are going to “delegate” or “out-source” could be small and insignificant, or they could be large and important items.

They could be as simple as dusting the bookshelves, or as complex as creating the project plan for a major new initiative in your company. That’s up to you.

I’m only asking you to follow some simple directions:

1. Pick something that you’re either not good at, or that you don’t like to do. And if you want extra credit pick something that fits both of those criteria.

2. Pick something that definitely falls in the “80 percentile group”; something that is not directly revenue-producing for your company or your business.

3. Pick three such “somethings”.

4. Select someone else to take care of these three tasks on your behalf. It can be someone you know personally, who does it simply as a favor to you; it can be someone on your staff to whom you assigned the task; or you can “outsource” the task to someone in another state (or even on another continent) using the Internet. It doesn’t really matter who you get to take care of it, it simply matters that it isn’t you.

By the way, if you’ve never outsourced a task using the Internet, you might find it valuable to join Kirt Christensen and I for our one-dollar (yep, $1) webinar this week which is on the subject of outsourcing:

http://DollarWebinar.com <– Register Here

It’s no coincidence that outsourcing is the subject of this week’s webinar – this subject has been very much on my mind recently (for obvious reasons), so that’s why we’re doing the webinar.

We’ll show you some interesting ways you can outsource just about anything in your life – from getting your laundry done, to making travel arrangements, to creating crucial reports for your business, designing websites, setting up “little income streams”, and just about anything else you can dream of.

We’ll also show you our tools, websites we use to find outsourced workers, and software (much of it free) that we use to manage all this.

In the meantime, try your own experiment (as outlined above) – and let me know your thoughts below.

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But is it?

Not really.

Online retailers do much better.

Check out Futurenow’s posting on “the top 10 converting websites for December 2008“.

Here are the top five:

1. ProFlowers 31.1%
2. LL Bean 25.7%
3. Amazon 23.7%
4. VitaCost 23.0%
5. Coldwater Creek 22.4%

Hmmm.

What do they know that you don’t? Something to think about.

If you’re not already getting at least 10% conversions, I suggest reading this site.

The Answer: Yes. This is the only way to remove the biggest objection your prospects have to buying from you.

Three Things To Consider When Creating Your Guarantee:

1. The length of the guarantee (the longer you can make it, the more credible your offer).

2. How you word your guarantee matters. If you can denominate your guarantee in a fresh way, it will be more effective.

3. Check with your merchant provider about the length of guarantee you’re allowed to offer!

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Should You Have A Guarantee

The Point: Don’t make getting clients harder than it is. Physician, heal thyself!

The Resource:

5 Ways To Get More Clients Now:

1. Send an email.
2. Call people on the phone.
3. Go fishing in the forums.
4. Release a white paper.
5. Do a teleseminar.

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The Answer: There are lots of options, including a very simple way to take online payments.

Three Ways To Take Online Payments:

1. Use Clickbank (for digital products).

2. Paypal works for physical products.

3. For full-fledged merchant accounts, use iPowerPay.

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How To Take Online Payments

The Answer: It’s not that difficult – don’t over-complicate things.

How To Improve Your Sales With Better Copy:

1. Model successful copy of companies whose ads you know are working (don’t steal – model!).

2. Use multi-variate testing. Yep, sounds complicated. But when you use software, it’s pretty easy.

3. Use software like Split Test Accelerator to do your testing. (NOTE: Multi-Track Generator is now off the market…sorry!)

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Get Started Testing Your Copy

The Answer: Improve the architecture of persuasion on your website: change the words!

How To Improve Your Sales With Better Copy:

1. Have your copy reviewed by a professional (NOTE: I no longer offer free consultations at this time – sorry!).

2. Make changes and measure the results.

3. Next step: start a rigorous testing regimen (more on how to do this next time!).

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When Marketing Doesn’t Work

The Answer: Avoid hype and use proven structure.

How To Improve Your Headlines:

1. Strip the headline of any adjectives and adverbs.
2. Think about what the PRIMARY BENEFIT of your product is and let the reader experience that emotion in the headline.
3. Avoid superlatives in your headline.

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Headline Writing Shortcuts

Don’t worry about the podcast thing. If you don’t have an iPod, it still works with any MP3 player. And if you just don’t understand what “podcasting” is all about, simply download the audios from right here on the website.

First Question: “What are the basics of getting started online?”

This is a great question because there are plenty of people willing to sell you stuff in order to get your online business up and running.

First you need a domain name. You need to register a domain name. A place where your website “lives”. This is your address — which might be something like YourName.com.

For instance, RayEdwards.com is a domain that I own.

The second thing you need is a hosting account. This is an account that allows you to put your website up on the Internet for other people to see.

You can get a good hosting account at HostorixOnline.com.

The third thing you need is either web-design software or a web designer / webmaster… because somebody is going to need to be able to put together the web page that you put onto your hosting account.  If you want to do it yourself you’ll need some basic software to get the job done. If you’re going to have someone else do it, that means you’ll need a designer and/or webmaster to put that all together for you.

The fourth thing you’ll need is a graphic artist or some graphics to put on your website. Now, for a lot of reasons we won’t go into on today’s training I recommend not using a lot of graphics. But you do need a professional look and feel for your website so you may need some graphic elements — and you’re either going to have to create them yourself, buy the right to use certain graphic elements, or have a graphic artist to put that all together for you.

The next thing I would recommend you get is an autoresponder account, which is an account that allows you to build a mailing list so that you can mail to your customers or prospects.  It can also do this for you on an automated sequential basis, so once someone signs up for instance they get an email from you once a week for the next seven weeks or something of that nature.   I use aWeber.com for my autoresponder and email management.

Then finally you’re going to need shopping cart software or an account with a shopping cart company and that’s what allows you to take payments online when people buy your product or service. The company I use is NewMarketingAutomation.com.

Now each of these are somewhat complex discussions that we could probably spend a one-hour teleseminar talking about each of them. We may do that later on in the series — or I may create some videos that allow you to watch over my shoulder as I go through the process of each of these steps.

Let me know your preferred deliver method for this kind of material — do you prefer audio, text, video, or static screen shots?

I’d love to hear from you. Just leave your comments below.

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How do you do that?

The Point: There is a “magic trick” that will allow you to always know what to sell from your website.

The Resource: AskDatabase

3 Ways To Decide What To Sell Online

1. Ask your customers what they want to buy.

2. Look for things you’re passionate about and springboard from there.

3. What are you good at — what’s easy for you but difficult for others?
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The tools, tactics, and technology available today give you the power to literally create an empire from your kitchen table (thanks Jeff Paul).

I’m not engaging in hyperbole.

Google was started in a garage.

I have clients in Australia, the UK, India, China, Japan, Mexico, St. Lucia, Canada, Mexico, El Salvador… and I run my business from a tiny corner of the Northwest US. The Internet gives each of us the power to do what we will, from where we will.

That’s freedom.

It’s something I’ve come to think of as “The Freedom Lifestyle”, and the Formula for achieving that freedom lifestyle will be my focus in 2008. I touched on it briefly, and outlined some of my basic thoughts in a free call I did for my email subscribers earlier this week.

In this FREE “no-pitch” (there’s nothing for sale) call, you will learn:

• What works for making money online — NOW.
• Mistakes I made in 2007 and how you can avoid them.
• The emerging trends that you can leverage for massive profits in 2008.
• The SHOCKING real secret to “passive income” online (and no, it’s not porn.)
• The never-before-revealed “FLF” — and how it changes lives.

I thought you might like to hear the call… so here it is:

Click here to get the audio.

After you’ve listened, maybe you’ll share your own thoughts on the Freedom Lifestyle… you can do that below.

I look forward to hearing from you on this: if you have tools, tips and tactics that have worked for you please share them. And if you have questions or problems you’re trying to solve, ask your questions here.

The Point: Internet readers don’t read; they skim, scan, and scroll.To suck them into your copy, use bullet points that are attention-arresting, super-scanable, scroll-stopping statements.

The Resource: My own Bullet Point Copy Explained

3 Simple Bullet Point Blueprints:

1. “How To [INSERT YOUR BENEFIT HERE]“. (“How to lose weight three times faster without ever feeling hungry or deprived”

2. “The Secret To [SOLUTION] They Don’t Want You To Know”. (“The secret to getting 60 mpg that big oil companies don’t want you to know”)

3. “The Single Most…That Even…”. (“The single most effective method of reversing heart disease that even Harvard-trained physicians have never heard about”)

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The Point: Long copy sucks (the money right off the table!). The reason long copy works is the same as ever. You must answer every possible objection in order to make the sale.

The Resource: The Death of the Salesletter

3 Ways To Use Long Copy To Rake In More Sales:

1. Tell more (and better) stories.
2. Pile up a Preponderance of Proof
3. Explain your key points and propositions in a simple, step-by-step manner.

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One of your first tasks as a copywriter is to break down the skepticism that your prospects (readers, site visitors, subscribers) are feeling, and get them to believe you – even just a little bit.

The Point: How do you break through that skepticism? Testimonials and proof elements.

The Resource: Any late-night infomercial

3 Ways To Use Testimonials or Proof:

1. Add more testimonials.
2. Show photographs (before and after).
3. Show evidence (pictures or screen grabs).

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The Story: It’s one of the most common mistakes in all forms of selling – not asking for the sale.

Hard to believe? Maybe. But it’s true anyway; people just don’t want to ask for the order.

The Point: There comes a point where you’ve presented all the benefits of your offer; you’ve demonstrated its value; you’ve supplied lots of credible testimonials; you’ve shown your iron-clad guarantee… and you just need to ask for the sale.

On the Internet, this can be as easy as putting in a link that says “Order Now”.

The Resource: Gitomer

3 Ways To Un-Wimpify Your Copy:

1. Ask for the order plainly.
2. Ask for the order early.
3. Ask for the order more often.

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Or you felt like they were talking over your head, using a lot of buzzwords and lingo you didn’t understand?

Me too.

That leads to this little tip that will really help your copy make more sales (or generate more leads, or whatever you need it to do)…

The Point: Copy should read like conversation; it should flow naturally and be easy to listen to (or read).

The Resource: Any tabloid. I like the Enquirer.

3 Ways To Keep It Simple:

1. Use strong, punchy language.
2. Write in short sentences and paragraphs.
3. Avoid jargon.

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The Point: The reason the old formulae are less effective is: it’s harder to get people’s attention these days. Time to step up your game.

The Resource: Attention Age Doctrine

3 Keys To Grabbing Their Attention:

1. Change Their State.
2. Stop Their Inner Chatter.
3. Appeal To Their Greed, Lust, Or Moving-Away Values.

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The Story: Follow Ernest Hemingway’s Four Simple Rules to improve your copywriting (or any writing, for that matter).

The Point: The more effusive and melodious your prose, the greater the certitude you will obfuscate the concept you are laboriously attempting to elucidate; eschew obfuscation.

The Resource: The Elements of Style

Hemingway’s Rules:

1. Use short sentences.
2. Use short first paragraphs.
3. Use vigorous language.
4. Be positive, not negative.

Note: I have written about Papa’s rules in the past. This time I decided to do a little research before doing the podcast, and found different versions. So who is right? I don’t know. My favorite version, though is at Brian Clark’s Copyblogger site.

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The Point: It’s not your website. It’s theirs (if you want to succeed).

The Resource: YouTube

How To Make It About The User:

1. Know your users.
2. Know your users.
3. Know your users.

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The Point: While there’s a lot of debate about Britney’s musical talent, career choices, and parenting potential, nobody can argue that she doesn’t know how to get our attention.

You can learn a lot from a diva.

The Resource: Attention Age Doctrine

Keys To Capturing Your Prospect’s Attention:

1. Be relevant to their lives.
2. Give them more of what they want.
3. Don’t betray their expectations.

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The Point: Sometimes it’s more important to emulate what people do than to listen to what they say. Study what Tony does to drive the revenue stream at his company.

The Resource: Tony Robbins

3 Simple Selling Tips From Tony Robbins:

1. Sell people what they want; give them what they need.
2. Create a subculture with its own language.
3. Engage the power of commitment and consistency.

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The Point: To dramatically increase your sales, offer a preponderance of proof.

You should use several different types of proof in your selling process.

The Resource: Answers

3 Quick Ways to Prove Your Marketing Claims:

1. Customer testimonials.
2. Third-party endorsements.
3. Case Studies.

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The Point: Learn to repurpose your products as well as those of others for maximum profit.

The Resource: Apple

3 Ways To Repurpose Your Content or Products:

1. Change print to text.
2. Change audio to text.
3. Change text to articles, blog posts, press releases, and emails.

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It seems hard to believe.

But a TechCrunch article seems to show that MySpace is stealing content from Paul Colligan.

Am I missing something?

Can someone explain to me how this is okay?

Has the world gone mad?

Here’s the answer…

Watch the Video – Click Here.

The Point: Carefully consider the message you’re sending when you employ scarcity in your marketing message.

The Resource: Influence, by Dr. Robert Cialdini

3 Mistakes To Avoid When Using The Scarcity Tactic:

1. Telling lies.
2. Not demonstrating the reason why there is scarcity.
3. Allowing readers to form negative conclusions about the scarcity.

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How did they do that?

The Point: We already know how to do what Apple did. We just don’t like to do it.

It takes imagination.

It takes guts.

It takes money.

The Resource: Apple

3 Ways To Use iPhone-style Marketing In Your Business:

1. Do what others do… in a way that is infinitely more cool.
2. Marry good function with oustanding form (packaging).
3. Fill the experience of doing business with you with pleasant little surprises.
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Stories are attention magnets.

The Point: Too many online marketers adhere to the “just the facts” approach — or worse, they engage in “hype”.

This costs these unfortunate marketers sales and profits.

Integrate a powerful story into your copy and test the results.

The Resource: All Marketers Are Liars, by Seth Godin

3 Ways To Use Stories In Your Marketing:

1. Attention grabbers that draw people into the copy.
2. Rapport builders that mirror your reader’s dominant emotion.
3. Proof elements that create mental images of your product working for the reader.
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You can’t “manage” time.

The Point: To get past the feeling of overwhelm, you need to overcome procrastination and manage your activities.

Doing so will clear up “space” in your day to get things done.

The Resource: Sedona Method

5 Ways To Feel More In Control Of Your World:

1. Let go of needing to control everything, do everything, know everything.
2. Check email only twice daily.
3. Check voicemail (or return calls) only once daily.
4. Have a Sabbath (day off) each week.
5. Focus on the 20% of activities that yield 80% of your results.

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The Point: To break through the clutter of online marketing, use a technology everyone is familiar with – the phone. It’s easier and more effective than you think!

The Resource: VoiceShot

3 Ways To Use the Phone to Grow Online Business:

1. Call potential Joint Venture Partners or Affiliates.
2. Call your previous customers to follow up.
3. Use voice broadcasting for mass communication.

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The Point: Writing copy that sells without using hype is easy to do.

The Resource: The Copy Doctor

3 Ways To Eliminate Hype In Your Copy:

1. Talk about the reader’s pain.
2. Tell relevant stories.
3. Use detail, not description.

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The Point: There are at least 2 good ways anyone can take payments (via credit cards) without having a Merchant Account… and one way that makes getting a Merchant Account easy for 99% of people.

The Resource: The best Merchant Account for online Marketers.

3 Solutions To Your Payment Problem:

1. Clickbank.
2. Paypal.
3. PowerPay.
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The Point: Spend an hour adding audio to key parts of your website and watch conversions soar.

The Resource: AudioGenerator

3 Places to Use Audio For Better Conversions:

1. Squeeze Page
2. Sales Page (in the Guarantee!).
3. Order Page.
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The Point: A few simple steps can start an endless flow of testimonials you couldn’t shut off if you tried.

The Resource: Ray’s Automated Testimonial Machine

3 Ways To Get More Testimonials

1. Ask for them.
2. Set up an ATM (Automated Testimonial Machine).
3. Ask repeatedly (in your autoresponders).

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The Point: For a quick boost in the results your copy brings, bone up on these books.

The Resource: SFS Bookstore

3 Books on Copywriting… And One Other:

1. The Robert Collier Letter Book, Robert Collier
2. Scientific Advertising, Claude Hopkins
3. Reason Why Advertising, John E. Kennedy
4. Green Eggs and Ham, Dr. Seuss.

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The Point: The secret of slaughtering your competition is to be 2mm better… in at least 3 categories that matter to customers.

The Resource: 21 Fundamentals of Online Success

5 “2mm Differences” That Matter:

1. Look and feel.
2. Followup Marketing.
3. Testing and Tracking.
4. Adwords Campaigns.
5. Backend Sales.

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The Point: When you know how, it’s easy to get all the clients you can handle.

The Resource: Gitomer

5 Step System For Getting Copy Clients:

1. Develop your marketing site.
2. Use a sales process.
3. Screen your clients carefully.
4. Use followup marketing.
5. Attend seminars and network.

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The Point: Anyone can increase their conversions by using simple split-testing.

The Resource: Website Optimizer

Here’s the easiest way I know of to start testing (one hour or less):

1. Get a Google account (use the link).
2. Set up your first test.
3. Get the test started.

What do you think?

I welcome and invite your comments (click the link at the bottom of this post).

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The Story: If you sell to narrowly focused niches, you’ll make more money.

The Point: A lot of people say “niche marketing” is dead; nothing could be further from the truth.

The Resource: “5k In 30 Days”

5 steps to your niche market empire fast and easy:

1. Locate a product.
2. Set up your sales page and testing software.
3. Link payment pages to Clickbank or Paypal.
4. Use Adwords to drive traffic.
5. Repeat.

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The Point: The techniques of list-building are really quite simple; three techniques you can use today.

The Resource: www.MyFirstListOnline.com <– Free List-Building Tips

Here are three tactics you can use to build your list fast:

1. Use a “squeeze page”.
2. Do “ad swaps” with other list owners.
3. Use forum postings to get opt-ins.

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The Point: While it’s true that the “standard” product launch won’t produce the way it did a year ago, the strategy of using product launches is as strong as ever.

The Resource: www.TheProductLaunchFormula.com

Here are three tactics you can use to boost launch results:

1. Use the “reverse squeeze page”.
2. Give away your best material right up front.
3. Give your sublist a strong, personal story to follow.

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The Point: There are proven methods for increasing your opt-in conversions; all it takes is a small amount of work.

The Resource: www.WebCopyWritingExplained.com <– Copywriting Videos

Here are three tactics you can use to get more opt-ins:

1. Make a stronger offer.
2. Use a bigger, “responsive” HTML button
3. Keep all distractions off your opt-in page.

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The Point: Use these tested methods to dissolve writer’s block instantly.

The Resource: The War of Art, Steven Pressfield

What we call “writer’s block” is merely resistance to writing. Three ways you can dissolve this resistance:

1. Sit down and write. Anything.
2. Use one of the 3 ways to change your state… focus, physiology, or language.
3. Write about why you’re not writing.

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The Point: You can instantly increase your optins and sales by correcting these specific mistakes.

The Resource: www.WebCopyWritingExplained.com <– Copywriting Videos

What are the three most common mistakes made by copywriters? They’re not grammar or syntax errors. They are rather errors in approach or mindset. While these may seem to be “soft” topics, they directly affect your results. The mistakes are:

1. Not writing to the reader
2. Writing copy that sounds like copy
3. Not taking the time to know their product

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