This week’s show is an interview with Brian Holmes, the author of 4 Cornerstones for Strategic Living: A Proven Framework For Building the Life You Want With What You Have.
There are two magic words that empower you to become better at anything and everything… and in this episode, we’ll explore those words and how to use them.
You might not know this but you DO need a sales letter. Here are 5 reasons why you MUST have a sales letter…
Do you really KNOW your business? Find out why Phase 5 is so important to the growth and development of your Enterprise!
It’s time for Phase 4 – MARKETING!
Let’s recap the first 3 phases first, because these must be done before you get to Phase 4…
Phase 1: Problem-Pain-Person, Initial Analysis (The ‘P’ from the Pastor Framework)
- What problem are you solving?
- What is the pain the person is experiencing?
- Who is the person feeling this pain?
Phase 2: Product
- How are you solving this problem?
- This is the stuff.
- Course? Coaching? Physical Product?
- When will it be ready?
Phase 3: Copy
- Go through Copy Academy (the entire thing… not just the quick start module), and write the first draft of your sales letter.
- We Review