How to Sell More of Whatever You Sell

Phase 4 of Business Development - Marketing

It’s time for Phase 4 – MARKETING!


Let’s recap the first 3 phases first, because these must be done before you get to Phase 4…

Phase 1: Problem-Pain-Person, Initial Analysis (The ‘P’ from the Pastor Framework)

  • What problem are you solving?
  • What is the pain the person is experiencing?
  • Who is the person feeling this pain?

Phase 2: Product

  • How are you solving this problem?
  • This is the stuff.
  • Course? Coaching? Physical Product?
  • When will it be ready?

Armand Morin

Phase 3: Copy

  • Go through Copy Academy (the entire thing… not just the quick start module), and write the first draft of your sales letter.
  • We Review

Click here to download or listen to this episode now.

Student Success Profile: Dr. Joseph Mannella

Yes, "Ray-Style" Marketing Works for Any Business

Today’s podcast is a special edition – I couldn’t wait until the next available episode to share this story with you.I’m so excited for my student, client, and now friend, Dr. Joseph Mannella.


He’s been using “Ray-style” marketing to launch and grow thriving medical clinics for years. Today, he’s launching his “passion project” on Kickstarter. His story is remarkable. Listen in on our conversation…

Click here to see the NECKTECH-RX Kickstarter page.