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« Previous Entries Next Entries »To Sell More, Use Proof
The Story: The biggest mistake most online marketers make is not offering enough proof in their marketing.
The Point: To dramatically increase your sales, offer a preponderance of proof.
You should use several different types of proof in your selling process.
The Resource: Answers
3 Quick Ways to Prove Your Marketing Claims:
1. Customer testimonials.
2. Third-party endorsements.
3. Case Studies.
Click [...]
Apple Grows Using Repurposing
The Story: The most underused tactic for increasing sales and profits is repurposing; Apple is the best example of how to do this.
The Point: Learn to repurpose your products as well as those of others for maximum profit.
The Resource: Apple
3 Ways To Repurpose Your Content or Products:
1. Change print to text.
2. Change audio to [...]
MySpace Stealing Paul Colligan’s Content?
Okay, I still don’t know quite what to make of this.
It seems hard to believe.
But a TechCrunch article seems to show that MySpace is stealing content from Paul Colligan.
Am I missing something?
Can someone explain to me how this is okay?
Has the world gone mad?
Video: How To Subscribe To Feeds
One question I get asked quite often: “How do I subscribe to a podcast/RSS feed?”
Here’s the answer…
Watch the Video - Click Here.
Scarcity: Double-Edged Marketing Sword
The Story: Conveying sense of scarcity about your product can boost sales… or hurt them.
The Point: Carefully consider the message you’re sending when you employ scarcity in your marketing message.
The Resource: Influence, by Dr. Robert Cialdini
3 Mistakes To Avoid When Using The Scarcity Tactic:
1. Telling lies.
2. Not demonstrating the reason why there is scarcity.
3. Allowing [...]
iPhone Marketing Lessons
The Story: Apple took what most considered a commodity - cellphones - and created a new category.
How did they do that?
The Point: We already know how to do what Apple did. We just don’t like to do it.
It takes imagination.
It takes guts.
It takes money.
The Resource: Apple
3 Ways To Use iPhone-style Marketing In Your Business:
1. Do [...]
Tell Stories - Increase Sales
The Story: Telling stories that captivate and engage the reader increases your overall sales.
Stories are attention magnets.
The Point: Too many online marketers adhere to the “just the facts” approach — or worse, they engage in “hype”.
This costs these unfortunate marketers sales and profits.
Integrate a powerful story into your copy and test the results.
The Resource: All [...]
No Such Thing As Time Management
The Story: Everyone seems obsessed with “time management”, but there is no such thing.
You can’t “manage” time.
The Point: To get past the feeling of overwhelm, you need to overcome procrastination and manage your activities.
Doing so will clear up “space” in your day to get things done.
The Resource: Sedona Method
5 Ways To Feel More In Control [...]
100-Year-Old Internet Marketing Tool
The Story: Your most effective marketing tool could be a 100-year-old technology.
The Point: To break through the clutter of online marketing, use a technology everyone is familiar with - the phone. It’s easier and more effective than you think!
The Resource: VoiceShot
3 Ways To Use the Phone to Grow Online Business:
1. Call potential Joint Venture Partners [...]
Hype-Free Copywriting Made Simple
The Story: Most online copy is filled with hype that turns readers off.
The Point: Writing copy that sells without using hype is easy to do.
The Resource: The Copy Doctor
3 Ways To Eliminate Hype In Your Copy:
1. Talk about the reader’s pain.
2. Tell relevant stories.
3. Use detail, not description.
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