From the category archives:
I got a royalty check from a client in my mailbox. That always makes me smile.
And as I was looking at that check, it made me think about how much fun this particular client is to work with — and I was reminded that I had an audio interview with this guy somewhere in [...]
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Jeff Walker – naked?
Okay, I’m sorry if I made you spit your Starbucks all over your laptop.
But you need to see this video from Jeff Walker.
Don’t worry, he’s not PHYSICALLY naked… but he does “bare all” when it comes to product launches.
So, he’s “kind of naked”.
http://www.tier23.com/track/go.php?c=plfs
Jeff answers some of the toughest questions about these big [...]
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Seth Godin’s insightful analysis of the iPad Product Launch — worth studying (not just reading).
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It’s the first day of the New Year.
I should be working on other stuff.
For instance, I have 8 more small business profit boosters to write for you (I’m up to #13 and I promised 21). But…
I felt compelled to write this post instead.
I’ve been reflecting on who I owe my success to in the copywriting [...]
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You may be wondering if product launches “still work”. Marketers ask this question all the time. Everyone knows how to do it (or more accurately stated: they think they know how to do it), but is it still worth doing? Why?
Using product launches is a great strategy, one that works as well as ever. However, [...]
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My friend Armand Morin and I have spent quite a few late nights talking on the phone into the wee hours of the morning about his upcoming “re-launch”… and every time we talk he amazes me with his ability to not only grasp where the current state of online marketing stands, but his uncanny knack [...]
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In the past, I have scoffed at the idea of affirmations. You know, “I’m good enough, I’m smart enough, and gosh darn it, people like me.” That sort of thing.
I don’t feel that way anymore, because I have realized every human being on the planet practices affirmations. It’s simply that most of us do it [...]
I’m not usually a fan of “what if” questions. That’s because most of the time, those words (”what if…”) usually precede negative prophecy about something. Negative prophecies like, “What if nobody comes to our new store? What if nobody likes the new product? What if none of our salespeople makes a sale today?” Those are [...]
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I ordered a sandwich this past week at McDonald’s, from the drive-through window.
After pulling out of the drive-through lane, I discovered that my sandwich was cold. The bacon was uncooked. I circled back through the drive-through lane, and explained my dilemma to the young lady at the window. She distractedly held out her hand, reaching [...]
Things got all stirred up here in Ray-land this past week, what with my post about the “gurus”. In today’s podcast I talk about what that was really all about…
As always, if you have feedback or suggestions I’d really like to hear from you.
Call in your questions or comments to our new, fancy “request line” [...]
I got a royalty check from a client in my mailbox. That always makes me smile.
And as I was looking at that check, it made me think about how much fun this particular client is to work with — and I was reminded that I had an audio interview with this guy somewhere in [...]
Wow, I got a lot of feedback on my last podcast about thinking bigger. And not all of it was positive.
So in today’s podcast, I address some of the biggest questions that keep cropping up.
Two main topics today:
1. A tool to help you breakthrough to bigger thinking.
2. A way to overcome your biggest limitation (it’s [...]
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