Apple makes products that are so cool, a product demo alone is enough to make the sale. But that doesn’t mean Apple isn’t “selling”. It’s just that they’ve compressed the old AIDA formula into a one-step sale (on a surface level, anyway). Here’s what I mean… let’s break down Apple’s typical product demo using AIDA [...]
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Recommended Internet Marketing Teachers
Lately I’ve been asked by more than a few people: “Which Internet Marketing teachers should I listen to?” Often that question is followed up with: “And who are the ‘Bad Guys’ I should avoid?” I’m not in the business of judging who the so-called ‘bad guys’ are. But what I can do is recommend the [...]
Push-Button Product Launch Software
I run Product Launches. For a living. My clients pay me a healthy fee to do that. The most irritating part of my job? Helping clients “Frankenstein” together all the technology needed to run a launch. Until now. From now on, my #1 recommendation for any launch I run will be this push-button product launch [...]
Case Study: $1.12 Million Dollar Launch
I got a royalty check from a client in my mailbox. That always makes me smile. And as I was looking at that check, it made me think about how much fun this particular client is to work with — and I was reminded that I had an audio interview with this guy somewhere in [...]
Jeff Walker – Naked!
Jeff Walker – naked? Okay, I’m sorry if I made you spit your Starbucks all over your laptop. But you need to see this video from Jeff Walker. Don’t worry, he’s not PHYSICALLY naked… but he does “bare all” when it comes to product launches. So, he’s “kind of naked”. http://www.tier23.com/track/go.php?c=plfs Jeff answers some of [...]
Secrets Of The Biggest Selling Product Launch Ever
Seth Godin’s insightful analysis of the iPad Product Launch — worth studying (not just reading).
Armand Morin, Seth Godin, Frank Kern and A Cast Of Thousands. (Thank You)
It’s the first day of the New Year. I should be working on other stuff. For instance, I have 8 more small business profit boosters to write for you (I’m up to #13 and I promised 21). But… I felt compelled to write this post instead. I’ve been reflecting on who I owe my success [...]
Do Product Launches Still Work?
You may be wondering if product launches “still work”. Marketers ask this question all the time. Everyone knows how to do it (or more accurately stated: they think they know how to do it), but is it still worth doing? Why? Using product launches is a great strategy, one that works as well as ever. [...]
New “Re-Launch” Video Raises Bar
My friend Armand Morin and I have spent quite a few late nights talking on the phone into the wee hours of the morning about his upcoming “re-launch”… and every time we talk he amazes me with his ability to not only grasp where the current state of online marketing stands, but his uncanny knack [...]
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