by Ray Edwards on August 23, 2010
I got a royalty check from a client in my mailbox. That always makes me smile.
And as I was looking at that check, it made me think about how much fun this particular client is to work with — and I was reminded that I had an audio interview with this guy somewhere in [...]
by Ray Edwards on June 28, 2010
Jeff Walker – naked?
Okay, I’m sorry if I made you spit your Starbucks all over your laptop.
But you need to see this video from Jeff Walker.
Don’t worry, he’s not PHYSICALLY naked… but he does “bare all” when it comes to product launches.
So, he’s “kind of naked”.
http://www.tier23.com/track/go.php?c=plfs
Jeff answers some of the toughest questions about these big [...]
by Ray Edwards on April 7, 2010
Seth Godin’s insightful analysis of the iPad Product Launch — worth studying (not just reading).
by Ray Edwards on January 1, 2009
It’s the first day of the New Year.
I should be working on other stuff.
For instance, I have 8 more small business profit boosters to write for you (I’m up to #13 and I promised 21). But…
I felt compelled to write this post instead.
I’ve been reflecting on who I owe my success to in the copywriting [...]
by Ray Edwards on January 18, 2008
You may be wondering if product launches “still work”. Marketers ask this question all the time. Everyone knows how to do it (or more accurately stated: they think they know how to do it), but is it still worth doing? Why?
Using product launches is a great strategy, one that works as well as ever. However, [...]
by Ray Edwards on January 6, 2008
My friend Armand Morin and I have spent quite a few late nights talking on the phone into the wee hours of the morning about his upcoming “re-launch”… and every time we talk he amazes me with his ability to not only grasp where the current state of online marketing stands, but his uncanny knack [...]