Product Launch
Do Product Launches Still Work?
You may be wondering if product launches “still work”. Marketers ask this question all the time. Everyone knows how to do it (or more accurately stated: they think they know how to do it), but is it still worth doing? Why?
Using product launches is a great strategy, one that works as well as ever. However, [...]
New “Re-Launch” Video Raises Bar
My friend Armand Morin and I have spent quite a few late nights talking on the phone into the wee hours of the morning about his upcoming “re-launch”… and every time we talk he amazes me with his ability to not only grasp where the current state of online marketing stands, but his uncanny knack [...]
