I used to love April Fool’s Day. Back when I was in the radio business, we cooked up a new “hoax” for each April Fool’s Day. One year we announced that the US Government was immediately changing the color of all paper currency to blue, and that all citizens should take their green money to [...]
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Simple But Not Easy
Not that long ago I was in the radio business. And I saw the handwriting on the wall that told me radio was in big trouble. I began running around telling all my radio comrades that we needed to change the way we did business, or we were in big trouble. Of course, they didn’t [...]
Using Radio The Smart Way
I recently interviewed a radio advertising expert named Dave Tester. Now, you may know that I worked in radio for over 25 years, and was very successful in that industry. I think I know my stuff when it comes to radio. But even I was blown away by some of the ideas Dave and I [...]
Smart Radio Boosts Web Sales
I recently interviewed a radio advertising expert named Dave Tester. Now, you may know that I worked in radio for over 25 years, and was very successful in that industry. I think I know my stuff when it comes to radio. But even I was blown away by some of the ideas Dave and I [...]
Better Marketing With Radio
I just interviewed a radio advertising expert named Dave Tester. Now, you may know that I worked in radio for over 25 years, and was very successful in that industry. I think I know my stuff when it comes to radio. But even I was blown away by some of the ideas Dave and I [...]
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