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The Story: Your most effective marketing tool could be a 100-year-old technology.
The Point: To break through the clutter of online marketing, use a technology everyone is familiar with - the phone. It’s easier and more effective than you think!
The Resource: VoiceShot
3 Ways To Use the Phone to Grow Online Business:
1. Call potential Joint Venture Partners [...]
Hype-Free Copywriting Made Simple
The Story: Most online copy is filled with hype that turns readers off.
The Point: Writing copy that sells without using hype is easy to do.
The Resource: The Copy Doctor
3 Ways To Eliminate Hype In Your Copy:
1. Talk about the reader’s pain.
2. Tell relevant stories.
3. Use detail, not description.
Click for the Podcast Audio:
Click Here
2 Ways To Take Payments Without A Merchant Account
The Story: For some people, the hardest thing about starting their online business is getting a merchant account.
The Point: There are at least 2 good ways anyone can take payments (via credit cards) without having a Merchant Account… and one way that makes getting a Merchant Account easy for 99% of people.
The Resource: The best [...]
3 Ways Audio Boosts Conversions
The Story: Audio has proven itself to be a “ninja weapon” for boosting conversions when used properly in your marketing.
The Point: Spend an hour adding audio to key parts of your website and watch conversions soar.
The Resource: AudioGenerator
3 Places to Use Audio For Better Conversions:
1. Squeeze Page
2. Sales Page (in the Guarantee!).
3. Order Page.
Click for [...]
Do Long Copy Sales Letters Work?
The Story: A lot of people think that long copy is dead; I think that’s a load of baloney.
The Point: There are specific reasons why long copy works, has always worked, and will always work… when used correctly
The Resource: www.WebCopyWritingExplained.com
Here are three reasons long copy works:
1. We love to read about what we love.
2. Online [...]
Tap The Profit Power of Niche Marketing
The Story: If you sell to narrowly focused niches, you’ll make more money.
The Point: A lot of people say “niche marketing” is dead; nothing could be further from the truth.
The Resource: “5k In 30 Days”
5 steps to your niche market empire fast and easy:
1. Locate a product.
2. Set up your sales page and testing software.
3. [...]
Three Ways To Improve Opt-in Page Conversion
The Story: Thanks to spam, fear, and paranoia, it’s now harder than ever to get an opt-in.
The Point: There are proven methods for increasing your opt-in conversions; all it takes is a small amount of work.
The Resource: www.WebCopyWritingExplained.com <– Copywriting Videos
Here are three tactics you can use to get more opt-ins:
Make a stronger offer.
Use a [...]
Copywriters That Rip You Off?
In the Internet Marketing world, most people understand the importance of copy in their marketing and selling process.
Copywriters tend to be regarded highly.
Most of the time.
I’ve been talking to a lot of successful marketers lately, though, who have told me some apalling stories about their experiences with copywriters.
I’m talking about stuff that embarasses the entire [...]
Seth Godin Makes Your Business Remarkable
Seth Godin teaches the value of making your business remarkable, most notably in his book Purple Cow (a must-own book, by the way).
So how do we put Seth’s ideas to work in our own businesses?
Why are some businesses remarkable and others are not?
A story about my friend Felix will help you understand how to make [...]
Offline Marketing For Online List Building
One of the biggest challenges in building your online business is to build a large e-mail list.
A list of prospects and buyers that you can use as a foundation for your online business.
It’s harder than ever to build e-mail lists online, as customers are more reluctant to opt in for free e-zines (or other mailing [...]
