Selling
« Previous Entries Next Entries »Seth Godin Makes Your Business Remarkable
Seth Godin teaches the value of making your business remarkable, most notably in his book Purple Cow (a must-own book, by the way).
So how do we put Seth’s ideas to work in our own businesses?
Why are some businesses remarkable and others are not?
A story about my friend Felix will help you understand how to make [...]
Offline Marketing For Online List Building
One of the biggest challenges in building your online business is to build a large e-mail list.
A list of prospects and buyers that you can use as a foundation for your online business.
It’s harder than ever to build e-mail lists online, as customers are more reluctant to opt in for free e-zines (or other mailing [...]
Timothy Ferriss and The 4-Hour Workweek
I just finished reading a book called The 4-Hour Workweek by Timothy Ferriss.
It’s about how to leave your 9-5 grind (whether that means you have a job working for someone else… or a "job" working for yourself!).
And Ferriss claims he works just 4 hours per week.
Did I mention he makes over $80,000 per month?
Of course, [...]
Napoleon Hill's Internet Marketing Secrets
Last night I conducted a coaching call for my private coaching students group, and I was nervous about doing it.
The reason: up until now, I had only done practical, "how to" information on our group coaching sessions.
This one was different.
It was about something more "touchy feely" and I wasn’t sure how it would [...]
Fire Your Bullets
Bullets are important to good sales copy.
Bullets break up your copy into short, readable bursts.
People tend to scan copy before they read it. Breaking your benefits into bullets increases the chances your copy will "catch the eye" and thus get read.
To recap the benefits - bullets do the following:
Break up copy (just like this) into [...]
Ray Edwards Answers Tough Questions
Do you need specific answers to your questions about copywriting and marketing? One way to get those answers is to join my Quantum Leap coaching program, where I will answer unlimited emails from you (you get my "Ultra Secret Email" address). However, that program is closed right now (it’s at full capacity). Another option…
I offer [...]
Fix Mistake In Copy, Increase Sales 197%
It’s one of the most common mistakes in all forms of selling - not asking for the sale.
Hard to believe? Maybe. But it’s true anyway; people just don’t want to ask for the order.
There comes a point where you’ve presented all the benefits of your offer; you’ve demonstrated its value; you’ve supplied lots of credible [...]
Wimpy Copywriters Have Skinny Kids
"Wimpy copywriters have skinny kids."
That’s what my good friend Michel Fortin (a great copywriter) says, and he’s paraphrasing the great sales trainer Zig Ziglar (the original quote was "Wimpy salespeople have skinny kids.").
Here’s why this is important to your sales copy:
In the beginning, you only have one chance to grab the reader’s attention. That chance [...]
Better Marketing With Radio
I just interviewed a radio advertising expert named Dave Tester.
Now, you may know that I worked in radio for over 25 years, and was very successful in that industry. I think I know my stuff when it comes to radio. But even I was blown away by some of the ideas Dave and I ended [...]
How To Use Video To Sell
Here’s one very effective use of video to sell online. The bar has been raised.
