From the category archives:
I’m thinking bigger about my business – and my life — than ever, and you should too.
Why?
To put it simply: nothing of great benefit to anyone was ever created as a result of thinking smaller.
“Bigger” may refer to a simple matter of scale in terms of dollars (as in revenue & profits). It may also [...]
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The Story: It’s not necessary to get into complex theories or ideas about how to grow your business, because there are only three ways to do it.
The Point: To get a surge in business, pick one of the 3 ways and do it with intense focus for 7 days.
3 Ways To Grow Your Business:
1. [...]
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Lately, Internet marketers have been telling me, “Ray, people don’t opt-in to squeeze pages nowadays. They just don’t opt-in like they used to”. Do remarks like this have you nodding in agreement?
Fear and paranoia, with a healthy dose of spam, has made it harder to get people to opt-in. At one time, it was so [...]
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There is so much talk in the “Internet Marketing” world about automating your business, setting up processes, and creating “passive income” that the Nirvana would seem to be a business that is 100% hands-free. Of course, that is not possible — not entirely.
And there is also a very big downside in taking the “maintenance free” [...]
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Do you find yourself staring at a blank screen?
Wondering how to get started writing your copy?
I’ve found that I get much better results if I use some “jump starters”.
They keep me focused, and get me started on the right track with a copy project.
Here are 3 “tricks” I use…
Maybe they’ll work for you, too:
Write the [...]
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I was on the phone with Jack.
“I just don’t think I can make a living online,” said Jack.
I was on the phone with Jack because he’s one of my subscribers. He sent me an email saying his back was to the wall.
He had been trying and trying to make this “online business thing” work, and [...]
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Should you use a “squeeze page” on your website, or have these pages lost their effectiveness?
A “squeeze page” is one that forces your site visitors to give you their name and email address in exchange for some kind of bribe… an audio training, a special report, or piece of software.
Making a free offer to your [...]
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There is money hidden in your business. Money that you could be using. Money that, unless you do something about it, will slip through your fingers and vanish without a trace.
Where is this money – and how do you get it?
Most businesses have many hidden opportunities for discovering “windfall profits” – but I want to [...]
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One of the biggest challenges in building your online business is to build a large e-mail list.
A list of prospects and buyers that you can use as a foundation for your online business.
It’s harder than ever to build e-mail lists online, as customers are more reluctant to opt in for free e-zines (or other mailing [...]
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Have you ever read a website and it just seemed to “stiff” or “formal” to you?
Or you felt like they were talking over your head, using a lot of buzzwords and lingo you didn’t understand?
Me too.
That leads to this little tip that will REALLY help your copy make more sales (or generate more leads, or [...]
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In the past, I have scoffed at the idea of affirmations. You know, “I’m good enough, I’m smart enough, and gosh darn it, people like me.” That sort of thing.
I don’t feel that way anymore, because I have realized every human being on the planet practices affirmations. It’s simply that most of us do it [...]
I’m not usually a fan of “what if” questions. That’s because most of the time, those words (”what if…”) usually precede negative prophecy about something. Negative prophecies like, “What if nobody comes to our new store? What if nobody likes the new product? What if none of our salespeople makes a sale today?” Those are [...]
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I ordered a sandwich this past week at McDonald’s, from the drive-through window.
After pulling out of the drive-through lane, I discovered that my sandwich was cold. The bacon was uncooked. I circled back through the drive-through lane, and explained my dilemma to the young lady at the window. She distractedly held out her hand, reaching [...]
Things got all stirred up here in Ray-land this past week, what with my post about the “gurus”. In today’s podcast I talk about what that was really all about…
As always, if you have feedback or suggestions I’d really like to hear from you.
Call in your questions or comments to our new, fancy “request line” [...]
I got a royalty check from a client in my mailbox. That always makes me smile.
And as I was looking at that check, it made me think about how much fun this particular client is to work with — and I was reminded that I had an audio interview with this guy somewhere in [...]
Wow, I got a lot of feedback on my last podcast about thinking bigger. And not all of it was positive.
So in today’s podcast, I address some of the biggest questions that keep cropping up.
Two main topics today:
1. A tool to help you breakthrough to bigger thinking.
2. A way to overcome your biggest limitation (it’s [...]
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