I’m thinking bigger about my business – and my life — than ever, and you should too. Why? To put it simply: nothing of great benefit to anyone was ever created as a result of thinking smaller. “Bigger” may refer to a simple matter of scale in terms of dollars (as in revenue & profits). [...]
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3 Ways To Grow Your Business: 21 Small Business Profit Boosters (#21)
The Story: It’s not necessary to get into complex theories or ideas about how to grow your business, because there are only three ways to do it. The Point: To get a surge in business, pick one of the 3 ways and do it with intense focus for 7 days. 3 Ways To Grow Your [...]
3 Ways To Increase Opt-In Conversion: 21 Small Business Profit Boosters (#20)
Lately, Internet marketers have been telling me, “Ray, people don’t opt-in to squeeze pages nowadays. They just don’t opt-in like they used to”. Do remarks like this have you nodding in agreement? Fear and paranoia, with a healthy dose of spam, has made it harder to get people to opt-in. At one time, it was [...]
Adding Value Adds Profits: 21 Small Business Profit Boosters (#19)
There is so much talk in the “Internet Marketing” world about automating your business, setting up processes, and creating “passive income” that the Nirvana would seem to be a business that is 100% hands-free. Of course, that is not possible — not entirely. And there is also a very big downside in taking the “maintenance [...]
Jump Start Your Sales Copy: 21 Small Business Profit Boosters (#18)
Do you find yourself staring at a blank screen? Wondering how to get started writing your copy? I’ve found that I get much better results if I use some “jump starters”. They keep me focused, and get me started on the right track with a copy project. Here are 3 “tricks” I use… Maybe they’ll [...]
Stop Trying So Hard: 21 Small Business Profit Boosters (#17)
I was on the phone with Jack. “I just don’t think I can make a living online,” said Jack. I was on the phone with Jack because he’s one of my subscribers. He sent me an email saying his back was to the wall. He had been trying and trying to make this “online business [...]
Squeeze Pages Build Lists: 21 Small Business Profit Boosters (#16)
Should you use a “squeeze page” on your website, or have these pages lost their effectiveness? A “squeeze page” is one that forces your site visitors to give you their name and email address in exchange for some kind of bribe… an audio training, a special report, or piece of software. Making a free offer [...]
Profits Hidden In Your Business: 21 Small Business Profit Boosters (#15)
There is money hidden in your business. Money that you could be using. Money that, unless you do something about it, will slip through your fingers and vanish without a trace. Where is this money – and how do you get it? Most businesses have many hidden opportunities for discovering “windfall profits” – but I [...]
Market Offline to Build Online Lists: 21 Small Business Profit Boosters (#14)
One of the biggest challenges in building your online business is to build a large e-mail list. A list of prospects and buyers that you can use as a foundation for your online business. It’s harder than ever to build e-mail lists online, as customers are more reluctant to opt in for free e-zines (or [...]
“Dumbing Down” Gets More Sales: 21 Small Business Profit Boosters (#13)
Have you ever read a website and it just seemed to “stiff” or “formal” to you? Or you felt like they were talking over your head, using a lot of buzzwords and lingo you didn’t understand? Me too. That leads to this little tip that will REALLY help your copy make more sales (or generate [...]
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