Storytelling
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Tom Peters: “I am unalterably opposed to ‘kid leashes’, and especially when the situation is as I described it. “
Seth Godin: “Often, more effort goes into circumventing a system then it would take to just do a great job in the first place…”. This makes me think about an experience I had at McDonald’s (yes, [...]
Discover Top Experts on Copywriting Principles
If you’re just starting your library of copywriting books, there are four books that I recommend to get you rolling. Each of them is relatively short. The first two are easy reads and the second two are a little bit more difficult for modern readers to get through, but they are worth the [...]
5 Reasons Why I Blog
Ryan Healy tagged me with this meme: “5 Reasons Why I Blog”. I read Ryan’s blog on a regular basis, and I appreciate him including me in the fun.
It’s good for business. It wasn’t always this way. When I started blogging it was more about self-expression. It didn’t take long for me to realize blogging [...]
What I Learned From My Blind Dog
My dog Scooter has gone blind.
At first it was heartbreaking.
Watching him bump into things, and then seeing him withdraw, sit still for long periods of time…
It made me wonder what he must be thinking.
If it was even worth still being around, when he had once been so fiercely independent.
He’s always been a cute little guy, [...]
How To Make Six Figures Doing Teleseminars
Watch this short video and learn why I believe so strongly in teleseminars, and why you should be on Thursday night’s call.
Click here to register for the call and get a $97 bonus.
The Writer's Life
There is a myth in the marketing world that anyone can write good copy. When this myth is spoken, it’s usually followed by the advice that all one needs is a good swipe file (successful ads of the past that one can “borrow” from).
This myth has always struck me as false — or at least [...]
Big Seminar Report Part 2
Here’s another update from Big Seminar. Saturday turned out to be a pretty big day, since I won this car. Aside from that, there was great material from Michel and Sylvie Fortin about a unique way of creating income from content you already own; Jim Edwards on video marketing made easy; Mike Filsaime sharing his [...]
Copywriter's Report From Big Seminar
Whew! It’s been a busy year, and it’s hard to believe that most of it has passed by already.
I’m in Atlanta attending Armand Morin’s Big Seminar — the last “road trip” I have planned this year. I think I have traveled a total of 100,000 miles this year (or very close to that), and I’m [...]
Product Launch Disasters
Things can go terribly wrong during a Product Launch if you’re not careful. Check out this site: http://ProductLaunchesExposed.com . Cards on the table: I am a partner in that site. But you should still check it out. I bet you haven’t seen anything quite like it.
New Copywriting Forum Now Open
You may have noticed a lot of work going on with the site. I’m working hard to give value back to the Internet Marketing community which has been so good to me.
The first big step in that direction (giving you more valuable resources that will help you make money) is the new Copywriting and Marketing [...]
