Storytelling

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About Joel Comm's New Product

Please watch this brief video where I answer some questions about Joel Comm’s new product, Instant Adsense Templates.
After watching, you want to take advantage of the bonuses I’m offering, please just click here or paste this URL into your browser’s address bar: http://whatrayuses.com/adsense

Write 100 Headlines In 60 Seconds Or Less

Ever hear that advice about how you should write at least 100 headlines for each salesletter before you pick the one you’ll run with? Here’s how to write 100 headlines — in about 1 minute. Click to watch the video.

Video Update From San Diego


3 Mistakes That Kill Copy

There are 3 mistakes made by most advertising copy I see that depress sales and response. Correct these mistakes and increase your sales.
1. Focusing On You, Not Your Customer. In the context of an ad, your prospects don’t care about you. They care about themselves, and whether your product can help solve their problem(s). Look [...]

South America Now Seems Interesting

Without going into a lot of detail, my sudden interest in South American comes from this: my 20-year-old son decided that before he heads back to college this Fall, he’s taking a 3-week trip South America.
His mother and I were not thrilled to hear this news, but Sean is a mature, level-headed young man. [...]

Being Open To Life

I got a call from a potential new client.
We’ll call him Drew (not his real name). Drew seemed tentative, nervous, and naive. I immediately classified him in my mind as someone who was not a client for me. I fully expected to scare him away with my requirements for my clients, the intricacy of the [...]

Is Your Copy Filled With Hype?

Do you worry that your copy might be too “hypey”?
Dictionary.com defines “hype” as: “an ingenious or questionable claim, method, etc., used in advertising, promotion, or publicity to intensify the effect.”
One of the additional definitions is: “a swindle, deception, or trick”.
I rather think the second one is what we have in mind when we say a [...]

Three Ways To Grow Your List

The simple, unadorned truth is: the bigger your email subscriber list, the more money you will make from your online business.
Here are three ways to grow your list:

Pay per click advertising: Take out a Google Adwords ad that leads subscribers to a landing page. On that landing page, offer visitors something of value in exchange [...]

Everything You Need To Know About Writing — In 10 Minutes

Interesting piece by Stephen King that actually lives up to the title: “Everything You Need To Know About Writing”

Jump-Starters For Writing Killer Copy

Do you find yourself staring at a blank screen, wondering how to get started writing your copy?
I’ve found that I get much better results if I use some “jump starters”–they keep me focused, and get me started on the right track with a copy project.
Here are 3 “tricks” I use–maybe they’ll work for you, too:

Write [...]

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