Storytelling
Next Entries »Jump-Starters For Writing Killer Copy
Do you find yourself staring at a blank screen, wondering how to get started writing your copy?
I’ve found that I get much better results if I use some “jump starters”–they keep me focused, and get me started on the right track with a copy project.
Here are 3 “tricks” I use–maybe they’ll work for you, too:
- Write the benefit bullets. Don’t worry about writing body copy just yet. Just start banging out all the benefits of owning the product. This will be more extensive list than the one in the order box (which is our next “jump-starter”).
The Master Key To Success
How many times have you heard self-help or business gurus talk about how they ‘uncovered’ the ‘real secrets’ of success? Hundreds? Thousands?
Right. Me too.
Well, let me save you some money and time. Forget the gurus for a moment.
Here is the real, true, ‘Master Secret of Success’:
Just get started!
Don’t laugh.
The problem most business people, entrepreneurs, and companies have is that they spend far too much time coming up with new buzzwords and management systems — and almost zero time just getting down to the work that needs to be done.
Three Ways To Break Through Skepticism
You probably don’t need me to tell you this, but prospects are more skeptical online than ever before.
The Holy Grail of online marketing is getting the prospect’s email address (so you can start building a permission-based marketing relationship with them).
In the not-too-distant past, you could generate leads online simply by offering a free newsletter or special report. This doesn’t work so well anymore. Why?
The reason is simple: there’s too much ‘junk’ being offered, and prospects are wise to this. People just won’t give up their email address for a junky ’special report’ like they used to.
Free Online Video Seminar
I just got tipped to this by Stu McLaren:
It’s a full seminar put on by Inc. Magazine and the link above will take you to a place (once you register) where you can watch the whole thing for free.
One of the presentations I especially like was Bernie Marcus (Co-founder of Home Depot). His story of how and why he started Home Depot was inspiring but what was more intriguing was the advice he gave for entrepreneurs in today’s marketplace.
You’ll also be able to watch a presentation delivered by President Bill Clinton.
Another 5 Mistakes That Kill Your Sales
Please don’t be offended, but you are probably making one or all of the mistakes you’re about to read about.
It’s not your fault.
Most business people are not trained as copywriters. But once you’ve read this article, you’ll know exactly what to do to correct the problems that are killing your sales and lead generation efforts.
This is “Part 2” of a 2-Part series; while this post stands on its own, I urge you to read my previous post, and also learn about the first “5 Deadly Mistakes”.
And now, "5 Additional Deadly Copywriting Mistakes You’re Probably Making…"
5 Deadly Copywriting Mistakes That Kill Your Sales
Chances are that you are making many – if not all – of these 5 copywriting mistakes. I call them “deadly” because they’re killing your sales and your profits.
Let me make you a bold promise: examine your own sales copy and eliminate these copywriting mistakes, and you will see an instant improvement in your sales.
Let’s get started...
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