Testing
« Previous EntriesTest Your Sales Copy: Quick, Easy and Free
I get a lot of questions from clients and students and people who read my blog asking, “How do I get started testing and tracking? I know I should be split-testing and tracking my sales copy, but I don’t know how!”
“And how about Taguchi testing - do I have to use that, too? What [...]
Internet Marketing “Insider” Interview
Recently I was interviewed by one of my copywriting buddies.
His name is Ben Settle, and if you don’t know about Ben you should. He has one of the best copwriting blogs on the ‘net.
Anyway, the interview was supposed to be a one-hour interview. It ended up being well over 2 hours.
After listening to the finished [...]
How To Split-Test Sales Letters
The Story: It’s easy to get started with split-testing.
The Point: Anyone can increase their conversions by using simple split-testing.
The Resource: Website Optimizer
Here’s the easiest way I know of to start testing (one hour or less):
1. Get a Google account (use the link).
2. Set up your first test.
3. Get the test started.
What do you think?
I welcome [...]
Tap The Profit Power of Niche Marketing
The Story: If you sell to narrowly focused niches, you’ll make more money.
The Point: A lot of people say “niche marketing” is dead; nothing could be further from the truth.
The Resource: “5k In 30 Days”
5 steps to your niche market empire fast and easy:
1. Locate a product.
2. Set up your sales page and testing software.
3. [...]
Fire Your Bullets
Bullets are important to good sales copy.
Bullets break up your copy into short, readable bursts.
People tend to scan copy before they read it. Breaking your benefits into bullets increases the chances your copy will "catch the eye" and thus get read.
To recap the benefits - bullets do the following:
Break up copy (just like this) into [...]
Fix Mistake In Copy, Increase Sales 197%
It’s one of the most common mistakes in all forms of selling - not asking for the sale.
Hard to believe? Maybe. But it’s true anyway; people just don’t want to ask for the order.
There comes a point where you’ve presented all the benefits of your offer; you’ve demonstrated its value; you’ve supplied lots of credible [...]
Better Marketing With Radio
I just interviewed a radio advertising expert named Dave Tester.
Now, you may know that I worked in radio for over 25 years, and was very successful in that industry. I think I know my stuff when it comes to radio. But even I was blown away by some of the ideas Dave and I ended [...]
James Brausch Thinks I Hate Him
I’m not sure why James Brausch thinks I hate him.
I don’t.
I don’t even know him; how could I hate him?
I do know that other people express some resistance to his often outspoken and blunt blog posts. Perhaps I should not have included the statement in my previous post (saying he "rubs some people the wrong [...]
Magic Salesletter Software
Some people are "rubbed the wrong way" by James Brausch. Be that as it may, I have been testing his copywriting software (and yes, I paid for it, he didn’t give it to me for free) and it seems to… uh… work.
He just released a new version of Muvar (his multivariate testing software). The old [...]
Google: How To Start Your Online Business
I hear from so many people who feel overwhelmed by the complexity of starting an online business.
There are only a few simple things you need to get started making money with your own internet-based business.
It’s not complicated, really.
Let me break it down for you. I’ll tell you the basic items you need, and Google can [...]
