I believe just about everyone needs to learn how to do a product launch. Now mind you, a product launch is different from a product release. Product releases are often dull, flat, and disappointing for everyone involved. Product launches are often (usually) exciting, fun, and profitable for everyone involved.
Microsoft releases products. Apple launches them. What’s the difference?
Nobody lined up at outside a retail store and waited all night to buy the latest Microsoft product…
You’re invited to join me for a free, live Masterclass on Tuesday, June 2, from 7 p.m. Eastern (6 p.m. Central, 4 p.m. Pacific).
I’ve had the honor and privilege of writing sales copy for some amazing clients, including Tony Robbins, Jack Canfield, Jeff Walker, and many others. Some of my best work has been with clients you’ve likely never heard of – “mom & pop” companies and solo entrepreneurs (maybe just like you).
On this Masterclass, I’ll show you how I write for all those clients – including the single sales page that has hauled in $10,000,000 so far. That’s ten MILLION dollars. And that’s just part of the estimated $100 Million in products and services my copywriting has sold. On the Masterclass I show you how I do it, and how you can do it for your own products and services.
Click Here To Register For The FREE Masterclass
The Gospels – the first four books in the Christian New Testament – are a unique form of literature, and of Scripture.
Merriam-Webster defines the word “gospel” as follows:
a: the message concerning Christ, the kingdom of God, and salvation. b: one of the first four New Testament books telling of the life, death, and resurrection of Jesus Christ.
There are only four official Gospels – books recognized as part of the canon of Scripture (the Bible). They are all written by men.
“You can’t have a successful business and a balanced life. You have to choose.”
“You’re not pretty enough.”
“Life is not Disneyland. You can’t have fun all the time.”
“You’re not smart enough.”
“Work is not supposed to be fun.”
“You’re too sick.”
“You’re just a sinner in the hands of an angry God.”
“The only way to make a fortune is by working hard.”
“You’re too young.”
“Sometimes bad things happen and you just can’t find any good in it. It doesn’t mean anything. It is what it is.”
“God doesn’t want you to be rich.”
“You’re too old.”
“You can’t trust anyone.”
“Your best days are behind you.”
…and feel free insert your go-to limiting belief here, if I’ve missed it.
Question: who told you this junk?
Who told you?
And why are you still listening to them?
Recently, Robin Williams apparently chose to take his own life. The news hit me so hard that I couldn’t bring myself to write or comment about it for a while. Even had the subject not been so tender for me, I didn’t feel I had anything relevant to say.
Now, I think I might.