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« Previous EntriesYanik Silver’s Rules For Maverick Entrepreneurs
Yanik Silver has an entertaining post about his adventures hanging out with Richard Branson.
He also has a fascinating list of 34 rules for “Maverick Entrepreneurs”.
Good reading.
Overcome Marketing Guru Confusion
The Question: I’m confused! Which marketing guru do I listen to?
The Answer: Pick the one teacher you “resonate” with — and pay attention to that one teacher.
How To Overcome Guru Confusion:
1. Pick the one teacher or program you’re going to focus on.
2. Commit to going through that teacher’s program until completion.
3. Finish that program before [...]
How Do I Get Started Selling Online?
The Question: How do I cut through the clutter and confusion… and just get started selling my stuff online?
The Answer: Simplify and use the Marketing Funnel to get started.
5-Step Plan For Building Your Marketing Funnel:
1. Start building an email list.
2. Get attention by giving away free content.
3. Offer entry-level products so customers can experience doing [...]
How To Sell Anything Online
The Story: Lots of entrepreneurs don’t seem to know the best format for talking to, interacting with, or selling to their customers.
The Point: Get information or products to your customers… in the format they prefer!
The Resource: AskDatabase.com
3-Step Plan For Finding The Right Way To Sell Online:
1. Find or develop a list of your customers and [...]
Imagine My Suprise
I was totally surprised today when a routine scan of Google found an Adwords Ad that spoke about me directly. Weird. That’s the ad I saw (to the left of this paragraph).
Naturally, I clicked on the ad. I quickly realized it was placed by one of my students, Darrel Hawes. I had no idea he [...]
Does Your Copy “Show Up and Throw Up”?
There’s a phrased in the sales world: “show up and throw up”.
It means that as a salesperson, if you don’t take time to relate to your potential customer, to get to know them and their needs…
If you just jump right in and hit them with your cheesy, canned sales presentation right off the bat…
…it’s like [...]
Killing The Paper Clutter Monster
I detest clutter.
I refuse to tolerate it any longer in my life.
This week my wife and I hauled off several small truckloads of clutter to Goodwill (and some to the dump). We’re got more to haul away — but we’ve at least identified it all and we know what we’re doing about the clutter conundrum.
Next [...]
Free PDF Report: “An Obvious Truth”
My friend (and mentor) Armand Morin has just released a gem of a report.
It’s called “An Obvious Truth”.
I actually read the first draft of this a few weeks ago, and I have been itching to be able to tell you about it. Now, I can actually give you a copy… and you don’t have to [...]
New “Re-Launch” Video Raises Bar
My friend Armand Morin and I have spent quite a few late nights talking on the phone into the wee hours of the morning about his upcoming “re-launch”… and every time we talk he amazes me with his ability to not only grasp where the current state of online marketing stands, but his uncanny knack [...]
Simple Trick Strengthens Your Copy
Want to make your copy stronger with one simple “trick”?
Eliminate all the adverbs.
What’s an adverb?
It’s a word - often ending in the letters “ly” - that modifies a verb (or even adjectives or adverbial phrases). Examples of adverbs: quickly, instantly, amazingly, powerfully.
If you find the above passage puzzling, don’t worry about it; just go through [...]
