I believe just about everyone needs to learn how to do a product launch. Now mind you, a product launch is different from a product release. Product releases are often dull, flat, and disappointing for everyone involved. Product launches are often (usually) exciting, fun, and profitable for everyone involved.
Microsoft releases products. Apple launches them. What’s the difference?
Nobody lined up at outside a retail store and waited all night to buy the latest Microsoft product… [Read more…]