Last week we began to outline the 5 Phases of Business Development
Today we’ll cover Phase 2: How to Know Your Product Will Sell.
Some time ago, I wrote a blog post about the true secret of my success in business – Jesus Christ. It’s one of the most popular posts on my blog. In that post, I explained that I would no longer separate my business life from my faith life.
I wrote another post about the 7 Mountains of Culture. It’s about how followers of Jesus should aspire to places of influence in those areas. Again, this is one of the most visited posts on my blog.
I feared that my blog and business would suffer as a result of this “mixing” of the sacred and the “secular”. That was not the case – the opposite was true. Those who did not want to hear about God went their way – they didn’t stick around.
But recently, my blog has grown in readership, and my podcast audience has blossomed. And a new wave of criticism against me has arisen. The basic message: “Ray, shut up about Jesus, and stick to writing about marketing and business.”
I believe just about everyone needs to learn how to do a product launch. Now mind you, a product launch is different from a product release. Product releases are often dull, flat, and disappointing for everyone involved. Product launches are often (usually) exciting, fun, and profitable for everyone involved.
Microsoft releases products. Apple launches them. What’s the difference?
Nobody lined up at outside a retail store and waited all night to buy the latest Microsoft product…