Jesus said, “Out of the abundance of the heart, the mouth speaks.” What He was saying was that whatever is inside of us seems to find its way to our lips. Usually we are unaware of this. Someone once said, “When the only tool you have is a hammer, every problem tends to look like [...]
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Holding Fast to Hope
Let us hold fast the confession of our hope without wavering, for He who promised is faithful. – Hebrews 10:23 God makes many promises to us in the Bible. He promises health, prosperity, and blessings to those who accept his Son, Jesus Christ. As we will see in the coming days, these promises are too [...]
Not Enough Time?
Have you ever thought there’s just not enough time to get the things done that you’d like to do? Have you ever been frustrated and felt unproductive, overwhelmed by the tasks that lay before you? Perhaps the problem is not that there isn’t enough time, but the challenge may be the fact that you’re focusing [...]
The 2 Most Important Words in Copywriting
…they are: “So what?” If your copy provokes that reaction in the reader, you lose. Make sure your copy — and all your marketing — passes the “so what” test.
Opportunities To Watch For In Copywriting 2011
I sent an email about this to most of my email subscribers late the evening before the Christmas Holiday. And I didn’t check email over the Holiday, so I was shocked to see what a huge response we got. After all, the email wasn’t about a “magic button”. And I made it clear I had [...]
Myths, Lies and Marketing
Myths are stories that teach us something about our best selves, that inspire us to reach for something better, or that caution us against grave error. Lies, on the other hand, are simply falsehoods perpetrated upon us for the purpose of robbing us of something. Marketing, in its pure and noble form, uses mythology; it [...]
Ray Edwards Week In Review
In case you missed anything this week, here’s a recap of posts… What If Atlas Shrugs? Why government should get off the back of those who make the wheels of commerce turn. Work On What Works. How much time do you waste every day – and what does it cost you? Planning Produces Profits. The [...]
Social Media Telesummit And a Free Ebook
I’ve just started contributing a couple of articles per month to Charlie Cook’s Small Business Marketing Blog. And I’ve been reviewing quite a bit of Charlie’s material. He’s good. Worth checking out: his free “New Profit Rules” ebook. If your business is slow, and you’re thinking maybe it’s time to start doing some things differently [...]
Your Money Or Your Life
There is a common line of thinking that you must choose between having a lot of money or having a meaningful life. This is not an either-or proposition. It’s a “both-and” reality. The amount of money you have directly affects how you deal with certain requirements of life. The amount of money you have also [...]
Your Last Project
You’ve heard the exercise: “If you only had 1 week left to live, how would you spend it?” I’ve always found that an instructive thought experiment – and also a little vague. Here’s a refinement: what if you only had 1 project left to work on? Which project would you choose? How would you go [...]
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