If you’re a copywriter, please take note: the “obnoxious bully copywriter persona” is overdone, possibly destructive and certainly no longer unique positioning. You probably know what I’m talking about: the kind of copywriter who positions himself as a “badass” and a “rockstar”. Usually this persona comes with a large dose of attitude. Often the persona [...]
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Why Instructions Fail
A million reasons. Most notable: people don’t read them. Marketers, take note. Because if people don’t thoroughly and attentively read the instructions that come with something they’ve already paid for… what makes you think they’re going to thoroughly and attentively read your ad? Something to think about.
How To Make a Mint
Mint.com makes everything about monitoring and managing your finances super-easy. The site is a marvel of simplicity – simple copy, simple navigation, simple user interface. What’s amazing is: the conceptual “sale” they have to make to get you to share your financial information with them (necessary for their site to be of any real use [...]
Why People Hate Marketers
People hate marketers because marketers lie, cheat and steal. Now, you may protest. You may say you don’t lie, cheat or steal. I understand. You adhere to the letter of the law, you follow the rules, and you resent the implication of any dishonesty. But even if you are “clean” as a marketer, guess what? [...]
What Is One Thing You Could Do Differently?
There’s a lot of talk these days about the economy, and what to do about it. In the world of business, there’s a lot of talk about what businesses and entrepreneurs can do about the economy. That might be so broad a topic it isn’t helpful. What might be more helpful: what can you – [...]
Stop Struggling With Your Nature: How To Be Productive, Profitable, Happy
Have you ever noticed that over the years, you tend to do pretty much the same things? What I mean is, if you’re a reader you remain one, if you’re a writer you tend to write, if you’re a procrastinator you tend to keep procrastinating, and so forth. I think one of the real tricks [...]
Yanik Silver’s Rules For Maverick Entrepreneurs
Yanik Silver has an entertaining post about his adventures hanging out with Richard Branson. He also has a fascinating list of 34 rules for “Maverick Entrepreneurs”. Good reading.
Overcome Marketing Guru Confusion
The Question: I’m confused! Which marketing guru do I listen to? The Answer: Pick the one teacher you “resonate” with — and pay attention to that one teacher. How To Overcome Guru Confusion: 1. Pick the one teacher or program you’re going to focus on. 2. Commit to going through that teacher’s program until completion. [...]
How Do I Get Started Selling Online?
The Question: How do I cut through the clutter and confusion… and just get started selling my stuff online? The Answer: Simplify and use the Marketing Funnel to get started. 5-Step Plan For Building Your Marketing Funnel: 1. Start building an email list. 2. Get attention by giving away free content. 3. Offer entry-level products [...]
How To Sell Anything Online
The Story: Lots of entrepreneurs don’t seem to know the best format for talking to, interacting with, or selling to their customers. The Point: Get information or products to your customers… in the format they prefer! The Resource: AskDatabase.com 3-Step Plan For Finding The Right Way To Sell Online: 1. Find or develop a list [...]
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