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Next Entries »Free PDF Report: “An Obvious Truth”
My friend (and mentor) Armand Morin has just released a gem of a report.
It’s called “An Obvious Truth”.
I actually read the first draft of this a few weeks ago, and I have been itching to be able to tell you about it. Now, I can actually give you a copy… and you don’t have to [...]
New “Re-Launch” Video Raises Bar
My friend Armand Morin and I have spent quite a few late nights talking on the phone into the wee hours of the morning about his upcoming “re-launch”… and every time we talk he amazes me with his ability to not only grasp where the current state of online marketing stands, but his uncanny knack [...]
Simple Trick Strengthens Your Copy
Want to make your copy stronger with one simple “trick”?
Eliminate all the adverbs.
What’s an adverb?
It’s a word - often ending in the letters “ly” - that modifies a verb (or even adjectives or adverbial phrases). Examples of adverbs: quickly, instantly, amazingly, powerfully.
If you find the above passage puzzling, don’t worry about it; just go through [...]
Frank Kern’s Underachievers Live On!
The “underachiever model” of building niche websites selling information products lives on.
I have several friends who make more than $10,000 each month doing just that (one makes over $20,000 and another makes over $100,000 every month).
I have written about this before, maintaining that niche marketing still works.
One of the most frequent questions I hear about [...]
Chicken House Sangria & The Lead Pimps
The podcasts are on hiatus for a few days, as I’m getting ready for the live Immersion Workshop I’m doing at my office next week along with Kirt Christensen.
Meanwhile, I’ve gotten some great response to the email I sent out last night about “Chicken House Sangria” (even though that was a made-up phrase that means [...]
Tell Stories - Increase Sales
The Story: Telling stories that captivate and engage the reader increases your overall sales.
Stories are attention magnets.
The Point: Too many online marketers adhere to the “just the facts” approach — or worse, they engage in “hype”.
This costs these unfortunate marketers sales and profits.
Integrate a powerful story into your copy and test the results.
The Resource: All [...]
3 Ways Audio Boosts Conversions
The Story: Audio has proven itself to be a “ninja weapon” for boosting conversions when used properly in your marketing.
The Point: Spend an hour adding audio to key parts of your website and watch conversions soar.
The Resource: AudioGenerator
3 Places to Use Audio For Better Conversions:
1. Squeeze Page
2. Sales Page (in the Guarantee!).
3. Order Page.
Click for [...]
Read Books, Boost Conversions
The Story: Some of the best copy coaching comes from inexpensive books on the subject… and off the subject.
The Point: For a quick boost in the results your copy brings, bone up on these books.
The Resource: SFS Bookstore
3 Books on Copywriting… And One Other:
1. The Robert Collier Letter Book, Robert Collier
2. Scientific Advertising, Claude Hopkins
3. [...]
