5,000 Words a Day With Ray

One lesson I learned at last week’s Worldcon: the most successful authors (like Brandon Sanderson, Kevin J. Anderson, Dan Wells, Howard Tayler, Scott Lynch, George R.R. Martin, and Eric Flint, to name just a few who were present) know their writing is a job.

Kevin J. Anderson impressed me – the guy has written 125 books, 51 of which have appeared on national or international bestseller lists; he has over 23 million copies in print in thirty languages. He has won or been nominated for the Nebula Award, Bram Stoker Award, the SFX Reader’s Choice Award, and New York Times Notable Book…. and shows up for work every day with a goal. A number of words he will write that day.

I’m now writing at least 5,000 words a day. To keep myself accountable, I’ve placed a widget with the day’s word count in the sidebar. It’s just a text widget, which I have to update manually each day. I’d love something that shows a neat little graph of: my total daily wordcount, wordcount on each project, and a progress bar for each… but I haven’t found anything yet. If you have any suggestions, please post them in the comments below. Thanks. Now… I gotta go write somethin’.

Selling From the Dark Side: Is Fear-Based Copy Morally Wrong?

Male lion attack huge buffalo bull

In the copywriting class I’m currently teaching (the now-closed Copywriting Academy), one question has come up several times during our Q&A sessions. The question is posed a little differently each time, but is accurately summarized this way: “Is it morally wrong to sell based on fear as a motivation?”

This question comes up because part of the framework I use to teach copywriting involves the Principle of Amplification. In this section of the training, I teach that once we have identified the problem we are solving for our customer (with our product or service), we must then Amplify the consequences of not solving the problem. We are, in effect, helping the customer to understand the cost of not buying our solution. All of this proceeds from the assumption that your product or service actually does solve a problem, and that not solving the problem actually does involve a cost.

How To Write A Sales Page That Rakes In $10 Million

You’re invited to join me for a free, live Masterclass on Tuesday, June 2, from 7 p.m. Eastern (6 p.m. Central, 4 p.m. Pacific).

Academy-Masterclass

I’ve had the honor and privilege of writing sales copy for some amazing clients, including Tony Robbins, Jack Canfield, Jeff Walker, and many others. Some of my best work has been with clients you’ve likely never heard of – “mom & pop” companies and solo entrepreneurs (maybe just like you).

On this Masterclass, I’ll show you how I write for all those clients – including the single sales page that has hauled in $10,000,000 so far. That’s ten MILLION dollars. And that’s just part of the estimated $100 Million in products and services my copywriting has sold. On the Masterclass I show you how I do it, and how you can do it for your own products and services.

Click Here To Register For The FREE Masterclass

Seven Reasons Why I Still Blog, 7 Years Later

On Wednesday, February 14, 2007, I published a post entitled “5 Reasons Why I Blog”. I just finished reviewing that post, and I reached two conclusions: first, I still think blogging is relevant and important for professionals and entrepreneurs. Second, some of my reasons have changed, and some have not.

Ray-Edwards-Blog

This is an update of that original post, over 7 years later. Here are 7 reasons I still blog, over 7 years later.

7 Reasons You Should Switch to Scrivener for Your Writing

I have a picture of EB White hanging on the wall in my office. He is sitting at his writing desk, which is in a boathouse. White sits on a stark bench, hands poised over his typewriter. The only other items in the room are the ashtray on the table, and the waste can. To me, this photo represents the essence of writing. No distractions. No procrastinating. Just a man, his writing tool of choice, and the words.

04 E_B_ WHITE-240

Once upon a time, I loved the writing tools more than the writing itself. I loved to talk about writing, to speculate about writing, and to collect writing pens, writing paper, and writing software. One day, when I was complaining about not having time to actually write, my wife asked me, “Why does it bother you?”