How To Write A Sales Page That Rakes In $10 Million

You’re invited to join me for a free, live Masterclass on Tuesday, June 2, from 7 p.m. Eastern (6 p.m. Central, 4 p.m. Pacific).

Academy-Masterclass

I’ve had the honor and privilege of writing sales copy for some amazing clients, including Tony Robbins, Jack Canfield, Jeff Walker, and many others. Some of my best work has been with clients you’ve likely never heard of – “mom & pop” companies and solo entrepreneurs (maybe just like you).

On this Masterclass, I’ll show you how I write for all those clients – including the single sales page that has hauled in $10,000,000 so far. That’s ten MILLION dollars. And that’s just part of the estimated $100 Million in products and services my copywriting has sold. On the Masterclass I show you how I do it, and how you can do it for your own products and services.

Click Here To Register For The FREE Masterclass

Seven Reasons Why I Still Blog, 7 Years Later

On Wednesday, February 14, 2007, I published a post entitled “5 Reasons Why I Blog”. I just finished reviewing that post, and I reached two conclusions: first, I still think blogging is relevant and important for professionals and entrepreneurs. Second, some of my reasons have changed, and some have not.

Ray-Edwards-Blog

This is an update of that original post, over 7 years later. Here are 7 reasons I still blog, over 7 years later.

7 Reasons You Should Switch to Scrivener for Your Writing

I have a picture of EB White hanging on the wall in my office. He is sitting at his writing desk, which is in a boathouse. White sits on a stark bench, hands poised over his typewriter. The only other items in the room are the ashtray on the table, and the waste can. To me, this photo represents the essence of writing. No distractions. No procrastinating. Just a man, his writing tool of choice, and the words.

04 E_B_ WHITE-240

Once upon a time, I loved the writing tools more than the writing itself. I loved to talk about writing, to speculate about writing, and to collect writing pens, writing paper, and writing software. One day, when I was complaining about not having time to actually write, my wife asked me, “Why does it bother you?”

Writing Lessons from Naked Men in the Trunk of My Car

Today’s post is a guest post by Rebecca Livermore, a freelance writer, professional web content creator, and friend. She works with some of the top names in social media, and is a gifted writer. Enjoy!

After dropping my husband off at work, I made my way toward the gate of the Army base to head home. There was a lineup of slowly moving cars waiting to exit through the partially closed gate.

Woman Looking In Car

There must be some kind of threat, I thought, as I drove slowly toward the gate.

It’s Not Always About The Money

Brian Kurtz is the Executive Vice President of Boardroom, Inc., and the host of the upcoming Titans of Direct Response event in September (which I strongly recommend to you, if you do any sort of direct marketing or copywriting. This will be a once-in-a-lifetime event, and you can get more details when you click here.)

I was blessed to know Gene Schwartz…and not just casually, either. Gene was my friend, mentor and business partner…and I learned so many lessons from him. Those of you who don’t know who I am talking about, Eugene “Gene” Schwartz was one of the most successful and prolific direct response copywriters who ever lived.

FIRST DRAFT

His classic book, Breakthrough Advertising, may be the most important book ever written on copy and creative.

It was important enough for Marty (Edelston) and I to re-publish it as a “Boardroom Book” when we saw a live bid on eBay for an out-of-print copy at $950.