Writing
« Previous EntriesDoes Your Copy “Show Up and Throw Up”?
There’s a phrased in the sales world: “show up and throw up”.
It means that as a salesperson, if you don’t take time to relate to your potential customer, to get to know them and their needs…
If you just jump right in and hit them with your cheesy, canned sales presentation right off the bat…
…it’s like [...]
Writing Talent — Innate Or Learned?
There is a myth in the marketing world that anyone can write good copy. When this myth is spoken, it’s usually followed by the advice that all one needs is a good swipe file (successful ads of the past that one can “borrow” from).
This myth has always struck me as false — or at least [...]
Simple Trick Strengthens Your Copy
Want to make your copy stronger with one simple “trick”?
Eliminate all the adverbs.
What’s an adverb?
It’s a word - often ending in the letters “ly” - that modifies a verb (or even adjectives or adverbial phrases). Examples of adverbs: quickly, instantly, amazingly, powerfully.
If you find the above passage puzzling, don’t worry about it; just go through [...]
Is Your Copy Filled With Hype?
Do you worry that your copy might be too “hypey”?
Dictionary.com defines “hype” as: “an ingenious or questionable claim, method, etc., used in advertising, promotion, or publicity to intensify the effect.”
One of the additional definitions is: “a swindle, deception, or trick”.
I rather think the second one is what we have in mind when we say a [...]
Jump-Starters For Writing Killer Copy
Do you find yourself staring at a blank screen?
Wondering how to get started writing your copy?
I’ve found that I get much better results if I use some “jump starters”.
They keep me focused, and get me started on the right track with a copy project.
Here are 3 “tricks” I use…
Maybe they’ll work for you, too:
Write the [...]
Another 5 Mistakes That Kill Your Sales
Please don’t be offended, but you are probably making one or all of the mistakes you’re about to read about.
It’s not your fault.
Most business people are not trained as copywriters. But once you’ve read this article, you’ll know exactly what to do to correct the problems that are killing your sales and [...]
5 Deadly Copywriting Mistakes That Kill Your Sales
Chances are that you are making many – if not all – of these 5 copywriting mistakes. I call them “deadly” because they’re killing your sales and your profits.
Let me make you a bold promise: examine your own sales copy and eliminate these copywriting mistakes, and you will see an instant improvement in your sales.
Let’s [...]
Link Love From Ray Edwards
I don’t have time to write a nice big post today, so I’m taking the lame way out.
Here are some sites I think are worth spending time with:
Shoemoney blogs on making money as an affiliate.
John Chow makes money online telling people how to make money online.
Ryan Healy writes about copywriting and his writing is so [...]
Dissolve Skepticism Like Magic
The Story: Let’s assume you’re writing your own copy (maybe you can’t afford to hire a professional, or you just love writing copy for your own products).
One of your first tasks as a copywriter is to break down the skepticism that your prospects (readers, site visitors, subscribers) are feeling, and get them to believe [...]
Watch Your Mouth, Copywriter!
The Story: Have you ever read a website and it just seemed to “stiff” or “formal” to you?
Or you felt like they were talking over your head, using a lot of buzzwords and lingo you didn’t understand?
Me too.
That leads to this little tip that will really help your copy make more sales (or generate more [...]
