Copy “cosmetics” matter. But probably not in the way you think. Most entrepreneurs want to produce sales copy in a way that doesn’t look like sales copy.
Most wouldn’t be caught dead sending out a “sales letter”, but are happy to send out a “brochure” or a “prospectus”…
Copywriting is the art of persuasion in print. The right words, in the right order, for the right people, lead to profitable results. They get someone to buy. Maybe they’re buying product, a service, or even an idea.
The world of copywriting is filled with maxims, rules, and truisms. I have taught many of those tried-and-true tidbits on this very blog. Today, I offer some contrarian thoughts on the art and science of copywriting.
All writers want someone to read what we write. We may not admit this openly, we may dress up our explanations of why we write in more noble sounding language, but the bottom line is: we want to be read.
In this post, I’ll give you five simple ways you can get more people to read what you write.
It is possible to write an entire week’s worth of blog posts in just an hour. In fact, I just started my digital timer to prove the point. In this post I’m going to explain exactly how I accomplished this feat, and how you can too.
Above is a screenshot of the two tools I use most when writing my blog posts: Evernote and Scrivener. But don’t get hung up on the tools that I use to write my posts. Even though I use them for specific reasons, you could just as easily do this yourself with nothing more than Notepad or TextEditor.
Here are the steps that allow me to write an entire week’s worth of blog posts-seven in all-in about an hour…
Stephen King. He is the Charles Dickens of this century. People either love him or hate him. My churchgoing friends are often shocked to learn that I read his work, and admire it.
Stephen King is a writing and marketing machine, having accomplished the unusual feat of being successful as a craftsman, and as an entrepreneur. He has sold well over 350 million books, and spawned countless movies and television shows. His latest novel-to-screen adaptation is Under The Dome. How?
Copywriters – those who write the words that sell products and services – are always looking for new “secrets”.
We always want to know the latest techniques, the latest nuances that can give our copy that extra edge of persuasion.
There is a saying: little hinges swing big doors. Meaning tiny changes can make a big difference.
Copywriting is persuasion in print. Simple words, chosen carefully and put in the right order, can create wealth.
Maybe you’ve noticed it. You can hardly open your in-box or get on Facebook without being bombarded with ads about how to “make a million dollars” in a ridiculously short time from home. Working part-time. In your pajamas.
Here’s the big problem with those ads: in many cases, they’re true!
For some reason, I’m fixated on Elmore Leonard these days.
I think he’s one of the best writers working today, despite the fact that his subject matter can be a little rough.
One of my favorite quotes about writing comes from Leonard, who advises: “skip the boring parts.”
Just as true for marketing copy as it is for novels.
And the reason this post is only five lines long.
If you think “copywriting” (writing words that persuade people to do or buy something) is only about creating ads, you’re missing the point. Copywriting is a skill has created more six-figure incomes than you might imagine. In some cases, seven-figure incomes.
For instance, one of my best friends generates a healthy $150,000 per month from his home-based business, and at its core, that business is fueled by my friend’s copywriting skill.
If you truly want to start your own business, or create a second income stream, one of the first things I would recommend you learn is the basic skill of powerful copywriting.
Now, this is not some “get rich quick” scheme…