7 Apps Every Writer Should Own

Like most writers I know, I have a fondness for paper and ink. Despite this, most of my work is done on a computer or tablet. Specifically on Apple products.


Every now and then, I share a list of my most-used apps for writers and writing. These always tend to be fairly popular posts. They get shared a lot.

This tells me if you want a hot market to sell apps to, writers would be a good place to start. That being said, I don’t have any stock in any of these companies, but here are the 7 apps I think every writer should own and use…

The Most Successful Sales Letter You’ve Never Heard Of

The Story Of Two Copywriters

On a sunny day one late afternoon two copywriters graduated from the same copywriting school. These two copywriters were roughly the same age, with roughly the same writing ability. They had both been trained by the same copywriting instructors in the art and science of writing to sell and persuade. Both were filled with dreams of becoming rich by writing ads to sell products and services.

Recently, these men ran into one another at the same direct marketing conference, 10 years after their graduation. They were both still very much alike. Both were happily married. Both had young children. And both, as it turned out, had written copy for some of the biggest direct mail publishing houses in the world.

But there was one difference…

5,000 Words a Day With Ray

One lesson I learned at last week’s Worldcon: the most successful authors (like Brandon Sanderson, Kevin J. Anderson, Dan Wells, Howard Tayler, Scott Lynch, George R.R. Martin, and Eric Flint, to name just a few who were present) know their writing is a job.

Kevin J. Anderson impressed me – the guy has written 125 books, 51 of which have appeared on national or international bestseller lists; he has over 23 million copies in print in thirty languages. He has won or been nominated for the Nebula Award, Bram Stoker Award, the SFX Reader’s Choice Award, and New York Times Notable Book…. and shows up for work every day with a goal. A number of words he will write that day.

I’m now writing at least 5,000 words a day. To keep myself accountable, I’ve placed a widget with the day’s word count in the sidebar. It’s just a text widget, which I have to update manually each day. I’d love something that shows a neat little graph of: my total daily wordcount, wordcount on each project, and a progress bar for each… but I haven’t found anything yet. If you have any suggestions, please post them in the comments below. Thanks. Now… I gotta go write somethin’.

Selling From the Dark Side: Is Fear-Based Copy Morally Wrong?

Male lion attack huge buffalo bull

In the copywriting class I’m currently teaching (the now-closed Copywriting Academy), one question has come up several times during our Q&A sessions. The question is posed a little differently each time, but is accurately summarized this way: “Is it morally wrong to sell based on fear as a motivation?”

This question comes up because part of the framework I use to teach copywriting involves the Principle of Amplification. In this section of the training, I teach that once we have identified the problem we are solving for our customer (with our product or service), we must then Amplify the consequences of not solving the problem. We are, in effect, helping the customer to understand the cost of not buying our solution. All of this proceeds from the assumption that your product or service actually does solve a problem, and that not solving the problem actually does involve a cost.

How To Write A Sales Page That Rakes In $10 Million

You’re invited to join me for a free, live Masterclass on Tuesday, June 2, from 7 p.m. Eastern (6 p.m. Central, 4 p.m. Pacific).


I’ve had the honor and privilege of writing sales copy for some amazing clients, including Tony Robbins, Jack Canfield, Jeff Walker, and many others. Some of my best work has been with clients you’ve likely never heard of – “mom & pop” companies and solo entrepreneurs (maybe just like you).

On this Masterclass, I’ll show you how I write for all those clients – including the single sales page that has hauled in $10,000,000 so far. That’s ten MILLION dollars. And that’s just part of the estimated $100 Million in products and services my copywriting has sold. On the Masterclass I show you how I do it, and how you can do it for your own products and services.

Click Here To Register For The FREE Masterclass