I have a picture of EB White hanging on the wall in my office. He is sitting at his writing desk, which is in a boathouse. White sits on a stark bench, hands poised over his typewriter. The only other items in the room are the ashtray on the table, and the waste can. To me, this photo represents the essence of writing. No distractions. No procrastinating. Just a man, his writing tool of choice, and the words.
Once upon a time, I loved the writing tools more than the writing itself. I loved to talk about writing, to speculate about writing, and to collect writing pens, writing paper, and writing software. One day, when I was complaining about not having time to actually write, my wife asked me, “Why does it bother you?”
Today’s post is a guest post by Rebecca Livermore
, a freelance writer, professional web content creator, and friend. She works with some of the top names in social media, and is a gifted writer. Enjoy!
After dropping my husband off at work, I made my way toward the gate of the Army base to head home. There was a lineup of slowly moving cars waiting to exit through the partially closed gate.
There must be some kind of threat, I thought, as I drove slowly toward the gate.
Brian Kurtz is the Executive Vice President of Boardroom, Inc., and the host of the upcoming Titans of Direct Response
event in September (which I strongly recommend to you, if you do any sort of direct marketing or copywriting. This will be a once-in-a-lifetime event, and you can get more details when you click here.)
I was blessed to know Gene Schwartz…and not just casually, either. Gene was my friend, mentor and business partner…and I learned so many lessons from him. Those of you who don’t know who I am talking about, Eugene “Gene” Schwartz was one of the most successful and prolific direct response copywriters who ever lived.
His classic book, Breakthrough Advertising, may be the most important book ever written on copy and creative.
It was important enough for Marty (Edelston) and I to re-publish it as a “Boardroom Book” when we saw a live bid on eBay for an out-of-print copy at $950.
I have a question for you… do you feel like you “have a book inside of you”, but just never seem to get around to writing it? Have you ever wondered why you don’t ever seem to get that book written? Maybe you tell yourself you’ll do it “someday”.
Let me tell you the truth: “someday” is usually code for “never”.
Turn Your Life’s Message Into Your Life’s Work
Do you ever feel that you have a message that you need to get out to the world? Have you ever thought that you have a book “inside”, but could never seem to get that book onto paper?
What if there was a solution to this challenge that could be easy, quick, and fun?
Well, I propose that there is exactly that type of solution. And I’m going to share my new method of finding your Life Message, and then transforming that into your Lifework. Yes, you can get paid for the wisdom you gained over the course of your life.
During This Free Webinar, You Will:
- Discover a totally unique way to articulate the message you know you have inside even if you’ve tried before and could never quite get it right.
- See how to finally get paid for what you know… without having to worry about being pushy or “salesy”.
- Find a unique formula for writing a world-class book that allows you to only attract motivated prospects who know the value of what you’re offering, and are predisposed to trust you. (This works even if you are not a “writer”.)
- Realize why it’s often more profitable to do the exact polar opposite of what everyone else is doing, especially when it comes to marketing your ideas.
- Learn an easy and effective way to make sales… without having to act “salesy” and without having to resort to making any hypey claims (like everyone else does).
I’m excited to be presenting this new, free webinar training, Thursday night January 30, at 9 PM Eastern.
Click Here Now To Register for the Webinar
Would you like to write an article for my blog? Starting today, I am accepting guest posts. I plan to publish approximately one guest post per week.
So how do you get published on my blog? Read on…
I am often asked whether there is a template for writing compelling blog posts. The fact is, I use several such templates myself, and today I will share one.
Follow this template, and you too will be writing more compelling blog posts in the time at all.
Copy “cosmetics” matter. But probably not in the way you think. Most entrepreneurs want to produce sales copy in a way that doesn’t look like sales copy.
Most wouldn’t be caught dead sending out a “sales letter”, but are happy to send out a “brochure” or a “prospectus”…
Copywriting is the art of persuasion in print. The right words, in the right order, for the right people, lead to profitable results. They get someone to buy. Maybe they’re buying product, a service, or even an idea.
The world of copywriting is filled with maxims, rules, and truisms. I have taught many of those tried-and-true tidbits on this very blog. Today, I offer some contrarian thoughts on the art and science of copywriting.
All writers want someone to read what we write. We may not admit this openly, we may dress up our explanations of why we write in more noble sounding language, but the bottom line is: we want to be read.
In this post, I’ll give you five simple ways you can get more people to read what you write.