Writing
« Previous Entries Next Entries »First Get Their Attention
The Story: If your copy can’t cut through the clutter, you never be able to make the sale.
The Point: The reason the old formulae are less effective is: it’s harder to get people’s attention these days. Time to step up your game.
The Resource: Attention Age Doctrine
3 Keys To Grabbing Their Attention:
1. Change Their State.
2. [...]
Hemingway On Copywriting
The Story: Follow Ernest Hemingway’s Four Simple Rules to improve your copywriting (or any writing, for that matter).
The Point: The more effusive and melodious your prose, the greater the certitude you will obfuscate the concept you are laboriously attempting to elucidate; eschew obfuscation.
The Resource: The Elements of Style
Hemingway’s Rules:
1. Use short sentences.
2. Use short [...]
Tell Stories - Increase Sales
The Story: Telling stories that captivate and engage the reader increases your overall sales.
Stories are attention magnets.
The Point: Too many online marketers adhere to the “just the facts” approach — or worse, they engage in “hype”.
This costs these unfortunate marketers sales and profits.
Integrate a powerful story into your copy and test the results.
The Resource: All [...]
No Such Thing As Time Management
The Story: Everyone seems obsessed with “time management”, but there is no such thing.
You can’t “manage” time.
The Point: To get past the feeling of overwhelm, you need to overcome procrastination and manage your activities.
Doing so will clear up “space” in your day to get things done.
The Resource: Sedona Method
5 Ways To Feel More In Control [...]
Internet Marketing “Insider” Interview
Recently I was interviewed by one of my copywriting buddies.
His name is Ben Settle, and if you don’t know about Ben you should. He has one of the best copwriting blogs on the ‘net.
Anyway, the interview was supposed to be a one-hour interview. It ended up being well over 2 hours.
After listening to the finished [...]
Hype-Free Copywriting Made Simple
The Story: Most online copy is filled with hype that turns readers off.
The Point: Writing copy that sells without using hype is easy to do.
The Resource: The Copy Doctor
3 Ways To Eliminate Hype In Your Copy:
1. Talk about the reader’s pain.
2. Tell relevant stories.
3. Use detail, not description.
Click for the Podcast Audio:
Click Here
Read Books, Boost Conversions
The Story: Some of the best copy coaching comes from inexpensive books on the subject… and off the subject.
The Point: For a quick boost in the results your copy brings, bone up on these books.
The Resource: SFS Bookstore
3 Books on Copywriting… And One Other:
1. The Robert Collier Letter Book, Robert Collier
2. Scientific Advertising, Claude Hopkins
3. [...]
All The Clients You Can Handle
The Story: The #1 problem new (and experienced) copywriters have is getting new clients. It doesn’t have to be this way.
The Point: When you know how, it’s easy to get all the clients you can handle.
The Resource: Gitomer
5 Step System For Getting Copy Clients:
1. Develop your marketing site.
2. Use a sales process.
3. Screen your clients [...]
Do Long Copy Sales Letters Work?
The Story: A lot of people think that long copy is dead; I think that’s a load of baloney.
The Point: There are specific reasons why long copy works, has always worked, and will always work… when used correctly
The Resource: www.WebCopyWritingExplained.com
Here are three reasons long copy works:
1. We love to read about what we love.
2. Online [...]
Three Ways To Turbo-Charge Your Product Launch
The Story: Product launches are still an effective way to create a profit windfall.
The Point: While it’s true that the “standard” product launch won’t produce the way it did a year ago, the strategy of using product launches is as strong as ever.
The Resource: www.TheProductLaunchFormula.com
Here are three tactics you can use to boost launch results:
Use [...]
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