Stephen King. He is the Charles Dickens of this century. People either love him or hate him. My churchgoing friends are often shocked to learn that I read his work, and admire it.
Stephen King is a writing and marketing machine, having accomplished the unusual feat of being successful as a craftsman, and as an entrepreneur. He has sold well over 350 million books, and spawned countless movies and television shows. His latest novel-to-screen adaptation is Under The Dome. How?
Copywriters – those who write the words that sell products and services – are always looking for new “secrets”.
We always want to know the latest techniques, the latest nuances that can give our copy that extra edge of persuasion.
There is a saying: little hinges swing big doors. Meaning tiny changes can make a big difference.
Copywriting is persuasion in print. Simple words, chosen carefully and put in the right order, can create wealth.
Maybe you’ve noticed it. You can hardly open your in-box or get on Facebook without being bombarded with ads about how to “make a million dollars” in a ridiculously short time from home. Working part-time. In your pajamas.
Here’s the big problem with those ads: in many cases, they’re true!
For some reason, I’m fixated on Elmore Leonard these days.
I think he’s one of the best writers working today, despite the fact that his subject matter can be a little rough.
One of my favorite quotes about writing comes from Leonard, who advises: “skip the boring parts.”
Just as true for marketing copy as it is for novels.
And the reason this post is only five lines long.
If you think “copywriting” (writing words that persuade people to do or buy something) is only about creating ads, you’re missing the point. Copywriting is a skill has created more six-figure incomes than you might imagine. In some cases, seven-figure incomes.
For instance, one of my best friends generates a healthy $150,000 per month from his home-based business, and at its core, that business is fueled by my friend’s copywriting skill.
If you truly want to start your own business, or create a second income stream, one of the first things I would recommend you learn is the basic skill of powerful copywriting.
Now, this is not some “get rich quick” scheme…
Do you find yourself staring at a blank page (or in more modern terms, screen)?
Stuck for how to get started writing your copy and singing the blues?
I’ve found that I get much better results if I use some “quick start tactics”.
These keep me focused, and get me started on the right track with a copy project.
Here are 3 “tricks” I use…
Would you like a “formula” for powerful copywriting? Copywriting that sells your products and services?
I’d like to give you the “magic formula” for writing web site and ad copy that sells.
I’d like to… but I have some disappointing news: there isn’t one.
“But Ray,” I hear you say, “Haven’t you yourself taught several different copywriting ‘formulas’?”
They are not “magic” and they don’t work universally.
What a formula can do is give you a basic structure on which to hang your “argument” (your logic for why someone should buy your stuff).
What the formula cannot do is: somehow magically compel people to buy something they don’t really want or need.
More importantly, what a copywriting formula can’t do is teach you the fears and aspirations of your readers, so that your persuasion power comes from the point of intersection between your audience’s needs/desires and your product’s features/benefits.
Only you, as an empathetic copywriter, can do that.
Copywriting can seem complex.
Because I’m best known for my work as a direct response copywriter, I’m often asked for tips about copywriting. I thought it might be helpful to have this info-graphic created, which serves as a one-page copywriting “cheat sheet”.
This will help make sure you don’t miss any of the important elements of a sales message when you’re writing copy. Even if you are an experienced copywriter, my guess is it may serve as a helpful refresher. I think it’ll help strengthen your copywriting.
Feel free to share this info-graphic. I’ve even supplied code (below the info graphic) to allow you to embed it on your own website!
Include this on your website:
Question: Is this info-graphic helpful? Post your comments below.
Many business owners, freelancers, and solo professionals wonder, “Should I have a blog? Is it worth the effort? What does a blog do for me?”
My answer: yes, you need a blog. And here are 5 good reasons why:
- It’s good for business. It wasn’t always this way. When I started blogging, it didn’t take long for me to realize blogging was building my business, too. I get a steady flow of new business from people who say something like, “Well, I started reading your blog and finally decided I would call you.”
- Self-expression. Once upon a time, I was a radio DJ. Highly-rated, successful, and loving it. Being on the radio was my own personal megaphone. It was my way of being heard. Now I get that same satisfaction from blogging. You can too. Now everyone’s a DJ!
- Building a relationship with my readers. There’s nothing like a blog to build a relationship with your readers. My blog is the source of most of the conversations I have with my readers.
- Marketing. I know there are many who say you can’t “monetize” a blog. Really? My own blog has brought me… well, let’s call it “a substantial amount” of revenue. And I don’t even use Adsense (as of this writing). One of the very best Internet Marketers is a guy name Dave Winer. And you’d never categorize him as a marketer… but he is a consummate marketer, though most of his readers probably don’t realize it.
- Research and testing. The quickest way I know to test a new idea, get some feedback, or get an answer is… make an appropriate post on my blog.
Those are just 5 reasons – there are dozens more.
How about you? Do you blog – and if so, why?