7 Contrarian Copywriting Tips

Copywriting is the art of persuasion in print. The right words, in the right order, for the right people, lead to profitable results. They get someone to buy. Maybe they’re buying product, a service, or even an idea.

When Everyone Zigs You Zag Sticky Notes Saying Quote

The world of copywriting is filled with maxims, rules, and truisms. I have taught many of those tried-and-true tidbits on this very blog. Today, I offer some contrarian thoughts on the art and science of copywriting.

How to Write a Week’s Worth of Blog Posts in One Hour

It is possible to write an entire week’s worth of blog posts in just an hour. In fact, I just started my digital timer to prove the point. In this post I’m going to explain exactly how I accomplished this feat, and how you can too.

Blog-Post-Workflow

Above is a screenshot of the two tools I use most when writing my blog posts: Evernote and Scrivener. But don’t get hung up on the tools that I use to write my posts. Even though I use them for specific reasons, you could just as easily do this yourself with nothing more than Notepad or TextEditor.

Here are the steps that allow me to write an entire week’s worth of blog posts-seven in all-in about an hour…