Do you find yourself staring at a blank screen, wondering how to get started writing your copy? I’ve found that I get much better results if I use some “jump starters”–they keep me focused, and get me started on the right track with a copy project. Here are 3 “tricks” I use–maybe they’ll work for […]
Writing
Write 3 Killer Headlines In 3 Minutes
If you’ve studied copywriting very long, you know that the most important copy on the page is the headline; that’s because the headline is the ad that gets prospects to read the rest of the ad. How can you write effective headlines if you’re not a professional copywriter? Simple – use “template” headlines as starting […]
The Master Key To Success
How many times have you heard self-help or business gurus talk about how they ‘uncovered’ the ‘real secrets’ of success? Hundreds? Thousands? Right. Me too. Well, let me save you some money and time. Forget the gurus for a moment. Here is the real, true, ‘Master Secret of Success’: Just get started! Don’t laugh. The […]
Three Ways To Break Through Skepticism
You probably don’t need me to tell you this, but prospects are more skeptical online than ever before. The Holy Grail of online marketing is getting the prospect’s email address (so you can start building a permission-based marketing relationship with them). In the not-too-distant past, you could generate leads online simply by offering a free […]
For Copywriters Only
A few days ago I made it known that I would soon begin publishing a newsletter written especially for copywriters. We’re ready to roll. http://copywritingsuccesstips.com/ This will only interest you if you make your living as a copywriter (or aspire to). Unadvertised bonus: when you sign up, you will get access to a free tele-seminar […]