Copywriters – those who write the words that sell products and services – are always looking for new “secrets”. We always want to know the latest techniques, the latest nuances that can give our copy that extra edge of persuasion.
There is a saying: little hinges swing big doors. Meaning tiny changes can make a big difference. Copywriting is persuasion in print. Simple words, chosen carefully and put in the right order, can create wealth.
Maybe you’ve noticed it. You can hardly open your in-box or get on Facebook without being bombarded with ads about how to “make a million dollars” in a ridiculously short time from home. Working part-time. In your pajamas. Here’s the big problem with those ads: in many cases, they’re true!
For some reason, I’m fixated on Elmore Leonard these days. I think he’s one of the best writers working today, despite the fact that his subject matter can be a little rough. One of my favorite quotes about writing comes from Leonard, who advises: “skip the boring parts.” Just as true for marketing copy as […]
If you think “copywriting” (writing words that persuade people to do or buy something) is only about creating ads, you’re missing the point. Copywriting is a skill has created more six-figure incomes than you might imagine. In some cases, seven-figure incomes. For instance, one of my best friends generates a healthy $150,000 per month from […]