Comments on: Copywriting Destroys Skepticism http://rayedwards.com/copywriting-destroys-skepticism/?utm_source=rss&utm_medium=rss&utm_campaign=copywriting-destroys-skepticism Copywriting, Marketing, and Spiritual Dimensions of Business Wed, 08 Feb 2012 16:30:39 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: JEFF WELLS http://rayedwards.com/copywriting-destroys-skepticism/comment-page-1/#comment-1969 JEFF WELLS Sun, 30 Dec 2007 00:34:43 +0000 http://rayedwards.com/?p=79#comment-1969 Overcoming skepticism starts way before the testimonials ever appear. It starts at the beginning of the copy. It starts with establishing a repertoire and developing a relationship with the reader. You have to first build up a level of trust before skepticism can be melted down. Overcoming skepticism starts way before the testimonials ever appear.

It starts at the beginning of the copy.

It starts with establishing a repertoire and developing a relationship with the reader.

You have to first build up a level of trust before skepticism can be melted down.

]]> By: JEFF WELLS http://rayedwards.com/copywriting-destroys-skepticism/comment-page-1/#comment-1850 JEFF WELLS Mon, 10 Dec 2007 03:34:11 +0000 http://rayedwards.com/?p=79#comment-1850 Use real testimonials with real world numbers. Use real testimonials with real world numbers.

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