Comments on: Discover Top Experts on Copywriting Principles

By: JEFF WELLS

JEFF WELLS — Sat, 05 Jan 2008 15:20:33 +0000

Another physical book worthy of your library is

“Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith”

I have known 2 salesmen that actually carry this book with them in their cars on sales calls

Although written for face to face sales, the same principles are also useful in copywriting.

By: JEFF WELLS

JEFF WELLS — Mon, 10 Dec 2007 05:14:37 +0000

I also like Jeffrey Gitomer’s Little Red Book of Sales Answers.

By: Ray Edwards

Ray Edwards — Tue, 06 Mar 2007 19:47:26 +0000

Here’s an odd addition to your reading list: the novels of Robert B. Parker. He’s a master writer and you can learn a lot by reading his fiction. It’s not a stretch to transfer what you learn to copywriting.

By: Tony

Tony — Mon, 26 Feb 2007 16:41:51 +0000

Fantastic. Thank you for the recomendations!!

By: Keir Smith

Keir Smith — Sun, 18 Feb 2007 01:14:51 +0000

I agree with you on these copywriting books. I have read each one you have listed.I would even add 2 more names to that list after having read their books as well. John Caples and Robert Collier. In fact, I learned the most about writing copy from the books that were published years and years ago. It’s like you said, the copy seems dated but the principles upon which they were based still remain true.