Divide and Conquer

Instead of trying to duplicate every product feature of your competitor, why not focus on one feature? Why not do that one thing, and do it exceedingly well?

This is the new version of “divide and conquer”.

While your competitor is busy trying to be a Swiss Army knife, you simply decide to be a razor blade.

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.

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  • Anonymous

    “It is those who concentrate on but one thing at a time who advance in this world. The great man or woman is the one who never steps outside his or her specialty or foolishly dissipates his or her individuality.” – Og Mandino

    Love it, as usual, Ray.