The Story: A lot of people think that long copy is dead; I think that’s a load of baloney.
The Point: There are specific reasons why long copy works, has always worked, and will always work… when used correctly
The Resource: www.WebCopyWritingExplained.com
Here are three reasons long copy works:
1. We love to read about what we love.
2. Online is not like selling face to face; you need to answer all possible objections.
3. Long copy allows you to tell a story.
Here’s the Four-Part Sales Letter Formula (credit to John Carlton):
1. Here’s what I have to offer.
2. Here’s why it’s right for you.
3. Here are some questions you may have.
4. Here’s what to do now.
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