Of course launches still work.

Launches are getting more sophisticated.
Yet, the fundamentals remain the same.

Even after the top marketers stop using them,
the fundamentals behind them will continue to work.

Great comments.

Don’t you think you can get a lot of really great information - for answering objections, fixing and tweaking problems, writing articles, even press releases…from the “bad” stuff?

Yes, you are correct. Most companies don’t bother to do that, though.

As to the movie, Armand dreamed it up and did the storyboarding.

I think he hired a video guy to do the special effects, although he often does his own video stuff just because he loves doing it.

The voice guy is a friend of mine from my days in the radio business.

I have to add something to this (I know, surprise, surprise!) But I had something interesting happen last week. First of all, I am always on the lookout for great products or services that I can recommend to my clients. But I have a rule that I don’t recommend things I haven’t tried out personally.

So when I’m checking someone out, I usually start by signing up for their list, and seeing what kind of “free” information they provide. And then I check out their products, and see if there’s something that will help my clients - and if there is, I buy it and try it myself.

So anyway, I found this guy that gives great free stuff. I’ve been thrilled. And then I ordered one of his products - (the sales page was fantastic - in fact, it made me wish I’d written it!) And I waited patiently. (Sometimes shipping to the south of France takes forever.)

And when I got it, I read it in like an hour - and I was totally disappointed. I not only didn’t find anything new in it, but for a workbook that was supposed to make things easier for me to do a specific task - I was still the one doing all the research and spending all the time and doing everything by myself - so I felt like I could have gotten the same results without his product.

So I requested a refund. (That’s something that I’ve only done three times I think in the last four years.)

Anyway, here’s where I think this guy’s customer service fell down. When I asked for the refund, I explained why I wasn’t satisfied, and then I offered to call their customer service department and answer specific questions as to why I wasn’t satisfied with the product - and I mentioned that I liked everything else I’d seen of this guy’s.

And I never heard back from them, other than a form letter saying my refund had been processed.

So while for me the “halo effect” that you talked about didn’t work - I do feel like they also missed to very important steps after their product launch. The first was not to make sure that the product lived up to its sales copy, and the second was not to have someone follow up with me (and any other dis-satisifed customer to ask specific questions and really grill me!) When I’m working with a new client who’s getting ready to launch - or relaunch - a product, one of my first questions is always who has tried it that hasn’t liked it and why not! Don’t you think you can get a lot of really great information - for answering objections, fixing and tweaking problems, writing articles, even press releases…from the “bad” stuff? Or is that just me? (Sorry this is so long again - I’m going to work on that, I promise!)

Were you involved in Armand Morin’s 18 January 2008 launch of his new product: Internet Marketing Explained?.

I noticed that you provided an outstanding audio/video testimonial. Very nice.

Also, can you give us some inside scoop on the outsourcing that led to the outstanding preview styled movie called “The Re-launch”.

Respectfully,