Drug Dealing For Fun & Profit

That was the original title for Tim Ferris’s book The 4 Hour Work Week.

It was a tongue-in-cheek reference to the fact that Tim’s original business was selling nutritional supplements to athletes.

Drug Dealing For Fun & Profit

His publisher was not amused by the title, so Tim had to go off in search of a different one.

He performed a simple market test, using Google AdWords, and let his audience decide the title of the book they would like to buy. Brilliant. Simple. Uncommon.

The 4 Hour Work Week went on to become an international bestseller many times over.

What’s the point?

Often, we fall in love with our own titles. Our own products. Our own marketing.

And just as often, we wonder why it didn’t work.

Perhaps it would be a good idea to check-in the folks were trying to benefit (our customers).

It’s their opinion that proves to be the difference maker.

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.

Please note: I reserve the right to delete comments that are offensive or off-topic.

  • Galoor

    Lol I never knew that was his original title. Imagine all the people who have mentioned “The 4 hour work-week” as the reason for their success using “Drug Dealing for fun and profit” instead? Would have sounded much cooler.

  • http://inspyremarketing.com/ Justin Eckrich

    Well Done Ray! Totally compelling headline, smooth transition into the explanation, and then solid close with the moral of the story.   Simple 3 step formula, but it starts with inspiration!! 

    • http://writingriches.com/ RayEdwards

       @Justin Eckrich  Thank you very much, Justin!

  • fischerls

    This is a great point. One that is easy to say but tough to live. It sometimes feels like I am selling out. I mean if I really believe in it shouldn’t I trust my passion for it and just run it aground. I guess the key here is to trust your instincts about the people you choose to surround your self with. Counsel with others and be wise in your choice of counsel. Thanks for making me think.

    • http://writingriches.com/ RayEdwards

       @fischerls  I think it was John Maxwell who famously said your income will be the average of the 5 people you spend most of your time with. The same can be true of other characteristics, not only income. You said it best-be wise in your choice of counsel.

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    National laws prohibit the use of many different recreational drugs and medicinal drugs that have the potential for recreational use are heavily regulated. Many other recreational drugs on the other hand are legal, widely culturally accepted, and at the most have an age restriction on using and/or purchasing them.