Comments on: Dumb Down Copy For More Sales

By: JEFF WELLS

JEFF WELLS — Sun, 30 Dec 2007 17:53:38 +0000

Teachers have some interesting tools to help evaluate writing level.

Graphs have been developed that plot sentence length vs number of syllables to define writing levels.

You can see from that graph to use short sentences and short words.

2 easy ways to evaluate your copy:

- recent versions of MS Word have this option feature built it.

- You can also submit a URL or a Word Doc to
http://www.readability.info/

JEFF WELLS — Mon, 10 Dec 2007 04:15:07 +0000

I constantly have to remind myself to use more visually descriptive words. And, I try to not leave any questions unanswered.

Thu, 26 Apr 2007 04:55:14 +0000

[...] Ray Edwards said recently on his blog: “Copy should read like conversation; it should flow naturally and be easy to listen to (or [...]