Comments on: “Dumbing Down” Gets More Sales: 21 Small Business Profit Boosters (#13)

By: Xander

Xander — Thu, 26 Feb 2009 08:43:01 +0000

I've found that “corporate speak” (confusing copy used by big corporates) is generally intended to baffle readers into submission.. I hate it and avoid using it at all costs… the Internet gives people more freedom to do what they want to do than they've ever had before.. Trying to force them into paying you any attention is always going to backfire… speak to them on a level at which both you and they are comfortable… Don't come across as stupid, but don't come across as arrogant or pompous either

By: Shanika Journey

Shanika Journey — Thu, 01 Jan 2009 21:32:29 +0000

Ha Ha Ha...

The number one strategy I always follow for every project: K.I.S.S.

Keep It Simple... "Simple"

Simplicity is everything in a busy world. Nobody's got the time to figure out the complicated jargon.
Short, sweet, to the point. Cool article

By: Ray Edwards

Ray Edwards — Thu, 01 Jan 2009 21:13:55 +0000

Good point underlining the real principle at work here regarding any element on your sales page: it either contributes to your case, or detracts from it. If its the latter, get rid of that element.

Ray

By: Ray Edwards

Ray Edwards — Thu, 01 Jan 2009 21:12:32 +0000

Glad to hear it – I look forward to hearing about your results!

Ray

By: Note Taking Nerd #2

Note Taking Nerd #2 — Thu, 01 Jan 2009 01:55:17 +0000

The same goes for any charts a client might pass on to you in your research data.

When charts are so complicated they make you say "Huh?" axe 'em.

In one of my reports I was researching today from a university, every single chart was coded in egg head language. After a few seconds of trying to make sense of them I moved on.

Charts or bar graphs that clearly make a point make for awesome eye relief in body copy or in sidebars but always make sure someone can get the point of them in a few seconds.

Otherwise you've wasted that precious space.

Note Taking Nerd #2
www.mynotetakingnerd.wordpress.com

By: HolisticMamma

HolisticMamma — Wed, 31 Dec 2008 19:11:27 +0000

I made the mistake for years as a Real Estate & Mortgage Broker with my own site.

It's long gone now. It was filled with tons of information I wrote in that same formal fashion, filled with jargon.

It sure did look impressive, but I rarely got any sales from it. Okay, I got one sale from it. In four years!

It was there just to say I had one. Most of our business came from repeat and referrals.

Today I'm revamping myself and my business.

I'll be following your advice, Ray.

Thanks!