Ray EdwardsRay Edwards http://rayedwards.com Prosperity With Purpose Tue, 28 Mar 2017 23:01:24 +0000 en-US hourly 1 https://i2.wp.com/rayedwards.com/wp-content/uploads/2015/09/cropped-REI-Color-Logo-Only.png?fit=32%2C32 Ray Edwards http://rayedwards.com 32 32 Are you an entrepreneur who wants to change the world, but struggles with how to do well and also do good? I know how that feels. And I can assure you, if you want to start your own business from scratch, or just grow the business you already have; if you are a believer, and a follower of Jesus; or even if you just consider yourself “spiritual, but not religious”… and especially if you long to reconcile your pursuit of prosperity with your desire to have a positive impact on the world…<br /> …then you’ve arrived at the perfect place, and this podcast is for you. My name is Ray Edwards, and I help “believing achievers” start, run, and grow their Internet based businesses. If that’s you, this means you can have more joy, experience more passion, and achieve prosperity with purpose. Ray Edwards clean Ray Edwards rayedwards@gmail.com rayedwards@gmail.com (Ray Edwards) Start, Run, and Grow Your Internet Based Business... & Change The World! Ray Edwards http://rayedwards.com/wp-content/uploads/powerpress/The-Ray-Edwards-Show.jpg http://rayedwards.com 7683816 How to Change the World http://rayedwards.com/277/ http://rayedwards.com/277/#respond Mon, 27 Mar 2017 10:00:43 +0000 Ray Edwards http://rayedwards.com/?p=12363 (And Watch Your Business Grow)

If you’ve listened to this show for any length of time, you know that our intro music is a catchy little ditty about changing the world and watching your business grow.

This week we’re going to introduce you to the five influences you exert as a business person, and how these influences empower you to change the world.

Click here to download or listen to this episode now.

Spiritual Foundations

This week it’s all about giving you an encouraging word (as it is most weeks).

“In the morning, LORD, you hear my voice; in the morning I lay my requests before you and wait expectantly.” – Psalm 5:3 (NIV)

As inspired business leaders, this is how we should begin our day.

The result is a more peaceful and productive day, regardless of the challenges we may face.

Tip Of The Week

This week’s tip comes straight from renowned coffee connoisseur Sean Edwards himself.

Enjoy a highbrow coffee experience and drink your coffee from a ceramic mug – not from paper cups. It tastes better and it’s better for you.

This is a real thing…your tastebuds will thank you.

Feature Segment: “How to Change the World  (And Watch Your Business Grow)”

As an entrepreneur, you exert 5 Influences that create world-change, and business growth. You exert Influence in these ares:

  1. Your Self
  2. Your Team
  3. Your Customers
  4. Your Community
  5. Your Competitors

And…you guessed it…some snippets from our conversation:

  • Drop the stone in the pond (10:08)
  • The Butterfly Effect (10:27)
  • Don’t skip this step (11:12)
  • Sean channels his inner Tony Robbins (12:32)
  • How to multiply your time and influence (14:12)
  • Set the bar and receive the love (16:09)
  • The key to virtual influence (17:27)
  • Get fanatical about this one thing (19:33)
  • Take the Ray Challenge (21:28)

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript. (Coming Soon)

'Success is how high you bounce after you hit bottom.' – General George PattonClick To Tweet ]]>
http://rayedwards.com/277/feed/ 0 If you’ve listened to this show for any length of time, you know that our intro music is a catchy little ditty about changing the world and watching your business grow. This week we’re going to introduce you to the five influences you exert as a busine... If you’ve listened to this show for any length of time, you know that our intro music is a catchy little ditty about changing the world and watching your business grow. This week we’re going to introduce you to the five influences you exert as a business person, and how these influences empower you to […] Ray Edwards clean 12363
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10 Commandments of Hiring a Copywriter http://rayedwards.com/276/ http://rayedwards.com/276/#respond Mon, 20 Mar 2017 10:00:17 +0000 Ray Edwards http://rayedwards.com/?p=12347 Without Getting Ripped Off Every Time

You know you need great copy to sell your stuff, and you’re thinking of hiring a copywriter, but how can you make sure you don’t get ripped off?

In this episode we’ll show you how to successfully navigate these waters and arrive safely on the shores of copywriting bliss.

Click here to download or listen to this episode now.

Spiritual Foundations

Are facing challenges in your life right now? I have excellent news for you.

No matter what is happening in your life, God is completely on your side! That, my friends, is called the Divine Advantage.

In Romans 8:31 God says, “What then shall we say to these things? If God is for us, who can be against us?”

No matter what life throws at you, take courage because you’re on the winning side!

Tip Of The Week

If you use a Mac user and you’re a productivity geek I highly recommend you get the most out of your Apple technology by checking out the Mac Power Users Podcast with David Sparks and Katie Floyd.

In addition, David Sparks has his own blog called MacSparky.com where he has created free screencasts that show you how to get the most out of your productivity apps.

He also has a series of Field Guides you can purchase on a variety of subjects that will make you want to hug your Mac. Prepare to feel the Apple love.

Feature Segment: “10 Commandments of Hiring a Copywriter”

Maybe you’ve tried to hire a copywriter in the past, but you had a bad experience with The 7 Deadly Copywriter Sins:

  1. The copy was just plain bad (too hypey, too weak, or “info-only”)
  2. The copy sounded like everyone else (the Sea of Sameness, Mired in the Muck of Mediocrity)
  3. Your copywriter took the money and ran
  4. Your copywriter never communicated with you…ever.
  5. The copy was late.
  6. They never asked for your feedback, so the final product was miles off target.
  7. They Found You, Fooled You, and Forgot You

You’d like to hire a pro, but you can’t afford the fees of an “A-List Copywriter” (Ray’s current minimum is $250,000 up-front, plus a percentage of sales, for a “Private Client Launch Package”.) Yikes!

You’re frustrated because it seems like the biggest “X-Factor” in your product launch is the copy, and you are afraid neither you nor your team is good enough to get it right.

The 10 Commandments of Hiring a Copywriter

i. Scope: Thy copywriter shalt help you determine exactly what type of copy you’ll need, and how much copy you’ll need to bring you the results you seek.

ii. Voice: Thy copywriter shalt spend time with you and your material to learn your unique voice, and then infuse that voice into your copy. Your voice is what differentiates you from the crowd.

iii. Deadline: Thy copywriter shalt deliver your copy on time…every time. If he doth not, woe unto them, and they shalt be cast into outer darkness.

iv. Milestones: Thy copywriter shalt set up mile markers along the way during your project so that you can be consistently confident that your project is receiving the loving care it deserves.

v. Communication: Thy copywriter shalt check in with you throughout the process to get your input and make absolutely certain that you’re thrilled with the hand-crafted copy thou receiveth.

vi. Revisions: Thy copywriter shalt continue to work with you until thou art thrilled.

vii. Proofreading: Thy copywriter shalt have thy copy proofread, and ensure the text is error-fee.

viii. Review: Thy copywriter shalt put thy copy under the watchful eye of a mentor or other senior copywriter.

ix. Results: Thy copywriter shalt have a track record of results.

x. Followup: Thy copywriter shalt NOT just hand off your project and wish you luck. Thy copywriter shalt be there if things go sideways ready to swoop in and save the day!

And…you guessed it…here are some snippets from our conversation:

  • Oops I did it again (8:03)
  • The Stepford Copywriter (8:40)
  • Visit your money in Mexico (9:28)
  • Can you hear me now? (9:44)
  • Don’t be tardy for the party (10:50)
  • Have we met? (11:46)
  • Avoid the One Night Stand (12:11)
  • Have map…will travel (13:31)
  • Hire a chameleon (13:55)
  • Better bring a flashlight (14:37)
  • Give your copy a hug (15:15)
  • Artisan copywriting (16:41)
  • The value of sweat equity (17:46)
  • That copy sure is pretty (18:58)
  • Four eyes are better than two (19:57)
  • Win…and win often (20:54)
  • Copywriting Superhero! (21:25)

Resources Mentioned In This Episode

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

“Ideas are easy, implementation is hard.” - Guy KawasakiClick To Tweet ]]>
http://rayedwards.com/276/feed/ 0 You know you need great copy to sell your stuff, and you’re thinking of hiring a copywriter, but how can you make sure you don’t get ripped off? In this episode we’ll show you how to successfully navigate these waters and arrive safely on the shores of... You know you need great copy to sell your stuff, and you’re thinking of hiring a copywriter, but how can you make sure you don’t get ripped off? In this episode we’ll show you how to successfully navigate these waters and arrive safely on the shores of copywriting bliss. Click here to download or listen […] Ray Edwards clean 12347
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Copywriting Q&A With Sean & Ray http://rayedwards.com/275/ http://rayedwards.com/275/#respond Mon, 13 Mar 2017 10:00:51 +0000 Ray Edwards http://rayedwards.com/?p=12334 You asked…we answered.

In this episode we’re going to answer seven of the most common questions we get about copywriting.

Click here to download or listen to this episode now.

Spiritual Foundations

“And my God shall supply all your need according to His riches in glory by Christ Jesus.” – Philippians 4:19

Another story from our friend Andy Mason of HeavenInBusiness.com:

A business owner of a small insurance (brokerage) agency has been sharing with his employees about how good Father God is and how He likes to love, help, and bless people.

One of the staff, who has been professing to be an atheist for, comes to the boss and says, “Will you pray for a good quote on this account? We really need a miracle.”

The owner says, “You want me to contact Heaven and get a good quote rather than the insurance company?”

She says, “Yes.”

There was only one insurance company (underwriter) left who hadn't declined or offered unreasonable terms. This was their only hope.

Later that day they received an outstanding quote, better than they expected, from this insurance company.

The proposal was presented and they wrote the new business. This new account will represent almost 20% of the “atheist'” salesperson's annual target!

How about that…God even cares about atheists.

Tip Of The Week

For a limited time I’m making available my free copywriting course entitled “Ray's Short Course on Copywriting: Selling Without Sleazing” plus a free ebook about the $2 Billion Sales Letter You’ve Never Heard Of.

Inside this free course you’ll find the answers on how to sell without feeling sleazy, and I’ll walk you through the most successful sales letter ever written, and show to how to apply it to your product or service.

Feature Segment: “The 5 Readers You Either Benefit Or Betray”

Here are some of the most common questions we get about copywriting:

  1. What is copywriting?
  2. What is a sales letter?
  3. Why is copy so hypey/cheesy/pushy?
  4. Will this work for my business? My business is different.
  5. Does long copy actually work?
  6. Should I learn copy or just hire a writer?
  7. Isn’t copy manipulative? Isn’t that wrong?

And…you guessed it…some snippets from our conversation:

  • Do I need a lawyer for this? (9:40)
  • Sean’s rant of the week (10:20)
  • Words that move the world (12:55)
  • How not to gracefully exit a packed room (13:38)
  • The world before the internet (15:16)
  • The Bottle Cap Incident (16:08)
  • The Father of the Sales Page (17:10)
  • Hold the cheese (18:04)
  • The Dark Side of Jedi Mind Tricks (20:13)
  • Trickless Marketing (21:01)
  • You are, but you aren’t (21:28)
  • B2B or B2C…it’s ATS (24:58)
  • Are you boring? (25:24)
  • Do I really need to learn this? (28:14)
  • Aristotle was a great copywriter (30:58)

Resources Mentioned In This Episode

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

“What you get by achieving your goals is not as important as what you become.“ - Henry David ThoreaClick To Tweet ]]>
http://rayedwards.com/275/feed/ 0 You asked…we answered. In this episode we’re going to answer seven of the most common questions we get about copywriting. Click here to download or listen to this episode now. Spiritual Foundations “And my God shall supply all your need according to Hi... You asked…we answered. In this episode we’re going to answer seven of the most common questions we get about copywriting. Click here to download or listen to this episode now. Spiritual Foundations “And my God shall supply all your need according to His riches in glory by Christ Jesus.” – Philippians 4:19 Another story from […] Ray Edwards clean 12334
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The 5 Readers You Either Benefit Or Betray http://rayedwards.com/the-5-readers-you-either-benefit-or-betray/ http://rayedwards.com/the-5-readers-you-either-benefit-or-betray/#respond Mon, 06 Mar 2017 11:00:28 +0000 Ray Edwards http://rayedwards.com/?p=12315 When you write, whether it’s copy, essays, or words of any nature, you’re making a much bigger impact than you think.

Almost without fail more people will read what you write than you
believe. In a very real sense you’re setting waves into motion.

Click here to download or listen to this episode now.

Spiritual Foundations

I believe we often don't see God's miraculous intervention in our lives because we don't believe he'll do it…and we don't ask.

We believe God for little, vague things that don't put our faith to the test.

Pray that God will relieve our back pain? No problem.

Pray that God will heal a killer disease like cancer? Somehow we think that is harder for God.

Yet God says in His word, “Behold, I am the Lord, the God of all flesh. Is there anything too hard for Me?”

Just know that whatever you're facing, God has what you need and He's ready, willing, and able to supply you with it.

In this episode I’ll share some astounding examples that prove once and for all that nothing is too hard for God.

Tip Of The Week

For a limited time I’m making available my free copywriting course entitled “Ray's Short Course on Copywriting: Selling Without Sleazing” plus a free ebook about the $2 Billion Sales Letter You’ve Never Heard Of.

Inside this free course you’ll find the answers on how to sell without feeling sleazy, and I’ll walk you through the most successful sales letter ever written, and show to how to apply it to your product or service.

Feature Segment: “The 5 Readers You Either Benefit Or Betray”

The 5 Readers You Either Benefit or Betray

When you write something, I think you should take it seriously. You have more readers who are affected in deeper ways than you realize.

Here are the readers you either benefit or betray with your words:

  1. You
  2. Team
  3. Family
  4. Tribe
  5. Competitors

Here are some snippets from our conversation:

  • Your first, and most important, reader (11:50)
  • Gymnastic Thinking (12:40)
  • The hobgoblin of little minds (13:50)
  • There is no “I” in T-E-A-M (15:12)
  • The philosophy of existence (15:50)
  • When in doubt, write it out (17:00)
  • Don’t send me an email about this (18:05)
  • The dirty bag of water (18:47)
  • The obscure reference rewards program (19:37)
  • Why things matter (20:25)
  • Be sure to leave this for your family (22:19)
  • The psychology of fandom (23:17)
  • How to think for yourself (23:57)
  • It doesn’t feel good, it feels necessary (25:02)
  • One of us is unnecessary (26:04)
  • Why you want the other side to win (26:32)
  • Sharing is caring (29:14)
  • Creating value out of thin air (30:14)

Resources Mentioned In This Episode

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

“Never give up on a dream because of the time required to accomplish it. The time will pass anyway.” – Earl NightingaleClick To Tweet ]]>
http://rayedwards.com/the-5-readers-you-either-benefit-or-betray/feed/ 0 When you write, whether it’s copy, essays, or words of any nature, you’re making a much bigger impact than you think. Almost without fail more people will read what you write than you believe. In a very real sense you’re setting waves into motion. When you write, whether it’s copy, essays, or words of any nature, you’re making a much bigger impact than you think. Almost without fail more people will read what you write than you believe. In a very real sense you’re setting waves into motion. Click here to download or listen to this episode now. Spiritual […] Ray Edwards clean 12315
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Seven Weird Ways to Use Copy http://rayedwards.com/273/ http://rayedwards.com/273/#respond Mon, 27 Feb 2017 11:00:48 +0000 Ray Edwards http://rayedwards.com/?p=12295 To Make Your Life Happy, Healthy, and Free

You know copywriting is used to sell stuff… but today we’re about to show you how it’s not just for sales pages any more.

As a matter of fact, when consciously employed, copywriting becomes the “quantifiable multiplier” for every part of your business and your life.

Click here to download or listen to this episode now.

Spiritual Foundations

What you say has power – huge power. You can wreck your life be repeating things that empower destructive forces in your life.

“Death and life are in the power of the tongue, and those who love it will eat its fruit.” —Proverbs 18:21

Line up your words with the experiences you want to see.

Tip Of The Week

More books I’ve just finished and highly recommend:

Feature Segment: “Seven Weird Ways to Use Copy”

Copy is not just for sales pages. If you think the ability to craft transformational copy is limited only to sales letters and the like…you’re in for a pleasant surprise.

Here are some examples we cover on this episode:

  1. About pages
  2. Blog posts
  3. Podcasts
  4. Speeches
  5. Converstations
  6. Subject lines
  7. Social Media

Here are some snippets from our conversation:

  • The Secret to Persuasive Copy (10:27)
  • Your favorite radio station (11:05)
  • The formula for successful blog posts (11:44)
  • How you say anything is how you say everything (12:52)
  • Why you should Zig when everyone zags (13:10)
  • How to write a speech in 5 minutes (14:35)
  • Sway, Steer, or Stir-up (15:06)
  • Grab ‘em by the eyeballs (15:38)
  • Copywriting Kumbaya (16:05)
  • Sean’s special bonus use for copywriting (17:34)

Resources Mentioned In This Episode

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript. 

Remember that failure is an event, not a person. Yesterday ended last night. – Zig Ziglar Click To Tweet ]]>
http://rayedwards.com/273/feed/ 0 You know copywriting is used to sell stuff… but today we’re about to show you how it’s not just for sales pages any more. As a matter of fact, when consciously employed, copywriting becomes the “quantifiable multiplier” for every part of your business ... You know copywriting is used to sell stuff… but today we’re about to show you how it’s not just for sales pages any more. As a matter of fact, when consciously employed, copywriting becomes the “quantifiable multiplier” for every part of your business and your life. Click here to download or listen to this episode […] Ray Edwards clean 12295
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How to Make Your Business President-Proof http://rayedwards.com/272/ http://rayedwards.com/272/#respond Mon, 20 Feb 2017 11:00:18 +0000 Ray Edwards http://rayedwards.com/?p=12266 The Master Skill of Business Success

You may feel like the world is spinning out of control, but regardless of which side of the political spectrum you happen to be on, or who is President, I think we can all agree it’s better to not just survive…but thrive.

In today’s episode we will explain how to make your business President-Proof. The skill we will share is like a combination of “shields up” and “engage warp drive” for your business…and your life.

So set your phasers to stun, and let’s dive right in…

Click here to download or listen to this episode now.

Spiritual Foundations

Your physical presence has power, case in point…Jesus’ spit healed a blind man. Remember also that Peter’s shadow healed the sick.

Your body bears fruit – and it’s not just your children.

Indeed, God said, “Blessed shall be the fruit of your body…”, and also “Blessed shall be the fruit of your body…” — Deuteronomy 28:4

If this is true, shouldn’t we expect everything associated with our bodies to be of the highest quality? This would include things like your health, intelligence, and even your relationship with your spouse.

Jesus paid the price—His body was scourged and pierced for you…He got what we deserved, so we could receive what only HE deserves!

Tip Of The Week

Books I’ve just finished and highly recommend:

Feature Segment: “How to Make Your Business President-Proof”

How to Make Your Business President-Proof

Let me be clear, this episode is not any type of political statement, but I believe there is a skill you can learn that makes your business impervious to the whims of external circumstances. This Master Skill can make you the author of your own destiny.

What is powerful tool?

Copywriting.

But in this episode we’re going to take a different view of copy. You’ll see things like…

  • What copywriting isn’t (12:35)
  • Four ways to re-frame your business (12:53)
  • Do you know who you are? (13:23)
  • Embrace your inner Luke Skywalker (14:35)
  • Change your view, change your life (15:38)
  • Ray’s Law of Conservation of Supply and Demand (16:10)
  • Are you selling the right thing? (17:17)
  • It’s just a copy problem (17:35)
  • The benefits of mastering copywriting (18:31)
  • The best type of flood (18:42)
  • The difference between profit and cashflow (20:45)
  • Ride the meteor (21:05)
  • Not everyone likes rollercoasters (21:53)
  • How to write a swimming pool (22:35)

Resources Mentioned In This Episode

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript. 

“How you think when you lose determines how long it will be until you win.” – G.K. ChestertonClick To Tweet ]]>
http://rayedwards.com/272/feed/ 0 You may feel like the world is spinning out of control, but regardless of which side of the political spectrum you happen to be on, or who is President, I think we can all agree it’s better to not just survive…but thrive. You may feel like the world is spinning out of control, but regardless of which side of the political spectrum you happen to be on, or who is President, I think we can all agree it’s better to not just survive…but thrive. In today’s episode we will explain how to make your business President-Proof. The […] Ray Edwards clean 12266
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How to Achieve Instant Success http://rayedwards.com/271/ http://rayedwards.com/271/#comments Mon, 13 Feb 2017 11:00:34 +0000 Ray Edwards http://rayedwards.com/?p=12248 How we define success is important, and the way most people define it is flawed at best.

I propose anyone can enjoy instant success, and still be engaged in growing, achieving, and serving, but more about that later…

Also coming up, how you can get MY new VIP Email Insiders Newsletter…FREE FOREVER!

Click here to download or listen to this episode now.

Spiritual Foundations

I’ve been struggling with REST lately.

  • Too many opportunities.
  • Too much to do.
  • Plus neurological complications.

God says, “Come to Me, all you who labor and are heavy laden, and I will give you rest. Take My yoke upon you and learn from Me, for I am gentle and lowly in heart, and you will find rest for your souls.”

This week I’ll show you how to use rest as a weapon.

Tip Of The Week

Enhance your daily productivity and effectiveness with your personal Apple Mail assistant.

  • Message Templates – NEW- A brilliant way to save time. MailButler allows you to customize the formatting and text of emails, which include information that you frequently share with different recipients.
  • Tasks – NEW – Mark your emails as to-do items to never forget about important tasks again.
  • Snooze – NEW – By snoozing an email you will temporarily make it disappear out of your Inbox.
  • Tracking – Let you know if the recipient has actually opened your email.
  • Scheduling – Write now – send later…MailButler allows you to schedule an email to be sent at a specific date and time. Thus, you can fulfill lots of tasks beforehand by writing several emails at once and letting MailButler secure their scheduled delivery later.
  • Essential Features – FREE – Cloud Upload, Undo Send, Attachment Reminder, Direct Inbox, Emojis and many more.

Feature Segment: “How to Achieve Instant Success”

How to Achieve Instant Success

How do you achieve Instant Success? Change the way you define success!

But should we change it? Is that just a word game?

How we define success is important, and the way most people define it is flawed at best.

I propose anyone can enjoy instant success, and still be engaged in growing, achieving, and serving…. when you invoke the Four Keys to Instant Success revealed in this episode.

If you define success as a destination… you’ll never get there. It’s like that sign in the cafe that always reads “Free Coffee Tomorrow”.

As the great Earl Nightingale says, “Success is the progressive realization of a worthy ideal”.

If you define success THAT way, you can celebrate the milestones, not just the destination…you can literally be successful right now.

Special Announcement

Announcing my new VIP Email Insiders Newsletter!

All the details are inside this week’s episode, but here are some highlights:

  • IT’S FREE FOREVER!
  • You get a sneak peek at my raw thinking as it happens
  • Before it’s published on the blog.
  • Before it shows up in a product.
  • Before it becomes R&D’d (“Ripped Off and Duplicated “- thanks Dan Kennedy and/or Bill Glazier for the terminology)

Sign up now at rayedwards.com/vip

Resources Mentioned In This Episode

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript. 

“Success is the progressive realization of a worthy ideal.” — Earl Nightingale Click To Tweet ]]>
http://rayedwards.com/271/feed/ 1 How we define success is important, and the way most people define it is flawed at best. I propose anyone can enjoy instant success, and still be engaged in growing, achieving, and serving, but more about that later… Also coming up, How we define success is important, and the way most people define it is flawed at best. I propose anyone can enjoy instant success, and still be engaged in growing, achieving, and serving, but more about that later… Also coming up, how you can get MY new VIP Email Insiders Newsletter…FREE FOREVER! Click here to […] Ray Edwards clean 12248
http://rayedwards.com/12253-2/ http://rayedwards.com/12253-2/#respond Sat, 11 Feb 2017 11:00:29 +0000 Ray Edwards http://rayedwards.com/?p=12253

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You Don’t Need to Make a Living http://rayedwards.com/you-dont-need-to-make-a-living/ http://rayedwards.com/you-dont-need-to-make-a-living/#respond Thu, 09 Feb 2017 13:20:30 +0000 Ray Edwards http://rayedwards.com/?p=12244 You don't need to make a living.

You do need to make a difference.

That's why we're here.

How can I say you don't need to make a living? Because you'll be taken care of.

If all you need is to survive, and you live in a developed country, you don't have to do a thing. Someone, in almost all cases, will take care of your basic survival needs.

So let's stipulate to this: you don't need to make a living.

Most people will still feel the need to “do their bit”, to get up each morning, and slog through a day of “grinding it out”, and “making a living”.

These are the average masses.

Many of the average masses are miserable.

They are too proud, or too responsible, or just too restless to do nothing and accept a government check.

And they are too conscious to enjoy being one of the average masses.

Conscious of what?

They were made for something more.

They were put here on this planet to make a difference. To create something new. Something never seen before. Something that grows out of their own unique being. Something that has a positive impact on other humans.

“They” is us.

You and me.

It turns out we are, after all, unique snowflakes (despite what Tyler Durden may think).

But here's the thing: we are self-constructing snowflakes. The instructions on how to assemble ourselves came baked into our DNA, combined with our family environment (good or bad), and our life experience.

God's gift to us was to conceal our unique impact-making treasure inside each of us; and our greatest joy, our challenge, our great adventure, is to search out that treasure, that blueprint, and build that snowflake.

We don't need to make a living, we need to make a difference.

And the time to start is now.

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How To Become A Blogger http://rayedwards.com/270/ http://rayedwards.com/270/#respond Mon, 06 Feb 2017 11:00:31 +0000 Tami Hyatt http://rayedwards.com/?p=12235 If you want to build an effective online presence, gain influence with an audience, ask people to join your cause or buy into your ideas…it all starts with a blog.

In my opinion, there’s nobody better qualified to teach us than my guest on today’s podcast, Leslie Samuel.

Click here to download or listen to this episode now.

Spiritual Foundations

Do you believe it’s wrong, or at least tacky, to want to get rich? I’m not even talking about getting rich quick…just wanting to get rich in general. Does that bother you at all? Do you feel a little pang of guilt or fear you might be viewed as being a little cheesy?

As Dave Ramsey says, “There’s a dignity to wealth creation through honorable business that is unlike anything else on Earth.

In this episode I’ll share the real Secret of Wealth Creation…and one of the most important questions you can ask yourself.

Tip Of The Week

I have people ask me all the time about how I started my podcast, and how they should go about starting one the right way. I always tell them, “Cliff Ravenscraft is your guy.” If you’re serious about starting a podcast, then you need to check out Cliff’s Podcasting A to Z course.

This week I have a short talk with my friend Cliff and we go through more details of why Podcasting A to Z is so transformational…but here are some facts that should wet your whistle in the meantime:

  • The course has been going strong since March 2011, with over 600 students getting Cliff as their personal coach for 4 weeks.
  • You’ll know exactly what equipment to get…and why.
  • Have technical questions about how to dial-in your gear? No worries, Cliff has you covered.
  • You’ll clearly define your message and the perfect target market
  • During those four weeks, the students of Podcasting A to Z get Cliff’s full attention…you are the priority.
  • And check this out…Over 600 students have gone through this course, not one single person has ever requested a refund.

If you want to start a podcast, or if you have a podcast and you want to improve it and make it an excellent podcast, this is the way to do it.

Feature Segment: “How To Become A Blogger”

Yes, blogs are still alive. I believe they are still the best way to build a platform, and a business online. I am very excited to introduce you to my friend, Leslie Samuel.

Leslie is a former university professor turned full-time blogger. He is also the host of the “Learning with Leslie” podcast where he teaches about blogging, online business, and entrepreneurship.

Here are some snippets from our conversation about how to become a blogger:

  • The biology of blogging (12:06)
  • Are you experienced? (14:35)
  • Teach what you know (15:24)
  • It all started when… (17:07)
  • Tiny hinges swing big doors (18:41)
  • Learning as you go (21:19)
  • The Philosophy of Free (22:57)
  • Look below the surface (25:35)
  • It’s harder than it looks (27:44)
  • I thought we talked about this… (29:39)
  • If they can do it, so can you (30:47)
  • The three biggest mistakes bloggers make (34:49)
  • Leaders are readers (36:31)
  • The struggle is real (38:29)
  • The Piano Man (39:28)
  • Words to the Wise (40:30)

Resources Mentioned In This Episode

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

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http://rayedwards.com/270/feed/ 0 If you want to build an effective online presence, gain influence with an audience, ask people to join your cause or buy into your ideas…it all starts with a blog. In my opinion, there’s nobody better qualified to teach us than my guest on today’s podc... If you want to build an effective online presence, gain influence with an audience, ask people to join your cause or buy into your ideas…it all starts with a blog. In my opinion, there’s nobody better qualified to teach us than my guest on today’s podcast, Leslie Samuel. Click here to download or listen to […] Tami Hyatt clean 12235
What Got You Here Won’t Get You There [VLOG] http://rayedwards.com/what-got-you-here-wont-get-you-there-vlog/ http://rayedwards.com/what-got-you-here-wont-get-you-there-vlog/#respond Fri, 03 Feb 2017 11:23:21 +0000 Ray Edwards http://rayedwards.com/?p=12231
If you can’t see this video in your RSS reader or email, then click here.

What are the CHALLENGES that come when your business skyrockets, and everything seems to be going great? One thing is for sure: what got you to where you are won't get you where you want to go next…

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The Apps & Tools We Use to Make Stuff http://rayedwards.com/269/ http://rayedwards.com/269/#respond Mon, 30 Jan 2017 11:00:19 +0000 Ray Edwards http://rayedwards.com/?p=12188 One of the most frequently asked questions we receive is about what specific apps, websites, sources, courses, and other tools we use to make stuff.

In this episode we’ll get geeky with you and dive deep into that exact subject.

Click here to download or listen to this episode now.

Spiritual Foundations

How do you respond when someone asks, “How are you today?”

If you’re like most people you respond with something like:

  • “Fine”
  • “Okay”
  • “I’m hangin' in there”

This may come as news to you, but you get to decide how you process your day.

In this episode I give you some reasons why you should carefully consider the instructions you give your brain, because what you say is often what you experience.

Selah.

Tip Of The Week

If one of your goals this year is to take a trip…enroll in course…get in better shape…or anything else you’re likely to not do when it’s no longer convenient…today’s tip is for you!

Most of us struggle to achieve our goals, that’s because there’s a big difference between having a goal and achieving a goal—stickK works by helping people eliminate this gap by using a Commitment Contract.

A Commitment Contract is a binding agreement you sign with yourself to ensure that you follow through with your intentions—and it does this by utilizing the psychological power of loss aversion and accountability to drive behavior change.

By asking users to sign Commitment Contracts, stickK helps users define their goal, acknowledge what it’ll take to accomplish it, and leverage the power of putting money on the line to turn that goal into a reality.

Feature Segment: “The Apps & Tools We Use to Make Stuff “

The Tools and Apps We Use To Make Stuff

This episode is a little different since it’s more like a giant resource guide. Everything we use is listed below, and if you want more insight into why we use what we use then join Sean and I on an entertaining romp through the good, and the not so good, items in the Ray Edwards toolbox.

Resources Mentioned In This Episode

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

Quote Worth Note

Seth Godin tells this story in “What To Do When It’s Your Turn (And It’s Always Your Turn”…

“Stephen King, one of the most beloved, famous and bestselling authors ever, often goes to writer’s conferences. After he talks for a little bit he says, ‘Any questions?’

Inevitably, someone raises their hand—I’m paraphrasing here—and says, ‘Mr. King, you are one of the most beloved, famous, and bestselling authors ever. What kind of pencil do you use to write your books?’ It’s almost as if knowing what kind of pencil Stephen King uses will help them be more like Stephen King.”

It’s not the pencil.

It’s not the computer.

It’s not the app.

Or as they say in music… “It’s not the gear, it’s the ear.”

“It’s not the gear, it’s the ear.”Click To Tweet ]]>
http://rayedwards.com/269/feed/ 0 One of the most frequently asked questions we receive is about what specific apps, websites, sources, courses, and other tools we use to make stuff. In this episode we’ll get geeky with you and dive deep into that exact subject. One of the most frequently asked questions we receive is about what specific apps, websites, sources, courses, and other tools we use to make stuff. In this episode we’ll get geeky with you and dive deep into that exact subject. Click here to download or listen to this episode now. Spiritual Foundations How do you […] Ray Edwards clean 12188
Focus Leads To Mastery http://rayedwards.com/268/ http://rayedwards.com/268/#respond Mon, 23 Jan 2017 11:00:23 +0000 Ray Edwards http://rayedwards.com/?p=12174 Interview With EOFire's John Lee Dumas

Most people wish they could end each and every day proud of what they've accomplished. Trouble is, most people simply don’t know HOW to make that happen.

Today, my guest on the podcast, John Lee Dumas, has an answer that will help you.

Click here to download or listen to this episode now.

Feature Segment: “Focus Leads To Mastery”

An eye-opening interview with John Lee Dumas.

John Lee Dumas is best known as the founder and host of the award-winning podcast Entrepreneur On Fire where he interviews today’s most inspiring entrepreneurs 7-days a week!

The podcast was awarded Best Of iTunes because of his commitment to serve entrepreneurs…and with over 1500 episodes to date, he’s shared a LOT of great content from people like:

  • Tony Robbins
  • Seth Godin
  • Gary Vaynerchuk
  • Barbara Corcoran
  • and Tim Ferriss

JLD has his brand new project, The Mastery Journal, that launches today (January 23rd) and I sat down with him to get the skinny.

Here’s a partial list of some of the things we discussed, and where to find them:

  • The Big Reveal (2:34)
  • Real Money, Real Business (3:20)
  • Doing good while doing well (3:45)
  • The three essential skill sets (4:17)
  • The key to the Creator Code (5:38)
  • Escape O.P.A. (6:40)
  • How to be proud of what you produce (7:25)
  • Ewww, it’s all over me! (8:48)
  • I don’t think that word means what you think it means (9:28)
  • How do you eat a frog? (11:30)
  • Defeat the Weapons of Mass Distraction (14:20)
  • The life-changing qualities of a tomato (16:28)
  • Do more in One Day that you’ve done in a week (18:46)
  • How to crush Parkinson’s Law (19:08)
  • Magic Time (20:03)
  • Winning tomorrow today (21:15)
  • Education brings opportunity (22:38)
  • Here’s what to do next (26:29)

Resources Mentioned In This Episode

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

 

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http://rayedwards.com/268/feed/ 0 Most people wish they could end each and every day proud of what they've accomplished. Trouble is, most people simply don’t know HOW to make that happen. Today, my guest on the podcast, John Lee Dumas, has an answer that will help you. Most people wish they could end each and every day proud of what they've accomplished. Trouble is, most people simply don’t know HOW to make that happen. Today, my guest on the podcast, John Lee Dumas, has an answer that will help you. Click here to download or listen to this episode now. Feature Segment: […] Ray Edwards clean 12174
How To Make Money Fast http://rayedwards.com/267/ http://rayedwards.com/267/#respond Mon, 16 Jan 2017 11:00:09 +0000 Ray Edwards http://rayedwards.com/?p=12155 Have you ever been in a position where you need money, and you need it quickly?

Most of us have gone through a season in our lives where we find ourselves in a cash-flow crunch, and we need money fast. To help you avoid making an unwise, knee-jerk decision like borrowing the money, we created this episode to give you some better options.

Click here to download or listen to this episode now.

Spiritual Foundations

This week’s episode is for skeptics and my Christian friends who might be “wavering” in their faith because they don’t think that believers should have any challenges in life. Once we accept Jesus, everything should be hunky-dory, right?

Jesus tells us that in life we will have difficulty, but true to His nature, He also gives us hope because He has overcome the world.

If you feel like you are struggling with your faith, in this episode I have some resources for you that will help sharpen your focus and help you find your footing again.

Tip Of The Week

Do you think you might be addicted to your iPhone? There’s an app for that…

Moment is an iOS app that automatically tracks how much you use your iPhone and iPad each day. If you’re using your phone too much, you can set daily limits on yourself and be notified when you go over. You can even force yourself off your device when you’re over your limit.

Feature Segment: “How To Make Money Fast”

Let’s say you’re faced with a cashflow problem. There’s just too much month left at the end of the money. What do you do?

Here are some of the things you’ll learn about the Seven Ways to Get Money Fast:

  • The #1 thing you absolutely must NOT do (12:12)
  • The worst-kept secret to getting money quickly (12:40)
  • Stop listening to the lies (13:38)
  • The Viking way to wealth (14:23)
  • The skills to pay the bills (15:10)
  • The person with the most toys loses (16:50)
  • The “Mmm…nevermind” strategy (18:23)
  • Seek and ye just might find (20:40)
  • A hard, but sometimes necessary, question (21:27)
  • Stuff the fluff (23:20)
  • Stop digging (25:26)
  • Fight to be free (25:36)
  • Do the side hustle (25:58)
  • How to get paid what you’re worth (28:25)
  • The secret to a successful business (31:46)
  • Make that money work! (32:05)

Resources Mentioned In This Episode

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript. 

“The rich rule over the poor, and the borrower is the slave of the lender.” - Proverbs 22:7Click To Tweet ]]>
http://rayedwards.com/267/feed/ 0 Have you ever been in a position where you need money, and you need it quickly? Most of us have gone through a season in our lives where we find ourselves in a cash-flow crunch, and we need money fast. To help you avoid making an unwise, Have you ever been in a position where you need money, and you need it quickly? Most of us have gone through a season in our lives where we find ourselves in a cash-flow crunch, and we need money fast. To help you avoid making an unwise, knee-jerk decision like borrowing the money, we created […] Ray Edwards clean 12155
The Ethical Side Hustle http://rayedwards.com/266/ http://rayedwards.com/266/#comments Mon, 09 Jan 2017 11:00:11 +0000 Ray Edwards http://rayedwards.com/?p=12139 Is it ethical, or even possible, to have a full-time job and also build a business on the side?

This is a big deal for a lot of people who want to pursue their own business without throwing their family into financial chaos by quitting their job. If you’ve wondered about how to honorably engage in a side hustle, then this episode is just for you.

Click here to download or listen to this episode now.

Tip Of The Week

This week’s tip comes courtesy of Cliff Ravenscraft. Public speaking is hard, Ummo makes it easier. Whether you are practicing for a presentation or interested in improving your everyday communication, use Ummo to track your “Umm”s and “Uhh”s, pace, word power, clarity, and more.

Feature Segment: “The Ethical Side Hustle”

My guest this week is Mark Mason from the Late Night Internet Marketing podcast. I’m honored to call Mark my friend, and the more I get to know him, the more I respect him and the vital work he’s doing.

    • Here are some highlights from our interview:
    • Why Sean Edwards is like a human hand grenade (5:45)
    • The value of being a “Yuck Monkey” (6:30)
    • What exactly is Late Night Internet Marketing? (6:50)
    • The core belief of the side hustle (8:10)
    • Do you have to hate your job to have a side hustle? (9:10)
    • The best way to start a side hustle (11:05)
    • The epiphany that changed everything (15:15)
    • Running a side hustle requires some life hacks (17:25)
    • Stay away from the “fluff” (18:01)
    • The Free Content Formula (19:35)
    • How to succeed through the struggle (22:08)
    • Wisely navigating the waters between your day job and your side hustle (25:01)
    • Side hustling with a family (27:11)
    • Finding the time for your side hustle (28:52)
    • The Mother of all Jingles (30:29)

Resources Mentioned In This Episode

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!
Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript. 

“Capitalism made it possible to become wealthy by serving your fellow man.” - Walter E. Williams Click To Tweet

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http://rayedwards.com/266/feed/ 4 Is it ethical, or even possible, to have a full-time job and also build a business on the side? This is a big deal for a lot of people who want to pursue their own business without throwing their family into financial chaos by quitting their job. Is it ethical, or even possible, to have a full-time job and also build a business on the side? This is a big deal for a lot of people who want to pursue their own business without throwing their family into financial chaos by quitting their job. If you’ve wondered about how to honorably engage […] Ray Edwards clean 12139
How To Sell Well http://rayedwards.com/265/ http://rayedwards.com/265/#respond Mon, 02 Jan 2017 11:00:34 +0000 Ray Edwards http://rayedwards.com/?p=12113 Selling is a problem for a lot of people because they associate it with being pushy and slimy.

What if selling could be a soul-enriching experience where everyone comes out on the winning side?

Click here to download or listen to this episode now.

Feature Segment: “How To Sell Well”

Our guest this week, StoryBrand CEO Nigel Green, reveals the secret of transforming selling from scary to soothing.

Here are some of the things you’ll learn in this episode:

  • Never let your studies get in the way of your education (6:12)
  • The Art of Selling Well (6:44)
  • How to create long-term customers (7:49)
  • Ignorance is sometimes bliss (8:24)
  • The difference between marketing and sales (9:01)
  • Why most people don’t succeed at selling (9:25)
  • The power of having a “Noble Selling Purpose” (9:43)
  • Wanting something For people, not From them (10:40)
  • How to properly reframe the most important sales question (10:58)
  • The biggest mistake salespeople make (11:41)
  • Why most sales training doesn’t work (12:34)
  • Here are the questions that really work (13:19)
  • The “Secret Weapon” in selling (14:38)
  • The steps to Selling Well (15:47)
  • What to listen for in a sales conversation (17:03)
  • How to make the needle move right now (19:51)
  • Nigel’s Core Philosophy (21:30)

Resources Mentioned In This Episode

Free Training: 5 Minute Marketing Makeover

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

“Timid salespeople have skinny children.” - Zig Ziglar Click To Tweet ]]>
http://rayedwards.com/265/feed/ 0 Selling is a problem for a lot of people because they associate it with being pushy and slimy. What if selling could be a soul-enriching experience where everyone comes out on the winning side? Click here to download or listen to this episode now. Selling is a problem for a lot of people because they associate it with being pushy and slimy. What if selling could be a soul-enriching experience where everyone comes out on the winning side? Click here to download or listen to this episode now. Feature Segment: “How To Sell Well” Our guest this week, StoryBrand […] Ray Edwards clean 12113
Get More Sales Without Being “Salesy” http://rayedwards.com/get-more-sales/ http://rayedwards.com/get-more-sales/#comments Fri, 30 Dec 2016 11:00:07 +0000 Ray Edwards http://rayedwards.com/?p=12071 A Simple Method That Works

If you want to sell more of your products and services, or even simply sell more people on your ideas, you must learn the basics of selling. And if you want to grow your business beyond, then you'll have to learn the art of copywriting.

Here's the deal, you could have the best weight-loss program… the greatest productivity training… or the tastiest coffee shop in town… and still go broke.

But, there is a simple, no-cost way to avoid going broke.

It doesn't matter how good your product or service is, it won't sell if no one knows about it.

It won't sell even if people do know about it, but don't know why it's right for them – how it will benefit them.

This is where marketing comes in, and more specifically copywriting. And most people make the mistake of jumping straight into marketing without first learning the art of copywriting.

That's a good way to lose a lot of money.

People want to know the latest and greatest Facebook ad strategies, or how to leverage Google AdWords to get more traffic.

But marketing only works if the words in the ads can persuade people to buy (or click the link, or call a specific number, etc…).

Otherwise, you're just throwing money out of the window. Facebook and Google will appreciate your financial hemorrhaging, but your business won't.

Think of marketing as your marketplace the battle plan – and copywriting as the soldiers. The battle plan won't work if the soldiers can't fight. However, if the soldiers are expert fighters, they can still win… even without a battle plan.

And that's why we need to master copywriting first. But what is copywriting, precisely?

One of my favorite definitions was given by a man named John E. Kennedy, back in 1904. Kennedy defined advertising (and copywriting) as: “salesmanship in print.”

If you can write effective sales copy, you can literally write your own paycheck. By definition, good copywriters can create money out of thin air. So why does copy so often fail? And what if you need to write copy that can generate sales immediately?

A Simple Copywriting Framework That Sells

There are universal psychological triggers that help you sell more effectively. The problem is, the field of copywriting is strewn with misleading, manipulative, and in some cases malicious techniques.

You can hardly “swing a cat” without hitting a copywriter who has a “formula” for writing copy. Most of these formulas are actually quite good. Many, however, are based on tricks of manipulation and psychology that are more than a bit morally wonky.

I once heard a lawyer-turned-businessman say, “If I did the things online marketers do as a lawyer, I'd be disbarred.” That's no way to make a living.

The framework I’m going to share with you, however, allows you to write effective and ethical ads… Ads that make you more money, and let you sleep at night.

To Sell More, P.A.S.T.O.R. Your Customers

Most people associate the term “pastor” with the preacher at church. While this is certainly true in most cases, the original meaning of the word “pastor” was actually “to shepherd.” And what does the shepherd do? He or she cares for, feeds, and protects the flock.

Now, before we go any further, I should address the habit that some marketers have of referring to their customers as their “herd.” It seems to paint an unflattering picture.

This kind of imagery is not what I am invoking here. The actual role of a shepherd is a loving, caring, and protective one. In fact, Jesus, who called himself the “good Shepherd” actually laid down his life for his flock.

I am not suggesting any religious overtones for your copy: what I am suggesting is that you adopt the same loving, caring, and protective role as you write copy for your prospects and customers.

And, as you might’ve guessed, P.A.S.T.O.R. is also an acronym for the major sections of your copy. Here is the explanation:

“P” is for PROBLEM

You must begin by identifying the problem that you are solving. The simplest, most effective way to do this is to describe the problem in great detail.

It’s a psychological principle: the more accurately you can describe your reader’s problem in terms they relate to, the more they instinctively feel that you must have an answer to that problem. Use the reader’s own language, the very words and phrases they use to describe the problem they want to solve.

For instance, if you are writing about fitness and weight loss, you might begin by describing their current situation this way:

You’ve tried every fad diet that’s come along. You’ve started and stopped a dozen different exercise programs, perhaps joined several different gyms, but the truth is you just can’t seem to take the weight off (or keep it off.) Perhaps you’re even feeling a little disgusted with yourself and your inability to control your eating and your weight. You feel like no matter what you try, it’s not going to work.

Remember, you’re not judging their behavior, rather you are describing their experience as it currently is. This means you have to understand their experience as it currently is. You have to know your audience and what they are thinking.

As the great copywriting legend Robert Collier said, you have to “join the conversation that is already taking place in the reader’s mind.”

“A” is for AMPLIFY

The next step is to amplify the consequences of not solving the problem. This is really the key to making sales, and it is probably the most neglected step in the process.

What will motivate people to buy your product, invest in your service, or accept your idea is usually not the beautiful outcome framed in a positive light. It is rather, realizing the cost of not attaining that outcome. In other words: what is it costing them to not solve this problem?

Sticking with the weight-loss analogy, you might say something like:

If you don't do something, it will only get worse. You get diabetes, heart disease, and a host of other obesity related diseases. Or worse yet, your spouse could come home to you lying dead on the floor from a heart-attack. You can't ignore this problem anymore. If you don't solve it, it could cost you your life.

Just as an aside, we are not manipulating with fear. We're not exaggerating. And we're definitely not lying.

But, if you truly love someone, and they have an obesity problem, then telling them the truth about their weight could be the most loving thing you can do.

And that's what we're doing: We're helping people see the cost of not solving their problem.

“S” is for STORY and SOLUTION

Once you have described the problem and amplified the consequences of not solving it, it’s time to share the story of how the problem can be solved.

This will be different depending on your situation. It might be the story of how you yourself finally solved this persistent problem. It might be the story of how you helped a client or customer discover the solution on their own.

It does need to be more than simply a description of what the solution is: telling the story of Bob, the frustrated business owner who was on the edge of bankruptcy, whose family had lost faith in him, and who, out of desperation tried one last idea that saved his business, is infinitely more powerful than simply saying, “One day, Bob figured out the answer.”

It should go without saying, but I will say it just in case: the story must absolutely be true. Don’t make these things up. And if you’re thinking, “But what if there is no story?” I would suggest you just haven’t looked closely enough.

There is always a story to tell.

“T” is for TRANSFORMATION and TESTIMONY

The next key step in writing your copy is to remember that whatever you’re selling, whether it’s a home study program, a book, a seminar, your consulting services — anything at all — what people are buying is not the “stuff,” it’s the transformation.

When people buy the P90X workout program, they did not wake up one morning and say to themselves, “I sure hope today somebody tries to sell me a bunch of DVDs and a wall chart.”

Those things (the DVD’s, charts, etc) are the stuff. What buyers of P90X are actually purchasing is that lean, healthy, youthful physique they want for themselves. The transformation.

It’s also important that you offer testimony, real-life stories of people who have made the transformation that you are teaching, and who have done so successfully. Study the most successful infomercials, and you’ll discover that they consist of about 70% testimonials.

And while most of us will not be writing infomercials, it’s important to remember there are three questions people are asking when you sell them coaching, consulting, or instruction about anything. The questions are:

  • Has this person been able to do what they are describing for themselves?
  • Has this person been able to teach other people to achieve the results they are describing?
  • Will this person be able to teach me how to achieve these results?

“O” is for OFFER

So far, you have defined the problem, clarified the cost of not solving it, told the story of the solution, and helped your reader visualize the transformation through testimonials from others just like themselves.

Now is the time to describe exactly what you are offering for sale.

This is the section of your copy where you lay out your offer. You can even create a subheading for the section called something clever like, “Here’s Exactly What You Get.”

Make certain that you focus 80% of your copy on the transformation itself. You do have to talk about the deliverables (the class schedule, the DVDs, etc.), but that should only occupy about 20% of your copy in this section.

Just remember that as you describe the deliverables in the offer section, you must keep tying them back to the transformation and benefits your buyers will receive.

So instead of simply writing that the buyer will receive “8 DVDs, each containing a 45-minute workout session”, you might instead write that they will receive “8 DVDs that each contain a body-sculpting, fat-burning transformational workout that will help you craft the lean muscle you really want.”

“R” is for RESPONSE

This is one of the areas where copy tends to often be the weakest: the response request. We are asking the customer to buy.

At this point, you should not be shy about making this request. You should tell the customer exactly what to do in order to get your program, your consulting, your book, etc. You should remind them why it’s important o do so.

I often write copy similar to this:

You’re at the point of decision. You can either continue down the path of least resistance, the path you have already been traveling, or you can choose the road less traveled. The path of least resistance will probably result in you getting the same outcomes you’ve always received. But if you want something different to happen, if you want to change the direction of your health (or your relationships, or your finances, etc.) you’re going to have to do something different. Make a new choice, and pursue your new outcome.

And then I will write very specific, directive copy telling them exactly what to do next: “Click the button below, fill out the order form, and we will immediately ship your entire package to you. It will contain everything you need to get started.”

Some people shy away from strong language like this, but the fact is, if you truly believe that you have a solution that will solve a problem for people, why on earth would you not be as direct as possible in telling them how to get that solution? In fact, aren’t you doing them a disservice by not making the strongest case possible?

What To Do Now

My suggestion is that you use this framework to write or rewrite your sales copy. The key to making this approach to writing sales copy successful is the having the mindset of being a “pastor”.

This outline was a broad overview of how to writing compelling sales copy. There is a lot more to learn in order to master the art of copywriting.

That's why I offer a free online training all about copywriting. You can learn more about it here.

In it I go over the P.A.S.T.O.R. framework in greater detail. If you really want to start applying these, principles, and seeing more traffic and sales, then I'd suggest checking it out.

 

Either way, if you apply the principles of being a shepherd to your readers, and you follow the sequence of the P.A.S.T.O.R formula, my prediction is you will experience more sales, more profits, and more happy customers… more often.

In simple terms, good copywriting makes your marketing work.

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The Long-Awaited Listener Appreciation Show! http://rayedwards.com/264/ http://rayedwards.com/264/#respond Mon, 26 Dec 2016 11:00:42 +0000 Ray Edwards http://rayedwards.com/?p=12090 Coming up this week…

  • Finally…The Listener Appreciation Show!

Click here to download or listen to this episode now.

Feature Segment: “The Listener Appreciation Show”

This episode is going to be a little different, it’s all about you!

Sean and I will be reading some of the the 252 reviews you’ve left for the podcast in iTunes and commenting on them. This is totally off script, we haven’t previewed these reviews so we are venturing bravely into the unknown!

Included in this week’s episode:

  • An off the cuff review of Batman vs Superman: Dawn of Justice (1:40)
  • Adventures in hosting (9:50)
  • SEO is voodoo (15:40)
  • Seedlings of Value (16:45)
  • Beware of scams! (18:15)
  • The 3 Types of Goals (21:40)
  • Richard Branson, Elon Musk, and Mark Zuckerberg living on the moon (22:40)
  • What constitutes a “worthwhile goal”? (23:35)
  • A gun is not an argument (24:24)
  • The three C’s you need to achieve your goals (24:47)
  • The curse of the White Fudge Covered Oreos (29:10)
  • How to successfully “Ride the Elephant” (31:55)
  • Ray channels his inner Peter Griffin (32:40)

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript. 

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http://rayedwards.com/264/feed/ 0 Coming up this week… Finally…The Listener Appreciation Show! Click here to download or listen to this episode now. Feature Segment: “The Listener Appreciation Show” This episode is going to be a little different, it’s all about you! Coming up this week… Finally…The Listener Appreciation Show! Click here to download or listen to this episode now. Feature Segment: “The Listener Appreciation Show” This episode is going to be a little different, it’s all about you! Sean and I will be reading some of the the 252 reviews you’ve left for the podcast in […] Ray Edwards clean 12090
How To Overcome Everything http://rayedwards.com/263/ http://rayedwards.com/263/#respond Mon, 19 Dec 2016 11:00:03 +0000 Ray Edwards http://rayedwards.com/?p=12076 Coming up this week…

  • Why does God allow bad things to happen to good people?
  • A magic photo bag that is bigger on the inside than it is on the outside
  • And a remarkable conversation with Mark Goblowski, creator of the Strength Through the Struggle podcast

Click here to download or listen to this episode now.

Spiritual Foundations

Why does God allow bad things to happen to good people?

Here’s the short answer…He doesn’t.

In this week’s episode I’ll give you a scripture-based answer to back this up, but here’s all you really need to know:

  • God is good.
  • The devil is bad.

‘Nuff said.

Tip Of The Week

A magic photo bag that is bigger on the inside than it is on the outside.

I have been faced with a travel dilemma for some time now. I live in a smallish city that often requires me to take smaller regional jets with limited overhead bin space to get where I need to go.

That’s a problem because I travel with my photo gear, business essentials, and my carry-on bag with my clothes. All that baggage makes me look like a sherpa loaded down to climb some great mountain. This is not a good look for me by the way.

Enter the Airport Essentials photo bag, from ThinkTank.

It checks all the boxes that I need in a bag, and the best part is that it’s magically bigger on the inside than it is on the outside.

Feature Segment: “How To Overcome Everything”

A remarkable conversation with Mark Goblowsky, creator of the Strength Through the Struggle podcast.

My guest this week is someone who has been through some crazy trials in his life, and the way he has responded has been an inspiration to me. Here are some of the things you’ll learn this week from my friend Mark Goblowsky:

      • The personal tragedy that inspired the Strength Through the Struggle mission [13:52]
      • The power of testimony [15:14]
      • Testimonies are all around us [15:44]
      • The Scriptural basis for testimony [16:15]
      • What to do when it feels like hope is slipping away [16:59]
      • When hope disappears, action goes with it [17:53]
      • The role of martial arts in high-speed problem solving [18:40]
      • The world in-between [20:08]
      • How to answer the question, “Why did this happen to me?” [20:20]
      • Defeating emotional and spiritual challenges [21:58]
      • The overcoming power of love [23:20]
      • Create what you want to consume [24:20]
      • Mark’s top 3 podcast episodes [25:30]
      • The power of perspective [29:55]
      • Transforming the realities of life [32:30]

Resources Mentioned In This Episode

New Living Translation Bible
Great Message from John Piper
Airport Essentials photo bag, from ThinkTank
Strength Through the Struggle podcast with Mark Goblowsky
Free Download: The 7 Lessons Learned by Going Through the Hard Things in Life by Mark Goblowsky

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

'We all experience adversity. How we approach it defines who we are.' @MarkGoblowskyClick To Tweet ]]>
http://rayedwards.com/263/feed/ 0 Coming up this week… Why does God allow bad things to happen to good people? A magic photo bag that is bigger on the inside than it is on the outside And a remarkable conversation with Mark Goblowski, creator of the Strength Through the Struggle podcas... Coming up this week… Why does God allow bad things to happen to good people? A magic photo bag that is bigger on the inside than it is on the outside And a remarkable conversation with Mark Goblowski, creator of the Strength Through the Struggle podcast Click here to download or listen to this episode […] Ray Edwards clean 12076
7 Lessons Learned at the Gym From My Son http://rayedwards.com/262-2/ http://rayedwards.com/262-2/#comments Mon, 12 Dec 2016 11:00:17 +0000 Ray Edwards http://rayedwards.com/?p=12055 Coming up this week…

  • How to triple your productivity… instantly.
  • If God wants us healed, healthy, and wealthy… then why aren’t we?
  • and then, of course, 7 Lessons Learned at the Gym From My Son”

Click here to download or listen to this episode now.

Spiritual Foundations

If God wants us healed, healthy, and wealthy… then why aren’t we?

Not long ago a man emailed me to ask me a tough question. “I was listening to your message. My wife and I are Christians for many years. We both believe that God will and can prosper us. But we have no more money. I have no job. We have debt. My wife has diabetes. We believe in healing, but we have not seen it. We believe in prosperity, but we are broke. We believe in it, but it is not working.”

In this episode, I’ll tell you how I answered him…

Tip Of The Week

How to triple your productivity… instantly.

Being productive is more about eliminating resistance (drag) than about getting better at anything.

Here are 3 simple practices that, in my experience, will triple your output:

Do one thing at a time, for a focused block of time (using a digital timer), to the exclusion of all else.
Check email only once per day.
Accept no incoming phone calls, and return voicemails only once per day.

And here’s the thing: for these practices to work, you can’t do them half-heartedly. You must be a fanatic. You must bring intensity to the game.

Try it with full-on emotional intensity for one week and see the difference in your output.

If you want to go beyond productivity and become more EFFECTIVE (not just EFFICIENT) in every area of your life, you may want to consider attending the webinar with Michael Hyatt this week at http://rayedwards.com/bye-webinar

This week, Michael will be showing you the seven steps you can take to use goal-setting to design the life you really want. This is going to help you have your best year ever in 2017.

Feature Segment: “7 Lessons Learned at the Gym From My Son”

I’ve been on a personal health quest over the last few months, proactively taking control of what I’m eating and the quality and frequency of the physical exercise I get. The results are clear. I’ve lost over 50 pounds, had to buy a new belt, and had to buy some new clothes. I have a lot more progress to make, but it’s been a very encouraging, if somewhat challenging experience.

I’ve tried to take control of my health in the past, and frankly didn’t have a great deal of success, at least not long-term. This time, I decided to try something different: I have enlisted an accountability partner that I absolutely don’t want to disappoint. That accountability partner is my son, Sean Edwards.

Sean is a great accountability partner and coach because he is unrelentingly truthful in his assessment of how I’m doing (“Hey dad, when you do those squats you need to go all the way down…”). He has a great sense of humor, and he is a good teacher.

This week I share seven lessons I have learned from Sean in our time working out together. Here’s a little preview of what you’ll learn…

  • The single best way to overcome inertia…doing this one this thing is half the battle.
  • The secret to getting more from what you’re already doing. Here’s a hint…intensity matters.
  • The truth about how to work with your physiology instead of against it…this works every single time.
  • What most coaches and trainers don’t want you to know…this one thing will dramatically amplify your results.
  • Plus – I’ll share the sneaky way to achieve things you think are impossible…it’s easier than you think!

All this and more awaits you inside this episode!

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript. 

“Success is not final, failure is not fatal: it is the courage to continue that counts.” Winston ChurchillClick To Tweet

 

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http://rayedwards.com/262-2/feed/ 3 Coming up this week… How to triple your productivity… instantly. If God wants us healed, healthy, and wealthy… then why aren’t we? and then, of course, 7 Lessons Learned at the Gym From My Son” Click here to download or listen to this episode now. Coming up this week… How to triple your productivity… instantly. If God wants us healed, healthy, and wealthy… then why aren’t we? and then, of course, 7 Lessons Learned at the Gym From My Son” Click here to download or listen to this episode now. Spiritual Foundations If God wants us healed, healthy, and wealthy… […] Ray Edwards clean 12055
The Most Powerful Life-Change Force In The World http://rayedwards.com/the-most-powerful-life-change-force-in-the-world/ http://rayedwards.com/the-most-powerful-life-change-force-in-the-world/#respond Mon, 05 Dec 2016 11:00:53 +0000 Ray Edwards http://rayedwards.com/?p=12043 Coming up this week…

  • A free training that will give you the seven steps you can take to design the life you
    want.
  • How to avoid your own personal 40 years in the desert
  • and then, of course, The Most Powerful Life-Change Force In the World

Click here to download or listen to this episode now.

Spiritual Foundations

How To Avoid 40 Years In The Desert.

Whether you’re a spiritual person or not, I believe the key to changing your outcome for the year is hidden within a story from the Bible that illustrates the power of our thoughts to influence the course of our lives.

Here are some things to think about:

  • God hasn’t promised us the “just enough.” His present-day will for us is not last-minute, enough-for-the-day, wilderness rations … he wants us to receive the abundant gifts of the “land flowing with milk and honey.”
  • God’s original plan for Israel was to take their Promised Land in days, not decades.
  • Even though it took Israel 40 years to be ready, if you have faith, I believe you can move mountains in just 40 days.

In this episode I’m going to show you how to do this by using “The 3 Be-Attitudes That Stoke The Fires of Faith.”

You can march directly up to the border of the Promised Land, cross over, and receive the blessings of your dreams fulfilled. You can still meet your goals. Just don’t give up.

You must become the person who can withstand the answer to your prayers.Click To Tweet

Tip Of The Week

How do they do it? You know who I'm talking about…

It's the person who, regardless of how much they have going on in their life, always seems in control of it all. Is it some super power?

It's not. These people understand something about setting and hitting big goals that most people miss.

This week, New York Times bestselling author Michael Hyatt will be showing you the seven steps you can take to use goal-setting to design the life you want. This webinar is going to help you have your best year ever in 2017.

http://rayedwards.com/bye-webinar

There is no cost to attend. But you do need to register. So click the link above and claim your spot.

Michael's free presentations have developed quite a reputation because they of the highest quality, and he usually creates a workbook to enhance your experience. However, just know that they typically max out so make sure you claim your spot early:

http://rayedwards.com/bye-webinar

Feature Segment: “The Most Powerful Life-Change Force In The World”

When I was still in my twenties, I went to Parris Island, South Carolina, to see my brother Mark graduate with his classmates (I’m pretty sure they would all be horrified to know I just called them that) from Marine Corps boot camp.

I don’t pretend to know what going through boot camp was like for my brother Mark. He has told me some stories, but I have a feeling this is a secret society you can only fully understand if you have been there yourself.

What I do know is this: I saw the transformation boot camp wrought in Mark’s life, and in the lives of all the young men who were part of his graduating class…

In this episode, I show you how, like my brother Mark, you can learn to harness “The Power of Emotional Gravity” to achieve any transformation you desire.And it only takes 3 simple steps.

Knowing this secret should give you a great deal of hope.

If you have not reached the outcomes you want from your life, whether it be in personal or business matters (or both), listening to this episode is the first place to start.

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

“Let your intentional peers lift you up; don't let the mediocre masses drag you down.” —Ray EdwardsClick To Tweet

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http://rayedwards.com/the-most-powerful-life-change-force-in-the-world/feed/ 0 Coming up this week… A free training that will give you the seven steps you can take to design the life you want. How to avoid your own personal 40 years in the desert and then, of course, The Most Powerful Life-Change Force In the World Click here to ... Coming up this week… A free training that will give you the seven steps you can take to design the life you want. How to avoid your own personal 40 years in the desert and then, of course, The Most Powerful Life-Change Force In the World Click here to download or listen to this episode […] Ray Edwards clean 12043
5 Good Reasons to Set Goals for 2017 http://rayedwards.com/260/ http://rayedwards.com/260/#comments Wed, 23 Nov 2016 17:42:49 +0000 Ray Edwards http://rayedwards.com/?p=12029 (Even If You Hate Goal-Setting)

Coming up this week…

  • A free ebook on the 8 strategies successful people are using now to accomplish more next year.
  • Why I believe it’s proper for Christians to set goals…it’s even our “sacred duty.”
  • And then, of course, 5 Good Reasons to Set Goals for 2017 (Even If You Hate Goal-Setting)

Click here to download or listen to this episode now.

Spiritual Foundations

There are those in the family of faith that believe that setting goals is “sinful arrogance”. The argument for this belief comes from the book of James in the New Testament. James, the brother of Jesus, says this…

“Come now, you who say, ‘Today or tomorrow we will go into such and such a town and spend a year there and trade and make a profit’— yet you do not know what tomorrow will bring. What is your life? For you are a mist that appears for a little time and then vanishes. Instead you ought to say, ‘If the Lord wills, we will live and do this or that.’ As it is, you boast in your arrogance. All such boasting is evil. (James 4:13-16)

James is echoing the sentiment of this passage from the Old Testament:

“Do not boast about tomorrow, for you do not know what a day may bring.” (Proverbs 27:1)

Do these verses teach us that setting goals is sinful arrogance? I don’t think so. In fact, I think it is our duty as Christians to set goals, and I have three strong reasons to support that assertion. We’ll get to those in a moment, but first I want to tackle this idea that Christians should not set goals at all.

People who hold this view (that goal-setting is wrong) usually offer as argument the idea that they are “free to be led by the Spirit”. They want to be sure they are “open to God’s will”. There are at least three incorrect pre-suppostions embedded within this position. If this is your belief, you are assuming:

  1. Your “feelings” and “promptings” are the one and only infallible way of accessing God’s specific plan and will for any situation. You can only trust those feelings of yours to know when you are “in God’s will”. Hello, scary cult leader. Our emotions are important for relating to God and what He is saying, but they don’t rule over everything else. Sometimes our feelings are just inaccurate. Even Jesus experienced this. In the Garden of Gethsemane the night before His crucifixion, he was emotionally distressed and asked God to spare him from the horrors that lay ahead. But Jesus ultimately conceded, “Not my will but Yours.” Emotionally, he did not want to experience what was to come – but He knew it had to be done, and He did it.
  2. The second pre-supposition those opposed to goal-setting make is that Holy Spirit only leads us spontaneously – that He never leads us to make plans. That is simply not supported by scripture. Paul made plans (Romans 1:13). The early Apostles made plans ( Acts 6:1-3). Jesus made plans (Matthew 10:5-15).
  3. Finally, those holding the “no goal-setting” view are disregarding the fact that we can also hear the voice of the Holy Spirit though God’s written word. The Bible makes it clear that we can receive fresh revelation from god through his written word ( Matthew 4:4, 2 Timothy 3:15-17).

Just like we are supposed to be good stewards of our wealth, we are also supposed to be good stewards of our life. Selah.

Tip Of The Week

Get Michael Hyatt’s ebook, “Achieve What Matters in 2017”.

This is an incredible download. More than 30 thought leaders, influencers, and high achievers all share their top strategies for starting the year off with a bang.

You'll recognize many of the names as they include multiple best-selling authors, speakers, and leaders of their respected fields. People like:

  • Tony Robbins
  • John Maxwell
  • Dave Ramsey
  • Marie Forleo
  • Andy Andrews
  • Jeff Walker
  • Amy Porterfield
  • Lysa TerKeurst
  • Andy Stanley
  • Chalene Johnson
  • Lewis Howes
  • and many others…

It's all available here.

As we get closer to the start of 2017, the timing on this couldn't be any better. The insights were pretty incredible, so make sure you take a look for yourself…

Also watch for the Free LifeScore App Wednesday, November 30th, (day after tomorrow, if you’re listening to this on release day)…

If life were a game, what would your score be?

Even if you aren't competitive, how would you rank each area of your life?

  • Would you give yourself a good score with your health?
  • What about your finances or relationships?
  • What if there was a way you could measure yourself in the areas that matter most–so that you can improve?
  • What if you could get an overall score for your life, take it to the next level, and create the life you want?

Well, now you can. If you’re not on our email list, get signed up today so we can notify you when this is released Wednesday, or you can go to http://rayedwards.com/lifescore (that link will not work until Wednesday, November 30th).

Feature Segment: “5 Good Reasons to Set Goals for 2017 (Even If You Hate Goal-Setting)”

  1. You have goals already – wouldn’t you rather set them consciously?
  2. If you fail to plan, you plan to fail.
  3. Goals keep you moving forward, even when it’s tough.
  4. Having written, measurable goals keeps you accountable.
  5. If you want to be your best possible self, you must have a plan to achieve that.

Some additional thoughts:

  • To be effective goals must be written, measurable, and regularly measured.
  • There are many systems for setting goals, the one that has worked best for me is Michael Hyatt’s 5 Days to Your Best Year Ever.
  • When Michael opens up BYE, I hope you’ll join me in the journey for 2017.

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

]]>
http://rayedwards.com/260/feed/ 3 Coming up this week… A free ebook on the 8 strategies successful people are using now to accomplish more next year. Why I believe it’s proper for Christians to set goals…it’s even our “sacred duty.” And then, of course, Coming up this week… A free ebook on the 8 strategies successful people are using now to accomplish more next year. Why I believe it’s proper for Christians to set goals…it’s even our “sacred duty.” And then, of course, 5 Good Reasons to Set Goals for 2017 (Even If You Hate Goal-Setting) Click here to […] Ray Edwards clean 12029
Build a Big List and a Big Business, Fast! http://rayedwards.com/259/ http://rayedwards.com/259/#respond Mon, 21 Nov 2016 11:00:26 +0000 Ray Edwards http://rayedwards.com/?p=12007 On this week’s episode we cover how to build a big list, and big business – fast!

This week is a full interview episode with Tom Schwab, author of the new book, Podcast Guest Profits.

Tom Schwab helps small business owners, entrepreneurs and solo-preneurs get featured on the leading podcasts their prospects are already listening to. Then he shows them how to turn listeners into customers.

Click here to download or listen to this episode now.

Feature Segment: “Build a Big List and a Big Business, Fast!”

In this interview, you’ll discover:

  • Why podcast interviews convert 25x better than blog posts.
  • How to use targeted podcast interviews to grow your business.
  • How one man built a successful coaching business from scratch in a single year – and how he did it using podcast interviews.
  • The 6-step process for turning listeners into leads every time you grant an interview.
  • Who podcast interviews won't work for.
  • How to get started leveraging podcast interviews.

Resources mentioned:

Podcast Guest Profits
Interview Valet
Aaron Walker’s View From the Top

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

]]>
http://rayedwards.com/259/feed/ 0 On this week’s episode we cover how to build a big list, and big business – fast! This week is a full interview episode with Tom Schwab, author of the new book, Podcast Guest Profits. Tom Schwab helps small business owners, On this week’s episode we cover how to build a big list, and big business – fast! This week is a full interview episode with Tom Schwab, author of the new book, Podcast Guest Profits. Tom Schwab helps small business owners, entrepreneurs and solo-preneurs get featured on the leading podcasts their prospects are already listening […] Ray Edwards clean 12007
Why I Won’t Promote Your Product http://rayedwards.com/why-i-wont-promote-your-product/ http://rayedwards.com/why-i-wont-promote-your-product/#comments Mon, 14 Nov 2016 11:00:04 +0000 Ray Edwards http://rayedwards.com/?p=11999 Coming up this week…

  • Good reasons to get a “checkup from the neck up” and eliminate your “stinkin thinkin”.
  • How to avoid a common, heart breaking loss. It’s a shame so many people suffer this, when it’s so easy to avoid.
  • And … “Why I Won't Promote Your Product”

Click here to download or listen to this episode now.

Spiritual Foundations

The single best way to eliminate your “stinkin thinkin”.

We know that we must guard our thoughts, but did you know this is not just a “positive thinking” idea – we find this same advice in the book of Proverbs. Plus in this episode we reveal what it really means to “Fear the Lord”. This may be the most important thing you hear all day!

Tip Of The Week

I was in the Apple Store getting my 7+, and I overheard this snippet of conversation, “She dropped the phone in the water and just wants her photos.”

People… use iCloud to back up your phone! PAY FOR IT. It’s 0.99 cents a month for Pete’s sake!

And by the way, check out iCloud Drive…it’s awesome!

Feature Segment: “Why I Won't Promote Your Product”

Let me start by saying that I like you, and I want you to succeed…but I won’t promote your stuff. That may sound harsh, but in this episode I expose the 7 Problems That Stop Me From Promoting Your Product.

But before you despair and give up all hope, I also have 7 Solutions to the 7 Problems.

Understanding this information could save you from a lifetime of fractured relationships with potential partners, and instead illuminate a profitable path forward with more friends (and sales) than you can shake a stick at.

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

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http://rayedwards.com/why-i-wont-promote-your-product/feed/ 1 Coming up this week… Good reasons to get a “checkup from the neck up” and eliminate your “stinkin thinkin”. How to avoid a common, heart breaking loss. It’s a shame so many people suffer this, when it’s so easy to avoid. Coming up this week… Good reasons to get a “checkup from the neck up” and eliminate your “stinkin thinkin”. How to avoid a common, heart breaking loss. It’s a shame so many people suffer this, when it’s so easy to avoid. And … “Why I Won't Promote Your Product” Click here to download or listen […] Ray Edwards clean 11999
How to Get 10,000 Subscribers in 9 Days http://rayedwards.com/257/ http://rayedwards.com/257/#comments Mon, 07 Nov 2016 11:00:56 +0000 Ray Edwards http://rayedwards.com/?p=11978 You probably know “the money is in the list” – the email list. Notably, your email list. The people to whom you have permission to send marketing emails. Press send. Make money. But how does one get an email list. That's what today's episode is all about.

  • Halloween is behind us, and the Presidential election is on the horizon…which is a great reason to check out my latest YouTube video appropriately titled, Who to Vote For in the Presidential Election.
  • A good reason to spend $5,000.
  • And “How to Get 10,000 Subscribers in 9 Days” (sort of).

Click here to download or listen to this episode now.

Spiritual Foundations

Do you know your spiritual ABC’s? No, it doesn’t mean Always Be Closing. Instead, it’s a way of remembering how to communicate with people in a way that is both meaningful and effective.

The Apostle Paul was a master communicator, and in this episode, we’re going to show you how you can use his principles in your business communications – whether you’re speaking to a small staff or a huge stadium.

Using Paul’s communication model, you’ll capture people’s attention at a heart-level. They will be ready to receive your message…because people don’t care how much you know, until they know how much you care.

Tip Of The Week

I promised you a good reason to spend $5,000 and here it is…the new MacBook Pro is out!

Why am I so excited about this? Let me count the ways…

  • Touch Bar
  • 2TB SSD
  • Lightning-fast processor
  • Killer graphics
  • A display so amazing it will make you weep

And for those of you keeping score, when you add on all the extra goodies… you’re awfully close to $5,000. It’s another good reason to build a profitable online business (as if you needed another reason).

Feature Segment: “How to Get 10,000 Subscribers in 9 Days (sort of)”

So often, when people tell you how to add large numbers of subscribers to your list, they do so out of theory. We’re actually going to pull back the curtain on a promotion we just conducted, and tell you exactly what we did.

I say you can get 10,000 subscribers in 9 days “sort of”. What I mean by “sort of” is  while the promotion lasted 9 days, the preparation time was much longer.

The promotion was for our Copywriting Virtual Summit. The summit is a gathering of the greatest minds in copywriting and marketing. Inside this episode, we reveal the details of how we generated those 10,000 subscribers including:

  • The near-magic power of “OPL”. This accelerates list growth like gasoline accelerates a fire.
  • Why a specific kind of mailing means the most. HINT: it’s better to be invited to a party than show up unannounced.
  • How to craft an offer that compels email signups. This is where almost everyone drops the ball.
  • How to make list-growth a self-funding activity. Do this and you won’t need a marketing budget – your marketing pays for itself.

We also go the extra mile and reveal what went well, and maybe more importantly, what we could do better next time. This episode is like the Invisible Man… totally transparent!

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

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http://rayedwards.com/257/feed/ 1 You probably know “the money is in the list” – the email list. Notably, your email list. The people to whom you have permission to send marketing emails. Press send. Make money. But how does one get an email list. You probably know “the money is in the list” – the email list. Notably, your email list. The people to whom you have permission to send marketing emails. Press send. Make money. But how does one get an email list. That's what today's episode is all about. Halloween is behind us, and the Presidential election […] Ray Edwards clean 11978
The Trick Or Treat Email Marketing Guide http://rayedwards.com/256/ http://rayedwards.com/256/#respond Mon, 31 Oct 2016 10:00:00 +0000 Ray Edwards http://rayedwards.com/?p=11971 Email marketing can be a scary proposition. In this episode, we’ll be your personal ghostbusters and turn the trick of email marketing into a treat.

Who ya gonna call?

Click here to download or listen to this episode now.

Spiritual Foundations

I’m sure you’ve heard people talk about speaking the life you want into reality, but are you aware that this is totally scriptural?

I’ll prove it to you…better yet, I’ll let Steve Backlund from Bethel Church in Redding, CA prove it you. All this information can be found on Steve’s website IgnitingHope.com.

Tip of the Week

My friend Justin Livingston made an excellent point at a conference I attended recently. Specifically, he was talking about the laziness he sees in how email marketing. The answer? Small efforts that yield big results. Listen in this week as we reveal 3 small changes you can make that can put big profits in your wallet.

Feature Presentation

The Trick or Treat Email Marketing Guide

We’ve been doing a series on product launches and how they work so you have the ability to make a lot of money in a short amount of time.

Here’s a short review of what we’ve talked about so far:

  • In Episode 254 we shared 3 Reasons We Love Launches.
  • In Episode 255 we revealed 7 Reasons Why You MUST Master Launch-Focused Copy

This week I have not one, but two treats for you that will give you preeminence in your email marketing…not just in product launches, but in every email you send from this point forward.

  1. 3 Reasons Why Email is Crucial to Launches
  2. The 7 Pillars of Email Profits

If you aren’t getting the results from your email marketing that you desire, then this episode may be the most important thing you listen to this year.

Interview With Michael Stelzner

Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World…one of the coolest conferences you will ever attend. For example, their networking event in held abroad an aircraft carrier in San Diego Bay.

In this thoughtful interview, you’ll learn:

  • How Mike built such a successful event, even though he started with just an idea.
  • What makes people fall in love with a live event.
  • What makes an event is useful and relevant to the marketplace.
  • In a world where many conferences are folding up their tents and shutting down, why this one is growing.
  • How anyone could duplicate what Mike has done (in a different industry or subject matter)…even starting “from scratch”.
  • And listen for some special treats that we’ve scattered throughout the interview!

Click here to register for Social Media Marketing World 2017.

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http://rayedwards.com/256/feed/ 0 Email marketing can be a scary proposition. In this episode, we’ll be your personal ghostbusters and turn the trick of email marketing into a treat. Who ya gonna call? Click here to download or listen to this episode now. Email marketing can be a scary proposition. In this episode, we’ll be your personal ghostbusters and turn the trick of email marketing into a treat. Who ya gonna call? Click here to download or listen to this episode now. Spiritual Foundations I’m sure you’ve heard people talk about speaking the life you want into reality, […] Ray Edwards clean 11971
How To Cut Your Ad Budget & Increase Sales http://rayedwards.com/255/ http://rayedwards.com/255/#respond Mon, 24 Oct 2016 10:00:42 +0000 Ray Edwards http://rayedwards.com/?p=11962 Cutting your ad budget while increasing sales sounds totally counterintuitive, right? Au contraire, my intrepid listener. In this episode we’ll not only show you how to do exactly that, but also why you should start doing it right now.

Join us on another magic carpet ride as we take your marketing to a whole new world.

Click here to download or listen to this episode now.

Spiritual Foundations

Should Christians Seek Money & Prosperity?

We want to be blessed and live the abundant life Jesus promised us – and that He died to purchase for us, but this is not an invitation to “get saved to get money”. God’s not an ATM—enter the right PIN code of faith, prayer, praise, worship, good works, and the ATM spits out your blessing.

But blessing and prosperity are more than money. In this episode we’ll introduce to a life filled complete, whole peace, and a simple path to unmerited favor…all you have to do is receive it.

Tip Of The Week

My Dad used to tell me that “my mouth was writing checks that my butt can’t cash”. We all have a tendency to say “Yes” to more things than we are actually capable of doing. The end result? A calendar that makes your head explode.

You have less time than you think because of an insidious time goblin called “Calendar Creep”. What do you do about it? You implement Ray’s 7-Step Calendar First Aid revealed in this episode.

Feature Segment: How to Cut Your Ad Budget and Increase Sales

The best way to cut your ad budget and increase sales do is with a product launch. As we mentioned last week, we’re so keen on launches due to:

– NO capital start up
– Self-Angelizing
– Cash on demand

So let's assume you are sold on doing your own launch…you’re going to need copy! Launches are important, but COPY is the lifeblood of any launch.

In this episode we’re going to give you 7 REASONS WHY YOU MUST MASTER LAUNCH-FOCUSED COPY. Just by changing the words, you change the revenue.

Need some social proof? Check this out… Justin Livingston just changed the copy in his launch and did over $1 million more than his previous launch…where there was very little copy.

Your sales problem is most likely just a COPY problem. Listen in this week as we show you how to solve that problem.

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript. 

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http://rayedwards.com/255/feed/ 0 Cutting your ad budget while increasing sales sounds totally counterintuitive, right? Au contraire, my intrepid listener. In this episode we’ll not only show you how to do exactly that, but also why you should start doing it right now. Cutting your ad budget while increasing sales sounds totally counterintuitive, right? Au contraire, my intrepid listener. In this episode we’ll not only show you how to do exactly that, but also why you should start doing it right now. Join us on another magic carpet ride as we take your marketing to a whole new […] Ray Edwards clean 11962
How To Make Your Annual Income In A Single Month http://rayedwards.com/254/ http://rayedwards.com/254/#comments Mon, 17 Oct 2016 10:00:02 +0000 Ray Edwards http://rayedwards.com/?p=11956 Think about your income…how much do you make every month? Now think about your annual income. What if you could earn your ANNUAL income… next month?

This is a typical occurrence for the people who use the technique I'm revealing in this week's episode.

Click here to download or listen to this episode now.

Spiritual Foundations

A work ethic is defined as a system for determining your values and morals around the subject of work. While this may seem like a high-minded concept, what we believe about work matters.

Keep in mind that work was not part of the curse, but instead was part of creation…remember, Abraham was both rich and righteous. In addition, the Apostle Paul also said that if you don’t work, you don’t eat. So how do we reconcile these things? Be sure to listen in as we reveal how work is not only ethical, but spiritual as well.

Tip Of The Week

I recently attended Jeff Walker’s LaunchCon conference where my friend Phil Sherwood remarked that you really need time to process everything you learn from a conference, seminar, or workshop. He’s right, and inside this edition of the tip of the week I reveal a surefire way to turn information into implementation.

Feature Segment: How To Make Your Annual Income In A Single Month

I know an entrepreneur whose sales averaged 50,000 per month, or $600,000 per year. This same entrepreneur, by using the technique discussed in this episode, made just over $600,000 in a single month.

Catch that. In March he makes $50,000… in April he makes $600,000. How is this possible? It is legal? Is is sustainable? I have good news for you…it IS legal, and it IS sustainable.

So… What IS the “secret”? It is the phenomena known as “The Product Launch.” These launches are wildly successful when done with intelligence, elegance, and work. In this episode I share the Seven Reasons You Must Do A Launch Now, and how to get started on your very own launch.

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

 

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http://rayedwards.com/254/feed/ 3 Think about your income…how much do you make every month? Now think about your annual income. What if you could earn your ANNUAL income… next month? This is a typical occurrence for the people who use the technique I'm revealing in this week's episode.... Think about your income…how much do you make every month? Now think about your annual income. What if you could earn your ANNUAL income… next month? This is a typical occurrence for the people who use the technique I'm revealing in this week's episode. Click here to download or listen to this episode now. Spiritual […] Ray Edwards clean 11956
3 Ways To Double Your Income Before Christmas http://rayedwards.com/3-ways-to-double-your-income-before-christmas/ http://rayedwards.com/3-ways-to-double-your-income-before-christmas/#comments Mon, 10 Oct 2016 10:00:45 +0000 Ray Edwards http://rayedwards.com/?p=11941 In this episode we show you how anyone can double their income by Christmas by following this time-tested formula.

Click here to download or listen to this episode now.

Spiritual Foundations

Every day you make one choice that sets the tone for the success or failure of your day. Think of it as your daily Rosetta Stone, the one key that can either unlock your day’s potential, or confine you in a prison of your own making.

What is this one choice? Listen to this week's episode to find out.

Tip Of The Week

What is the ideal subject line length for your emails? Sounds like the ultimate geeky copywriter question, right? But here’s the thing…would you open your front door to a stranger and welcome them into your home if you couldn’t see them? If your subject line is too long, your message gets truncated in your prospect’s email viewer, your intention is lost, and even the best email in the world is left standing of your prospect’s digital front porch…lonely and unwanted.

Here’s the good news, it doesn’t have to be that way. In this episode we’ll give you the ideal subject line length, and some ideas on how to turn these few precious characters into a standing invitation into your audience’s home.

Feature Segment: 3 Ways To Double Your Income Before Christmas

It really is possible to double your income before Christmas – because what we reveal in this week’s episode is exponential, not incremental.

Legendary marketer Jay Abraham is known for saying there are “only three ways to grow your business”. These three ways are the keys To doubling your business before the festive season is upon us. Here they are, spelled out for you in this week's episode:

  1. Increase the number of customers.
  2. Increase the average transaction of each customer.
  3. Increase the frequency of transactions.

Don’t be mislead by the simplicity of these keys. I know you’re tempted to say, “I already know that, Ray”, but be careful – those words are the rocks that have shipwrecked countless businesses. In this episode we're going to be the marketing lighthouse that guides you safely through these treacherous waters to the safe harbor of business success.

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

 

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http://rayedwards.com/3-ways-to-double-your-income-before-christmas/feed/ 3 In this episode we show you how anyone can double their income by Christmas by following this time-tested formula. Click here to download or listen to this episode now. Spiritual Foundations Every day you make one choice that sets the tone for the succ... In this episode we show you how anyone can double their income by Christmas by following this time-tested formula. Click here to download or listen to this episode now. Spiritual Foundations Every day you make one choice that sets the tone for the success or failure of your day. Think of it as your daily […] Ray Edwards clean 11941
The One With Brian Kurtz and a $100 MILLION DOLLAR Swipe File http://rayedwards.com/252/ http://rayedwards.com/252/#comments Mon, 03 Oct 2016 10:00:24 +0000 Ray Edwards http://rayedwards.com/?p=11921 Accessing the Wisdom of the Ages

This week's show is an interview with Brian Kurtz, direct marketing expert and co-author of the must-have upcoming book The Advertising Solution.

Click here to download or listen to this episode now.

Tip of the Week

Our tip this week is the app WhatSize. This app scans all the hidden files in your system and gives you the opportunity to dramatically increase the available space on your hard drive. Sean was able to free up 160gb of space in just 30 minutes!

Spiritual Foundations

This past week we held our Copywriting Virtual Summit where I gathered over twenty-five of the world’s leading direct response experts and marketers to share their best wisdom with anyone who has ears to hear.

What does this have to do with Spiritual Foundations? Proverbs 19:20 tells us, “Listen to advice and accept instruction, that you may gain wisdom in the future.” Seeking an outside perspective from qualified sources can give you answers you never knew existed to the challenges you face today. Like I tell the people in my mastermind, “You can’t read the label if you’re inside the bottle.” Selah.

Feature Presentation

Brian Kurtz is one of the heroes of direct response copywriting. He has over thirty-five years of experience in the field, and as the leader of Boardroom, Inc which was the proving ground for state of the art direct marketing and copywriting. He has been able to market and sell newsletters and books via direct response television (infomercials) and using e-mail and the Internet in huge numbers. At the height of his infomercial success, he was responsible for buying media in excess of $80 million and sold over 3 million books via direct response television over a three year period.

Brian is also the co-author of one of the most important books in recent memory, The Advertising Solution. This modern-day masterpiece is a collection of direct response gems from six legends of copywriting…the original MadMen. Imagine sitting in a room with David Ogilvy, Claude Hopkins, Robert Collier, John Caples, Gary Halbert, and Eugene Schwartz as they imparted their greatest secrets of how to turn copy into cash.

In this interview Brian reveals:

  • Why this is the best time to be a marketer. The answer is right at your fingertips.
  • How being grounded in the “old school” can make you a master of the “new school”. It’s a marriage made in Heaven.
  • One of the most important tenets in copywriting. Do this and watch your sales skyrocket.
  • The single best way to write original copy that sells…almost everyone does this the wrong way.
  • And how to get your hands on hard to find swipe files, videos, and more from the direct response masters mentioned above…for FREE!

While you’re thinking about it, go to TheLegendsBook.com and secure your copy of the book that should be sitting right next to the laptop of every serious copywriter out there.

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript. 

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http://rayedwards.com/252/feed/ 2 This week's show is an interview with Brian Kurtz, direct marketing expert and co-author of the must-have upcoming book The Advertising Solution. Click here to download or listen to this episode now. Tip of the Week Our tip this week is the app WhatSiz... This week's show is an interview with Brian Kurtz, direct marketing expert and co-author of the must-have upcoming book The Advertising Solution. Click here to download or listen to this episode now. Tip of the Week Our tip this week is the app WhatSize. This app scans all the hidden files in your system and […] Ray Edwards clean 11921
4 Steps To A Total Life Makeover http://rayedwards.com/4-steps-to-a-total-life-makeover/ http://rayedwards.com/4-steps-to-a-total-life-makeover/#comments Fri, 30 Sep 2016 10:00:42 +0000 Brian Holmes http://rayedwards.com/?p=11894
Today's post is a written by Brian Holmes. Brian is the Founder and President of the Strategic Living Institute, a life-changing organization dedicated to teaching people how to harness the power and potential God has given them.
~ Ray Edwards

Success and personal fulfillment are largely dependent on the degree to which a person has approached their life strategically and intentionally. The vast majority of people eke out an existence that is haphazard at best, and in some cases, completely out of control and void of purpose. My strong supposition is, it should not and does not have to be this way.

There is an ancient proverb that says, “It is the glory of God to conceal things, but the glory of kings is to search things out.” Understand, God is not trying to hide anything from you, but He does invite us into the process of seeking to understand, and subsequently acting like the person He created us to be. The value is in the process.

As I began the process in my own life, I discovered what I call The 4 Cornerstones for Strategic Living; a framework for building a fulfilling and meaningful life with the inherent gifts and unique qualities you already possess.

The 4 Cornerstones are, in order:

  1. Personal Healing
  2. Personal Discovery
  3. Personal Development
  4. Personal Deployment

Let’s look at these individually.

Cornerstone #1 – Personal Healing

This cornerstone is #1 for a very important reason. Nothing can move forward until personal healing takes place. In fact, unresolved, unreconciled places in your life create a virtual ceiling on your ability to grow, prosper, and succeed.

Our tendency is to ignore, or even mask the pain we’ve experienced, and stuff things away, only to find the unaddressed issues are sabotaging our forward and upward trajectory. The news is full of examples of individuals who are talented, gifted, and performing at high levels whose lives have imploded as a result of unresolved pain or brokenness.

Are there areas in your life that, for whatever reason, have gone unaddressed? Things like abandonment, being in a fatherless home, divorce, broken relationships, abuse, betrayal, rejection, or any number of others?

Reconciling the past begins by taking an honest and close look at the reflection in the mirror of the person you see every day. You have to acknowledge the hurts, own the failures, and grapple with the pain.

You cannot embrace something in your future as long as you’re holding to something in your past. Engaging the Personal Healing process is the genesis of your new beginning.

Cornerstone #2 – Personal Discovery

After working through personal healing, we have to address the question, “Who am I, and why am I here?” We do this by looking at a number of critical components and asking some very deep and intimate questions:

  1. What are my unique qualities?
  2. What am I passionate about?
  3. What are my strengths and weaknesses?
  4. What is my dominant personality style?
  5. What is it, that when I am doing it, gives me great pleasure and a real sense of value?
  6. What have I neglected in following through on because of fear or limiting beliefs?
  7. What dreams or plans have I dismissed or walked away from because life got in the way?
  8. What do I want?

The Personal Discovery process is paramount to your becoming the person God created you to be. Take the time. Do the work. Seek to understand who you are, and why you are here.

Cornerstone #3 – Personal Development

We live in a society where there is a much higher value placed on image and entertainment than on personal development.  If you are going to become the very best you can be, there must be a full-out commitment to personal growth and development.

Once you know who you are and why you are here, set out to become the expert in that area. The best athletes in the world succeed in proportion to their commitment to developing their craft.

Hire a coach. Bring a mentor into your life that can guide, lead, teach, train and steer you in a direction helpful to your destiny. Read more. Study more. Enroll in online courses. Address any areas of incompetency or areas where skillsets need to be further developed.

Personal development is all about starting where you are and growing from there. The best investment you will ever make is the one you make in yourself and in your future.

Cornerstone #4 – Personal Deployment

The fourth and final part of this framework involves action. Once you’ve identified your focus and direction, it is critically important to develop a strategic plan for your life. That, however, is not enough. There are a lot of people who have elaborate plans. Many even possess the skill and talent to execute on those plans. The reality is most people never leave the safety and comfort of the sidelines and get in the game. You must do something. Take baby steps if you have to, but walk it out.

Be accountable. Join a mastermind or coaching group. Do life with people who can sharpen and challenge you and hold you accountable to your commitments. Do something. Take action. Deploy!

 

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To Be an Entrepreneur http://rayedwards.com/to-be-an-entrepreneur/ http://rayedwards.com/to-be-an-entrepreneur/#comments Thu, 29 Sep 2016 13:58:46 +0000 Ray Edwards http://rayedwards.com/?p=11891 What does is mean to be an Entrepreneur?  I believe it means you are driven to the edges of what's possible. That you see the biggest problems, and think, “I can fix that.” And then you do. I believe that you, Intrepid Entrepreneur, are the solution to the world's problems. You create, not destroy. You believe, not doubt. You are a force for good. Thanks for being an Entrepreneur.

If you can’t see this video in your RSS reader or email, then click here.
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Creating a Haven of Peace http://rayedwards.com/251/ http://rayedwards.com/251/#comments Mon, 26 Sep 2016 11:27:41 +0000 Ray Edwards http://rayedwards.com/?p=11873 An Interview with Joanne Miller

This week's show is an interview with Joanne Miller, the author of Creating a Haven of Peace.

Click here to download or listen to this episode now.

Tip of the Week:

Apple's all-new iOS 10 is a winner, especially for iPhone users.

Spiritual Foundations

Make every movement with the peace and the Spirit of God in mind.

If the household is worthy, let your peace come upon it. But if it is not worthy, let your peace return to you.”
– Matthew 10:13

Feature Segment: An Interview with Joanne Miller

Joanne Miller, wife of 48 years to popular author Dan Miller of the world-famous 48Days.com, has been his raving fan, speaker at their live events, and an integral part to the success of their thriving 48 Days community. She is an accomplished artist, speaker, blogger, author of five children’s books, and co-author of Be Your Finest Art.

Creating a Haven of Peace describes the decorating ideas, meals, games and celebrations that built her family's respect, laughter, and lasting relationships.

FREE Copywriting Summit

This week we are continuing the No-Cost Copywriting Virtual Summit. (This free Copywriting Virtual Summit ends on September 30.)

Click Here for FREE ACCESS to the Copywriting Virtual Summit

I've “Called in favors” from the friends, colleagues, and revered mentors who have taught and mentored ME over the last 30 years… and they've all agreed to teach YOU… for no cost at all.

Consider it the ultimate “pay-it-forward” gift in business. YOUR new teachers and mentors are the leaders in the field, top players like:

  • Jay Abraham
  • Jeff Walker
  • John Carlton
  • Bob Bly
  • Ryan Levesque
  • Perry Marshall
  • Daniel Levis
  • Ben Settle
  • … and many more!

Click Here for your FREE ACCESS to the Summit now.

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript. 

 

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http://rayedwards.com/251/feed/ 2 This week's show is an interview with Joanne Miller, the author of Creating a Haven of Peace. Click here to download or listen to this episode now. Tip of the Week: Apple's all-new iOS 10 is a winner, especially for iPhone users. This week's show is an interview with Joanne Miller, the author of Creating a Haven of Peace. Click here to download or listen to this episode now. Tip of the Week: Apple's all-new iOS 10 is a winner, especially for iPhone users. Spiritual Foundations Make every movement with the peace and the Spirit of God in mind. […] Ray Edwards clean 11873
The Four Cornerstones of Strategic Living http://rayedwards.com/250/ http://rayedwards.com/250/#comments Mon, 19 Sep 2016 09:00:18 +0000 Ray Edwards http://rayedwards.com/?p=11859 An Interview with Brian Holmes

This week's show is an interview with Brian Holmes, the author of 4 Cornerstones for Strategic Living: A Proven Framework For Building the Life You Want With What You Have.

Click here to download or listen to this episode now.

Feature Segment: An Interview with Brian Holmes

Brian has generously agreed to give our listeners a free digital copy if his book and an accompanying online course. Click here to claim those free gifts now.

FREE Copywriting Summit

The No-Cost Copywriting Virtual Summit, starts in just two days from the release of the episode. (This free Copywriting Virtual Summit begins on Wednesday, September 21, 2016… and ends on September 30.)

Click Here for FREE ACCESS to the Copywriting Virtual Summit

I've “Called in favors” from the friends, colleagues, and revered mentors who have taught and mentored ME over the last 30 years… and they've all agreed to teach YOU… for no cost at all.

Consider it the ultimate “pay-it-forward” gift in business. YOUR new teachers and mentors are the leaders in the field, top players like:

  • Jay Abraham
  • Jeff Walker
  • John Carlton
  • Bob Bly
  • Ryan Levesque
  • Perry Marshall
  • Daniel Levis
  • Ben Settle
  • … and many more!

Click Here for your FREE ACCESS to the Summit now.

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

You can leave a comment by clicking here.

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http://rayedwards.com/250/feed/ 6 This week's show is an interview with Brian Holmes, the author of 4 Cornerstones for Strategic Living: A Proven Framework For Building the Life You Want With What You Have. Click here to download or listen to this episode now. This week's show is an interview with Brian Holmes, the author of 4 Cornerstones for Strategic Living: A Proven Framework For Building the Life You Want With What You Have. Click here to download or listen to this episode now. Feature Segment: An Interview with Brian Holmes Brian has generously agreed to give our listeners a […] Ray Edwards clean 11859
How to Get Better at Everything http://rayedwards.com/249/ http://rayedwards.com/249/#respond Mon, 12 Sep 2016 11:54:54 +0000 Ray Edwards http://rayedwards.com/?p=11843 Be Determined

There are two magic words that empower you to become better at anything and everything… and in this episode, we'll explore those words and how to use them.

Click here to download or listen to this episode now.

Spiritual Foundations

“No temptation has overtaken you except such as is common to man; but God is faithful, who will not allow you to be tempted beyond what you are able, but with the temptation will also make the way of escape, that you may be able to bear it.”

(1 Corinthians 10:13)

Tip Of The Week

Facebook Lead Ads

Feature Segment: How to Get Better at Everything

  1. Determine where you really are. “Neither an optimist nor a pessimist be, but be advised by reality.”
  2. Determine where you want to be.
  3. Determine the cost to get there.
  4. Determine if you're willing to pay the price.
  5. Determine to PAY it.
“Neither an optimist nor a pessimist be, but be advised by reality.'Click To Tweet

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

Question:

Are you determined to get better at whatever?

You can leave a comment by clicking here.

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http://rayedwards.com/249/feed/ 0 There are two magic words that empower you to become better at anything and everything… and in this episode, we'll explore those words and how to use them. Click here to download or listen to this episode now. There are two magic words that empower you to become better at anything and everything… and in this episode, we'll explore those words and how to use them. Click here to download or listen to this episode now. Spiritual Foundations “No temptation has overtaken you except such as is common to man; but God is […] Ray Edwards clean 11843
Does Everybody Need a Sales Letter? http://rayedwards.com/248/ http://rayedwards.com/248/#comments Mon, 05 Sep 2016 10:00:07 +0000 Ray Edwards http://rayedwards.com/?p=11824 5 Reasons You Need a Sales Letter

You might not know this but you DO need a sales letter. Here are 5 reasons why you MUST have a sales letter…

Click here to download or listen to this episode now.

Spiritual Foundations

“The Lord is not slack concerning His promise, as some count slackness, but is long-suffering toward us, not willing that any should perish but that all should come to repentance.” (2 Peter 3:9)

Tip Of The Week

Tap Typing

iOS Typing Trainer

Feature Segment: 5 Reasons You Need a Sales Letter

  1. To Understand your unique value, message, and mission
  2. To articulate those things to your person… their pain… and their problem
  3. To sell your stuff
  4. To inform all your written messaging
  5. To inform all your spoken messaging

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

Question:

Do you have a sales letter?  If not, what do you feel is your biggest challenge in finishing it?

You can leave a comment by clicking here.

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http://rayedwards.com/248/feed/ 1 You might not know this but you DO need a sales letter. Here are 5 reasons why you MUST have a sales letter… Click here to download or listen to this episode now. Spiritual Foundations “The Lord is not slack concerning His promise, You might not know this but you DO need a sales letter. Here are 5 reasons why you MUST have a sales letter… Click here to download or listen to this episode now. Spiritual Foundations “The Lord is not slack concerning His promise, as some count slackness, but is long-suffering toward us, not willing that […] Ray Edwards clean 11824
5 Ways to Avoid Distractions [VIDEO] http://rayedwards.com/5-ways-to-avoid-distractions-video/ http://rayedwards.com/5-ways-to-avoid-distractions-video/#comments Thu, 01 Sep 2016 10:10:15 +0000 Ray Edwards http://rayedwards.com/?p=11736 We live in a world of distraction – and that keeps us from our Higher Purpose.

Today's video provides 5 ways you can avoid distractions.

If you can’t see this video in your RSS reader or email, then click here.
Question: Has distraction been a problem for you? How do you deal with it? You can leave a comment by clicking here.
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Systemize and Optimize the Enterprise http://rayedwards.com/247/ http://rayedwards.com/247/#respond Mon, 29 Aug 2016 10:00:39 +0000 Ray Edwards http://rayedwards.com/?p=11809 Phase 5 of Business Development - Stats and Adjustments

Do you really KNOW your business?  Find out why Phase 5 is so important to the growth and development of your Enterprise!

Click here to download or listen to this episode now.

Spiritual Foundations

“I thank my God always concerning you for the grace of God which was given to you by Christ Jesus, 5 that you were enriched in everything by Him in all utterance and all knowledge” (1 Corinthians 1:4-5)

Tip Of The Week

Sentey LS-6141 Aluminum 10 Ports – 7 port Usb Hub 3.0 and 3-charging Ports, Portable Hub for Mac or PC Desktop, Macbook Pro, Mac Mini or Any Notebook, Mini Hub with Free Transport Pouch Included.

Buy it here on Amazon

Feature Segment: Stats and Adjustments

  • Log everything.
  • Emails sent.
  • Opens.
  • Ad clicks.
  • Optin conversions.
  • Webinar show-ups.
  • When people leave.
  • Track video metrics.
  • How many sales?
  • Total conversion rate?
  • Where are the weak links?
  • Split test sales letter tweaks and ad tweaks.
  • Make adjustments and see if they work.

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

Question:

This all can feel overwhelming – but which phase are you in? Don’t work on Phase 4 if you’re still in Phase 1 or 2.

You can leave a comment by clicking here.

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http://rayedwards.com/247/feed/ 0 Do you really KNOW your business?  Find out why Phase 5 is so important to the growth and development of your Enterprise! Click here to download or listen to this episode now. Spiritual Foundations “I thank my God always concerning you for the grace of... Do you really KNOW your business?  Find out why Phase 5 is so important to the growth and development of your Enterprise! Click here to download or listen to this episode now. Spiritual Foundations “I thank my God always concerning you for the grace of God which was given to you by Christ Jesus, 5 that […] Ray Edwards clean 11809
3 Ways to Become Instantly Attractive http://rayedwards.com/3-ways-to-become-instantly-attractive/ http://rayedwards.com/3-ways-to-become-instantly-attractive/#comments Thu, 25 Aug 2016 10:11:39 +0000 Ray Edwards http://rayedwards.com/?p=11732 Would you like to be more attractive to your prospects and customers?

There are 3 simple steps you can take to become more attractive today.

If you can’t see this video in your RSS reader or email, then click here.
Question: Did you try the ‘3 Cs?' What happened? You can leave a comment by clicking here.
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How to Sell More of Whatever You Sell http://rayedwards.com/246/ http://rayedwards.com/246/#respond Mon, 22 Aug 2016 14:17:54 +0000 Ray Edwards http://rayedwards.com/?p=11782 Phase 4 of Business Development - Marketing

It's time for Phase 4 – MARKETING!

Let's recap the first 3 phases first, because these must be done before you get to Phase 4…

Phase 1: Problem-Pain-Person, Initial Analysis (The ‘P’ from the Pastor Framework)

  • What problem are you solving?
  • What is the pain the person is experiencing?
  • Who is the person feeling this pain?

Phase 2: Product

  • How are you solving this problem?
  • This is the stuff.
  • Course? Coaching? Physical Product?
  • When will it be ready?

Armand Morin

Phase 3: Copy

  • Go through Copy Academy (the entire thing… not just the quick start module), and write the first draft of your sales letter.
  • We Review

Click here to download or listen to this episode now.

Spiritual Foundations

“Beloved, if God so loved us, we also ought to love one another. No one has seen God at any time. If we love one another, God abides in us, and His love has been perfected in us.” (1 John 4:11-12)

Tip Of The Week

My friend Chad Cannon has this incredibly useful free ebook that gives you a template for building an effective book marketing landing page. In this ebook, you'll discover:

  • The 11 quick essentials that all effective book landing pages must have.
  • How to make your landing page a “branded experience” that effectively sells books.
  • The secret must-do’s for engaging viewers and converting sales.

Chad is the Founder & CEO of Chadwick Cannon Agency, a digital marketing agency that serves authors and entrepreneurs. Before that he was VP of Marketing at Thomas Nelson Publishers, where he oversaw hundreds of book marketing campaigns, with 16 of them hitting the New York Times bestseller list. He’s worked with some of the most successful authors in the industry, including Dr. Henry Cloud, Lysa TerKeurst, Michael Hyatt, Donald Miller, and Bob Goff.

Download your free copy of the book now.

 

Feature Segment: Phase 4 of Business Development – Marketing

  • You need a marketing SYSTEM
  • Where are these people hanging out? Better yet, where are they looking for solutions already?
  • Overall Ad Strategy – then TACTICS
  • Email sequences and segments
  • Landing page copy
  • Ad copy

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

Question:

Do you feel you’d be willing to invest in an affordable guided system?

You can leave a comment by clicking here.

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http://rayedwards.com/246/feed/ 0 It's time for Phase 4 – MARKETING! Let's recap the first 3 phases first, because these must be done before you get to Phase 4… Phase 1: Problem-Pain-Person, Initial Analysis (The ‘P’ from the Pastor Framework) What problem are you solving? It's time for Phase 4 – MARKETING! Let's recap the first 3 phases first, because these must be done before you get to Phase 4… Phase 1: Problem-Pain-Person, Initial Analysis (The ‘P’ from the Pastor Framework) What problem are you solving? What is the pain the person is experiencing? Who is the person feeling this pain? […] Ray Edwards clean 11782
3 Books Every Marketer Should Read http://rayedwards.com/3-books-every-marketer-should-read/ http://rayedwards.com/3-books-every-marketer-should-read/#comments Sat, 20 Aug 2016 10:10:28 +0000 Ray Edwards http://rayedwards.com/?p=11728 This is the last (at least for a while) of my “recommended books” videos. Today: 3 books every marketer should own and read.

If you can’t see this video in your RSS reader or email, then click here.
Question: Your turn. What are your favorite MARKETING books? You can leave a comment by clicking here.
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7 Lessons Learned at Copywriting Academy Live http://rayedwards.com/245/ http://rayedwards.com/245/#comments Mon, 15 Aug 2016 10:00:59 +0000 Ray Edwards http://rayedwards.com/?p=11763

On today's show, we will take a one week break from our Five Phases Series and talk about the 7 lessons we learned at Copywriting Academy Live!

Click here to download or listen to this episode now.

Spiritual Foundations

Therefore be imitators of God as dear children. And walk in love, as Christ also has loved us and given Himself for us, an offering and a sacrifice to God for a sweet-smelling aroma.” (Ephesians 5:1-2)

Tip Of The Week

Scrivener for iOS

Feature Segment: 7 Lessons Learned at Copywriting Academy Live

  1. Live events are expensive, risky, and time-consuming … but worth it.
  2. Teamwork makes the dream work.
  3. No plan survives contact with reality.
  4. Adapting to the needs of your customers and clients is paramount.
  5. Don’t pretend you have everything figured out – everybody else knows that’s not true.
  6. Trust your team, your audience, your gut… and God.
  7. Nothing builds community like bread, love, and laughter

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

Question:

Have you asked and answered all the questions in Phase 1 for your business?

You can leave a comment by clicking here.

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http://rayedwards.com/245/feed/ 1 On today's show, we will take a one week break from our Five Phases Series and talk about the 7 lessons we learned at Copywriting Academy Live! Click here to download or listen to this episode now. Spiritual Foundations “Therefore be imitators of God a... On today's show, we will take a one week break from our Five Phases Series and talk about the 7 lessons we learned at Copywriting Academy Live! Click here to download or listen to this episode now. Spiritual Foundations “Therefore be imitators of God as dear children. And walk in love, as Christ also has loved […] Ray Edwards clean 11763
3 Books Every Copywriter Should Read http://rayedwards.com/3-books-every-copywriter-should-read/ http://rayedwards.com/3-books-every-copywriter-should-read/#comments Thu, 11 Aug 2016 10:10:51 +0000 Ray Edwards http://rayedwards.com/?p=11724 If you are a copywriter, or want to be one, then these 3 books are “must-reads.”


If you can’t see this video in your RSS reader or email, then click here.

Question: What copywriting books do YOU recommend? You can leave a comment by clicking here.
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The Deadliest Mistake You Can Make In Business http://rayedwards.com/244/ http://rayedwards.com/244/#respond Mon, 08 Aug 2016 10:00:09 +0000 Ray Edwards http://rayedwards.com/?p=11708 How the Failure to Sell Murders Businesses

On today's show, we will be delving into Phase 3 of our 5-Phase Business Roadmap.

We're talking about the “deadliest mistake you can make in business” – the failure to sell. Which means, we're talking about copywriting!

Click here to download or listen to this episode now.

Spiritual Foundations

“But seek first the kingdom of God and His righteousness, and all these things shall be added to you.” (Matthew 6:33). (NKJV)

Tip Of The Week

How to Write Copy That Sells

Feature Segment: How to Sell With Copy

  • Copy is salesmanship in print.

  • PASTORING and shepherding.

  • Marketing something you do FOR people , not TO them

  • Long copy vs short

 

 

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

Question:

Do you struggle with writing your copy?

You can leave a comment by clicking here.

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http://rayedwards.com/244/feed/ 0 On today's show, we will be delving into Phase 3 of our 5-Phase Business Roadmap. We're talking about the “deadliest mistake you can make in business” – the failure to sell. Which means, we're talking about copywriting! On today's show, we will be delving into Phase 3 of our 5-Phase Business Roadmap. We're talking about the “deadliest mistake you can make in business” – the failure to sell. Which means, we're talking about copywriting! Click here to download or listen to this episode now. Spiritual Foundations “But seek first the kingdom of […] Ray Edwards clean 11708
3 Books Every Writer Should Read [VIDEO] http://rayedwards.com/3-books-every-writer-should-read-video/ http://rayedwards.com/3-books-every-writer-should-read-video/#comments Thu, 04 Aug 2016 10:10:55 +0000 Ray Edwards http://rayedwards.com/?p=11721 If you're a writer, here are 3 books I consider “required reading.”

They will make you a better writer.

If you can’t see this video in your RSS reader or email, then click here.
Question: What are you favorite books about writing? You can leave a comment by clicking here.
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How to Know Your Product Will Sell http://rayedwards.com/243-2/ http://rayedwards.com/243-2/#comments Mon, 01 Aug 2016 10:00:03 +0000 Ray Edwards http://rayedwards.com/?p=11704 Last week we began to outline the 5 Phases of Business Development

Today we’ll cover Phase 2: How to Know Your Product Will Sell.

Click here to download or listen to this episode now.

Spiritual Foundations

Fear keeps us from becoming all God intends for you.

It can ruin your life. Anxiety makes us sick.

Sometimes the solution for that is medical.

But often we are trying to use a medical solution to a spiritual problem.

There are 365 “fear not” commands in the Bible. That’s one for every day of the year.

Angels, and the post-resurrection Christ, always said, “Fear not!”

The cure for fear? The opposite of fear is not courage. It’s love.

The Bible says, “There is no fear in love. But perfect love drives out fear …” (1 John 4:18 NIV).

God is love, and the more you fill your life with God, the less fear you are going to have.

Tip Of The Week

Will It Fly Book by Pat Flynn

Feature Segment: The 5 Phases of Business Development You Must Not Skip

Phase 2: How to Know Your Product Will Sell

  • How are you solving this problem?

  • This is the stuff. Course? Coaching? Physical Product?

  • Do you really know what they will buy?

  • When will it be ready?

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

Question:

Have you ever launched a product that just flopped? Why do you thnk that happened?

You can leave a comment by clicking here.

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http://rayedwards.com/243-2/feed/ 2 Last week we began to outline the 5 Phases of Business Development Today we’ll cover Phase 2: How to Know Your Product Will Sell. Click here to download or listen to this episode now. Spiritual Foundations Fear keeps us from becoming all God intends fo... Last week we began to outline the 5 Phases of Business Development Today we’ll cover Phase 2: How to Know Your Product Will Sell. Click here to download or listen to this episode now. Spiritual Foundations Fear keeps us from becoming all God intends for you. It can ruin your life. Anxiety makes us sick. Sometimes […] Ray Edwards clean 11704
For Those Who Hate Journaling http://rayedwards.com/for-those-who-hate-journaling/ http://rayedwards.com/for-those-who-hate-journaling/#comments Thu, 28 Jul 2016 10:10:50 +0000 Ray Edwards http://rayedwards.com/?p=11717 We've heard it a thousand times – “you should journal.”

But what if you hate to journal? This video has the answer for those of us who are not “natural journal people”…

If you can’t see this video in your RSS reader or email, then click here.
Question: What's your feeling about journaling? You can leave a comment by clicking here.
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Student Success Profile: Dr. Joseph Mannella http://rayedwards.com/student-success-profile-dr-joseph-mannella/ http://rayedwards.com/student-success-profile-dr-joseph-mannella/#comments Wed, 27 Jul 2016 15:02:18 +0000 Ray Edwards http://rayedwards.com/?p=11739 Yes, "Ray-Style" Marketing Works for Any Business

Today's podcast is a special edition – I couldn't wait until the next available episode to share this story with you.I'm so excited for my student, client, and now friend, Dr. Joseph Mannella.

He's been using “Ray-style” marketing to launch and grow thriving medical clinics for years. Today, he's launching his “passion project” on Kickstarter. His story is remarkable. Listen in on our conversation…

Click here to see the NECKTECH-RX Kickstarter page.

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http://rayedwards.com/student-success-profile-dr-joseph-mannella/feed/ 5 Today's podcast is a special edition – I couldn't wait until the next available episode to share this story with you.I'm so excited for my student, client, and now friend, Dr. Joseph Mannella. He's been using “Ray-style” marketing to launch and grow th... Today's podcast is a special edition – I couldn't wait until the next available episode to share this story with you.I'm so excited for my student, client, and now friend, Dr. Joseph Mannella. He's been using “Ray-style” marketing to launch and grow thriving medical clinics for years. Today, he's launching his “passion project” on Kickstarter. […] Ray Edwards clean 11739
The 5 Phases of Business Development You Must Not Skip http://rayedwards.com/242-2/ http://rayedwards.com/242-2/#comments Mon, 25 Jul 2016 10:59:21 +0000 Ray Edwards http://rayedwards.com/?p=11700 So many times people have asked us for a business roadmap. Or a checklist. Where do you start? Well, what are those 100 things?

Turns out you can neatly break them into 5 sections, or  phases of business development.

Today we’ll cover Phase 1.

Click here to download or listen to this episode now.

Spiritual Foundations

Fear keeps us from becoming all God intends for you.

It can ruin your life. Anxiety makes us sick.

Sometimes the solution for that is medical.

But often we are trying to use a medical solution to a spiritual problem.

There are 365 “fear not” commands in the Bible. That’s one for every day of the year.

Angels, and the post-resurrection Christ, always said, “Fear not!”

The cure for fear? The opposite of fear is not courage. It’s love.

The Bible says, “There is no fear in love. But perfect love drives out fear …” (1 John 4:18 NIV).

God is love, and the more you fill your life with God, the less fear you are going to have.

Tip Of The Week

Dragon Anywhere Dictation for iOS

Feature Segment: The 5 Phases of Business Development You Must Not Skip

Phase 1: Problem-Pain-Person, Initial Analysis

  • The ‘P’ from the Pastor Framework
  • What problem are you solving?
  • What is the pain the person is experiencing?
  • Who is the person feeling this pain?
  • Do many people have this problem?
  • Are they willing and able to pay money to solve it?
  • Are they already buying?
  • Are others already selling?

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

Question: Are you in Phase 1? Did you “skip” it? Or are you about to start? You can leave a comment by clicking here.
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http://rayedwards.com/242-2/feed/ 5 So many times people have asked us for a business roadmap. Or a checklist. Where do you start? Well, what are those 100 things? Turns out you can neatly break them into 5 sections, or  phases of business development. Today we’ll cover Phase 1. So many times people have asked us for a business roadmap. Or a checklist. Where do you start? Well, what are those 100 things? Turns out you can neatly break them into 5 sections, or  phases of business development. Today we’ll cover Phase 1. Click here to download or listen to this episode now. Spiritual […] Ray Edwards clean 11700
More Focus, Less Stress – Now! http://rayedwards.com/more-focus-less-stress-now/ http://rayedwards.com/more-focus-less-stress-now/#comments Thu, 21 Jul 2016 15:07:05 +0000 Ray Edwards http://rayedwards.com/?p=11694 It is possible to operate every day in a state of focused, stress-free productivity.

Today's video shows you how.

If you can’t see this video in your RSS reader or email, then click here.
Question: Do you need to develop more focus? Do you need to feel less stress? How will you get there? You can leave a comment by clicking here.
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#241 How to Prosper With Purpose http://rayedwards.com/241/ http://rayedwards.com/241/#comments Mon, 18 Jul 2016 10:00:57 +0000 Ray Edwards http://rayedwards.com/?p=11688 Last week's episode was a hot one – as we covered how to promote and sell your products and services online. If you haven't listened to episode #240 of The Ray Edwards Show, we recommend that you do so.

This week, we're tackling the issue that really holds most people back – their conflicting beliefs about money and prosperity. And even if you were born after 1990, even if you were raised on Adam Smith and your mama read you bedtime stories by Ayn Rand… you probably still have some of these inner conflicts you're gonna have to deal with someday if you ever want to reach your full entrepreneurial potential.

Click here to download or listen to this episode now.

Spiritual Foundations

Do you  need wisdom to make decisions in your business? Ask God! He is ready to help.

Then Pharaoh said to Joseph, “Inasmuch as God has shown you all this, there is no one as discerning and wise as you. You shall be over my house, and all my people shall be ruled according to your word; only in regard to the throne will I be greater than you.” – Genesis 41:39-40

No matter how bad things got, Joseph always trusted God as the source of his wisdom.

  1. Joseph started out “in the pit” – literally.
  2. Then he was sold into slavery.
  3. Then he was thrown into prison.

But no matter where he was thrown, or what was thrown at him, Joseph turned to God for wisdom to make decisions. He ended up running the household of his master. He ended up running the prison. And in the end, he ended up running the foreign nation that had taken him captive – Egypt!

 

Tip Of The Week

Goodnotes tips from Cliff Ravenscraft:

  • Get the Goodnotes app from the App Store for your Mac.
  • You can copy hand-written notes as an image and paste them into emails, web pages, or text messages.
Note From Cliff

The note Cliff sent to my iPhone!

Feature Segment: Prosper With Purpose

What does it mean to “prosper with purpose?”

  1. What is prosperity?
  2. Your money represents your life.
  3. Money is barter on steroids.
  4. The shocking truth about money.
  5. Not all value can be represented by money.

Our 3 Foundational Conclusions…

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

Final Thought

Sean: “Not only do you have permission to prosper, but if you want to change the world, you have a mandate to prosper.”

Ray: My prayer for you is that you will see more and more that God is doing exceedingly abundantly above all that we ask or think, according to the power that works in us. And that power is the Spirit of God Himself!

Live life fully alive, refuse to suffer, go forth and prosper with purpose!

Question: Do you deal with any of the inner conflicts about money, wealth, and possessions? How has this episode affected you? You can leave a comment by clicking here.
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http://rayedwards.com/241/feed/ 3 Last week's episode was a hot one – as we covered how to promote and sell your products and services online. If you haven't listened to episode #240 of The Ray Edwards Show, we recommend that you do so. This week, Last week's episode was a hot one – as we covered how to promote and sell your products and services online. If you haven't listened to episode #240 of The Ray Edwards Show, we recommend that you do so. This week, we're tackling the issue that really holds most people back – their conflicting beliefs […] Ray Edwards clean 11688
7 Ways to Increase Your Energy http://rayedwards.com/7-ways-to-increase-your-energy/ http://rayedwards.com/7-ways-to-increase-your-energy/#comments Fri, 15 Jul 2016 10:00:26 +0000 Ray Edwards http://rayedwards.com/?p=11683 Do you sometimes feel lethargic, or out of energy? Would it be valuable to have the ability to raise your energy level?

In this video, I cover 7 methods anyone can use to recharge your human person!

If you can’t see this video in your RSS reader or email, then click here.
Question: Have you tried any of these 7 methods? You can leave a comment by clicking here.
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#240 How to Promote Your Products http://rayedwards.com/240/ http://rayedwards.com/240/#comments Mon, 11 Jul 2016 10:00:05 +0000 Ray Edwards http://rayedwards.com/?p=11658 Last week we discussed packaging your passion – turning your wisdom and experience into a knowledge product. We covered the 3 converging marketplace forces that make that possible.

This week, we'll assume you've identified your passion and decided how to package it. So, how do you sell it? How do your promote your product?

Anyone with a good product can promote it – by mastering a specific method of persuasive communication. Copywriting.

Today we'll give you a basic framework for that, plus some cool cheat sheets you can use right away.

That, plus we SOLVE the “Instagram Problem”, and provide you with a secret backdoor to the Copywriting Academy LIVE conference… a $5,000 conference you can attend for FREE.

AND… the return of LISTENER QUESTIONS!

Click here to download or listen to this episode now.

Spiritual Foundations

Are you in a “valley” in your life?

Are you lonely? Depressed? Afraid?

Maybe it's a minor valley – a day where you seem to be slightly off schedule and unproductive, ineffective, and uninspired.

Maybe it's more serious: an argument with your spouse, a problem with a child who has gone astray, or you've just lost your job.

Or maybe it's worse: you or someone you love received a devastating medical diagnosis. Someone close to you may have died or been horribly injured.

These are all valleys – and all can lead to hopelessness and the fear of facing the valley alone. There's even a song about it, written by Woody Guthrie:

You gotta walk that lonesome valley,
You gotta walk it by yourself,
Nobody here can walk it for you,
You gotta walk it by yourself.

This is actually a Christian song, full of references to Biblical heroes. It's well-written. It's catchy. And it is 100% wrong.

Jesus is our Great and Good Shepherd, and He promises every believer that he will “never leave you nor forsake you.” (Hebrews 13:5-6).

He said, “I will be with you always.” (Matthew 28:20)

You are never alone. You don't walk ANY valley by yourself – not even the darkest one.

Yea, though I walk through the valley of the shadow of death, I will fear no evil; for You are with me; Your rod and Your staff, they comfort me.”
Psalm 23:4

Notice it's the valley of the SHADOW of death. Not death itself. For Christians, there is no such thing as death. We go on. We transition. We are resurrected – but it's even better than that. We are placed into bodies and lives BETTER than any we EVER have in this present age.

Jesus walked the valley of death so we wouldn't have to. Click To Tweet

Jesus walked the valley of death so we wouldn't have to. Then he snatched the victory from death, rose again, and handed us back the keys of the kingdom.

It's worth noting that up until this point in the 23rd Psalm. God is LEADING us… and then suddenly we WALK into the valley of the SHADOW of death.

But even though walking into the FEAR of death may be our choice… or perhaps we even contributed to the DANGER TO OURSELVES by smoking, driving drunk, cheating in a marriage – or whatever… Jesus is not there to WHACK us with his Shepherd's staff and say “I TOLD you so!”

But see how Jesus, our good shepherd, watches over and delivers us even though we walk—not by His leading—into the valley of the shadow of death.

He is still with you in the valley.

It's NOT a lonesome valley.

You DON'T have to walk it by yourself.

Somebody else DID walk it for you.

His name is Jesus.

Tip Of The Week

Let's solve the Instagram Problem.

Problem: you want to post to Instagram from your computer, but you can't. You have to do it from your phone.

Problem: you want to schedule your Instagram posts ahead of time, but you can't… unless you use an app that runs on your phone all the time.

Grum to the rescue.

Scheduling your Instagram posts for a whole week is easy.

  • Upload photos from your computer and they will be published in your Instagram account on the required day and at the right time
  • For your convenience Grum lets you set up hashtags, emojis and there's a calendar for your posts.
  • Post your content to as many accounts as you need at the same time. No need to log in and out of the Instagram app to switch accounts!

Feature Segment: Promote Your Product

Last time, in episode 239

3 Converging Forces That Make “Idea Businesses” Possible

  1. Global Networks
  2. Instant Commerce Systems
  3. Digital Distribution

These 3 converging forces make it possible to take your life's passion and turn that passion into a book, a product, or a business.

We gave you a method for determining WHAT to package into a product. So if you need that, go back and listen to episode 239.

Now, this is where people get STUCK.

  • “How do I make a product?”
  • “I don't have a video studio/camera/produce/face.”
  • “I'm shy.”
  • “I can't write, or I hate writing.”

The “how” to make the product is NOT THE MAIN ISSUE. It's a detail. People get stuck, but it's easy to overcome.

This is all a smokescreen for the REAL problem.

The REAL problem is: we don't like to sell.

GET OVER YOUR INNER CONFLICTS

Your product is good.

Business only works when both sides prosper.

Business only works when both sides prosper.Click To Tweet

The way to sell without manipulation: the P.A.S.T.O,R, framework.

  • P – Person, Problem, Pain
  • A – Amplify, Aspiration
  • S – Story, Struggle, Solution, System
  • T – Transformation, Testimonials
  • O – Objections, Offer
  • R – Reverse the Risk, Raise the value, Request a Response

We have a free video training series on this which you can access at this link.

Next week we will dive deep into how you can Prosper With Purpose. What's the PURPOSE behind all this prospering? How can you prosper and feel positive about it?

Listener Questions

This week we bring back listener questions. We have questions from:

  • Kevin Lageer asks how do you go about finding your passion when there's nothing you feel passionate about.
  • Julie wants to know how to get this free book about LinkedIn marketing from John Nemo.
  • Tyrone Barton from Alabama says he loves the show – and has some suggestions for us.
  • Matt Champagne  takes issue with something Ray said a few episodes back.

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

Final Thought

My prayer for you is that you will see more and more that God is doing exceedingly abundantly above all that we ask or think, according to the power that works in us. And that power is the Spirit of God Himself!

Live life fully alive, refuse to suffer, go forth and prosper with purpose!

Question: Do you have any lingering questions about how to Package Your Passion, or how to Promote Your Product? Any questions you'd like to make SURE we include in out next episode, entitled ‘Prosper With Purpose'? You can leave a comment by clicking here.
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http://rayedwards.com/240/feed/ 6 Last week we discussed packaging your passion – turning your wisdom and experience into a knowledge product. We covered the 3 converging marketplace forces that make that possible. This week, we'll assume you've identified your passion and decided how ... Last week we discussed packaging your passion – turning your wisdom and experience into a knowledge product. We covered the 3 converging marketplace forces that make that possible. This week, we'll assume you've identified your passion and decided how to package it. So, how do you sell it? How do your promote your product? Anyone […] Ray Edwards clean 11658
5 Steps to Hearing God at Work http://rayedwards.com/5-steps-to-hearing-god-at-work/ http://rayedwards.com/5-steps-to-hearing-god-at-work/#comments Fri, 08 Jul 2016 10:00:22 +0000 Ray Edwards http://rayedwards.com/?p=11654 If you could actually receive guidance from God for your business, would it make a difference?

And I don’t mean only reading the Bible or a devotional, and getting some good principles for being moral and upright business people. What I mean is hearing God’s voice guide you with specific advice, about your specific situation, problems, and opportunities.

In this video, I offer a 5-step approach to doing just that.

If you can’t see this video in your RSS reader or email, then click here.
Question: Have you ever heard from God at work? Share your story! You can leave a comment by clicking here.
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#239 Package Your Passion http://rayedwards.com/239-2/ http://rayedwards.com/239-2/#comments Mon, 04 Jul 2016 12:39:34 +0000 Ray Edwards http://rayedwards.com/?p=11646 Turn Your Ideas Into a Business

How do you take your life's passion – the thing that lights you up inside, that brings you joy, that makes you come alive – and turn that passion into a book, a product or a business?

Can anyone do it? Should you? How do you do it?

Click here to download or listen to this episode now.

Tip of the Week:  How to Triple Your Productivity

The trick is pretty simple: use three times as many monitors.

  1. I can keep a resource open on one monitor (research, notes, etc.)
  2. My working document on the center monitor.
  3. I can keep communication or utilities open on the third monitor.

You can do this rather on the cheap (as I currently am). I use these three: my Macbook Pro 15″ Retina, and two run-of-the-mill 21″ LCD monitors.

And once you decide this really works for you, you can upgrade with a specialized dock (which is what I'm doing next). I recommend you look at the Henge Dock.

Why Henge Dock?2016-06-30_10-18-06

Intelligent. Automated docking and full integration with Mac OS X together make the world’s most intelligent docking station.

Powerful. Support for up to three external displays and 13 expansion ports, including Thunderbolt 2 – your Macbook has never been more powerful.

Elegant. Metal architecture and an elegant design create a natural extension of your MacBook.

Secure. Safeguard your MacBook automatically with password protected dock locking.

Henge Dock for Macbook Pro is $ 449 USD

Feature Segment: Package Your Passion

3 Converging Forces That Make This Possible

  1. Global Networks
  2. Instant Commerce Systems
  3. Digital Distribution

These 3 converging forces make it possible to take your life's passion – the thing that lights you up inside, that brings you joy, that makes you come alive – and turn that passion into a book, a product or a business?

What could you possibly package? What if you “don't have a passion”?

Discover your passion with an “I Exam”:

1. Things you love to do.
2. Things you're good at (other people say so).
3. Things other people pay for that are on lists (1) and (2)

A convergence here gives you a place to start.

The “how” to make the product is NOT THE MAIN ISSUE. It's a detail.

Park the thoughts of tech, and next week, we will explore how to “promote your products.”

JP Sears “How to be a Life Coach”

This is hilarious (coaches, please have a thick skin… have a laugh!)

2016-07-04_05-30-18

Watch the video by clicking here. You'll be taken to YouTube.

Share the Love

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, Google+, or LinkedIn.

Get The Transcript

Click here to get the transcript now.

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http://rayedwards.com/239-2/feed/ 2 How do you take your life's passion – the thing that lights you up inside, that brings you joy, that makes you come alive – and turn that passion into a book, a product or a business? Can anyone do it? Should you? How do you do it? How do you take your life's passion – the thing that lights you up inside, that brings you joy, that makes you come alive – and turn that passion into a book, a product or a business? Can anyone do it? Should you? How do you do it? Click here to download or listen to […] Ray Edwards clean 11646
The 3 Villains That Will Try to Stop You http://rayedwards.com/the-3-villains-that-will-try-to-stop-you/ http://rayedwards.com/the-3-villains-that-will-try-to-stop-you/#comments Fri, 01 Jul 2016 10:00:26 +0000 Ray Edwards http://rayedwards.com/?p=11642 Have you ever felt like “someone” or “something” was working against you? Well, you're right!

In this episode, I'll show you the 3 very real villains that WILL try to stop you from achieving all the good you were put on this planet to do. And I'll even share tactics for defeating these villains…

If you can’t see this video in your RSS reader or email, then click here.
Question: Have your ever faced one of these villains? What happened? You can leave a comment by clicking here.
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#238 Grow Your Business With LinkedIn http://rayedwards.com/238/ http://rayedwards.com/238/#comments Mon, 27 Jun 2016 13:18:54 +0000 Ray Edwards http://rayedwards.com/?p=11630 Featuring John Nemo

On today's show, we'll explore how to use the most powerful website you don't understand – LinkedIn! Our special guest is John Nemo.

Since 2012, John Nemo has helped hundreds of Business Coaches, Consultants, Trainers, Small Business Owners, Sales and Business Development Executives use LinkedIn to generate more business for themselves. Today he will help you!

Click here to download or listen to this episode now.

Feature Segment: Grow Your Business With LinkedIn

On this episode you'll hear:

    • The crazy but amazing story of how, in 2012, John quit his day job and built an entirely new business from scratch using ONLY LinkedIn.
    • Why LinkedIn is so much more than just a “job seeker” type platform, and why it can't seem to escape that outdated narrative.
    • What you are missing out on by ignoring or underestimating this platform right now – especially if you're NOT looking for a job.
    • Why LinkedIn is the single BEST place online right now to find more sales leads and customers (especially if you're a small business owner, coach, consultant, entrepreneur, trainer, or sales professional.
    • The shocking truth: 99 percent of people are using LinkedIn the wrong way. How to stop doing that.
    • The “One Sentence Your LinkedIn Profile MUST Have” … learn exactly what the sentence is, and how to start using it today.
    • The process to use, if you're a small business owner, consultant, or coach, and want to generate some new business on LinkedIn. (John explains EXACTLY how to make that happen.)
    • How to balance the “personal vs. professional” side of things on LinkedIn. Why it's important you have both, and in the right proportions.

John is making a special, free training available just for listeners of The Ray Edwards Show, and you can get your free gifts by clicking here: LinkedInRiches.com/ray

Check out Ray's “Nemo-fied” LinkedIn profile.

Share the Love

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, Google+, or LinkedIn.

Get The Transcript

Click here to get the transcript now.

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http://rayedwards.com/238/feed/ 14 On today's show, we'll explore how to use the most powerful website you don't understand – LinkedIn! Our special guest is John Nemo. Since 2012, John Nemo has helped hundreds of Business Coaches, Consultants, Trainers, Small Business Owners, On today's show, we'll explore how to use the most powerful website you don't understand – LinkedIn! Our special guest is John Nemo. Since 2012, John Nemo has helped hundreds of Business Coaches, Consultants, Trainers, Small Business Owners, Sales and Business Development Executives use LinkedIn to generate more business for themselves. Today he will help […] Ray Edwards clean 11630
5 Reasons You Aren’t Getting Things Done http://rayedwards.com/5-reasons-you-arent-getting-things-done/ http://rayedwards.com/5-reasons-you-arent-getting-things-done/#comments Fri, 24 Jun 2016 09:00:24 +0000 Ray Edwards http://rayedwards.com/?p=11635 Are there items on your “to-do” list that you just can't seem to get to? Despite having a good system, are you NOT “getting things done”?

There are 5 reasons you may be having trouble reaching “to do list zero” – and none of these reasons have anything to do with your time management system.

This week's video explains these 5 obstacles to getting things done, and how to overcome each of them.

If you can’t see this video in your RSS reader or email, then click here.
Question: Do any of these 5 obstacles ring true for you? If so, how did you (or how are you going to) overcome the problem? You can leave a comment by clicking here.
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#237 How To Grow Your Business http://rayedwards.com/237-2/ http://rayedwards.com/237-2/#comments Mon, 20 Jun 2016 10:00:16 +0000 Ray Edwards http://rayedwards.com/?p=11611 The 7 Immutable Laws of Business Growth

This is not just for online businesses, but how to grow ANY business… and it starts with obeying the 7 Immutable Laws of Business Growth. Listen to the episode for more detail.

Click here to download or listen to this episode now.

Spiritual Foundations

“Without counsel, plans go awry,
But in the multitude of counselors they are established.” (Proverbs 15:22)

Tip of the Week

Glympse app for the iPhone.

Feature Segment: How To Grow Your Online Business

7 Immutable Laws of Business Growth

  1. You must create massive value
  2. You must create that value for a specific, identifiable group of people
  3. These people must have money and be willing to spend it
  4. You must effectively communicate your value so that they want it (THIS IS COPYWRITING)
  5. You must sell based on value, not on price
  6. You must test and track your results.
  7. You must seek to command the market
In business, as in life, you're either growing or dying. There's no in-between.Click To Tweet

Share the Love

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, Google+, or LinkedIn.

Get The Transcript

Click here to get the transcript now.

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http://rayedwards.com/237-2/feed/ 5 This is not just for online businesses, but how to grow ANY business… and it starts with obeying the 7 Immutable Laws of Business Growth. Listen to the episode for more detail. Click here to download or listen to this episode now. This is not just for online businesses, but how to grow ANY business… and it starts with obeying the 7 Immutable Laws of Business Growth. Listen to the episode for more detail. Click here to download or listen to this episode now. Spiritual Foundations “Without counsel, plans go awry, But in the multitude of counselors they […] Ray Edwards clean 11611
Prosper With Purpose http://rayedwards.com/prosper-with-purpose/ http://rayedwards.com/prosper-with-purpose/#comments Fri, 17 Jun 2016 10:00:37 +0000 Ray Edwards http://rayedwards.com/?p=11608 Why are you even in business to start with? Is it just about the money – or is there something more?

In this week's video, I explore the meaning of business – and how to “prosper with purpose”.

If you can’t see this video in your RSS reader or email, then click here.
Question: What about you: why do you do what you do? You can leave a comment by clicking here.
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#236 How to Run Your Online Business http://rayedwards.com/236/ http://rayedwards.com/236/#comments Mon, 13 Jun 2016 10:00:49 +0000 Ray Edwards http://rayedwards.com/?p=11555 Avoid the 5 Failings That Will Kill Your Business.

This is not just for online businesses, but how to run ANY business… and it starts with avoiding the “5 Failings That Will Kill Your Business.”

Click here to download or listen to this episode now.

Spiritual Foundations

Business IS Spiritual

“The people will curse him who withholds grain, but blessing will be on the head of him who sells it.” (Proverbs 11:26)

Tip of the Week

Good Notes app for the iPad Pro

  • Handwrite on documents and PDF's.
  • Lined Paper Option
  • Specialized shapes and objects 

Feature Segment: How To Start Run Online Business

5 Failings of Businesses

  1. Failing to measure and track your marketing.
  2. Failing to grow.
  3. Failing to protect your confidence.
  4. Failing to be the leader.
  5. Failing to invest and reinvest.
If you, as an entrepreneur, allow others to undermine your confidence, you WILL fail.Click To Tweet

Share the Love

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, Google+, or LinkedIn.

Get The Transcript

Click here to get the transcript now.

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http://rayedwards.com/236/feed/ 4 This is not just for online businesses, but how to run ANY business… and it starts with avoiding the “5 Failings That Will Kill Your Business.” Click here to download or listen to this episode now. Spiritual Foundations Business IS Spiritual “The peopl... This is not just for online businesses, but how to run ANY business… and it starts with avoiding the “5 Failings That Will Kill Your Business.” Click here to download or listen to this episode now. Spiritual Foundations Business IS Spiritual “The people will curse him who withholds grain, but blessing will be on the […] Ray Edwards clean 11555
3 Steps to Start Your Online Business http://rayedwards.com/3-steps-to-start-your-online-business/ http://rayedwards.com/3-steps-to-start-your-online-business/#comments Fri, 10 Jun 2016 08:00:38 +0000 Ray Edwards http://rayedwards.com/?p=11590 Building your own business online is really not complex. In fact, there are only 3 steps to getting your own business going – or if you're already in business, to get it GROWING.

In the new video I just made for you, I'll help you cut through all the clutter and confusion. I'll show you the 3 steps, and why it really is just that simple.

If you can’t see this video in your RSS reader or email, then click here.
Question: Which of the 3 steps do you need to focus on right now? You can leave a comment by clicking here.
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#235 How to Start Your Online Business http://rayedwards.com/235/ http://rayedwards.com/235/#comments Mon, 06 Jun 2016 10:00:22 +0000 Ray Edwards http://rayedwards.com/?p=11540 How To Build Your Wisdom Enterprise Business Online

So how exactly do you start your online business…

  • A business based on what you know.
  • A business based on what you enjoy.
  • …a Wisdom Enterprise!

Click here to download or listen to this episode now.

Spiritual Foundations

What Does It Mean To Walk In Your Integrity in Business

“As for me I will walk in my integrity, redeem me and be merciful to me.”
(Psalm 26:11, NLT)

Discover what it means to YOU to walk in your own integrity and you will find redemption and mercy.

Tip of the Week

The Apple iPad Pro, with the smart keyboard cover and pencil!

  • The iPad finally feels like a note taking platform. The pro used with the pencil, you can take notes, draw diagrams, etc.
  • Keyboard Cover is quite good! You can do just about anything that a computer can do with this addition to the iPad.

Feature Segment: How To Start Your Online Business

10 Steps to Start Your Online Business Based on Wisdom & Experience

  1. Identify your unique wisdom premise.
  2. Know your perfect customer well.
  3. Craft your value proposition.
  4. Create an orientation process.
  5. Remove the friction.
  6. Form strategic partnerships.
  7. Be the client you want to have.
  8. Develop your unique wisdom talk.
  9. Leverage digital media to build an email list.
  10. Make an offer.
You can't make a sale unless you make a clear offer.Click To Tweet

Share the Love

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, Google+, or LinkedIn.

Get The Transcript

Click here to get the transcript now.

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http://rayedwards.com/235/feed/ 9 So how exactly do you start your online business… A business based on what you know. A business based on what you enjoy. …a Wisdom Enterprise! Click here to download or listen to this episode now. Spiritual Foundations What Does It Mean To Walk In Your... So how exactly do you start your online business… A business based on what you know. A business based on what you enjoy. …a Wisdom Enterprise! Click here to download or listen to this episode now. Spiritual Foundations What Does It Mean To Walk In Your Integrity in Business “As for me I will walk […] Ray Edwards clean 11540
A Low-Risk Way To Grow Your Business http://rayedwards.com/a-low-risk-way/ http://rayedwards.com/a-low-risk-way/#comments Fri, 03 Jun 2016 17:43:12 +0000 Ray Edwards http://rayedwards.com/?p=11575 and 3 Reasons Why It Works

When I left my corporate job in 2006, there was one key tactic that, more than any other, helped make my transition possible. There was one key activity I engaged in that accelerated my skills, grew my audience, and multiplied my income.

This one key activity is something that anyone can do, but which few people will. Even those that do this activity often fail to do it consistently. What is the activity, how should you go about it, and what are the 3 reasons why it works? That's what this week's free video is about.

If you can’t see this video in your RSS reader or email, then click here.
Question: Have you experienced the ‘3 C's' of live events? Which event(s) had a positive impact on your business or your life? You can leave a comment by clicking here.
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#234 What Do You Do, Exactly? http://rayedwards.com/234/ http://rayedwards.com/234/#comments Mon, 30 May 2016 14:31:58 +0000 Ray Edwards http://rayedwards.com/?p=11525 How to Start, Run and Grow Your Online Business

At a recent meeting of my mastermind group, I was asked an interesting question…

“What exactly to you do, Ray?”

It’s a great question that deserves more than just a one sentence answer, so I’ve decided to do something a little different for the next few episodes of The Ray Edwards Show.

I’m going to do a deep dive on precisely how I help you start, run, and grow your online business. Don’t worry, all your favorite segments like Spiritual Foundations and Tip of the Week will still be there for your listening pleasure.

In fact, this week in these segments I ask some compelling questions of my own, like:

  • If you have a real relationship with someone, is it a one-day-a-week thing, or an everyday thing?
  • Is it ever okay to sacrifice authenticity for comfort?
  • And…what in the world did we do to turn my son Sean, who had a professed disdain for to-do lists, into a productivity junkie?

Click here to download or listen to this episode now.

Spiritual Foundations

 

 

Why I Don't Eliminate My Spirituality From My Business

For me in the past, my spiritual life was a Sunday thing…I was covered with a 7-day eternal fire insurance.

My relationship with God became a real daily relationship.

The Bible says we are the Bride of Christ.

When you are married to someone, when you love someone, you don't pretend they're not in the room.

The fact is: It is our job to be WHO we ARE!

When you love someone, you don't pretend they're not in the room.Click To Tweet

Tip of the Week

Todoist is a task management app that keeps you focused so you can get things done!

  • It's clean. Distraction-free design
  • It Simple and Easy.
  • It's flexible. Not only can you log in from your computer, but there are apps for your mobile devices so you can stay on top of your tasks when you are on-the-go.

Feature Segment: What Do You Do, Exactly?

7 Reasons Why You Should Start a Business

  1. You won't get fired from your own business.
  2. If your boss turns out to be a jerk or an idiot, you can make them change.
  3. Despite government meddling, owning a business is the best tax strategy going.
  4. Every day you get to start over.
  5. You literally write your own paycheck.
  6. You help other while helping yourself.
  7. Only entrepreneurs will save the world.

7 Reasons Why You Should Start a Wisdom Enterprise

  1. Accelerates your own personal growth.
  2. Multiplies your personal income quicker than anything else.
  3. Enables your to surround yourself with extraordinary people.
  4. Delivers a value to people in the best way possible
  5. Attracts influential people with unique opportunities for you.
  6. Promotes the mastery of your life skills.
  7. Provides the best way to express your gifts and talents.
The most profitable business to start is one where you get paid for what you already know.Click To Tweet

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Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, Google+, or LinkedIn.

Get The Transcript

Click here to get the transcript now. 

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http://rayedwards.com/234/feed/ 2 At a recent meeting of my mastermind group, I was asked an interesting question… “What exactly to you do, Ray?” It’s a great question that deserves more than just a one sentence answer, so I’ve decided to do something a little different for the next fe... At a recent meeting of my mastermind group, I was asked an interesting question… “What exactly to you do, Ray?” It’s a great question that deserves more than just a one sentence answer, so I’ve decided to do something a little different for the next few episodes of The Ray Edwards Show. I’m going to […] Ray Edwards clean 11525
5 Business Barriers That No Longer Stop You http://rayedwards.com/5-business-barriers-that-no-longer-stop-you/ http://rayedwards.com/5-business-barriers-that-no-longer-stop-you/#comments Sun, 29 May 2016 12:16:55 +0000 Ray Edwards http://rayedwards.com/?p=11568 Now Is The Time To Start Your Business

Today I have a new video for you about why this is the most exciting time in history… especially for those who want to start, run, or grow their own online business. It doesn't matter what the economy is doing, or even who the President of the USA happens to be.

In fact, there are 5 big business barriers that we (all of us) have just obliterated. Up until now, these 5 factors were impassable for most of us. But these 5 barriers no longer stop anyone from starting a REAL business. These barriers don't even EXIST anymore. That's the subject of today's video. Time to get excited…

If you can’t see this video in your RSS reader or email, then click here.
Question: What does the breaking of these 5 barriers make possible for YOU? You can leave a comment by clicking here.
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Why I Ditched Pop-ups On My Blog http://rayedwards.com/why-i-ditched-popups-on-my-blog/ http://rayedwards.com/why-i-ditched-popups-on-my-blog/#comments Wed, 25 May 2016 10:00:55 +0000 Ray Edwards http://rayedwards.com/?p=11505 The End of Interruption

I just eliminated popups from my website, even though they are very effective tools for building email lists. In fact, there are few email list building tools that are as effective as popups.

Why then did I make a sudden, site-wide change and eliminate popups? Do I believe they no longer “work”? It's more complicated than that. Here's the story…

In my public talks lately, I've stumbled upon a statement that seems to guide my work: “Marketing should be something we do for people, not something we do to them.”

This phrase resonates with a huge portion of every audience with whom I've shared it. It strikes a chord.

Marketing should be something we do for people, not something we do to them.Click To Tweet

Recently, I was leading my an in-person meeting of my Regency Mastermind Group (a small group of my most elite clients) , and we were examining a member's website. Within seconds of landing on the site, a popup appeared. There was a spontaneous and collective groan. A couple of people said out loud, “I hate those things!”

My son, Sean, sighed and said, “I may be about to contradict my Dad, because I know these things get results, but… I hate them, too.”

One of the other group members looked at me as he said, “Yeah, but they work, right Ray?”

Every eye in the room was on me. Waiting to see my reaction.

“Well,” I said, “Yes, they do work. But Sean makes a good point. We all hate them.” I paused. “Why do we hate them?”

“Because they're pushy,” someone said.

Another voice chimed in, “They're manipulative.”

I said, “Say more about that.”

“Well,” Sean said, “Just like we wouldn't use manipulation and witchcraft to do mind-control tricks on the audience at a live event, it just feels wrong to use popups.”

That's when the bell rang for me. Mind control. There are three ways of controlling people against their will.

  1. Intimidation
  2. Manipulation
  3. Domination

How do these methods work?

  1. Manipulation says, “I'll trick you into doing things my way.”
  2. Intimidation says, “I'll scare you into doing things my way.”
  3. Domination says, “I'll force you to do things my way.”

Manipulation uses the needs of others as leverage for your own agenda.

Manipulation uses the needs of others as leverage for your own agenda.Click To Tweet

I've heard it said that manipulation is like a dog that's licking your face while urinating on your shoes.

Manipulation is like a dog that's licking your face while urinating on your shoes.Click To Tweet

When I saw that could be applied to almost (but admittedly not all) popups, I realized something needed to change. I couldn't justify continuing to use popups.

I think we should all question whether “it works” is justification enough for all actions. When phrased this way, we can all see the answer is “no.”

  1. As a means of getting cash, robbing bank works.
  2. As a means of getting a car, stealing it works.
  3. As a means of getting the job, lying on your resume works.

But each of these acts is clearly wrong, and are violations of our moral code.

3 Ways Popups Violate The Moral Code

  1. Popups manipulate by saying to website visitors: “I'll trick you into doing things my way.” An example of one way this is done: making the popup look like a quiz, when it's really a trick to get prospect moving in the direction of what you want them to do.
  2. Popups intimidate by saying: “I'll scare you into doing things my way.” This might take the form of fanning the flames of fear through exaggeration of the actual level of potential danger.
  3. Popups dominate by saying: “I'll force you to do things my way.” Many popups are difficult or even impossible to get past without filling them in. We are, in effect, saying, “If you wany my free stuff, you must fill in this form.”

There's a fine line between persuasion and manipulation. For me, at this point in time, it seems that popups cross that line. At least on my site.

I'm not making anyone else out to be wrong if they are using popups.

I'm just saying that for us, it seems like the right thing to do is to eliminate them. We think that by eliminating the popups, we're making more of an investment in our readers, and that this will result in better long-term relationships.

Question: What about you – do you love popups or hate them? And do you use them on your site? Do you think I'm wrong? You can leave a comment by clicking here.
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#233: Cliff Ravenscraft, “I Am Not Spock” http://rayedwards.com/233/ http://rayedwards.com/233/#comments Mon, 23 May 2016 10:00:35 +0000 Ray Edwards http://rayedwards.com/?p=11446 or "It's Not About the Microphone" (Part Two of Two)

Note: This episode is the second half of my conversation with Cliff Ravenscraft, aka The Podcast Answer Man. You can listen to Part One by clicking here.

Cliff Ravenscraft is the king of helping people start their own podcast. He's helped thousands of people do it. But wait – there's more…

This is fascinating conversation ended up being so far-ranging, we had to make it two episodes. We'll discover…

  • Why typecasting is not necessarily a bad thing.
  • How the musical Hamilton changed Cliff's life – and so many others.
  • The nature of ambition, service, and selfishness.
  • And so much more!

Click here to download or listen to this episode now.

Links

Wow – what a lot of links we mentioned. I think I got most of them.

Share the Love

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, Google+, or LinkedIn.

Get The Transcript

Click here to get the transcript now. Transcripts provided by Rev.com – a great solution if you need your podcast, sermon, speech, or other audio transcribed.

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http://rayedwards.com/233/feed/ 2 Cliff Ravenscraft is the king of helping people start their own podcast. He's helped thousands of people do it. But wait – there's more… This is fascinating conversation ended up being so far-ranging, we had to make it two episodes. Cliff Ravenscraft is the king of helping people start their own podcast. He's helped thousands of people do it. But wait – there's more… This is fascinating conversation ended up being so far-ranging, we had to make it two episodes. We'll discover… Why typecasting is not necessarily a bad thing. How the musical Hamilton changed Cliff's […] Ray Edwards clean 11446
The Lowest Expectations http://rayedwards.com/the-lowest-expectations/ http://rayedwards.com/the-lowest-expectations/#respond Fri, 20 May 2016 10:00:10 +0000 Ray Edwards http://rayedwards.com/?p=11494 Your potential really has very little to do what you achieve. More important is how you perceive your potential.

In fact, it might be true how you perceive your potential determines your potential.

And for good or ill, how we perceive our own potential is often dependent upon the perception and psychological quirks of other people.

Maybe you were told as a young person that you have lots of potential.

Or maybe it was worded in a less complimentary, less encouraging way: “You're not living up to your potential.”

Perhaps you were told something vdifferent from either of those ideas: “You're worthless. You'll never amount to anything.”

Chances are you didn't choose the person (or people) who told you any of those things.

And chances are you did not consciously choose the people around you who currently comment (either explicitly or implicitly) on you potential today.

We are, as a rule, surrounded by people who hold expectations of us, based not on our true potential, but rather on their expectations of how we will express that potential.

We rise to meet the lowest expectations of our peers.Click To Tweet

The expectations others have of us say more about their own self-image than about the measure of our potential. They either have low expectations of us because that's how they see themselves, or because of their fear of how we might force them to see themselves.

It's useful to consciously choose peers who see you at a level of potential you desire to reach, instead of settling for peers who see you limited by their own dysfunction.

Remember: We rise to meet the lowest expectations of our peers.

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Ancient Business Wisdom http://rayedwards.com/ancient-business-wisdom/ http://rayedwards.com/ancient-business-wisdom/#comments Wed, 18 May 2016 10:00:25 +0000 Rob Fischer http://rayedwards.com/?p=11476 One of the wisest and richest men of all times opens up the treasures of his wisdom for us in Ecclesiastes. For the past few days I’ve been admiring three of these gems from chapter 11.

Ship your grain across the sea; after many days you may receive a return. Invest in seven ventures, yes, in eight; you do not know what disaster may come upon the land. (Ecclesiastes 11:1-2)

Two things strike me from this first passage: first, if we want a return we must take risks. Imagine the context in which this was written. The merchant placing his grain on a ship did so knowing he might lose it all; or, he might gain a handsome profit. But without sending his grain off on the ship, he would never know. We must take risks to receive a return.

This passage also contains the balance to that risk. Diversify investments. Or from the standpoint of the entrepreneur, invest in multiple streams of income. This warns against the “all eggs in one basket” approach.

Whoever watches the wind will not plant; whoever looks at the clouds will not reap. (Ecclesiastes 11:4)

This verse hits human nature between the eyes. There will always be plenty of excuses—a multitude of reasons—why we shouldn’t venture out. If we keep our eyes on those reasons, as convincing as they appear to be, we will never take the first step. Rather than focusing on circumstances and all the reasons why we can’t do something, we need to hunker down and do it. “Fortune favors the bold.”

Sow your seed in the morning, and at evening let your hands not be idle, for you do not know which will succeed, whether this or that, or whether both will do equally well. (Ecclesiastes 11:6)

Be diligent. Persevere. Work hard. We are so fixated on success, that we often fear attempting something that might fail. And if it does fail, we think we have failed—that we’re a failure. But there are many ventures in life for which there is no guarantee—most, in fact. But one thing is sure—if we don’t sow, we won’t reap—period.

We are so fixated on success, that we often fear attempting something that might fail.Click To Tweet

Behind these gems of wisdom there’s a prevailing theme in Ecclesiastes that instructs us to trust God. He loves us and provides for us. All we have comes from Him. He is there to comfort and encourage us when our ventures fail.

When God gives someone wealth and possessions, and the ability to enjoy them, to accept their lot and be happy in their toil—this is a gift of God. (Ecclesiastes 5:19)

© Rob Fischer

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#232: Cliff Ravenscraft On Hamilton, Typecasting, and Ambition http://rayedwards.com/232/ http://rayedwards.com/232/#comments Mon, 16 May 2016 10:00:15 +0000 Ray Edwards http://rayedwards.com/?p=11443 Part One of Two

Cliff Ravenscraft is the king of helping people start their own podcast. He's helped thousands of people do it. But wait – there's more…

This is fascinating conversation ended up being so far-ranging, we had to make it two episodes. We'll discover…

  • Why typecasting is not necessarily a bad thing.
  • How the musical Hamilton changed Cliff's life – and so many others.
  • The nature of ambition, service, and selfishness.
  • And so much more!

Click here to download or listen to this episode now.

Links

Wow – what a lot of links we mentioned. I think I got most of them.

Share the Love

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, Google+, or LinkedIn.

Get The Transcript

Click here to get the transcript now. Transcripts provided by SuccessTranscripts – a great solution if you need your podcast, sermon, speech, or other audio transcribed.

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http://rayedwards.com/232/feed/ 4 Cliff Ravenscraft is the king of helping people start their own podcast. He's helped thousands of people do it. But wait – there's more… This is fascinating conversation ended up being so far-ranging, we had to make it two episodes. Cliff Ravenscraft is the king of helping people start their own podcast. He's helped thousands of people do it. But wait – there's more… This is fascinating conversation ended up being so far-ranging, we had to make it two episodes. We'll discover… Why typecasting is not necessarily a bad thing. How the musical Hamilton changed Cliff's […] Ray Edwards clean 11443
The Single Most Important Subject You Could Study http://rayedwards.com/the-single-most-important-subject-you-could-study/ http://rayedwards.com/the-single-most-important-subject-you-could-study/#comments Fri, 13 May 2016 10:37:33 +0000 Sean Edwards http://rayedwards.com/?p=11434 The Gravity of Government

There is one subject more important than any other earthly subject. It involves everyone. And it dictates the lives of billions. But most people overlook it as an academic exercise reserved for the scholastic elite.

Politics deal with life and death on a daily basis. I’m not talking about dictators or genocides. I’m talking about the root of all government power on the earth, democratic included: controlling people by threat of violence.

Government can only accomplish its goals with one tool: cooperation by the threat of violence.

I am not making a value judgment on this statement (in this post). I am merely stating what is. Right or wrong, good or bad, governments operate via cooperation by the threat of violence.

Laws only mean something if there are consequences.

Not only that, but governments have a legal monopoly on violence.

No one else is allowed to use violence unless they are in dire circumstances.

'Governments have a legal monopoly on violence.' ~ Ayn RandClick To Tweet

Here is one thing we to need take away from this: Governments are about control, and achieving that control by threatening violence.

This is true of all governments. Not just tyrannical ones. Free societies still need their governments to have teeth. If they can’t enforce laws, there would be chaos in the streets.

But, this also means we all live under an entity that can legally use violence to get us to do what it wants.

Whether that power was established by vote or conquest, it doesn’t matter. At the end of the day, if we don’t do what our particular government wants, they can use guns to make us do it.

This is a sobering thought.

The gravity of government should lay a heavy responsibility on our shoulders. We must put more thought into our political positions than any other earthly subject.

We must put more thought into our political positions than any other earthly subject.

We should not adopt ideas simply because we think they make sense. Or because they are “common sense.” Sometimes, things this weighty and important require more thought than a soundbite, meme, or a news article.

Even if we think something is a good idea, we need to ask ourselves, “Am I willing to have this idea enforced at gunpoint?”

That may seem extreme. But if your neighbor doesn’t want to participate in a law that you support, eventually the law–backed by guns–will force them to do it anyway.

So, when your favorite candidate speaks, whether you’re “Feeling The Bern”, or wanting to “Make America Great Again”, are you willing to support their ideas with at gunpoint?

This is why political theory and philosophy are so important. As boring as they sound, they are the things of life. They have ultimate consequences. And they shape the lives of every human being.

What we choose to do with government today will dictate the lives of billions tomorrow.

We cannot be rash. We cannot be flippant. We hold the lives of every human being in our hands.

'If we want to make the world better for tomorrow, we need to study philosophy today.' ~ Sean EdwardsClick To Tweet

When we cast our vote, we are deciding which laws and principles we want to force on those around us.

During this election season, think about that. And realize this: If we want to make the world better for tomorrow, we need to study philosophy today.

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Got a Pebble in Your Shoe? http://rayedwards.com/got-a-pebble-in-your-shoe/ http://rayedwards.com/got-a-pebble-in-your-shoe/#comments Wed, 11 May 2016 10:00:41 +0000 Rob Fischer http://rayedwards.com/?p=11414 Have you ever had a pebble in your shoe? From time to time I’ll be out hiking and a pebble flips up and lands in my boot. Of course, I could stay home and sit on the couch and avoid the possibility of getting a pebble in my boot, but then I’d miss out on so much enjoyment in life!

Instead, I choose to go out hiking and occasionally get a pebble in my boot. Sometimes, if I’m in a hurry, I try to ignore the pebble. And before I know it, this tiny particle of rock or twig is causing me to walk with a limp. This bothersome pebble is irritating, annoying and impairing my ability to walk and enjoy the beauty around me

So finally, I’ll stop, untie my boot and shake out the offending particle. And often I’m amazed at what a tiny particle of stone or bark it was that caused me so much discomfort! Why hadn’t I stopped to remove it sooner?

An offense by someone else can be like a pebble in our shoe. When someone offends us in some way, like that pebble in our shoe, it may take us by surprise. We didn’t mingle with others expecting to be offended, but in the context of relationships, such offenses are inevitable. With relationships we could also decide to stay home and sit on the couch to avoid the possibility of being hurt, but we’d miss out on a great deal of enjoyment in life.

Instead, we choose to go out and spend time with people and occasionally, someone offends us. Sometimes we try to carry the offense around with us, but before we know it, that offense—even if tiny—seems huge and begins to irritate and annoy us impairing our walk. We get so focused on the offense, that we can’t enjoy anyone or anything else around us! As someone has put it, “Harboring bitterness toward someone for an offense is like taking poison ourselves, but expecting the other person to die.”

So, where does the analogy go from here? How do we “shake the offending pebble out of our boot?” Just like the annoying pebble that lands in our boot, as soon as it falls in our boot, it becomes our responsibility to remove it. In the case of an offense, the way to remove that offense is to forgive.

Forgiveness is coming to our senses and realizing that we are the ones perpetuating our discomfort.  Forgiving the offending person is how we remove that irritating pebble. Forgiving others is very Christ-like. It’s what Jesus does. Forgiving others brings relief and refreshment to us and expresses God’s grace and mercy to others. Forgiving others frees us, enabling us once again to enjoy life around us. When we finally forgive an offense, we wonder why we hadn’t stopped sooner to remove it!

Forgiveness is coming to our senses and realizing that we are the ones perpetuating our discomfort. Click To Tweet

“Bear with each other and forgive whatever grievances you may have against one another. Forgive as the Lord forgave you.” Colossians 3:13

Question: How will you shake the “pebble” from your shoe today? You can leave a comment by clicking here.
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#231: Business On Earth As It Is In Heaven http://rayedwards.com/231/ http://rayedwards.com/231/#comments Mon, 09 May 2016 10:00:53 +0000 Ray Edwards http://rayedwards.com/?p=11401 The Practical Guide to Supernatural Business

Andy Mason is a remarkable man, doing remarkable work: helping small business owners and world-class CEO's bring the supernatural realm into the world of business. In this interview, you'll find out…

  • How a real-life shepherd had an “Abraham moment” – and took his family around the globe as a result.
  • Why God is interested in your business success.
  • The difference between the “prosperity gospel” and  the “poverty gospel”.
  • How you can get God's help in your business.
  • And so much more!

Click here to download or listen to this episode now.

Links

If you found this podcast even mildly interesting, I strongly encourage you to join the Heaven in Business community. This is a really different approach to integrating your faith and work. Click here to check it out.

Share the Love

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, Google+, or LinkedIn.

Get The Transcript

Click here to get the transcript now. 

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http://rayedwards.com/231/feed/ 16 Andy Mason is a remarkable man, doing remarkable work: helping small business owners and world-class CEO's bring the supernatural realm into the world of business. In this interview, you'll find out… How a real-life shepherd had an “Abraham moment” – a... Andy Mason is a remarkable man, doing remarkable work: helping small business owners and world-class CEO's bring the supernatural realm into the world of business. In this interview, you'll find out… How a real-life shepherd had an “Abraham moment” – and took his family around the globe as a result. Why God is interested in your […] Ray Edwards clean 11401
The Road Less Traveled http://rayedwards.com/the-road-less-traveled/ http://rayedwards.com/the-road-less-traveled/#comments Fri, 06 May 2016 10:00:54 +0000 Ray Edwards http://rayedwards.com/?p=11388 The Road Less Traveled Isn't Easy Street

In 1976, the band Rush released their hit song, Something for Nothing. The refrain of the song goes:

“Whoa, you don't get something for nothing
You can't have freedom for free
You won't get wise
With the sleep still in your eyes
No matter what your dream might be”

Neal Peart, who wrote those lyrics, got it right. But the marketplace is full of gimmicks that promise amazing results with little or no effort. You've seen and heard the claims:
  • “Drink this shake and lose 10 pounds per week!”
  • “This is the last kitchen tool you'll ever buy!”
  • “Use this exercise machine for 3 minutes per day and you'll look like Mr. Universe!”

It seems like human nature to want the easy way out. We're inclined to take the path of least resistance. It's seductive … and it's usually untrue. The path of least resistance is usually the path of less reward.

The path of least resistance is usually the path of less reward.Click To Tweet

 

Copywriters are often accused of being too “hypey” or “salesy” in their work. Why do we feel that way about some copy? In my experience, we sense the writer is using an appeal to the “something for nothing” wish-fulfillment fantasy.

Most people know “something for nothing” is nothing but fantasy. Even so, people often believe what they want to believe, not necessarily what's true. They buy a system expecting it to do all the work.

I once created and sold a product called The Seminar Profit System (no longer available for sale, sorry). It was a simple audio product that taught people how to profit by attending seminars. The product focused on specific actions one needs to take before, during, and after a seminar. These actions would increase one’s chances of profiting from a seminar. In other words… the product taught you how to work.

Yet, some buyers of the product were angry that they didn't make money by attending a seminar. They reacted this way, even though they did little or none of the work described in the product. In medical terms, “they bought the prescription, but never took the medicine.” So, of course, they got no results.

It surprises me that people buy a product like this and neglect to take any of the recommended actions. Then they demand a refund, because “the product didn't work.” We ask them if they followed through on the actions laid out in the product. And they respond, “No, but…”

And out come the excuses. The attempt to disown their behavior. The desire to believe someone else is in control of their self-discipline, their diligence, and their work ethic.

One of my earliest business mentors, Earl Nightingale, said, “Successful people consistently do the things that failures don’t like to do.”

All roads may lead to Rome, but they don't all lead to success. If you want success, you'll have to take the road that leads you there. That road is the one less traveled. That road is the difficult one that demands hard work and persistence. But the destination is worth it!

“Successful people consistently do the things that failures don’t like to do.” Earl NightingaleClick To Tweet
Question: Which road are you on right now? How can you be sure you're on the right road? You can leave a comment by clicking here.
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The Dawn of Justice in Business http://rayedwards.com/the-dawn-of-justice-in-business/ http://rayedwards.com/the-dawn-of-justice-in-business/#respond Wed, 04 May 2016 10:00:15 +0000 Ray Edwards http://rayedwards.com/?p=11376 How to Be the Superhero Your Clients Are Looking for!

Batman, Superman, Wonder Woman, the Flash, Captain America … these superheroes evoke something deep inside of us to be great! We fantasize about their special powers and we cheer their stand for justice and all that is good.

The superhero movies bring out the child in us. No wonder they've done so well. Remember back to when you were a kid. All we had to do was put on the mask and don the cape. Then we were the superhero! 

And that’s the point of this article.

Would you like to give your marketing message super powers? What if you really could become the superhero of your clients? Does this sound far fetched?
What if you really could become the superhero of your clients?Click To Tweet

Here’s how you can do it …

  • Identify the villains hounding your customers. Villains can have many faces. Find out what's plaguing your clients. Name their villain and go after it with a vengeance!
  • Step up as superhero and reveal your powers. You, or your company, need a “superhero name.” You need a title that sums up who you are and what you can do for your clients. This title should be short, catchy, dynamic and easy to understand. What is it you do better than anyone else?
  • State your mission. Superman's mission is: “Fight the never-ending battle for truth, justice and the American way!” This serves as a great model for you. Build your own mission statement that embodies what you do. Make it short, sweet and powerful.

Here's an example:VILLAIN: Anemic Advertising. This creepy character sucks the life out of small business advertising budgets. This villain wastes all your money on ads that get little response. Ad dollars go out, but revenue doesn’t come in. Anemic Advertising leaves victims penniless and discouraged, even destroying many businesses.

HERO: Captain Copywriter. Magically transforms limp, lazy, lackluster ads into profit-pulling powerhouses. Multiplies revenue while at the SAME TIME slashes your ad spending. Produces sales, profits, and peace of mind.

MISSION STATEMENT: “Captain Copywriter fights a never-ending battle for better ads, producing more profits, more often.”

Use Your Identity

So how do you engage your “superhero identity”?

You start “living it.”

Perhaps until now, you've seen yourself as a mild-mannered copywriter. But what if you've become Captain Copywriter?

How would the Captain behave?

How would he talk?

What would his costume (website) look like?

What insignia would he display?

What are his sayings and catch-phrases? (Superman had “Up, up and away!” – what would YOURS be?)

Once you get into character as your “superhero,” you’ll start thinking like he would!

Let me prove it.

If mild-mannered-you came across a bank robbery in progress, you might not know what to do. (Other than maybe call the police.)

But what if you were Clark Kent and you came across that same robbery in progress. NOW what would you do?

You’d intervene, of course.

You’d duck into a doorway or alley, put on your super-suit and move into action! Goodbye robbers!

See how simply IMAGINING a super hero identity gives you access to superhero strategies?

Let's say it's the real thing now. Your client is in trouble, calling for help. With your “super powers” you can see right through their problem. You step up, puff out your chest and with a calm voice say, “Don't worry Mam, I've got this!”

Simply IMAGINING a super hero identity gives you access to superhero strategies!Click To Tweet

What are you waiting for? Tear off those glasses, don your cape, and fly to the rescue!

Question: What will you do differently now that you own a “superhero” identity? You can leave a comment by clicking here.
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#230: 7 Secrets of Selling Through Serving http://rayedwards.com/230-7-secrets-of-selling-through-serving/ http://rayedwards.com/230-7-secrets-of-selling-through-serving/#respond Mon, 02 May 2016 10:00:52 +0000 Ray Edwards http://rayedwards.com/?p=11305 How to Make Money Giving Stuff Away

What if I told you it's possible to make money by just giving stuff away? Well, that's exactly what I'm telling you today. Plus…

  • How to decide what kind of day to have.
  • Send snail-mail from your iPhone.
  • …and flair!

Click here to download or listen to this episode now.

Spiritual Foundations

Decide What Kind of Day to Have

“I will praise the Lord at all times. I will constantly speak his praises.”
(Psalm 34:1, NLT)

Our expectation determines our experience.

We often leap to a conclusion about what things mean. For most people, the conclusion is often negative.

We are all too prone to base our expectation of today on what happened yesterday, or the past few months, or the past few years.

Our expectation determines our experience.Click To Tweet

You may have had a rough day, week, month, or year. People in your life might be angry, negative, complainers, or even abusive.

The fact is: it doesn't matter what happened in the past – that does not determine your future! You get to decide what kind of day you're going to have.

Right now, you have the power to become the change you want to see in your life. Even if people are mean, bad things are happening all around you, and nothing may seem to be going your way.

Start your day by deciding what kind of day it will be. It really is up to you. Click To Tweet

Expect the goodness of God to show up in your life, and expect

Expect the goodness of God to show up in your life, and expect favor, blessings, and good success. Speak words of faith over your day, over your life and over your future.

Get a bigger vision of your life, expect your path to be illuminated and clear, and make room for God to do something amazing for you.

Pray This Way

“Father, I praise You at all times. I choose to see your hand in my life, sending me grace, favor, and mercy. Thank you that you make all things work together for my good. Amen!”

Tip of the Week

PunkPost.co is a note-writing service that uses your phone to send real mail. It costs $6 per card, but that might be cheaper than you think.punk-post

  • Pick a card. Add your message. Hit send. You just sent real mail without ever leaving your phone. Punk Post will hand-transcribe it and take it to the post office for you. And they'll even send you photos of it so you can breathe easy that it’s on its way.
  • Handwritten for you with love. Real pen and ink, hand-letterpressed cards, calligraphy, stamps and scribbles. Their community of artists and writers are passionate about the craft behind every post.
  • Real Handwriting. Your post will have the irreplaceable  charm of a writer’s penmanship.
  • Unique Card Collections. Punk Post partners with talented artists to bring you stylish letterpress cards for any occasion.
  • Confetti and Photos. Add fun extras to turn getting your  posts into a tiny house party.
  • Super Easy Contacts. Stay up to date with your pals’  latest contact information.
  • Get Birthday Reminders. Feel like da bomb by sending  birthday cards perfectly on time.

Feature Segment: 7 Secrets of Selling Through Serving

Or, How to Make Money Giving Stuff Away

  1. Think of marketing as something you do for people, not to people.
  2. Help your audience with a problem before you try to sell them something.
  3. Give value recklessly.
  4. Give value consistently.
  5. Give value strategically.
  6. Give value tactically.
  7. Sell people what they want (and give them what they need.)

Share the Love

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, Google+, or LinkedIn.

Get The Transcript

Click here to get the transcript now. 

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http://rayedwards.com/230-7-secrets-of-selling-through-serving/feed/ 0 What if I told you it's possible to make money by just giving stuff away? Well, that's exactly what I'm telling you today. Plus… How to decide what kind of day to have. Send snail-mail from your iPhone. …and flair! What if I told you it's possible to make money by just giving stuff away? Well, that's exactly what I'm telling you today. Plus… How to decide what kind of day to have. Send snail-mail from your iPhone. …and flair! Click here to download or listen to this episode now. Spiritual Foundations Decide What Kind […] Ray Edwards clean 11305
The Secret Weapon of Market Leaders http://rayedwards.com/the-secret-weapon-of-market-leaders/ http://rayedwards.com/the-secret-weapon-of-market-leaders/#respond Fri, 29 Apr 2016 14:42:52 +0000 Ray Edwards http://rayedwards.com/?p=11360 It’s Powerful, It’s Easy To Use, and It’s Free

When I ran radio stations, we used a secret marketing weapon to tap into public trends. This secret weapon enabled us to “read the minds” of clients and listeners. As a result, we sold millions of dollars worth of advertising to our clients. And they sold hundreds of millions of dollars of goods and services to their customers.

This secret weapon is free and available to anyone. Yet few businesses use it.

Copywriters talk a lot about “joining the conversation already taking place in the prospect’s mind.” (This is a phrase loosely borrowed from Robert Collier.) And that’s what this secret weapon allows you to do.

What is this “secret weapon?” The calendar. Tie your marketing efforts to major calendar dates. This will take you a long way toward “joining” that conversation.

People live by the calendar. The year is full of signposts, celebrations, and deadlines. These dates on the calendar drive our decisions and mark our progress through the year. We live from signpost to signpost.
Tie your marketing efforts to major calendar dates. It's like market mind-reading.Click To Tweet

In the US, some of the major calendar signposts include:

  • New Year’s Day
  • Super Bowl Sunday
  • President's Day
  • Valentine’s Day
  • St. Patrick’s Day
  • Easter
  • Mother’s Day
  • Memorial Day
  • Father’s Day
  • Independence Day
  • Back to School
  • Labor Day
  • Halloween
  • Veteran’s Day
  • Thanksgiving
  • Christmas

There are many other signposts of course. And your list will vary depending on your cultural and religious background. The point is, the major signposts are easy to identify. And it's easy to construct your marketing calendar around them. You want to do that to give people a “reason why.”

John E. Kennedy identified the power of “reason why” copy. They’re more likely to respond to your promotion if you give them a “reason why.” Prospects are more prone to buy if you give them a “reason why.”

 

Retailers have followed this pattern for so long that we’ve grown accustomed to it. (And they do it with so little imagination!)  They promote: “The January White Sale,” “The Sweetheart Sale” for Valentine’s Day, “Saving the Green Sale” for St. Patrick’s Day, etc. Walk into your local grocer and their displays will tell you what the next holiday is.

The good news for your online business is that all these “old school” ideas work quite well online. And they'll work even better if you can get more creative with them. (For instance, run a “Click Your Treat” promotion around Halloween!) The point is, give your prospects and customers a good reason to visit your website at least once per month.

When you adopt this model, planning your promotional calendar becomes easy. The list above is not a bad start. But if you’re more ambitious, you can select from hundreds of “reasons why” at 2016 Holidays & Observances Calendar.  If you want to, you can find a reason to do a promotion 52 times per year!

You can also borrow ideas for promotions from brick & mortar businesses. These retailers have made an art form of this method. Look at auto dealers, big box stores, and grocery stores in particular. They can supply you with a rich “swipe file” of ideas.

Just visit the website of some of your favorite stores. I guarantee you'll find sales linked to the nearest holiday or calendar signpost. You can also peruse your local newspapers online. Or go to your public library and glean past issues of newspapers. This will provide “swipe files” from which you can build your storehouse of promotions.

Anyone with an online business can use this “secret weapon” to boost promotions and sales!

Question: Which calendar signposts will you use to put this “secret weapon” to use? You can leave a comment by clicking here.
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The Wisdom of My Blind Dog http://rayedwards.com/the-wisdom-of-my-blind-dog/ http://rayedwards.com/the-wisdom-of-my-blind-dog/#comments Wed, 27 Apr 2016 10:00:53 +0000 Ray Edwards http://rayedwards.com/?p=11347 Say Goodbye to Self-pity!

If you've read some of my past blog posts, you probably know that I am a dog enthusiast. Over the years, my wife Lynn and I have enjoyed several canine companions. Scooter was one of our favorite dogs. But I remember him most for a rather unusual reason.

Toward the end of his life, our dog Scooter went blind. It happened over a period of several months. At first we weren't sure what was wrong with him. He used to be so fiercely independent. He had always seen himself as alpha-dog–grouchy and self-centered. But now, the poor little guy would walk around bumping into things. This seemed to frustrate him, so he'd withdraw and go curl up in a corner. This just wasn't like him. We became deeply concerned.

At 99 in “people years,” you might expect a dog to begin deteriorating. But we found Scooter's blindness heartbreaking! He seemed so helpless; so vulnerable. I couldn't help but wonder what he might be thinking. (Do dogs think?)  How was he coping with his disability? Now that he was completely blind, did he still have a reason to go on? We were really upset about Scooter's condition.

All this time, we had Scooter under the supervision of a vet. On one of those visits, our vet said something that stuck with me. “You know, Ray, Scooter is not feeling sorry for himself. Dogs don’t do self-pity.” This was like a revelation to me! And guess what? The minute we realized that, Scooter’s attitude improved 100%!

Of course it wasn't Scooter's attitude that improved, but ours. Lynn and I started treating him with dignity again. We laid aside our pity and just started loving him more. And because of his “helpless” state, he was more open to receiving our help.

Dogs don’t do self-pity.Click To Tweet

 

What I learned from Scooter

We started working with Scooter. We taught him new commands, took him for walks and helped him learn his way around again. Sure, he still had his moments, but he adjusted quite well. Most of the time you couldn't even tell that he was blind.

But what was most remarkable was that he now seemed happier than we'd ever seen him. He was no longer grouchy or self-centered. He grew more affectionate, loving and playful.

Why was that?

I think it’s because his blindness helped him see what he had failed to see before. Instead of trying to do everything himself, his blindness opened him up to accept our love and care for him.

And this is why I’m telling you about my blind dog…

In this respect, I want to be like Scooter. No, I don't want to be blind, and I'm even more thankful for the gift of sight. But I want to be more like Scooter in my life and business in these ways:
      • I want to be willing to learn new things, even if it means “bumping into things” sometimes.
      • I want to receive the wisdom, knowledge, love and care from those around me. I need to learn from all those amazing, intelligent sage beings who are a part of my life. (Like you, for instance.)
      • I want to be more loving toward others and be done with self-pity.
      • I want to be more humble and less self-centered.
      • I want to be more content and less grouchy.
      • I want to be more playful and less serious.

That's what I learned from Scooter when I was willing to open my eyes.

I want to be willing to learn new things, even if it means 'bumping into things' sometimes.Click To Tweet
Question: In what ways are you learning and growing from those around you?  You can leave a comment by clicking here.
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#229: Social Media Marketing World 2016 http://rayedwards.com/229/ http://rayedwards.com/229/#respond Mon, 25 Apr 2016 10:00:52 +0000 Ray Edwards http://rayedwards.com/?p=11300 Top 10 Takeaways & Tips

We just returned from Social Media Marketing World 2016, and this episode is filled with our impressions, some takeaways, and tips.

We get into what you can do to make any conference trip better, and how to get the most from your conference dollars.

  • How to be happy, regardless of what happens.
  • How to turn your phone into walkie-talkie.
  • …and flair!

Click here to download or listen to this episode now.

Spiritual Foundations

Don't Get Attached to Outcomes

Come now, you who say, “Today or tomorrow we will go to such and such a city, spend a year there, buy and sell, and make a profit”; whereas you do not know what will happen tomorrow. For what is your life? It is even a vapor that appears for a little time and then vanishes away. Instead you ought to say, “If the Lord wills, we shall live and do this or that.” But now you boast in your arrogance. All such boasting is evil.
– James 4:13-16

Verse 17 says: “Therefore, to him who knows to do good and does not do it, to him it is sin.”

I think this is saying: we should just be looking for ways to help. Make plans, but don't obsess over things going exactly your way every time. There may be more important opportunities at work than you can currently see.

Tip of the Week

With Voxer you can:on_voxer3

  • Turn your phone into a walkie-talkie.
  • Talk, send text and photos — send live or recorded voice, text messages and photos instantly—to one person or an entire group.
  • Listen live or listen later — Listen ‘live’ while someone is speaking and respond immediately or listen later and reply when it’s convenient.
  • Use any network, globally — Voxer works on any cellular or Wifi network around the world.

Feature Segment: Top 10 Takeaways & Tips From Social Media Marketing World 2016 Conference

Or, How to Get the Most From Your Next Conference

  1. Live video is hot.
  2. You are not Gary V.
  3. Traditional Media outlets (radio, TV, magazines) are now looking for people with Platforms. You should build one.
  4. Yes, Social Media does work “in your business”… whatever your business is.
  5. Arrive at conferences a day early, and leave a day late.
  6. Hydrate. Avoid alcohol, sugar, and heavy meals.
  7. Get plenty of sleep.
  8. Learn to take care of your voice,
  9. Learn to take care of your feet.
  10. Build in space for processing, pondering, and pacing.
  11. Don't be “super-networker guy”. Just care about people and make friends.

Share the Love

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, Google+, or LinkedIn.

Get The Transcript

Click here to get the transcript now (COMING SOON). Transcripts provided by SuccessTranscripts – a great solution if you need your podcast, sermon, speech, or other audio transcribed.

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http://rayedwards.com/229/feed/ 0 We just returned from Social Media Marketing World 2016, and this episode is filled with our impressions, some takeaways, and tips. We get into what you can do to make any conference trip better, and how to get the most from your conference dollars. We just returned from Social Media Marketing World 2016, and this episode is filled with our impressions, some takeaways, and tips. We get into what you can do to make any conference trip better, and how to get the most from your conference dollars. How to be happy, regardless of what happens. How to turn […] Ray Edwards clean 36:24 11300
Shut Up and Listen http://rayedwards.com/shut-up-and-listen/ http://rayedwards.com/shut-up-and-listen/#comments Fri, 22 Apr 2016 10:00:17 +0000 Ray Edwards http://rayedwards.com/?p=11285 10 Reasons to Listen First

Most of us have never learned the most persuasive tool in the communications toolbox: listening.

For most people, “listening” really means something like: smiling and nodding while mentally preparing what we're going to say.

Amy Cuddy, in her book, Presence: Bringing Your Boldest Self to Your Biggest Challengeswrites:

Why is it so hard for us to shut up and listen? There’s a simple answer. When we encounter someone we’ve never met before, we fear that they won’t take us seriously. That we’ll seem “less than.” So we talk first: to own the moment, to take charge, to prove ourselves. We want to show what we know, what we think, what we’ve already accomplished. Talking first says: I know better than you, I am smarter than you, I should speak while you listen. Talking first sets the agenda: here’s what we’re going to do, and here’s how we’re going to do it. Whereas if I let you talk first, there’s no telling what you’ll say. If I let you talk first, I’m giving up control over the situation, and who knows where that will lead me? Giving up control is scary. It’s taking a step into the unknown. Who does that? Only the foolish — or the brave.

Talking first says: I know better than you, I am smarter than you, I should speak while you listen.~ @amyjcuddyClick To Tweet

For most of my life, I too was prone to speak first in most situations. I had to learn the hard way that speaking first isn't the best way to begin a relationship. I learned this by watching the reactions of those I was speaking to. I realized, through some tough experiences, that I should have kept my mouth shut and let the other person talk. I should have listened first.

The paradox of listening is that by relinquishing power, you become more powerful. But not if it's a tool of manipulation. As Amy enumerates in her book, any person can gain more influence by listening first, talking later (and less), for these 10 reasons …

10 Reasons to Listen First, Talk Later (and Less):

  1. Listening takes courage. Listening demands a good measure of self-confidence and humility. Both of those take courage. You give the other person permission to form their opinions of you without your input. Again, that's scary. To listen first also requires that you've already made the decision to do so. You do this BEFORE you know this person. That takes courage!
  2. Listening surrenders control. When you listen first, you give up control. In humility, you allow the other person to assume that control. You don't know where they'll take you. You don't yet know all that you're giving up.
  3. Listening has as much to do with intent as it does with appearance. According to Amy Cuddy, “Real listening can’t happen unless we have a sincere desire to understand what we’re hearing.” Genuine listening means that you are  present – you are “all there.” Most people can tell in an instant when you're only pretending to listen. You know that glazed-eyed look that's void of non-verbals. You must take an interest in the other person and what they're saying.
  4. When you listen, people trust you. I can't tell you how many times I've just listened to someone and afterwards they thank me. To listen to someone is a great gift to them. Your reward for listening is their trust. Trust is foundational to any relationship. So, you've just established an ally and maybe even a partner.
  5. When you listen, you get useful information. By listening to others you find out what their passions and needs are. This is the “stuff” of networking. This tells you how you can serve them, how they could serve you, or who else could benefit from a relationship with them.
  6. When you listen, you begin to see people as individuals — and maybe even allies. It's so easy to see a face in a crowd and to be content to let it remain a nameless face. But when you engage someone and listen to them, you develop rapport. Now, that face has a name. You realize that this is a real person, someone with whom you can interact. This is someone you can enjoy. By getting to know them your life has just been enriched.
  7. When you listen, you develop solutions that other people can accept and adopt. Let's face it: it's pretty hard to help others solve their problems if you don't understand them. And how else can you grasp their situation unless you listen to them? By listening, you understand their issues. This will help you develop solutions that not only fit but honor them.
  8. When you listen, other people feel heard, and are more willing to listen. When you listen first, you model for others how to best conduct a conversation. When they feel the benefits of being heard, they too will begin to listen more. In the end, everybody wins!
  9. When you listen, sometimes it doesn’t “work” – but you may grow in an unexpected way. It's sad but true. Some people are oblivious to good social etiquette. So when you let them speak first, they pounce on the opportunity and abuse your willingness to listen. Others may be too distracted to enter into a conversation. Any number of other scenarios could result. What can you learn from this? People are unpredictable. How well do you respond in a situation that doesn't go as well as hoped? Do you maintain your integrity?
  10. When you listen, you may have the opportunity to let presence speak for itself. The key elements of presence are: confidence, comfort level and passionate enthusiasm. Listen first instead of barging in with a litany of your credentials. By so doing, you let your presence speak for itself. And presence is a far better predictor of success than what you claim about yourself.
Here is the paradox of listening: by relinquishing power, you become more powerful. Click To Tweet

Here is the paradox of listening: by relinquishing power, you become more powerful. You gain more influence. But remember, with power comes responsibility. You must never use listening as a tool for manipulation. But by listening first, you gain more influence that you can use to benefit that person and others.

Question: I challenge you to “listen first” with the next person you encounter. How did that encounter go? What did you learn?  You can leave a comment by clicking here.
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Constructive Laziness: How to Bring Back Creativity http://rayedwards.com/constructive-laziness-how-to-bring-back-creativity/ http://rayedwards.com/constructive-laziness-how-to-bring-back-creativity/#comments Wed, 20 Apr 2016 10:00:59 +0000 Ray Edwards http://rayedwards.com/?p=11272 Without Margin, Creativity Gets Crowded Out of Your Life

It seems that most of us live our lives in the fast lane. We speed along passing others, while the countryside flies by in a blur. Oh, we've convinced ourselves that we're getting somewhere fast. But we forget that we're sharing the road with others. Many others, and we all seem to be headed in the same direction. This troubles us.

We know that we need to take an exit off this speedway. That slow, winding country road looks so inviting! All our creative senses yearn to go there and discover where it will take us. But we're afraid that others will continue in the fast lane and we'll never catch up.

How soon we forget. It's on those slower, quieter “country roads” where we enjoy margin and find creativity. Creativity, not unbridled speed,  gives us our competitive edge.

“My Muse may be excused if she is silent henceforth. How can you expect the birds to sing when their groves are cut down?” Henry David Thoreau

Thoreau was writing about two things. He wrote of the actual groves around Walden Pond being cut down for timber. But he was also referring to his days of idleness that were the wellspring of his creative thought.

“Many a forenoon,” he wrote, “have I stolen away, preferring to spend thus the most valued part of the day; for I was rich, if not in money, in sunny hours and summer days, and spent them lavishly; nor do I regret that I did not waste more of them in the workshop or the teacher’s desk.” Those are good words.

Creativity, not unbridled speed, gives us our competitive edge.Click To Tweet

I can't tell you how many times I've been stumped by a problem or challenge. And having tried all other solutions, I finally break free and go for a walk. Now distanced from the problem, all becomes crystal clear and a solution presents itself. At other times, my discipline of getting away breeds all kinds of creative ideas. I'm convinced that none of those ideas would ever have come to me in that “box” that I call my office.

I refer to this practice as “constructive laziness.” Everyone should practice constructive laziness for these reasons:

Constructive laziness…

  1. Quiets the mind. Living in the fast lane can be exhilarating. But it's all-consuming, frantic and frenetic. There's no time for creative thought there. Everything is moving too fast and there's too much noise. It's in quietness that we begin to reflect. In the stillness, we declutter our minds. The view becomes sharper and distractions fade away.

  2. Relieves anxiety. Often we have no idea how anxious and uptight we've become until we leave the fast lane. Only then do we realize how mentally taxing the pace has been. And on that lazy stroll among the trees, we breathe deeply and contentedly. In that solitude we feel our anxious thoughts melt away, making room for creativity.
  3. Stimulates creative thought. As we follow that pleasant route through the woods, the paths of our mind seem to open. Looking around us, all our senses are intoxicated with the beauty and scope of God's creation. He becomes our mentor. And creative thoughts begin to take root and sprout in our minds.

  4. Allows time to explore these thoughts. New creative thoughts are born in this quiet garden of our minds. As they emerge, we take time to consider each one. Some are weeds that we pluck and cast aside. But others we keep and nourish because they show promise of being fruitful. 

  5. Enables us to capture those thoughts. Without constructive laziness, a creative thought may flit in like a little bird. We catch a glimpse of it, but it flies away before we know it. In contrast, taking time with our thoughts is like sitting on a park bench. Now the bird lands next to us and we study it, noting everything about it.
In stillness, we declutter our minds, the view becomes sharper. Distractions fade away.Click To Tweet

These are but the beginnings of what constructive laziness can offer you.

I marvel at Jesus Christ for many reasons. But consider this. In the most tumultuous three years of his life, He often took the time to retreat into nature alone. As I follow Him, I want to learn from Him in this practice as well. I believe we would all do well to spend more time being constructively lazy.

Question: How do you practice constructive laziness? Where do you go? How often do you retreat?  You can leave a comment by clicking here.
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#228: From Overworked to Over The Moon: Laura Roeder http://rayedwards.com/228/ http://rayedwards.com/228/#comments Mon, 18 Apr 2016 10:00:43 +0000 Ray Edwards http://rayedwards.com/?p=11235 Meet the Founder of MeetEdgar.com

This is a special edition of the Ray Edwards Show where I interview the founder of Meet Edgar, Laura Roeder.  I love her story and I think you will too!

Laura Roeder is…

Click here to download or listen to this episode now.

Links Mentioned In the Show

Winetracker

Meet Edgar Support

Meet Edgar on Facebook

How To Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, Google+, or LinkedIn.

Get The Transcript

Click here to get the transcript now (COMING SOON). Transcripts provided by SuccessTranscripts – a great solution if you need your podcast, sermon, speech, or other audio transcribed.

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http://rayedwards.com/228/feed/ 1 This is a special edition of the Ray Edwards Show where I interview the founder of Meet Edgar, Laura Roeder.  I love her story and I think you will too! Laura Roeder is… The founder of MeetEdgar, a new social media automation tool designed to prevent u... This is a special edition of the Ray Edwards Show where I interview the founder of Meet Edgar, Laura Roeder.  I love her story and I think you will too! Laura Roeder is… The founder of MeetEdgar, a new social media automation tool designed to prevent updates from going to waste. Since 2009, she’s been […] Ray Edwards clean 11235
Why You Need a Code of Conduct http://rayedwards.com/why-you-need-a-code-of-conduct/ http://rayedwards.com/why-you-need-a-code-of-conduct/#comments Fri, 15 Apr 2016 10:00:40 +0000 Ray Edwards http://rayedwards.com/?p=11226 The Boy Scouts Had It Right: Be Prepared

But be prepared for what? The Scouting official website explains: “Scouting is a values-based program with its own code of conduct. For almost a century, Scouting has instilled in young men the values and knowledge that they will need to become leaders in their communities and country. ”

It goes on: “A Scout is trustworthy, loyal, helpful, friendly, courteous, kind, obedient, cheerful, thrifty, brave, clean, and reverent.” But having a code of conduct isn't just some “kids-in-a-club” thing…

Consider these writers and their books:

All these men and many others point to the power of having and living by a code of conduct.

Every person should have a personal code of conduct.

Living by a code of conduct enables you to:

  • Make the difficult decisions in advance. From time to time you face decisions that lap over into the “grey” areas of ethics and morality. What will you choose to do in those situations? Having a code of conduct makes those decisions easier. Because you've already determined in advance what you will and won't do. 

  • Become the person you want to become. Without a code of conduct to guide you, it's easy to be influenced by those who have no scruples. The downward slide begins innocently enough. But just one small compromise leads to another…and another…and another. Then one day you wake up, horrified at the person you've become.

  • Improve the quality of your life. Your quality of life has primarily to do with relationships. To build healthy relationships you need integrity. Where does integrity come from? Living by a code of conduct.

  • Live with purpose. Many get caught up in the rat race of life never considering where they're headed or why. Having and living by a code of conduct provides you with a true north. You've contemplated your life and how you want to live it. You've established your code of conduct and you measure your progress by it.

Here Are Some Helpful Practices for Creating Your Code of Conduct

  • Make it specific.
  • Design it with leading measures.
  • Be realistic.
  • Think it through.
  • Rehearse it twice a day.
  • Journal until your code becomes embedded as part of you.

Here’s my own Code of Conduct

  1. I ask on an hourly basis (or more), “God, what are you doing in this situation?”
  2. I always remember my own Agency, and take 100% ownership of my decisions.
  3. I follow my current morning and evening success rituals without fail.
  4. I engage in 60 minutes of vigorous physical exercise every day.
  5. I eat food, not too much, mostly plants.
  6. I never lie, I do not swear, and I do not gossip.
  7. I act in a manner that is cheerful, polite, and courteous.
  8. I progress daily toward helping 100 million people fulfill their God-given dreams.
  9. I write 1,000 words first thing every morning.
  10. I don't do email before noon, and I don’t have unscheduled business calls.
  11. I always leave 40% margin in my schedule as open space to receive opportunity.
  12. I go to bed and get up at the same time every day (8 p.m. and 4 a.m.)

I don't always fulfill my code. In some areas I am solid as a rock. In others, I am a work in progress. But that's the point, isn't it? Progress? I have a clear code of conduct to work toward.

One thing is for sure..

“If you aim at nothing, you will hit it every time.”
– Zig Ziglar

Question: Do you have a Code of Conduct or Rules to Live By? You can leave a comment by clicking here.
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The “12 Minutes to Triumph” Morning Routine http://rayedwards.com/the-12-minutes-to-triumph-morning-routine/ http://rayedwards.com/the-12-minutes-to-triumph-morning-routine/#comments Wed, 13 Apr 2016 12:43:38 +0000 Ray Edwards http://rayedwards.com/?p=11197 A Morning Routine For Those Don’t Have Time For One

My usual morning routine takes about 3 hours. I realize that most people don’t have the flexibility for such a lengthy morning routine. That’s why I created the “Hour of Power Cheatsheet” infographic.

But let’s face it. Sometimes things go awry and even I don’t have 3 hours for a morning routine.

Usually, I'm awake before everyone else in my household by a 3-4 hour margin. (I awake every day at 4am.) But sometimes, my wife gets up early too (even, from time to time, at 4am). When that happens, my routine goes out the window. I am not unhappy about that. When Lynn is up, I want to be present with her, rather than obsessively clinging to a ritual.

But sometimes it's difficult to adhere to my usual routine. This is true when I am traveling, crossing time zones, giving an early morning speech, or visiting family and friends.

Those with full-time jobs and a house full of young children face similar challenges. They frequently ask me, “Ray, what do I do if I only have a few minutes for any kind of morning ritual or routine?

Sometimes we just don't have time for a longer morning ritual. (For some that may be every morning.) For this reason, I have devised a short, effective and powerful morning ritual.

One more thing before I get into the specific routine. This could be a 6-minute routine, or a 20-minute routine. With more time, you could do deeper and in more sustained ways with each part of the routine. Here's what matters: “sanctify” or set apart this routine and hold it in high esteem. And be intentional (purpose-oriented) about your routine. It’s about the quality of time, not the quantity.

The “12 Minutes to Triumph” 

01:00 Drink water (I drink 36 ounces.) You’re dehydrated when you awake!
02:00 Do push ups, burpees, or run in place. Do some kind of calisthenics to get your blood flowing a little faster.
03:00 Brush your teeth, shave, and wash your face in cold water.
07:00 Pray using the Lord’s Prayer, the Prayer of Jabez, and thank God for the day.
08:00 Meditate. Just sit quietly, eyes closed, take deep breaths, and listen. (What is God saying to you?)
09:00 Read the Bible, such as one Psalm or a chapter from Proverbs.
10:00 Read one page in a good, mind-improving book.
11:00 Write in your journal: your 3 biggest “wins” from yesterday, and the 3 you want to achieve today.
12:00 Review your schedule. When will you achieve those wins today? Cut anything that is unnecessary.

That’s it! Go, take on the day!

That’s a powerful 12 minutes, and a great way to start your day. So the next time you’re in a rush, don’t skip your morning routine – just use this one, or create your own!

And if you’ve never been a “morning routine” person, this is a great way to start. Try these “12 Minutes to Triumph” each day for 30 days and see what a difference 12 minutes can make.

Question: I’d love to hear about your morning routine. Are you a “long routine,” “short routine,” or “no routine” person? Please feel free to share your own “recipe” for a morning routine! You can leave a comment by clicking here.
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#227: 7 Reasons Why You Must Master Copywriting http://rayedwards.com/227/ http://rayedwards.com/227/#comments Mon, 11 Apr 2016 10:00:26 +0000 Ray Edwards http://rayedwards.com/?p=11187 It's a wild-west version of the show, as Sean and Ray are operating on too little sleep and too much caffeine.

The subject: why you must master copywriting, especially if you think you don't need to.

Click here to download or listen to this episode now.

'My beard is so manly, it has a voice of its own.' ~ @SeanEAuthor Click To Tweet

Tip of the Week

Would you like some in-depth video training on how to create copy that makes more sales? Would you like to learn how to write copy that sells like crazy, but doesn’t sound sleazy or pushy? And best of all, would you like to get access to these information-packed, professionally-produced, and incredibly helpful tutorials absolutely free?

Today we’re releasing the second in a series of four videos that will give you the very best ideas, tactics, and even formulas that we encourage you to borrow and use in your own copy to make more money. Starting right now.

Just go to WriteCopyThatSells.com, and put in your email address, to get access to the video series. All FOUR videos are ready and waiting for you.

Feature Segment: 7 Reasons You Must Master Copywriting

In which we explore why it's important for you to master copywriting – whether you thin you're selling anything or not.

How To Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, Google+, or LinkedIn.

Get The Transcript

Click here to get the transcript now. 

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http://rayedwards.com/227/feed/ 1 It's a wild-west version of the show, as Sean and Ray are operating on too little sleep and too much caffeine. The subject: why you must master copywriting, especially if you think you don't need to. Click here to download or listen to this episode now... It's a wild-west version of the show, as Sean and Ray are operating on too little sleep and too much caffeine. The subject: why you must master copywriting, especially if you think you don't need to. Click here to download or listen to this episode now. Tip of the Week Would you like some in-depth […] Ray Edwards clean 40:10 11187
The $200 Million Copywriting Blueprint http://rayedwards.com/the-200-million-copywriting-blueprint/ http://rayedwards.com/the-200-million-copywriting-blueprint/#respond Fri, 08 Apr 2016 19:27:13 +0000 Ray Edwards http://rayedwards.com/?p=11182 Download the Free Mind-Map for a Limited Time

Would you like access to the blueprint I've used to generate $200 million in sales for me & my clients? Well, here's your chance. I'm releasing a series of free Copywriting Training videos, and I just posted the third in this four-part series this morning.  

It's called “The $200 Million Dollar Copy Blueprint”.

If you've actually been watching the videos I've released over the past week or so, you know how much I've already given away.

But today, I am literally showing you the real secret of my business success… and more importantly (and much more impressive), the staggering success of my clients. 

The secret is in the “meta-framework” – the organized, integrated system of “sub-frameworks” – that causes businesses to succeed.

The best name I have for this meta-framework (or “master frame”) is this: Strategic Influence.

This is what grows lists, impact, influence, and net worth. 

And this is at the heart of my all-new video…

“The $200 Million Copywriting Blueprint” 

Yes, it's true … I've used Copywriting as an excuse to help you take your first step into a larger world.

For those who have ears to hear, and eyes to see, this will be mind-blowing.

I will only make this freely available for a few more days.

Make use of your free access now.

And if you haven't watched – and studied – the two videos I've released before this one… it's time to catch up.

Once you've logged into the free members area, you can start at Video #1 and work your way through all 3.

After I take these videos offline, this material will only be available to my Copywriting Academy students.

But right now, you can have it all, including the MindMap, absolutely free & clear.

No credit card requested, nor required. 

Download the “Copywriting Blueprint” right now.

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The One Word That Doubles Your Sales http://rayedwards.com/the-one-word-that-doubles-your-sales/ http://rayedwards.com/the-one-word-that-doubles-your-sales/#respond Wed, 06 Apr 2016 13:56:32 +0000 Ray Edwards http://rayedwards.com/?p=11135 Get This Free Ebook Today

One of the most powerful business truths I know is something I learned from my friend and mentor, Jeff Walker. When confronted with virtually any business problem, Jeff's response is often, “That's a copy problem.”

Meaning: the problem is less about the problem and more about how we approach the problem. How we communicate the problem to ourselves – and to others. Communication. Copy. Whatever the problem, chances are it's a copy problem. There is an easy fix to this copy problem, and that's why I have written my new ebook, The One Word That Doubles Your Sales. If you sell anything at all, I think you'll find this ebook helpful.

Download the Ebook Now

That's the reason why subtle adjustments in language can make a big difference in your business, and in your life. This is rarely clearer than in writing sales copy, because we can so easily measure the results: sales either go up, or not.

What if there was one word – a single word – that could double your sales? What if this word had been tested time and time again, and its efficacy is proven beyond all doubt?

There is such a word. But it's easy to dismiss or undervalue. I could just tell you the word here and now, but you would likely only nod and say to yourself, “Yes, I see the wisdom in that” — and then do aboslutely nothing with the knowledge. Such a reaction would be a disservice to you, your business, your family, and all those who depend upon your success.

'Information without implementation will not bring transformation.' @PaulBEvans Click To Tweet

Because of this, instead of just revealing “the one word” here, I have created a new ebook about this unusual word, and its transformative persuasion power. It's short but powerful.

There are three reasons why you should download, read, and use the information in this book.

  1. Because you're likely to use it. In the ebook, I teach you the “lineage” of this word and its use. Knowing the history behind how the power of this word was discovered will increase how you value the knowledge. The knowledge we value more is more likely to be used.
  2. Because you will be able to share this ebook and its power. Ever hear a compelling, persuasive message, and then try to convey that message to someone else later? Doesn't work so well, does it? I have conveniently packaged the messsage of “the one-word secret” into a form that delivers the full impact to anyone in a few minutes. This ebook is how you get your copywriter or marketing team to start using it.
  3. Because I also include a classic marketing book that has been long-forgotten. This book shaped much of what today is called “Internet Marketing” yet you rarely hear it mentioned. That is sad because it is just as powerful today as it was in the early 1900's. (And no, it's not “Scientific Advertising” nor is it “The Robert Collier Letter Book” – though you should read those, too.)

Download the Ebook Now

This ebook will only be available for a limited time, though. That's one more reason you should download it now.

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#226: 7 Keys to More Effective Copywriting http://rayedwards.com/226/ http://rayedwards.com/226/#respond Mon, 04 Apr 2016 10:00:43 +0000 Ray Edwards http://rayedwards.com/?p=11010 The Art of Writing Words That Sell

Today's podcast is filled with action steps you can put to work in your business right away. These steps are designed to make more money. It should be no surprise to you but all seven steps involve your copywriting skills.

But we're not going esoteric on you. This podcast is not about theory, it's about practice. You'll be able to put this stuff to work right now. Today. In this week's episode, you'll find…

  • How to know it's time to give up trying to solve the problem you face, and try something crazy. Something supernatural.
  • How to get access to our new copywriting training series, free.
  • 7 keys to more effective copywriting-you'll be writing words that sell better, faster, and easier than ever before.
  • …And there's more!

Click here to download or listen to this episode now.

Spiritual Foundations

Stop Trying to Figure It Out

Trust in the Lord with all your heart,
And lean not on your own understanding.”
(Proverbs 3:5, NKJV)

Have you ever faced a situation that seemed impossible? We all do at some point. Sometimes it just seems that a certain problem has no logical solution.

It's in moments like these that we need to give up trying to figure it out. Sometimes it's best to remember that we have access to “the mind of Christ”. I did not make that up, the Apostle Paul says so in the New Testament.

So if we have access to “the mind of Christ”, that means we have access to the vast storehouse of knowledge of God himself. And trust me, He knows the answer to your problem.

How do we access this source of wisdom and power? We have to do the most counterintuitive thing: turn off the logic machine, stop researching our problem on Google, stop overanalyzing the problem, and stop looking for answers in the natural realm.

It's time to tap into the supernatural. Stop leaning on our own understanding, and instead, choose to trust God.  None of the problems we face are a surprise to God, nor are they a challenge to Him.

Your mind is a powerful thing. But sometimes, your mind will try to distract you, so you don't even notice that God is speaking to your heart all the time. Your mind, not your heart, is the source of fear, doubt, and terror. These emotions can block the signal God is broadcasting to your heart.

That's why it says in the book of Proverbs we should trust in the Lord with all your heart, and lean not on your own understanding.

And if you can simply “let it go”, stop thinking about the problem and the solutions so much, and just listen for what God has to say, you will find faith rising up. You'll start to feel hope, even in impossible situations.

So today, no matter how dark things may look to you now, choose to lean on God. Trust that He has a good future in store for you. Trust that He has poured out grace and favor on your life. Trust Him, because in the final analysis, He's the only one you can totally trust, every time.

Join me in a prayer like this:

“Daddy, I'm making the choice to lean on you. Not on my own understanding. I know that you are working all things out for my good. So I won't put my confidence in the evidence that I see, but I will trust in your Word, and I will trust in You. I receive Your peace, in Jesus's name. Amen.”

Tip of the Week

Would you like some in-depth video training on how to create copy that makes more sales? Would you like to learn how to write copy that sells like crazy, but doesn’t sound sleazy or pushy? And best of all, would you like to get access to these information-packed, professionally-produced, and incredibly helpful tutorials absolutely free?

Today we’re releasing the second in a series of four videos that will give you the very best ideas, tactics, and even formulas that we encourage you to borrow and use in your own copy to make more money. Starting right now.

Just go to WriteCopyThatSells.com, and put in your email address, to get access to the video series. Videos one and two are ready and waiting for you.

Feature Segment: 7 Keys to More Effective Copywriting

These seven keys will give you the overall mindset for how to write persuasive copy.

  1. Begin with the end in mind
  2. Tune into the world's most popular radio station
  3. Ask if it passes the “so what?” test
  4. Write liberally
  5. Edit ruthlessly
  6. Read it to real people
  7. The only test that matters

That is the “what to do” part of today's lesson. For the “how to do it” part, head on over to WriteCopyThatSells.com and get our free video training while it lasts.

How To Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, Google+, or LinkedIn.

Get The Transcript

Click here to get the transcript now. Transcripts provided by SuccessTranscripts – a great solution if you need your podcast, sermon, speech, or other audio transcribed.

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http://rayedwards.com/226/feed/ 0 Today's podcast is filled with action steps you can put to work in your business right away. These steps are designed to make more money. It should be no surprise to you but all seven steps involve your copywriting skills. Today's podcast is filled with action steps you can put to work in your business right away. These steps are designed to make more money. It should be no surprise to you but all seven steps involve your copywriting skills. But we're not going esoteric on you. This podcast is not about theory, it's about […] Ray Edwards clean 11010
12 Amazing Wealth-Building Vehicles http://rayedwards.com/12-amazing-wealth-building-vehicles/ http://rayedwards.com/12-amazing-wealth-building-vehicles/#respond Fri, 01 Apr 2016 10:38:48 +0000 Ray Edwards http://rayedwards.com/?p=11121 How to Turn Your Ideas into Income

What's your area of expertise? What is it for which people come to you for advice or help? I'm sure you have a ready answer for those questions. And if you do, then you've got something valuable to teach. And if you've got something to teach, you can make an income online.

Just use one or more of the vehicles in this post.

Since launching my own business, I've leveraged all 12 of these income-generating vehicles. Here are just some of the ways that I've turned my expertise and knowledge into wealth:

  • I make money by consulting, writing copy, and publishing and selling books.
  • I create training products, coach, speak, and offer seminars and workshops.
  • Not to mention writing blogs, recording podcasts, and providing a host of other services.

The overarching theme of my business is helping others “prosper with purpose.” 

That's why I'm excited to share these income-producing vehicles with you. Because I'm convinced that if you've got something to teach, you too can make an income online.

12 Ways to Turn Your Wisdom into Wealth

  1. Product Sales. These are one-time teaching products. This can be an idea as crazy as “How to draw pug portraits.” And as a pug enthusiast, I may be interested if you can teach me! But don't stop with one product. Create many.
  2. Personal Services. Offer freelance writing, editing, design, etc. Establish a clientele and create a perpetual income with repeat business.
  3. Coaching. Coach others to do what you do. You can do this one-on-one or in groups. When coaching groups, you're charging less per person, but making more per hour. And keep in mind that coaching by distance can be quite effective. This means you can coach people around the world while you work from almost anywhere.
  4. Live Events. Perhaps your area of expertise lends itself to a workshop or seminar.  Imagine charging a handsome fee per person. Now multiply that number by 100 or more participants. Offer that workshop quarterly and already you're making a significant income.
  5. Affiliate Sales. Build your platform and establish trust with your tribe. Then recommend products that dovetail with your business and earn a commission. Your joint venture partners have already done all the hard work. Now you get to capitalize on it by sharing their products with your list.
  6. Public Speaking. Speaking fees can be quite lucrative. The speaking event also offers a great way to get new clients and sell your products and services.
  7. Membership sites. Imagine offering recurring annual subscriptions for ongoing training, information, or services. You have to keep producing fresh, relevant offerings to attract and retain clients. But this becomes a source of residual income with annual renewals.
  8. Consulting. As a consultant, you become a partner in someone else's business for a limited period of time. You get to help them succeed in areas where you have expertise and experience. Much consulting work can fetch a considerable fee. And often a job well done means referral business.
  9. Publishing. You can write books, self-publish them and sell them on your website. With even less effort, you can create e-books or newsletters with specialized information. These e-books often sell for $35 or more. Your customers simply pay the fee and download it to their device.
  10. Licensing. Create a product or materials that others want to train from or sell. Then sell a license to them for using your materials. It's also possible to receive a royalty for every customer they sell to. In this way, you're multiplying yourself. You're reaching clients you never would have been able to reach otherwise.
  11. Audio Programs. Prepare training, teaching, motivational talks, or even sermons in Mp3 format. Promote and sell these items on your website.
  12. Online Courses. Creating online courses may be one of the most complex vehicles. But they also provide the highest profit potential. And overhead costs are minimal. With current technology, these can be real-time and interactive if you so desire. Online courses provide a platform to sell other products and services as well.

After reading through that list, I hope your “wheels” are turning! You realize that those vehicles actually represent many more opportunities for generating income. You can exploit each vehicle to create many different streams of income. Doing a few of them well, or doing moderately well in most of them can easily bring you $10K per month income.

Question: Which of these vehicles will you pursue first? What other ideas has this post spawned for turning your wisdom into wealth?  You can leave a comment by clicking here.
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Dangerous Promises and How to Break Them http://rayedwards.com/dangerous-promises-and-how-to-break-them-2/ http://rayedwards.com/dangerous-promises-and-how-to-break-them-2/#comments Wed, 30 Mar 2016 10:00:25 +0000 Ray Edwards http://rayedwards.com/?p=11104 Free Yourself of Cumbersome Commitments

When I was was growing up, I was taught that a person’s word is their bond, and that “a promise made is a debt unpaid”. These are true and noble thoughts. And sometimes they are dead wrong.

Sometimes the best thing you can do is break your promise.

Steve was in over his head and he knew it. We were meeting at a local coffee shop. He was describing the massive load of stress he had been living under.

“I just have too much to do, and not enough time to do it,” he told me. He seemed near tears.

I asked him what his commitments were, and as he listed them off (there were many), I could understand why he was stressed. Just listening to him was wearing me down!

Finally, when he had finished, he sat looking at me expectantly. He was waiting for an answer to his problem.

“Let me ask you a question, Steve,” I said. “Do each of these commitments feel like a promise you made?”

He nodded.

“Well, there’s no way you’re going to be able to keep all these promises.”

He did not look encouraged.

“So the question is not which commitments are you going to break? Because you are going to break some. The real question is rather which ones can you break honorably?”

I then proceeded to tell Steve what I’m about to tell you. Now, in this case, I'm talking about commitments made in a business context. But this all applies to your personal life and commitments too.

There are 3 good reasons to free yourself from commitments you've made. Each of the following 3 reasons can make the commitment dangerous to your physical, financial, mental, and spiritual well-being.

And there's at least one good reason to believe it’s okay to break your promise – if you do it properly.

3 Reasons to Break Promises

  1. The promise requires more of you than you are willing to give. Sometimes people downplay the scope of the project they invite you into. Only after you've made the commitment to work with them do they reveal the full extent of the project. Whether intentional or unintentional, it doesn't matter. Their project has grown much larger and more complex than you're willing to commit to. 

  2. The promise requires more of you than you are able to give. In these cases, unforeseen circumstances or requirements emerge as the project or commitment unfolds. This takes the project beyond your level of expertise or ability. Or it requires more time and resources than you're able to commit. Also, sometimes we optimistically take on more than we're able to handle. 

  3. The promise requires something of you that you should not give. As a project develops, a client may ask you to do something that is unethical or even immoral. The client may or may not understand what they are asking you to do. You may feel a strong pull to compromise your values to serve your client. Don't do it!

What Does the Bible Say?

At times, our mouth writes a check that our hands can’t (or shouldn’t) cash. Wise King Solomon provided a good reason for freeing yourself from such a commitment:

My son, if you become surety for your friend,
If you have shaken hands in pledge for a stranger,
You are snared by the words of your mouth;
You are taken by the words of your mouth.

So do this, my son, and deliver yourself;
For you have come into the hand of your friend:
Go and humble yourself;
Plead with your friend.
Give no sleep to your eyes,
Nor slumber to your eyelids.
Deliver yourself like a gazelle from the hand of the hunter,
And like a bird from the hand of the fowler. 
 Proverbs 6:1-5
Those are the 3 good reasons to free yourself from dangerous commitments, and there's st least one good Biblical reason to believe it’s okay to do so. Keep in mind that you want to free yourself from such a commitment in the most honorable way possible.

Question: Consider your current commitments. To what extent does one or more of them warrant breaking? When have you broken such a promise in the past? You can leave a comment by clicking here.

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#225: 3 Killer Copy Tactics That Create Cash http://rayedwards.com/225/ http://rayedwards.com/225/#respond Mon, 28 Mar 2016 10:00:35 +0000 Ray Edwards http://rayedwards.com/?p=10988 Proven Methods Produce Instant Income

Copywriting is the single most valuable skill you can develop in business. It's the only skill you can use to create more sales, out of thin air, without spending more on ads or changing your product or delivery. And if you need cash quick, you're going to love today's episode.

We're going to explore proven methods that can produce nearly instant income. Specifically, I will be spelling out three killer copy tactics that create cash. Reliably. Time after time. And the funny part is, you just experienced two of them already. Also in this week's episode…

  • How it's possible that God is offering you incredible gifts-and you are refusing to take them!
  • An incredible new copywriting tutorial video series, that is absolutely 100% free. How to get it.
  • …and there's more!

Click here to download or listen to this episode now.

Spiritual Foundations

Don't Block Your Blessing

“…Whatever He says to you, do it.”
(John 2:5, NKJV)

If I offer you a gift, holding out to you with arms extended, but you keep your hands in your pockets… To whom does the gift still belong?

I can't force you to take it.

Yet, sometimes this is how we behave in life. There are gifts that are right in front of us, we have our hands firmly stuffed in our pockets, oblivious to what life is offering us.

there are times when we are so focused on the only thing we can think about (such as needing more money) that we fail to see what God is offering to us in the here and now. Usually, it will lead us directly to what we need provision for.

You might say, “I get that, but I do need money and I don't have my hands in my pockets. But God still hasn't supplied me with the money.”

We'll keep in mind that the “hands in pockets” thing is a metaphor. There may be something else that God is asking you to do or suggesting to you that you are ignoring. As because you're so focused on the outcome, you're missing the process.

You might say that you're working hard, but your timing faithfully, and the your “doing everything right”. And maybe you are. And I certainly don't want to get into a discussion about whether or not we earn God's favor (we don't).

But one thing I know we do is sometimes block God's attempts to bless us. Is the equivalent of having your hands in your pockets when someone's trying to give you a gift.

For instance, if you're holding bitterness and anger in your heart toward someone, or unforgiveness, that could block your blessing.

Today, ask the Lord to help you search your own heart for anything that may be blocking or refusing his power. This is about trying to find something wrong with you, by the way. It's not about trying to “search out sin”. Most of us don't need to search sin out – we know exactly where to find it.

This can be more subtle.

If you're spending all your energy and emotional reserves on harboring unforgiveness toward someone, or you're operating from a victim mindset because you're so “wounded”, you're cutting off access to your own best self. You're limiting the resources you have access to, and you're doing it by choice.

So you might try praying something like this today:

“Daddy, every part of my life belongs to you. I know you have my best interest at heart. Show me anything I need to do, anything I need to change, so that I'm open to receiving everything you want to give me. In Jesus name, Amen.”

Tip of the Week

Would you like some in-depth video training on how to create copy that makes more sales? Would you like to learn how to write copy that sells like crazy, but doesn't sound sleazy or pushy? And best of all, would you like to get access to these information-packed, professionally-produced, and incredibly helpful tutorials absolutely free?

Today we're releasing the first in a series of four videos that will give you the very best ideas, tactics, and even formulas that we encourage you to borrow and use in your own copy to make more money. Starting right now. Just go to WriteCopyThatSells.com and put in your email address to get access to the video series. Video one is ready and waiting for you.

Get your quick & simple copywriting training free for a limited time - http://WriteCopyThatSells.comClick To Tweet

Feature Segment: 3 Killer Copy Tactics That Create Cash

Proven Methods Produce Instant Income

I believe in building businesses for the long-term. Creating valuable products, with a view to the future, and having lifelong relationships with your customers. And then, sometimes, you just need to pay the rent this month. That's why in this episode I'm sharing some proven methods that can bring you income right now. Here are 3 “killer copy tactics that create cash”…

  1. Benefits. Write benefit-driven copy. notice how this episode was titled. The title serves as the episodes headline.
  2. Specificity.Tie the benefit to specific actions. In this case, I tied the benefit of instant income to the action of listening to this episode.
  3. Deadlines. Use deadline scarcity to prompt immediate action.

Can it really be this simple? You bet it can.

Share the Love

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, Google+, or LinkedIn.

Get The Transcript

Click here to get the transcript now. Transcripts provided by SuccessTranscripts – a great solution if you need your podcast, sermon, speech, or other audio transcribed.

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http://rayedwards.com/225/feed/ 0 Copywriting is the single most valuable skill you can develop in business. It's the only skill you can use to create more sales, out of thin air, without spending more on ads or changing your product or delivery. And if you need cash quick, Copywriting is the single most valuable skill you can develop in business. It's the only skill you can use to create more sales, out of thin air, without spending more on ads or changing your product or delivery. And if you need cash quick, you're going to love today's episode. We're going to explore proven […] Ray Edwards clean 10988
One Login to Rule Them All http://rayedwards.com/one-login-to-rule-them-all/ http://rayedwards.com/one-login-to-rule-them-all/#comments Fri, 25 Mar 2016 10:00:36 +0000 Ray Edwards http://rayedwards.com/?p=11070 Why Your Customers Are About to Love You

Perhaps you sell online training programs, memberships, or other digital products. If so, you may be making a huge mistake. This mistake could be costing you money and customers. Chances are you are making this mistake! This can spring a sizable money-leak in your entrepreneurial ship.

I create and sell digital training products and courses. I sell these courses online, and my customers receive their access instantly. They receive a username and password, can log-in and get access to what they paid for without delay. That’s a win for both them and me.

But I recently became aware of a problem with the way I do this. And I'm not the only one doing this. If you run a business like mine, we set up our products on separate websites, as if each product was its own “brand.” This means separate domain names, different logos, etc. This may feel good to us who produce the products. But it creates a big headache for our users (our paying customers).

How so? We force our customers to have separate login URLs, usernames, and passwords for each of our sites/products.

In what way does this serve the customer’s best interest? Most people do not suffer from a shortage of usernames and passwords!

For the customer, this means more hassle, more effort, and more information to keep track of. Ultimately, it could lead to frustration and even refund requests.

Why do we make customers jump thought these hoops? If we have 15 products, why do we force the customer to have 15 different usernames and passwords?

I think the answer is that most of us were just taught this method and we never questioned it.

Clearly, this practice is not good for the customer. But neither is it good for you, the product producer. Multiple sites mean:

  • More customer complaints
  • More “lost username/password” emails
  • More sites to build, maintain, update, host, and secure
  • More design work
  • More complexity

I believe this leads to more refunds too, which means this practice is costing you money.

I decided to check in with the biggest companies on the Internet and see how they handle this issue. How do Apple, Google, and Amazon solve this dilemma?

Well, look at your Google Account login page, and that tells the whole story. “All Of Google, In One Account.” Same is true of Amazon (your login credentials even work for Audible.com), and Lynda.com. One login, all your stuff, one website.

These companies rake in revenues that start with the letter “b,” as in “billions.” So, maybe they know a thing or two.

“Yes, Ray,” you whisper, “But I am not Apple or Google. There’s no way I can afford that kind of custom development.”

Bull-feathers!

Let me expound on that…

How You Can Be Just Like Amazon and Google

If you want to be like Apple, Google, and Amazon you must have a single login for everything your customers buy. To do this you have several options.

  1. Custom code. You have total control, but it costs a lot. And you can end up with a convoluted system that nobody else can understand. Your developer can hold you hostage. Because to everyone else your system is a mysterious “black box.” This is too costly and risky.

  2. Udemy. Easy to use and nice looking with huge built-in traffic. But you have to share the “marketplace” with thousands of other course builders. This makes you one among many. And Udemy apparently discounts course prices without warning or approval from you. This eats into your profits and devalues your brand.

  3. WordPress + Plugins and Mods. The premiere tool is Wishlist Member. This option allows you to build pretty much exactly what you want… as long as you build it in WordPress. This is the option I have used most often in the past. But it can be complex and frustrating. WARNING: WordPress has some quirks that can cause “hiccups” on your site. If you use Wishlist to build a member's area, install Wordpress separately from your main blog. You don’t want your membership site taking down your entire website if there is a problem.

  4. Teachable. This one is easy to use both as a site owner and as a customer. It lives on the Teachable server, so they handle all the security, updates, and coding. You never have to do any of that stuff. Teachable lets you take payments. It also pays affiliates a commission when someone refers business to you. Sort of like Udemy without the marketplace.

  5. New Kajabi. This is the option we currently use. Like Teachable, New Kajabi allows you to keep all your products in a central “library.” This way your customers have access to anything they have bought from you in a single user account. One user name, one password for everything. Simple and elegant. New Kajabi offers built-in forms, landing pages, a shopping cart and stripe integration. (So you can take payments.) It also has its own affiliate program so you can pay people for sending you business. It’s not perfect, but thus far the folks at Kajabi have been quick to respond to feature and bug requests. And the system is quite powerful.

You may choose any of the above options. But New Kajabi or Teachable are probably your best options. They end the hassles of coding, custom programming, and protecting the site from security risks.

Here is our simple plan:

  • Users have one set of login credentials
  • There is one user account from which they get all their materials
  • We offer “Free Opt-ins” for those who signed up for a lead magnet
  • All our paid products live in the same “library”

The advantages to taking this approach are clear:

  • It’s convenient for the user
  • Simple for you
  • Less costly for you
  • No more reinventing the wheel, or building site after site
  • You can still brand each product or course on its own pages
  • Less coding, more coaching

And not only does it benefit you, did I mention it’s what customers actually want?

Give your customers a pleasant buying and consumption experience.  This will give you an advantage over competitors. Their materials or products might be equal to or even superior to yours. But if they provide people with an inferior user experience, you win.

Question: How many logins do you currently require for all your products and what steps will you take to simplify this? You can leave a comment by clicking here.
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10 Steps to Build Your Wisdom Enterprise http://rayedwards.com/10-steps-to-build-your-widsom-based-business/ http://rayedwards.com/10-steps-to-build-your-widsom-based-business/#comments Wed, 23 Mar 2016 10:00:43 +0000 Ray Edwards http://rayedwards.com/?p=11042 Launching Your Own Wisdom-Based Business Is Easier Than You Think

You have that entrepreneurial spark. You yearn to own your business … but doing what? Sure, you've got some special expertise that few others have. But how do you turn that into a business? How do your knowledge, experience, and wisdom translate into income?

When I launched my business, I knew what I wanted to do. My knowledge and experience centered around providing others with communication strategies and copywriting. At the time, I hadn't codified the 10 steps I give you below. I had to rely on trial and error and wise counsel from others. As a result, I've developed a tried-and-true business building process. Since then I have helped countless other entrepreneurs build their Wisdom Enterprise.

Due to my success and theirs, I have the confidence to assure you that you too can build such a business. In fact, anyone can build a Wisdom Business™. Anyone can sell their ideas by following these 10 steps.

10 Steps for Building a Wisdom Enterprise

1. Identify your unique Wisdom Premise. This is the one-of-a-kind expertise and knowledge that you have to share with others. This defines what you will market and sell. As I mentioned, my unique wisdom premise when I started this business was communication strategy and copywriting. Focus not only on what you're good at, but what you enjoy. Now, clearly spell that out.

2. Know your “perfect customer” well. Entrepreneurs often struggle with this one. They want to market to everyone. But it's the specialist that makes big money. People are always looking for a specialist. So define your ideal customer and market to them as their specialist.

3. Craft your value proposition. What is it that you can offer your clients that they can't live without? What are their problems that you have the solution for? Let your potential clients “taste,” “smell,” and “feel” the value of what you have to offer them. Make them “hungry” for what you have.

4. Create an “indoctrination” process. Make it easy for your clients to work with you. Tell them what to expect. Design processes that ease them along. Give them clear, simple steps.

5. Remove “friction.” Expect potential problems and speed bumps along the way. Often these can arise in the form of interpersonal conflicts. Ensure that you or your processes are not the cause of any friction. Run ahead of your client preparing the way for them. Help them remove those things that would derail or slow their progress.

6. Form strategic partnerships. I can't emphasize how important this is. I didn't just land clients like Jack Canfield and Tony Robbins out of thin air. I've served these clients and others as the result of forming strategic alliances with people. You will never accomplish anything of value without the help of others.

7. Be the client you want to have. There are two sides to this. First, model the behavior you want your clients to exhibit (don't try selling a $50,000 coaching program if you haven't invested at that level yourself). Second, treat your client the way you would want them to treat you if you were their client. Make every client feel like they are your only client. You are there to serve them.

8. Develop your Unique Wisdom Talk™. This is your product or service. This is the package that you will deliver to others. Design this in a way that others will clamor for it! Make it dynamic, fun, unique and vital to their business. Present it in a variety of forms.

9. Leverage digital media to build an email list. Your goal here is not to amass hoards of faceless people. Build a following. Develop a platform that draws people to you. Provide incentives. Offer people something of value so they come to you and give you permission to email them and sell to them.

10. Make an offer. Again, this is often a tough one for new entrepreneurs. But you can't make a sale unless you can make a clear offer. What is it you are asking potential clients to do? Spell it out clearly. Make it easy for them to say, “Yes.”

Sure, the details of each step are a bit more complex than what I presented here. But building a business based on your knowledge and experience is surprisingly simple. I hope this blog post leaves you excited to put these steps into practice! Why not start today?

Question: Where are you currently in the above process? What particular step do you find most challenging?  You can leave a comment by clicking here.
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