Ray EdwardsRay Edwards http://rayedwards.com Prosperity With Purpose Mon, 29 May 2017 16:14:27 +0000 en-US hourly 1 http://rayedwards.com/wp-content/uploads/2015/09/cropped-REI-Color-Logo-Only-32x32.png Ray Edwards http://rayedwards.com 32 32 Prosperity With Purpose Ray Edwards clean Ray Edwards ray@rayedwards.com ray@rayedwards.com (Ray Edwards) Prosperity With Purpose Ray Edwards http://rayedwards.com/wp-content/uploads/powerpress/The-Ray-Edwards-Show-Art.jpg http://rayedwards.com Catch and Release Leadership http://rayedwards.com/286/ http://rayedwards.com/286/#respond Mon, 29 May 2017 10:00:25 +0000 Ray Edwards http://rayedwards.com/?p=12508 How to Start a Movement

Here's the problem: you want to build a business, an organization, a church, or a body of work. Something that has long-term significance and impact. Yet it often feels like you’re forced to focus on short-term gains.

In this episode, we’ll introduce you to a way of leadership that is simpler, more elegant, less stressful… and more effective.


Click here to download or listen to this episode now.

Spiritual Foundations

This week I want to talk about the promises made to Abraham and how they still belong to believers today.
God promised Abraham that he would be blessed to be a blessing. Some people argue that this just applies to “spiritual” blessings, but in this week’s episode I’ll propose to you that we are, in fact, “heirs of the world” – according to “the promise”.

Tip of the Week

I’ve discovered a new meditation app that is worth checking out, it’s called Headspace.

The cool thing about it is that it comes with little cartoon movies that demonstrate the principles of meditation and they are narrated by a guy with a fantastic British accent.

They offer a free 10-day trial, so it’s worth giving it a try.

Student Success Story

Our first student success story focuses on Jen Gordon. She is a talented landing page designer, marketer, and in her words…”a darn good listener.”

Jen used her creativity and her copy skills to create Hope Decks, a collection of 60 inspirational Bible verse postcards with custom artwork on every card.

If you’re looking for a meaningful gift of encouragement, you can’t go wrong with Hope Decks.

Feature Presentation: “Catch and Release Leadership: How to Start a Movement

Recently a friend of mine asked me about my goal of fostering a movement on one million Kingdom-minded millionaires…he then reminded me of the book The Master Plan of Evangelism. It’s a manual for growing any type of organization.

It’s a small, but powerful book, and the basis for today’s episode.

Here are some highlights from our discussion…

  • Sean’s Rant of the Week – Special Edition (7:58)
  • How to get your message everywhere (29:15)
  • The selection process (30:50)
  • The value of the inner circle (31:45)
  • Success from apparent failure (33:05)
  • The most successful movement in history (34:03)
  • Hang around time (34:48)
  • The Apprentice (35:09)
  • Transfer your skills (35:43)
  • Watch me (36:08)
  • Radical delegation (37:12)
  • Giving the right answer (38:01)
  • Caked in dust (38:40)
  • Putting it all together (39:45)
  • The stunning power of duplication (43:44)

Resources Mentioned in This Episode

How To Help

Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. 

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.  (Coming soon)

“Do not despise the day of small beginnings.” - Zechariah 4:10 Click To Tweet ]]>
http://rayedwards.com/286/feed/ 0 Here's the problem: you want to build a business, an organization, a church, or a body of work. Something that has long-term significance and impact. Yet it often feels like you’re forced to focus on short-term gains. In this episode, Here's the problem: you want to build a business, an organization, a church, or a body of work. Something that has long-term significance and impact. Yet it often feels like you’re forced to focus on short-term gains. In this episode, we’ll introduce you to a way of leadership that is simpler, more elegant, less stressful… […] Ray Edwards clean
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The View from the Top with Aaron Walker http://rayedwards.com/285/ http://rayedwards.com/285/#respond Mon, 22 May 2017 10:00:18 +0000 Ray Edwards http://rayedwards.com/?p=12491 Living a Life of Significance

Too often we go through life bouncing from one random event to the next, always reacting to our circumstances and allowing them to dictate our lives.

If you're ever going to take control of your destiny, you have to be able to learn to adjust to circumstances using your own personal grit, determination, and the ability to focus on significance instead of success. Today's guest, Aaron Walker, can help you do just that.


Click here to download or listen to this episode now.

Spiritual Foundations

Proverbs 27:17 tells us that, “As iron sharpens iron, so one man sharpens another.” But what does that look like in our day-to-day life?

It’s not just about getting another person’s opinion, it’s a process that sometimes generates heat and friction…it’s not always easy or pleasant, but it is always profitable.

Tip of the Week

I’ve been doing a lot of video lately, and I’ve discovered something really fun and promising for those who don’t want to spend a lot of time learning the intricacies of Adobe Premiere.

Adobe Spark makes it easy for everyone to transform their ideas into stunning visual stories. It allows you to create professional quality graphics, web pages, and animated videos for blogs and more…and the best part is no design experience is necessary.

Feature Presentation: “The View from the Top with Aaron Walker: Living a Life of Significance

Aaron Walker is a veteran entrepreneur who has started, bought, and sold twelve successful companies over the past 38 years. He has a strong desire for personal development and meets regularly with such luminaries as Dave Ramsey, Dan Miller, and Ken Abraham.

Aaron enjoys a 37-year marriage to his beautiful wife, Robin, and today he invests the majority of his time helping others grow in success and significance as President and Founder of View from The Top, a premier life and business coaching company.

Here are some snippets from our conversation:

  • Swami Ray makes a prediction (9:45)
  • Transformed lives matter (10:35)
  • Blindsided by tragedy (12:40)
  • You can’t handle the truth! (13:30)
  • Prioritize your priorities (14:03)
  • Pessimist vs Realist (15:40)
  • Been there, done that (16:20)
  • Get off the mat (17:10)
  • Can’t couldn’t do it… (17:12)
  • The MasterMind Transformation (18:06)
  • The counsel of the multitudes (20:15)
  • Who are your 5 people? (21:18)
  • How to start from zero (21:54)
  • You aren’t owed anything (24:32)
  • The fast track to a changed life (26:57)
  • Take out the garbage (30:41)
  • Telling the truth in love (31:36)
  • Is it okay to be significant? (34:17)

Resources Mentioned in This Episode

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript. 

“Seek not to be a man of success, but rather seek to be a man of significance.” - Albert Einstein Click To Tweet ]]>
http://rayedwards.com/285/feed/ 0 Too often we go through life bouncing from one random event to the next, always reacting to our circumstances and allowing them to dictate our lives. If you're ever going to take control of your destiny, you have to be able to learn to adjust to circum... Too often we go through life bouncing from one random event to the next, always reacting to our circumstances and allowing them to dictate our lives. If you're ever going to take control of your destiny, you have to be able to learn to adjust to circumstances using your own personal grit, determination, and the […] Ray Edwards clean
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Married To The Business http://rayedwards.com/284/ http://rayedwards.com/284/#comments Mon, 15 May 2017 10:00:36 +0000 Ray Edwards http://rayedwards.com/?p=12470 The Pioneer & The Settler

You are the pioneer. The entrepreneur. The explorer. The risk-taker. But you find yourself married to, or in business with, a settler. A homesteader. A risk-avoider.

In this episode, our very special guest is going to blow your mind with her insights about how to harmonize these polar opposites, and prove that they are better together than apart.

Click here to download or listen to this episode now.

Spiritual Foundations

Our verse this week is from Psalm 18:22…“He who finds a wife finds what is good and receives favor from the LORD.”

That has certainly been the case with me as you’ll discover later in this episode.

Tip of the Week

Word of Warning: My tip this week won’t work for people who are paranoid about being tracked by their phone.

I have fallen in love with an app called Life Cycle.

This app automatically tracks your life and presents it to you in a way that lets you see what you’re doing with your time.

If you’re looking to make changes about the ways you spend your time, this may just be the app for you.

Feature Presentation: “Married To The Business: The Pioneer and the Settler”

In this episode I’m having a conversation with a very wise woman…my wife Lynn. She is the most authentic and honest person I know, and she has a totally contagious laugh.

Here are some snippets from our conversation:

  • The origin of the Pioneer and the Settler (4:35)
  • Not for women only (5:05)
  • Wagons Ho! (5:28)
  • The shooting gallery (6:01)
  • On a gravy train with biscuit wheels (6:26)
  • An unethical dilemma (7:44)
  • What a freak-out feels like (8:04)
  • Be the conductor of your own train (8:45)
  • Asking the awkward question (9:44)
  • Genesis and the kitchen table (11:18)
  • The recipe for a great husband and father (12:05)
  • Ray gets busted (13:03)
  • The dilemma of letting go (13:29)
  • Clash of the Titans (15:05)
  • The value of a Safe Space (15:28)
  • Doing the brave thing (16:18)
  • Same song…48th verse (17:09)
  • Know the other person’s heart (18:15)
  • How to stay married (19:17)
  • The foundation of faith (21:40)
  • What to say to your younger self (23:05)
  • Don’t sweat the small stuff (24:03)
  • Lynn’s message to the younger Ray (24:24)
  • The sexy snort (25:12)
  • Escaping the performance trap (25:45)
  • Proper care and feeding of Settlers (26:04)
  • Lynn drops a Truth Bomb (26:28)
  • The 3-Sentence Rule (27:48)
  • Mansplaining (29:50)
  • Essential meaningful purpose (30:22)
  • Stay in your lane (31:12)
  • Rapid fire bonus questions (33:36)
  • Has the journey been worth it? (35:13)

Resources Mentioned in This Episode

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

“Don't marry the person you think you can live with; marry only the individual you think you can't live without.” — Dr. James Dobson Click To Tweet ]]>
http://rayedwards.com/284/feed/ 2 You are the pioneer. The entrepreneur. The explorer. The risk-taker. But you find yourself married to, or in business with, a settler. A homesteader. A risk-avoider. In this episode, our very special guest is going to blow your mind with her insights a... You are the pioneer. The entrepreneur. The explorer. The risk-taker. But you find yourself married to, or in business with, a settler. A homesteader. A risk-avoider. In this episode, our very special guest is going to blow your mind with her insights about how to harmonize these polar opposites, and prove that they are better […] Ray Edwards clean
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Should I Write a Book? http://rayedwards.com/283/ http://rayedwards.com/283/#respond Mon, 08 May 2017 10:00:02 +0000 Ray Edwards http://rayedwards.com/?p=12452 Not Everyone Should - Here’s Why

You hear so many people saying you should write a book. Your business may be struggling, and it’s tempting to buy into the idea that writing a book will give your business that boost you need.

The credibility and authority a book would give you are huge. Your book can get you interviews, speaking gigs, and sell more of your products, services and programs.

But is writing a book the move for you?

Click here to download or listen to this episode now.

Spiritual Foundations

The Bible has some interesting advice for us…“My brethren, let not many of you become teachers, knowing that we shall receive a stricter judgment.” James 3:1 (NKJV)

I think that’s another way of saying, “With great power comes great responsibility.” So if you choose to become a teacher, or an author, be prepared to take it seriously and grow some rhinoceros skin because people will take a poke at you.

Tip of the Week

I’ve noticed that most people grossly underestimate the time it takes to do things.

I use Nozbe to help me overcome that challenge. It has helped me become a productivity ninja. It helps me deal with my incoming tasks, prioritize them, manage them within projects and get them done quickly and effectively…and that is a beautiful thing.

Feature Presentation: Should I Write a Book?

5 Reasons to Write a Book

  1. A good book can build your reputation, authority, and credibility.
  2. A good book will be a legacy that lives on after you are gone.
  3. A book causes you to test, clarify, and strengthen your thinking.
  4. A book can get you interviews, speaking engagements, and sales.
  5. While you probably won’t make a fortune by publishing a book, you can make one explaining the book.

5 Reasons Not to Write a Book

  1. A bad book can ruin your reputation.
  2. A book never goes away – copies will always exist.
  3. You will never be happy with it.
  4. It’s hard to do.
  5. Authors rarely make any money from writing a book.

And…you guessed it…some snippets from our conversation:

  • They “wrote the book” on that (13:27)
  • Get out of my head! (14:27)
  • Anger is an energy (16:01)
  • The pathway to the stage (17:15)
  • The hub of your business (18:07)
  • Express yourself! (19:45)
  • The toothpaste is out of the tube (21:27)
  • You can run, but you can’t hide (22:10)
  • Satisfaction NOT guaranteed (22:34)
  • You get out what you put in (23:13)
  • If you write it, they may not buy it (24:31)
  • Tell me about your platform (26:38)
  • Do you have a plan? (27:09)

Resources Mentioned in This Episode

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

“Writing a book is a horrible, exhausting struggle, like a long bout of some painful illness. One would never undertake such a thing if one were not driven on by some demon whom one can neither resist nor understand.” —George Orwell Click To Tweet ]]>
http://rayedwards.com/283/feed/ 0 You hear so many people saying you should write a book. Your business may be struggling, and it’s tempting to buy into the idea that writing a book will give your business that boost you need. The credibility and authority a book would give you are hug... You hear so many people saying you should write a book. Your business may be struggling, and it’s tempting to buy into the idea that writing a book will give your business that boost you need. The credibility and authority a book would give you are huge. Your book can get you interviews, speaking gigs, […] Ray Edwards clean
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How Do I Attract Better Customers? http://rayedwards.com/282/ http://rayedwards.com/282/#respond Mon, 01 May 2017 10:00:03 +0000 Ray Edwards http://rayedwards.com/?p=12442 A 10-Step Plan That Works

You have customers but they are cheap, complain a lot, and are a pain to deal with. If they aren’t controlled, corralled, and completely ejected they can eat your time, your cash flow, and your business alive.

This week we’re going to show you how to fix that problem and prevent it from ever happening again…so you only deal with cool people that you like.

Click here to download or listen to this episode now.

Spiritual Foundations

Is there a scriptural foundation for only working with good clients who appreciate your work and pay you what you’re worth?

I’m so glad you asked. Check this out:

“You shall not muzzle an ox while it treads out the grain,” and, “The laborer is worthy of his wages.” 1 Timothy 5:18 (NKJV)

In this week’s episode Sean and I give you some additional insight on this verse that I think you’ll find valuable.

Tip of the Week

This week’s tip is the wonderful and magnificent service known as Amazon Subscribe & Save.

You can set up regularly scheduled deliveries and earn savings on everything from diapers to toothpaste to dog treats…literally thousands of everyday products from Amazon and Amazon Marketplace.

My ambition in life is to never run another errand again, and this service may just make that possible.

Feature Presentation: How Do I Attract Better Customers?

A 10-Step Plan That Works

I finally got relief from my dire situation when I fired the clients who were the big trouble-makers and got really clear about who I WANTED to work with. You can do this too, by simply following this 10-step plan:

  1. Set the Criteria for Being a “Good” Client. Define the qualities of your ideal customer. Be on the lookout for these unicorns.
  2. Set the Criteria for Being a “Bad” Client. Define the qualities that make you miserable or stressed with clients. Swear that you will never take another client, nor keep a client, who has ANY of these qualities,
  3. Purge the Scourge. Examine your existing client base and get rid of any stinkers.
  4. Preach the “Good Client Gospel.” Publish your “Do’s and Don’ts” clearly, frequently and boldly.
  5. Develop a “Bad Client Mythology.” Tell client horror stories and make them part of your Company Mythology – so your prospective clients know how you identify “bad apples” – and let them know what happens to bad apples.
  6. Develop a keen sense of discernment about people. Every time I have taken on a bad client, I always had a nagging feeling deep inside that I had ignored. Trust your sensors.
  7. Make them work for it. If they really want to work with you, make them prove it. Put some hurdles in place. Weed out the clients who ignore, break, or try to circumvent the rules of being accepted as your client.
  8. Be Expensive. While his alone can be a good filter, it is not 100% effective. There are some nasty, needy, broken, and/or crazy people who have lots of money.
  9. Listen to Your Team.
  10. Be completely unreasonable. While it will help you screen out the “problem children,” it will also cause the Good Clients to want you even more.

And…you guessed it…some snippets from our conversation:

  • For vegetarians only (9:10)
  • Sean “sparkly” rant (9:35)
  • The Force is strong with this one (12:15)
  • Ray & Sean tackle The Great Unicorn Debate (12:27)
  • Are you willing to take the oath? (13:23)
  • The Bad Client Story (14:03)
  • Make it known throughout the land (15:24)
  • Only gather ripe apples (16:21)
  • Trust your gut, not your wallet (17:13)
  • The Edwin Moses Strategy (18:37)
  • Be a Rolex, not a Timex (19:22)
  • Trust your team (20:42)
  • Take a look in the mirror (21:39)

Resources Mentioned in This Episode

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript. 

“Daring to set boundaries is about having the courage to love ourselves, even when we risk disappointing others.” - Brene Brown Click To Tweet ]]>
http://rayedwards.com/282/feed/ 0 You have customers but they are cheap, complain a lot, and are a pain to deal with. If they aren’t controlled, corralled, and completely ejected they can eat your time, your cash flow, and your business alive. You have customers but they are cheap, complain a lot, and are a pain to deal with. If they aren’t controlled, corralled, and completely ejected they can eat your time, your cash flow, and your business alive. This week we’re going to show you how to fix that problem and prevent it from ever happening […] Ray Edwards clean
http://rayedwards.com/dont-let-someone-who-gave-up-their-dreams/ http://rayedwards.com/dont-let-someone-who-gave-up-their-dreams/#respond Sun, 30 Apr 2017 01:33:51 +0000 Ray Edwards http://rayedwards.com/?p=12438

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How Do I Solve a Cash-Flow Problem? http://rayedwards.com/281/ http://rayedwards.com/281/#respond Mon, 24 Apr 2017 10:00:21 +0000 Ray Edwards http://rayedwards.com/?p=12430 For many business owners, cash-flow can be a huge problem. Most businesses that fail do so because of this one problem…they run out of money.

Cash-flow is the lifeblood of a business, and in this episode we’re going to give you several ways to solve this problem before THEY come and take your stuff.

Click here to download or listen to this episode now.

Spiritual Foundations

Here’s a little encouragement for the week ahead:

“And my God shall supply all your need according to His riches in glory by Christ Jesus.” Philippians 4:19 (NKJV)

So ask yourself. “How rich is God?” Your needs will be supplied according to His riches, not yours. I would rather have His standard of measure…how about you?

Selah.

Tip of the Week

This week’s tip comes from our good friend Ernie “The Attorney” Svenson…and it may upset some people in the legal community.

If you’re looking for a premium DIY solution for the most common legal situations then you’ll love this app called ShakeLaw.

If you're a freelancer, for example, you can generate agreements straight out of this app. There are a bunch of options included with ShakeLaw and I think it’s worth checking out.

Feature Presentation: How Do I Solve a Cash-Flow Problem?

You can beef up cash-flow with these 7 short-term solutions:

  1. Reach out to past and present customers
  2. Ask for referrals
  3. Personal services
  4. Consulting/Coaching
  5. Affiliate Sales
  6. Get a temporary job
  7. Direct selling

And…as always…some snippets from our conversation:

  • Sean’s rant of the week (9:40)
  • Why this advice is unpopular (10:45)
  • Reach out and touch someone (11:34)
  • Rusty’s Wisdom (12:15)
  • Ask and ye shall receive (13:44)
  • Ray’s Way of mining for referral gold (14:20)
  • Skills to pay the bills (15:46)
  • What comes easily to you? (16:29)
  • Try selling OPS (17:42)
  • Embrace the Stop-Gap (19:25)
  • What do you really value? (21:45)
  • Sean’s rant of the week – Part 2 (22:13)

Resources Mentioned in This Episode

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript. 

“Positive thinking will let you do everything better than negative thinking will.” ~ Zig Ziglar Click To Tweet ]]>
http://rayedwards.com/281/feed/ 0 For many business owners, cash-flow can be a huge problem. Most businesses that fail do so because of this one problem…they run out of money. Cash-flow is the lifeblood of a business, and in this episode we’re going to give you several ways to solve th... For many business owners, cash-flow can be a huge problem. Most businesses that fail do so because of this one problem…they run out of money. Cash-flow is the lifeblood of a business, and in this episode we’re going to give you several ways to solve this problem before THEY come and take your stuff. Click […] Ray Edwards clean
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How Do I Sell Using Stories? http://rayedwards.com/280/ http://rayedwards.com/280/#respond Mon, 17 Apr 2017 10:00:47 +0000 Ray Edwards http://rayedwards.com/?p=12412 Are you getting the results you want from your sales and marketing efforts? Maybe you’ve heard you should use stories to sell, perhaps you’ve even tried it, but how do you consistently make it work?

Successfully telling stories is the key to selling your products and services like crazy…and having your customers thank you for it.

Click here to download or listen to this episode now.

Spiritual Foundations

Regardless of where you are on your faith journey, one thing we can all agree on is that the teachings of Jesus have permeated the world’s population over the ages. How did He do that? Check this out…

“Jesus used stories when he spoke to the people. In fact, he did not tell them anything without using stories.” Matthew 13:34 (CEV)

So it seems to me that storytelling might be a good way to spread your message.

Tip Of The Week

A couple of weeks ago we had a company meeting about the importance of securing our information. It may seem more labor intensive, but I feel strongly that you should consider activating Two-Factor Authentication (2FA) in your life and business.

If you use:

  • iCloud
  • iTunes
  • Dropbox
  • Gmail
  • Google Drive

All these services and many others offer the option of Two-Factor Authentication. It may be a bit of a hassle, but it helps keep the bad guys at bay. Isn’t your security worth a little extra effort?

Feature Segment: “How Do I Sell Using Stories?”

You can sell using stories in the following 7 ways:

  1. To develop the KLT (Know, Like, Trust) Factor.
  2. To establish the “dopamine flow.”
  3. To instill values and beliefs in your customers.
  4. To train your customers in proper behavior.
  5. To provide examples of how your product changes people and organizations.
  6. To prove that your premise or your promise is true and reliable.
  7. To condition for the listen.

And…as always…some snippets from our conversation:

  • There’s no money in the middle (12:05)
  • Embrace the chocolatey goodness (12:50)
  • The Edwards Apple Nerd-Fest (13:44)
  • The Stephen King Surge (14:53)
  • Call forth your audience! (15:08)
  • Don’t act like that (15:52)
  • The Story of Jack (17:03)
  • Spandau Ballet had it right (19:04)
  • From story to six-figures (19:53)

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

“All great literature is one of two stories: a man goes on a journey, or a stranger comes to town.” - Leo Tolstoy Click To Tweet ]]>
http://rayedwards.com/280/feed/ 0 Are you getting the results you want from your sales and marketing efforts? Maybe you’ve heard you should use stories to sell, perhaps you’ve even tried it, but how do you consistently make it work? Successfully telling stories is the key to selling yo... Are you getting the results you want from your sales and marketing efforts? Maybe you’ve heard you should use stories to sell, perhaps you’ve even tried it, but how do you consistently make it work? Successfully telling stories is the key to selling your products and services like crazy…and having your customers thank you for […] Ray Edwards clean
http://rayedwards.com/12407-2/ http://rayedwards.com/12407-2/#respond Sat, 15 Apr 2017 10:00:23 +0000 Ray Edwards http://rayedwards.com/?p=12407

What you focus on is what you believe in most. Focus equals faith.

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How To Make a Hollywood Movie for $7000 http://rayedwards.com/how-to-make-a-hollywood-movie-for-7000/ http://rayedwards.com/how-to-make-a-hollywood-movie-for-7000/#respond Thu, 13 Apr 2017 10:00:30 +0000 Ray Edwards http://rayedwards.com/?p=12396 Whether you’re looking to start a business or grow your existing business, chances are you don’t feel ready to execute your plan.

You may feel you can't get started until you’ve got the “right equipment,” or “the right connections,” or the “right knowledge.” Maybe you’ve already invested a ton of cash in your personal training, purchasing new electronic gizmos, and searching for the perfect landing page software and shopping cart.

Maybe you’re always “getting ready to get started”… perpetually stuck in the preparation phase.

My purpose in writing this article is to encourage you: you can succeed with what you already know, what you already have, and by being who you already are!

How to Spend $7,000 to Make $2 Million!

In his book, Stretch: Unlock the Power of Less-and Achieve More Than You Ever Imagined, Scott Sonenshein tells the following story.

On a spring day in 1991, Robert Rodriguez was waiting for his test results at the hospital. He was not ill – he was applying to be a subject in a pharmaceutical trial study. Why? Because he needed the $3,000 he would receive in order to fund the idea he had for a movie.

Immediately after the drug study, with his $3,000 in hand, Rodrigues went to work filming, adopting a unique approach.

According to Sonenshein, “Rodriguez made a list of what he already had available: a friend’s ranch, a pit bull, condoms to fill with fake blood, desk lamps in lieu of professional lighting, a wheelchair from which he could take moving camera shots, and a guy he met at the hospital he would cast in the film.”

“Rodriguez did just about everything but star in the film, serving as its writer, cameraman, editor, sound artist, and production assistant.”

After completing production, he pitched the film to several movie companies and agents, sending them a copy of the film’s trailer. Then he waited.

Finally, his phone rang and on the other end was Robert Newman, a well-known entertainment agent in Hollywood. Newman loved the trailer and wanted to know how much it cost to make. When Rodriguez told him “about seven grand”, Newman was impressed with the young prodigy, telling him that most trailers cost between $20,000 and $30,000. He didn’t realize Rodrigues was referring to seven grand for the entire movie!

Columbia Pictures bought the film for about $500,000, and El Mariachi went on to be a become a modest but solid success. “Box office sales topped $2 million. It was by no means a blockbuster, but this success helped Rodrigues advance his Hollywood career. Next, he signed up to write, direct and edit a sequel to El Mariachi” entitled Desperado, and this film starred Antonio Banderas.

The lesson should be clear: experts in the moviemaking industry would've said that to create a $2 million hit movie with a total filmmaking budget of only $7,000 would be impossible.

But that didn’t stop Rodriguez. Instead, he just made the movie anyway with resources he already had, with what he already knew, and as the director he already was. He didn’t wait until he had the proper funding. He didn’t wait until he had the best equipment. He didn’t wait until he had the backing of a studio. He literally traded his blood for a $3,000 nest egg to get started, and then produced the whole movie for $7,000 – impressive!

The 7-Day Challenge

I believe it's possible for you to leverage the resources you already have and build a huge success just like Rodriguez.

This article is about getting things done instead of “getting ready to get started,” For this reason, I'm issuing a formal seven-day challenge.

Here’s the challenge: within the next seven days, pick one project you’ve been considering. Something you’ve been “preparing for,” but felt you weren’t ready.

No doubt a project instantly sprang to mind. Your next step: do it. Make it happen. Fully engage your ingenuity!

A good plan violently executed now is better than a perfect plan executed next week. – General George S. PattonClick To Tweet

Do it with the resources you already have.

See what happens. Then, report back here and let us know what you've achieved with what you already know, what you already have, and by being you already are.

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How Do I Get A Bigger Audience? http://rayedwards.com/279/ http://rayedwards.com/279/#respond Mon, 10 Apr 2017 10:00:04 +0000 Ray Edwards http://rayedwards.com/?p=12391 You have a message, a product, or a service and you want to spread the message far and wide. But despite your best efforts, you don’t seem to be getting any traction.

In this episode we’ll show you how to be like your heroes and make money while making an impact.

Click here to download or listen to this episode now.

Spiritual Foundations

I believe there are principles behind scripture that can apply to more than one situation.

Now before the scripture police get all up in arms over that statement, I recommend you listen to this section of the show for greater clarity.

In Galatians Chapter 6 verse nine, the Apostle Paul teaches us to “not grow weary while doing good, for in due season we shall reap if we do not lose heart.”

In the context of this episode, I believe the lesson here is that if you’re worried about building a bigger audience and too feel like its too difficult, be encouraged to not grow weary. You’re doing good and in due season you will reap if you don’t lose heart.

Selah.

Tip Of The Week

Michael Hyatt introduced me to this week’s tip, and I immediately knew that I needed one. What is it you ask?

It’s the Spine Book Tower.

It allows me to house about 70 books in a lot less space than a traditional book shelf, and its an almost magical way to display your written works of art.

Feature Segment: “How Do I Get A Bigger Audience?”

You can grow your audience simply by writing according to these 5 Steps

  1. Narrow Your Focus – the riches are in the niches
  2. Find Your Hook – are you my kind of weird?
  3. Create Your Manifesto – here we stand
  4. Recruit True Believers – can I get an amen? And an email address?
  5. Build Your Media Empire – the everywhere effect

And…you guessed it…some snippets from our conversation:

  • And now…the end of the story (10:55)
  • The worst place to draw a line (11:30)
  • The Secret of Getting a Bigger Audience (13:19)
  • The myth of self-discipline (14:45)
  • Aim small…miss small (15:39)
  • You talkin to me? (16:45)
  • Embrace your inner misfit (17:20)
  • Scratch that niche (18:35)
  • Nobody wants to hear that…do they? (19:40)
  • The Weirdness Magnet (20:32)
  • This should scare you (22:59)
  • Your most valuable asset (24:48)
  • Ray’s Rant of the Week (26:14)
  • Barbarians at the Gate (27:07)
  • The Secret of the 5-Steps (28:45)

Resources Mentioned in This Episode

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

“Everything you do should point to everything else you do.” — Ken DavisClick To Tweet ]]>
http://rayedwards.com/279/feed/ 0 You have a message, a product, or a service and you want to spread the message far and wide. But despite your best efforts, you don’t seem to be getting any traction. In this episode we’ll show you how to be like your heroes and make money while making... You have a message, a product, or a service and you want to spread the message far and wide. But despite your best efforts, you don’t seem to be getting any traction. In this episode we’ll show you how to be like your heroes and make money while making an impact. Click here to download […] Ray Edwards clean
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Why You Need A Mentor http://rayedwards.com/278/ http://rayedwards.com/278/#comments Mon, 03 Apr 2017 10:00:04 +0000 Ray Edwards http://rayedwards.com/?p=12376 (And How To Find One)

Early in my copywriting business I was doing client work for 80-100 hours per week, I was killing myself. Two mentors intervened and got me out of that madness.

Almost every business success story I can name has a mentor – or several. Today we’ll talk about why you need a mentor and how to find one.

Click here to download or listen to this episode now.

Spiritual Foundations

Running a business, especially as a spiritually-oriented person presents us with a lot of challenges, and most of those challenges are ones we never expected.

There will be days when you want to just quit and give up, but God will always be there to catch you and uphold you.

He even says so…”The LORD makes firm the steps of the one who delights in him; though he may stumble, he will not fall, for the LORD upholds him with his hand.” (Psalm 37: 23-24 NIV)

Selah.

Tip Of The Week

The big trend these days is traveling light, but this week I’m going to show my contrarian side.

I’ve tried to travel light, and for me it doesn’t work so well. If I travel with a small bag and just a few things, I always seem to wind up buying a bunch of stuff I need at my destination. It kind of defeats the purpose…and it can become expensive really fast.

So I’ve embraced the opposite approach to travel. I take a big hard-sided case where I place my delicate gadgets (in smaller hard cases), which yes, I have to check, but it beats the hassle of competing for overhead space with all my fellow passengers.

I comfortably board the aircraft and enjoy the journey…and isn’t that what life’s all about?

Feature Segment: “Why You Need A Mentor (And How To Find One)”

I believe there are five reasons you need a mentor, and here they are:

  1. You can’t read the label if you’re inside the bottle.
  2. Wisdom protects from pitfalls
  3. Wisdom helps yo recognize opportunities
  4. A true mentor will call you on your bone-headed moves or attitudes
  5. You need someone looking at your situation who is not emotionally invested in the outcome
    …Plus I’ll show you how to find the right mentor.

And…as always…some snippets from our conversation:

  • The superpower to see the unseen (8:58)
  • Ears to hear (9:31)
  • The “Acres of Diamonds” Syndrome(10:24)
  • That’s just stupid (10:43)
  • Can you hear me now? (11:33)
  • Mentorship has nothing to do with age (12:37)
  • Surgeons don’t work on their own family (12:46)
  • How to ask for help (13:58)
  • Be the best student (15:02)
  • Engineer your discovery (16:09)
  • Two heads are better than one (16:43)
  • Low-hanging fruit is delicious (16:52)
  • Embrace the unconventional (17:31)
  • Keep your eyes open (18:35)
  • Mentors don’t need to be alive (19:37)

Resources Mentioned in This Episode

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript. 

“The way to get started is to quit talking and begin doing.” - Walt DisneyClick To Tweet ]]>
http://rayedwards.com/278/feed/ 6 Early in my copywriting business I was doing client work for 80-100 hours per week, I was killing myself. Two mentors intervened and got me out of that madness. Almost every business success story I can name has a mentor – or several. Early in my copywriting business I was doing client work for 80-100 hours per week, I was killing myself. Two mentors intervened and got me out of that madness. Almost every business success story I can name has a mentor – or several. Today we’ll talk about why you need a mentor and how to […] Ray Edwards clean
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How to Change the World http://rayedwards.com/277/ http://rayedwards.com/277/#comments Mon, 27 Mar 2017 10:00:43 +0000 Ray Edwards http://rayedwards.com/?p=12363 (And Watch Your Business Grow)

If you’ve listened to this show for any length of time, you know that our intro music is a catchy little ditty about changing the world and watching your business grow.

This week we’re going to introduce you to the five influences you exert as a business person, and how these influences empower you to change the world.

Click here to download or listen to this episode now.

Spiritual Foundations

This week it’s all about giving you an encouraging word (as it is most weeks).

“In the morning, LORD, you hear my voice; in the morning I lay my requests before you and wait expectantly.” – Psalm 5:3 (NIV)

As inspired business leaders, this is how we should begin our day.

The result is a more peaceful and productive day, regardless of the challenges we may face.

Tip Of The Week

This week’s tip comes straight from renowned coffee connoisseur Sean Edwards himself.

Enjoy a highbrow coffee experience and drink your coffee from a ceramic mug – not from paper cups. It tastes better and it’s better for you.

This is a real thing…your tastebuds will thank you.

Feature Segment: “How to Change the World  (And Watch Your Business Grow)”

As an entrepreneur, you exert 5 Influences that create world-change, and business growth. You exert Influence in these ares:

  1. Your Self
  2. Your Team
  3. Your Customers
  4. Your Community
  5. Your Competitors

And…you guessed it…some snippets from our conversation:

  • Drop the stone in the pond (10:08)
  • The Butterfly Effect (10:27)
  • Don’t skip this step (11:12)
  • Sean channels his inner Tony Robbins (12:32)
  • How to multiply your time and influence (14:12)
  • Set the bar and receive the love (16:09)
  • The key to virtual influence (17:27)
  • Get fanatical about this one thing (19:33)
  • Take the Ray Challenge (21:28)

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript. 

'Success is how high you bounce after you hit bottom.' – General George PattonClick To Tweet ]]>
http://rayedwards.com/277/feed/ 2 If you’ve listened to this show for any length of time, you know that our intro music is a catchy little ditty about changing the world and watching your business grow. This week we’re going to introduce you to the five influences you exert as a busine... If you’ve listened to this show for any length of time, you know that our intro music is a catchy little ditty about changing the world and watching your business grow. This week we’re going to introduce you to the five influences you exert as a business person, and how these influences empower you to […] Ray Edwards clean
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10 Commandments of Hiring a Copywriter http://rayedwards.com/276/ http://rayedwards.com/276/#respond Mon, 20 Mar 2017 10:00:17 +0000 Ray Edwards http://rayedwards.com/?p=12347 Without Getting Ripped Off Every Time

You know you need great copy to sell your stuff, and you’re thinking of hiring a copywriter, but how can you make sure you don’t get ripped off?

In this episode we’ll show you how to successfully navigate these waters and arrive safely on the shores of copywriting bliss.

Click here to download or listen to this episode now.

Spiritual Foundations

Are facing challenges in your life right now? I have excellent news for you.

No matter what is happening in your life, God is completely on your side! That, my friends, is called the Divine Advantage.

In Romans 8:31 God says, “What then shall we say to these things? If God is for us, who can be against us?”

No matter what life throws at you, take courage because you’re on the winning side!

Tip Of The Week

If you use a Mac user and you’re a productivity geek I highly recommend you get the most out of your Apple technology by checking out the Mac Power Users Podcast with David Sparks and Katie Floyd.

In addition, David Sparks has his own blog called MacSparky.com where he has created free screencasts that show you how to get the most out of your productivity apps.

He also has a series of Field Guides you can purchase on a variety of subjects that will make you want to hug your Mac. Prepare to feel the Apple love.

Feature Segment: “10 Commandments of Hiring a Copywriter”

Maybe you’ve tried to hire a copywriter in the past, but you had a bad experience with The 7 Deadly Copywriter Sins:

  1. The copy was just plain bad (too hypey, too weak, or “info-only”)
  2. The copy sounded like everyone else (the Sea of Sameness, Mired in the Muck of Mediocrity)
  3. Your copywriter took the money and ran
  4. Your copywriter never communicated with you…ever.
  5. The copy was late.
  6. They never asked for your feedback, so the final product was miles off target.
  7. They Found You, Fooled You, and Forgot You

You’d like to hire a pro, but you can’t afford the fees of an “A-List Copywriter” (Ray’s current minimum is $250,000 up-front, plus a percentage of sales, for a “Private Client Launch Package”.) Yikes!

You’re frustrated because it seems like the biggest “X-Factor” in your product launch is the copy, and you are afraid neither you nor your team is good enough to get it right.

The 10 Commandments of Hiring a Copywriter

i. Scope: Thy copywriter shalt help you determine exactly what type of copy you’ll need, and how much copy you’ll need to bring you the results you seek.

ii. Voice: Thy copywriter shalt spend time with you and your material to learn your unique voice, and then infuse that voice into your copy. Your voice is what differentiates you from the crowd.

iii. Deadline: Thy copywriter shalt deliver your copy on time…every time. If he doth not, woe unto them, and they shalt be cast into outer darkness.

iv. Milestones: Thy copywriter shalt set up mile markers along the way during your project so that you can be consistently confident that your project is receiving the loving care it deserves.

v. Communication: Thy copywriter shalt check in with you throughout the process to get your input and make absolutely certain that you’re thrilled with the hand-crafted copy thou receiveth.

vi. Revisions: Thy copywriter shalt continue to work with you until thou art thrilled.

vii. Proofreading: Thy copywriter shalt have thy copy proofread, and ensure the text is error-fee.

viii. Review: Thy copywriter shalt put thy copy under the watchful eye of a mentor or other senior copywriter.

ix. Results: Thy copywriter shalt have a track record of results.

x. Followup: Thy copywriter shalt NOT just hand off your project and wish you luck. Thy copywriter shalt be there if things go sideways ready to swoop in and save the day!

And…you guessed it…here are some snippets from our conversation:

  • Oops I did it again (8:03)
  • The Stepford Copywriter (8:40)
  • Visit your money in Mexico (9:28)
  • Can you hear me now? (9:44)
  • Don’t be tardy for the party (10:50)
  • Have we met? (11:46)
  • Avoid the One Night Stand (12:11)
  • Have map…will travel (13:31)
  • Hire a chameleon (13:55)
  • Better bring a flashlight (14:37)
  • Give your copy a hug (15:15)
  • Artisan copywriting (16:41)
  • The value of sweat equity (17:46)
  • That copy sure is pretty (18:58)
  • Four eyes are better than two (19:57)
  • Win…and win often (20:54)
  • Copywriting Superhero! (21:25)

Resources Mentioned In This Episode

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

“Ideas are easy, implementation is hard.” - Guy KawasakiClick To Tweet ]]>
http://rayedwards.com/276/feed/ 0 You know you need great copy to sell your stuff, and you’re thinking of hiring a copywriter, but how can you make sure you don’t get ripped off? In this episode we’ll show you how to successfully navigate these waters and arrive safely on the shores of... You know you need great copy to sell your stuff, and you’re thinking of hiring a copywriter, but how can you make sure you don’t get ripped off? In this episode we’ll show you how to successfully navigate these waters and arrive safely on the shores of copywriting bliss. Click here to download or listen […] Ray Edwards clean
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Copywriting Q&A With Sean & Ray http://rayedwards.com/275/ http://rayedwards.com/275/#respond Mon, 13 Mar 2017 10:00:51 +0000 Ray Edwards http://rayedwards.com/?p=12334 You asked…we answered.

In this episode we’re going to answer seven of the most common questions we get about copywriting.

Click here to download or listen to this episode now.

Spiritual Foundations

“And my God shall supply all your need according to His riches in glory by Christ Jesus.” – Philippians 4:19

Another story from our friend Andy Mason of HeavenInBusiness.com:

A business owner of a small insurance (brokerage) agency has been sharing with his employees about how good Father God is and how He likes to love, help, and bless people.

One of the staff, who has been professing to be an atheist for, comes to the boss and says, “Will you pray for a good quote on this account? We really need a miracle.”

The owner says, “You want me to contact Heaven and get a good quote rather than the insurance company?”

She says, “Yes.”

There was only one insurance company (underwriter) left who hadn't declined or offered unreasonable terms. This was their only hope.

Later that day they received an outstanding quote, better than they expected, from this insurance company.

The proposal was presented and they wrote the new business. This new account will represent almost 20% of the “atheist'” salesperson's annual target!

How about that…God even cares about atheists.

Tip Of The Week

For a limited time I’m making available my free copywriting course entitled “Ray's Short Course on Copywriting: Selling Without Sleazing” plus a free ebook about the $2 Billion Sales Letter You’ve Never Heard Of.

Inside this free course you’ll find the answers on how to sell without feeling sleazy, and I’ll walk you through the most successful sales letter ever written, and show to how to apply it to your product or service.

Feature Segment: “The 5 Readers You Either Benefit Or Betray”

Here are some of the most common questions we get about copywriting:

  1. What is copywriting?
  2. What is a sales letter?
  3. Why is copy so hypey/cheesy/pushy?
  4. Will this work for my business? My business is different.
  5. Does long copy actually work?
  6. Should I learn copy or just hire a writer?
  7. Isn’t copy manipulative? Isn’t that wrong?

And…you guessed it…some snippets from our conversation:

  • Do I need a lawyer for this? (9:40)
  • Sean’s rant of the week (10:20)
  • Words that move the world (12:55)
  • How not to gracefully exit a packed room (13:38)
  • The world before the internet (15:16)
  • The Bottle Cap Incident (16:08)
  • The Father of the Sales Page (17:10)
  • Hold the cheese (18:04)
  • The Dark Side of Jedi Mind Tricks (20:13)
  • Trickless Marketing (21:01)
  • You are, but you aren’t (21:28)
  • B2B or B2C…it’s ATS (24:58)
  • Are you boring? (25:24)
  • Do I really need to learn this? (28:14)
  • Aristotle was a great copywriter (30:58)

Resources Mentioned In This Episode

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

“What you get by achieving your goals is not as important as what you become.“ - Henry David ThoreaClick To Tweet ]]>
http://rayedwards.com/275/feed/ 0 You asked…we answered. In this episode we’re going to answer seven of the most common questions we get about copywriting. Click here to download or listen to this episode now. Spiritual Foundations “And my God shall supply all your need according to Hi... You asked…we answered. In this episode we’re going to answer seven of the most common questions we get about copywriting. Click here to download or listen to this episode now. Spiritual Foundations “And my God shall supply all your need according to His riches in glory by Christ Jesus.” – Philippians 4:19 Another story from […] Ray Edwards clean
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The 5 Readers You Either Benefit Or Betray http://rayedwards.com/274-2/ http://rayedwards.com/274-2/#respond Mon, 06 Mar 2017 11:00:28 +0000 Ray Edwards http://rayedwards.com/?p=12315 When you write, whether it’s copy, essays, or words of any nature, you’re making a much bigger impact than you think.

Almost without fail more people will read what you write than you
believe. In a very real sense you’re setting waves into motion.

Click here to download or listen to this episode now.

Spiritual Foundations

I believe we often don't see God's miraculous intervention in our lives because we don't believe he'll do it…and we don't ask.

We believe God for little, vague things that don't put our faith to the test.

Pray that God will relieve our back pain? No problem.

Pray that God will heal a killer disease like cancer? Somehow we think that is harder for God.

Yet God says in His word, “Behold, I am the Lord, the God of all flesh. Is there anything too hard for Me?”

Just know that whatever you're facing, God has what you need and He's ready, willing, and able to supply you with it.

In this episode I’ll share some astounding examples that prove once and for all that nothing is too hard for God.

Tip Of The Week

For a limited time I’m making available my free copywriting course entitled “Ray's Short Course on Copywriting: Selling Without Sleazing” plus a free ebook about the $2 Billion Sales Letter You’ve Never Heard Of.

Inside this free course you’ll find the answers on how to sell without feeling sleazy, and I’ll walk you through the most successful sales letter ever written, and show to how to apply it to your product or service.

Feature Segment: “The 5 Readers You Either Benefit Or Betray”

The 5 Readers You Either Benefit or Betray

When you write something, I think you should take it seriously. You have more readers who are affected in deeper ways than you realize.

Here are the readers you either benefit or betray with your words:

  1. You
  2. Team
  3. Family
  4. Tribe
  5. Competitors

Here are some snippets from our conversation:

  • Your first, and most important, reader (11:50)
  • Gymnastic Thinking (12:40)
  • The hobgoblin of little minds (13:50)
  • There is no “I” in T-E-A-M (15:12)
  • The philosophy of existence (15:50)
  • When in doubt, write it out (17:00)
  • Don’t send me an email about this (18:05)
  • The dirty bag of water (18:47)
  • The obscure reference rewards program (19:37)
  • Why things matter (20:25)
  • Be sure to leave this for your family (22:19)
  • The psychology of fandom (23:17)
  • How to think for yourself (23:57)
  • It doesn’t feel good, it feels necessary (25:02)
  • One of us is unnecessary (26:04)
  • Why you want the other side to win (26:32)
  • Sharing is caring (29:14)
  • Creating value out of thin air (30:14)

Resources Mentioned In This Episode

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

“Never give up on a dream because of the time required to accomplish it. The time will pass anyway.” – Earl NightingaleClick To Tweet ]]>
http://rayedwards.com/274-2/feed/ 0 When you write, whether it’s copy, essays, or words of any nature, you’re making a much bigger impact than you think. Almost without fail more people will read what you write than you believe. In a very real sense you’re setting waves into motion. When you write, whether it’s copy, essays, or words of any nature, you’re making a much bigger impact than you think. Almost without fail more people will read what you write than you believe. In a very real sense you’re setting waves into motion. Click here to download or listen to this episode now. Spiritual […] Ray Edwards clean
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Seven Weird Ways to Use Copy http://rayedwards.com/273/ http://rayedwards.com/273/#respond Mon, 27 Feb 2017 11:00:48 +0000 Ray Edwards http://rayedwards.com/?p=12295 To Make Your Life Happy, Healthy, and Free

You know copywriting is used to sell stuff… but today we’re about to show you how it’s not just for sales pages any more.

As a matter of fact, when consciously employed, copywriting becomes the “quantifiable multiplier” for every part of your business and your life.

Click here to download or listen to this episode now.

Spiritual Foundations

What you say has power – huge power. You can wreck your life be repeating things that empower destructive forces in your life.

“Death and life are in the power of the tongue, and those who love it will eat its fruit.” —Proverbs 18:21

Line up your words with the experiences you want to see.

Tip Of The Week

More books I’ve just finished and highly recommend:

Feature Segment: “Seven Weird Ways to Use Copy”

Copy is not just for sales pages. If you think the ability to craft transformational copy is limited only to sales letters and the like…you’re in for a pleasant surprise.

Here are some examples we cover on this episode:

  1. About pages
  2. Blog posts
  3. Podcasts
  4. Speeches
  5. Converstations
  6. Subject lines
  7. Social Media

Here are some snippets from our conversation:

  • The Secret to Persuasive Copy (10:27)
  • Your favorite radio station (11:05)
  • The formula for successful blog posts (11:44)
  • How you say anything is how you say everything (12:52)
  • Why you should Zig when everyone zags (13:10)
  • How to write a speech in 5 minutes (14:35)
  • Sway, Steer, or Stir-up (15:06)
  • Grab ‘em by the eyeballs (15:38)
  • Copywriting Kumbaya (16:05)
  • Sean’s special bonus use for copywriting (17:34)

Resources Mentioned In This Episode

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript. 

Remember that failure is an event, not a person. Yesterday ended last night. – Zig Ziglar Click To Tweet ]]>
http://rayedwards.com/273/feed/ 0 You know copywriting is used to sell stuff… but today we’re about to show you how it’s not just for sales pages any more. As a matter of fact, when consciously employed, copywriting becomes the “quantifiable multiplier” for every part of your business ... You know copywriting is used to sell stuff… but today we’re about to show you how it’s not just for sales pages any more. As a matter of fact, when consciously employed, copywriting becomes the “quantifiable multiplier” for every part of your business and your life. Click here to download or listen to this episode […] Ray Edwards clean
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How to Make Your Business President-Proof http://rayedwards.com/272/ http://rayedwards.com/272/#respond Mon, 20 Feb 2017 11:00:18 +0000 Ray Edwards http://rayedwards.com/?p=12266 The Master Skill of Business Success

You may feel like the world is spinning out of control, but regardless of which side of the political spectrum you happen to be on, or who is President, I think we can all agree it’s better to not just survive…but thrive.

In today’s episode we will explain how to make your business President-Proof. The skill we will share is like a combination of “shields up” and “engage warp drive” for your business…and your life.

So set your phasers to stun, and let’s dive right in…

Click here to download or listen to this episode now.

Spiritual Foundations

Your physical presence has power, case in point…Jesus’ spit healed a blind man. Remember also that Peter’s shadow healed the sick.

Your body bears fruit – and it’s not just your children.

Indeed, God said, “Blessed shall be the fruit of your body…”, and also “Blessed shall be the fruit of your body…” — Deuteronomy 28:4

If this is true, shouldn’t we expect everything associated with our bodies to be of the highest quality? This would include things like your health, intelligence, and even your relationship with your spouse.

Jesus paid the price—His body was scourged and pierced for you…He got what we deserved, so we could receive what only HE deserves!

Tip Of The Week

Books I’ve just finished and highly recommend:

Feature Segment: “How to Make Your Business President-Proof”

How to Make Your Business President-Proof

Let me be clear, this episode is not any type of political statement, but I believe there is a skill you can learn that makes your business impervious to the whims of external circumstances. This Master Skill can make you the author of your own destiny.

What is powerful tool?

Copywriting.

But in this episode we’re going to take a different view of copy. You’ll see things like…

  • What copywriting isn’t (12:35)
  • Four ways to re-frame your business (12:53)
  • Do you know who you are? (13:23)
  • Embrace your inner Luke Skywalker (14:35)
  • Change your view, change your life (15:38)
  • Ray’s Law of Conservation of Supply and Demand (16:10)
  • Are you selling the right thing? (17:17)
  • It’s just a copy problem (17:35)
  • The benefits of mastering copywriting (18:31)
  • The best type of flood (18:42)
  • The difference between profit and cashflow (20:45)
  • Ride the meteor (21:05)
  • Not everyone likes rollercoasters (21:53)
  • How to write a swimming pool (22:35)

Resources Mentioned In This Episode

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript. 

“How you think when you lose determines how long it will be until you win.” – G.K. ChestertonClick To Tweet ]]>
http://rayedwards.com/272/feed/ 0 You may feel like the world is spinning out of control, but regardless of which side of the political spectrum you happen to be on, or who is President, I think we can all agree it’s better to not just survive…but thrive. You may feel like the world is spinning out of control, but regardless of which side of the political spectrum you happen to be on, or who is President, I think we can all agree it’s better to not just survive…but thrive. In today’s episode we will explain how to make your business President-Proof. The […] Ray Edwards clean
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How to Achieve Instant Success http://rayedwards.com/271/ http://rayedwards.com/271/#comments Mon, 13 Feb 2017 11:00:34 +0000 Ray Edwards http://rayedwards.com/?p=12248 How we define success is important, and the way most people define it is flawed at best.

I propose anyone can enjoy instant success, and still be engaged in growing, achieving, and serving, but more about that later…

Also coming up, how you can get MY new VIP Email Insiders Newsletter…FREE FOREVER!

Click here to download or listen to this episode now.

Spiritual Foundations

I’ve been struggling with REST lately.

  • Too many opportunities.
  • Too much to do.
  • Plus neurological complications.

God says, “Come to Me, all you who labor and are heavy laden, and I will give you rest. Take My yoke upon you and learn from Me, for I am gentle and lowly in heart, and you will find rest for your souls.”

This week I’ll show you how to use rest as a weapon.

Tip Of The Week

Enhance your daily productivity and effectiveness with your personal Apple Mail assistant.

  • Message Templates – NEW- A brilliant way to save time. MailButler allows you to customize the formatting and text of emails, which include information that you frequently share with different recipients.
  • Tasks – NEW – Mark your emails as to-do items to never forget about important tasks again.
  • Snooze – NEW – By snoozing an email you will temporarily make it disappear out of your Inbox.
  • Tracking – Let you know if the recipient has actually opened your email.
  • Scheduling – Write now – send later…MailButler allows you to schedule an email to be sent at a specific date and time. Thus, you can fulfill lots of tasks beforehand by writing several emails at once and letting MailButler secure their scheduled delivery later.
  • Essential Features – FREE – Cloud Upload, Undo Send, Attachment Reminder, Direct Inbox, Emojis and many more.

Feature Segment: “How to Achieve Instant Success”

How to Achieve Instant Success

How do you achieve Instant Success? Change the way you define success!

But should we change it? Is that just a word game?

How we define success is important, and the way most people define it is flawed at best.

I propose anyone can enjoy instant success, and still be engaged in growing, achieving, and serving…. when you invoke the Four Keys to Instant Success revealed in this episode.

If you define success as a destination… you’ll never get there. It’s like that sign in the cafe that always reads “Free Coffee Tomorrow”.

As the great Earl Nightingale says, “Success is the progressive realization of a worthy ideal”.

If you define success THAT way, you can celebrate the milestones, not just the destination…you can literally be successful right now.

Special Announcement

Announcing my new VIP Email Insiders Newsletter!

All the details are inside this week’s episode, but here are some highlights:

  • IT’S FREE FOREVER!
  • You get a sneak peek at my raw thinking as it happens
  • Before it’s published on the blog.
  • Before it shows up in a product.
  • Before it becomes R&D’d (“Ripped Off and Duplicated “- thanks Dan Kennedy and/or Bill Glazier for the terminology)

Sign up now at rayedwards.com/vip

Resources Mentioned In This Episode

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript. 

“Success is the progressive realization of a worthy ideal.” — Earl Nightingale Click To Tweet ]]>
http://rayedwards.com/271/feed/ 1 How we define success is important, and the way most people define it is flawed at best. I propose anyone can enjoy instant success, and still be engaged in growing, achieving, and serving, but more about that later… Also coming up, How we define success is important, and the way most people define it is flawed at best. I propose anyone can enjoy instant success, and still be engaged in growing, achieving, and serving, but more about that later… Also coming up, how you can get MY new VIP Email Insiders Newsletter…FREE FOREVER! Click here to […] Ray Edwards clean
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You Don’t Need to Make a Living http://rayedwards.com/you-dont-need-to-make-a-living/ http://rayedwards.com/you-dont-need-to-make-a-living/#comments Thu, 09 Feb 2017 13:20:30 +0000 Ray Edwards http://rayedwards.com/?p=12244 You don't need to make a living.

You do need to make a difference.

That's why we're here.

How can I say you don't need to make a living? Because you'll be taken care of.

If all you need is to survive, and you live in a developed country, you don't have to do a thing. Someone, in almost all cases, will take care of your basic survival needs.

So let's stipulate to this: you don't need to make a living.

Most people will still feel the need to “do their bit”, to get up each morning, and slog through a day of “grinding it out”, and “making a living”.

These are the average masses.

Many of the average masses are miserable.

They are too proud, or too responsible, or just too restless to do nothing and accept a government check.

And they are too conscious to enjoy being one of the average masses.

Conscious of what?

They were made for something more.

They were put here on this planet to make a difference. To create something new. Something never seen before. Something that grows out of their own unique being. Something that has a positive impact on other humans.

“They” is us.

You and me.

It turns out we are, after all, unique snowflakes (despite what Tyler Durden may think).

But here's the thing: we are self-constructing snowflakes. The instructions on how to assemble ourselves came baked into our DNA, combined with our family environment (good or bad), and our life experience.

God's gift to us was to conceal our unique impact-making treasure inside each of us; and our greatest joy, our challenge, our great adventure, is to search out that treasure, that blueprint, and build that snowflake.

We don't need to make a living, we need to make a difference.

And the time to start is now.

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How To Become A Blogger http://rayedwards.com/270/ http://rayedwards.com/270/#respond Mon, 06 Feb 2017 11:00:31 +0000 Tami Hyatt http://rayedwards.com/?p=12235 If you want to build an effective online presence, gain influence with an audience, ask people to join your cause or buy into your ideas…it all starts with a blog.

In my opinion, there’s nobody better qualified to teach us than my guest on today’s podcast, Leslie Samuel.

Click here to download or listen to this episode now.

Spiritual Foundations

Do you believe it’s wrong, or at least tacky, to want to get rich? I’m not even talking about getting rich quick…just wanting to get rich in general. Does that bother you at all? Do you feel a little pang of guilt or fear you might be viewed as being a little cheesy?

As Dave Ramsey says, “There’s a dignity to wealth creation through honorable business that is unlike anything else on Earth.

In this episode I’ll share the real Secret of Wealth Creation…and one of the most important questions you can ask yourself.

Tip Of The Week

I have people ask me all the time about how I started my podcast, and how they should go about starting one the right way. I always tell them, “Cliff Ravenscraft is your guy.” If you’re serious about starting a podcast, then you need to check out Cliff’s Podcasting A to Z course.

This week I have a short talk with my friend Cliff and we go through more details of why Podcasting A to Z is so transformational…but here are some facts that should wet your whistle in the meantime:

  • The course has been going strong since March 2011, with over 600 students getting Cliff as their personal coach for 4 weeks.
  • You’ll know exactly what equipment to get…and why.
  • Have technical questions about how to dial-in your gear? No worries, Cliff has you covered.
  • You’ll clearly define your message and the perfect target market
  • During those four weeks, the students of Podcasting A to Z get Cliff’s full attention…you are the priority.
  • And check this out…Over 600 students have gone through this course, not one single person has ever requested a refund.

If you want to start a podcast, or if you have a podcast and you want to improve it and make it an excellent podcast, this is the way to do it.

Feature Segment: “How To Become A Blogger”

Yes, blogs are still alive. I believe they are still the best way to build a platform, and a business online. I am very excited to introduce you to my friend, Leslie Samuel.

Leslie is a former university professor turned full-time blogger. He is also the host of the “Learning with Leslie” podcast where he teaches about blogging, online business, and entrepreneurship.

Here are some snippets from our conversation about how to become a blogger:

  • The biology of blogging (12:06)
  • Are you experienced? (14:35)
  • Teach what you know (15:24)
  • It all started when… (17:07)
  • Tiny hinges swing big doors (18:41)
  • Learning as you go (21:19)
  • The Philosophy of Free (22:57)
  • Look below the surface (25:35)
  • It’s harder than it looks (27:44)
  • I thought we talked about this… (29:39)
  • If they can do it, so can you (30:47)
  • The three biggest mistakes bloggers make (34:49)
  • Leaders are readers (36:31)
  • The struggle is real (38:29)
  • The Piano Man (39:28)
  • Words to the Wise (40:30)

Resources Mentioned In This Episode

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

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http://rayedwards.com/270/feed/ 0 If you want to build an effective online presence, gain influence with an audience, ask people to join your cause or buy into your ideas…it all starts with a blog. In my opinion, there’s nobody better qualified to teach us than my guest on today’s podc... If you want to build an effective online presence, gain influence with an audience, ask people to join your cause or buy into your ideas…it all starts with a blog. In my opinion, there’s nobody better qualified to teach us than my guest on today’s podcast, Leslie Samuel. Click here to download or listen to […] Ray Edwards clean
What Got You Here Won’t Get You There [VLOG] http://rayedwards.com/what-got-you-here-wont-get-you-there-vlog/ http://rayedwards.com/what-got-you-here-wont-get-you-there-vlog/#respond Fri, 03 Feb 2017 11:23:21 +0000 Ray Edwards http://rayedwards.com/?p=12231
If you can’t see this video in your RSS reader or email, then click here.

What are the CHALLENGES that come when your business skyrockets, and everything seems to be going great? One thing is for sure: what got you to where you are won't get you where you want to go next…

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The Apps & Tools We Use to Make Stuff http://rayedwards.com/269/ http://rayedwards.com/269/#respond Mon, 30 Jan 2017 11:00:19 +0000 Ray Edwards http://rayedwards.com/?p=12188 One of the most frequently asked questions we receive is about what specific apps, websites, sources, courses, and other tools we use to make stuff.

In this episode we’ll get geeky with you and dive deep into that exact subject.

Click here to download or listen to this episode now.

Spiritual Foundations

How do you respond when someone asks, “How are you today?”

If you’re like most people you respond with something like:

  • “Fine”
  • “Okay”
  • “I’m hangin' in there”

This may come as news to you, but you get to decide how you process your day.

In this episode I give you some reasons why you should carefully consider the instructions you give your brain, because what you say is often what you experience.

Selah.

Tip Of The Week

If one of your goals this year is to take a trip…enroll in course…get in better shape…or anything else you’re likely to not do when it’s no longer convenient…today’s tip is for you!

Most of us struggle to achieve our goals, that’s because there’s a big difference between having a goal and achieving a goal—stickK works by helping people eliminate this gap by using a Commitment Contract.

A Commitment Contract is a binding agreement you sign with yourself to ensure that you follow through with your intentions—and it does this by utilizing the psychological power of loss aversion and accountability to drive behavior change.

By asking users to sign Commitment Contracts, stickK helps users define their goal, acknowledge what it’ll take to accomplish it, and leverage the power of putting money on the line to turn that goal into a reality.

Feature Segment: “The Apps & Tools We Use to Make Stuff “

The Tools and Apps We Use To Make Stuff

This episode is a little different since it’s more like a giant resource guide. Everything we use is listed below, and if you want more insight into why we use what we use then join Sean and I on an entertaining romp through the good, and the not so good, items in the Ray Edwards toolbox.

Resources Mentioned In This Episode

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

Quote Worth Note

Seth Godin tells this story in “What To Do When It’s Your Turn (And It’s Always Your Turn”…

“Stephen King, one of the most beloved, famous and bestselling authors ever, often goes to writer’s conferences. After he talks for a little bit he says, ‘Any questions?’

Inevitably, someone raises their hand—I’m paraphrasing here—and says, ‘Mr. King, you are one of the most beloved, famous, and bestselling authors ever. What kind of pencil do you use to write your books?’ It’s almost as if knowing what kind of pencil Stephen King uses will help them be more like Stephen King.”

It’s not the pencil.

It’s not the computer.

It’s not the app.

Or as they say in music… “It’s not the gear, it’s the ear.”

“It’s not the gear, it’s the ear.”Click To Tweet ]]>
http://rayedwards.com/269/feed/ 0 One of the most frequently asked questions we receive is about what specific apps, websites, sources, courses, and other tools we use to make stuff. In this episode we’ll get geeky with you and dive deep into that exact subject. One of the most frequently asked questions we receive is about what specific apps, websites, sources, courses, and other tools we use to make stuff. In this episode we’ll get geeky with you and dive deep into that exact subject. Click here to download or listen to this episode now. Spiritual Foundations How do you […] Ray Edwards clean
Focus Leads To Mastery http://rayedwards.com/268/ http://rayedwards.com/268/#respond Mon, 23 Jan 2017 11:00:23 +0000 Ray Edwards http://rayedwards.com/?p=12174 Interview With EOFire's John Lee Dumas

Most people wish they could end each and every day proud of what they've accomplished. Trouble is, most people simply don’t know HOW to make that happen.

Today, my guest on the podcast, John Lee Dumas, has an answer that will help you.

Click here to download or listen to this episode now.

Feature Segment: “Focus Leads To Mastery”

An eye-opening interview with John Lee Dumas.

John Lee Dumas is best known as the founder and host of the award-winning podcast Entrepreneur On Fire where he interviews today’s most inspiring entrepreneurs 7-days a week!

The podcast was awarded Best Of iTunes because of his commitment to serve entrepreneurs…and with over 1500 episodes to date, he’s shared a LOT of great content from people like:

  • Tony Robbins
  • Seth Godin
  • Gary Vaynerchuk
  • Barbara Corcoran
  • and Tim Ferriss

JLD has his brand new project, The Mastery Journal, that launches today (January 23rd) and I sat down with him to get the skinny.

Here’s a partial list of some of the things we discussed, and where to find them:

  • The Big Reveal (2:34)
  • Real Money, Real Business (3:20)
  • Doing good while doing well (3:45)
  • The three essential skill sets (4:17)
  • The key to the Creator Code (5:38)
  • Escape O.P.A. (6:40)
  • How to be proud of what you produce (7:25)
  • Ewww, it’s all over me! (8:48)
  • I don’t think that word means what you think it means (9:28)
  • How do you eat a frog? (11:30)
  • Defeat the Weapons of Mass Distraction (14:20)
  • The life-changing qualities of a tomato (16:28)
  • Do more in One Day that you’ve done in a week (18:46)
  • How to crush Parkinson’s Law (19:08)
  • Magic Time (20:03)
  • Winning tomorrow today (21:15)
  • Education brings opportunity (22:38)
  • Here’s what to do next (26:29)

Resources Mentioned In This Episode

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

 

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http://rayedwards.com/268/feed/ 0 Most people wish they could end each and every day proud of what they've accomplished. Trouble is, most people simply don’t know HOW to make that happen. Today, my guest on the podcast, John Lee Dumas, has an answer that will help you. Most people wish they could end each and every day proud of what they've accomplished. Trouble is, most people simply don’t know HOW to make that happen. Today, my guest on the podcast, John Lee Dumas, has an answer that will help you. Click here to download or listen to this episode now. Feature Segment: […] Ray Edwards clean
How To Make Money Fast http://rayedwards.com/267/ http://rayedwards.com/267/#respond Mon, 16 Jan 2017 11:00:09 +0000 Ray Edwards http://rayedwards.com/?p=12155 Have you ever been in a position where you need money, and you need it quickly?

Most of us have gone through a season in our lives where we find ourselves in a cash-flow crunch, and we need money fast. To help you avoid making an unwise, knee-jerk decision like borrowing the money, we created this episode to give you some better options.

Click here to download or listen to this episode now.

Spiritual Foundations

This week’s episode is for skeptics and my Christian friends who might be “wavering” in their faith because they don’t think that believers should have any challenges in life. Once we accept Jesus, everything should be hunky-dory, right?

Jesus tells us that in life we will have difficulty, but true to His nature, He also gives us hope because He has overcome the world.

If you feel like you are struggling with your faith, in this episode I have some resources for you that will help sharpen your focus and help you find your footing again.

Tip Of The Week

Do you think you might be addicted to your iPhone? There’s an app for that…

Moment is an iOS app that automatically tracks how much you use your iPhone and iPad each day. If you’re using your phone too much, you can set daily limits on yourself and be notified when you go over. You can even force yourself off your device when you’re over your limit.

Feature Segment: “How To Make Money Fast”

Let’s say you’re faced with a cashflow problem. There’s just too much month left at the end of the money. What do you do?

Here are some of the things you’ll learn about the Seven Ways to Get Money Fast:

  • The #1 thing you absolutely must NOT do (12:12)
  • The worst-kept secret to getting money quickly (12:40)
  • Stop listening to the lies (13:38)
  • The Viking way to wealth (14:23)
  • The skills to pay the bills (15:10)
  • The person with the most toys loses (16:50)
  • The “Mmm…nevermind” strategy (18:23)
  • Seek and ye just might find (20:40)
  • A hard, but sometimes necessary, question (21:27)
  • Stuff the fluff (23:20)
  • Stop digging (25:26)
  • Fight to be free (25:36)
  • Do the side hustle (25:58)
  • How to get paid what you’re worth (28:25)
  • The secret to a successful business (31:46)
  • Make that money work! (32:05)

Resources Mentioned In This Episode

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript. 

“The rich rule over the poor, and the borrower is the slave of the lender.” - Proverbs 22:7Click To Tweet ]]>
http://rayedwards.com/267/feed/ 0 Have you ever been in a position where you need money, and you need it quickly? Most of us have gone through a season in our lives where we find ourselves in a cash-flow crunch, and we need money fast. To help you avoid making an unwise, Have you ever been in a position where you need money, and you need it quickly? Most of us have gone through a season in our lives where we find ourselves in a cash-flow crunch, and we need money fast. To help you avoid making an unwise, knee-jerk decision like borrowing the money, we created […] Ray Edwards clean
The Ethical Side Hustle http://rayedwards.com/266/ http://rayedwards.com/266/#comments Mon, 09 Jan 2017 11:00:11 +0000 Ray Edwards http://rayedwards.com/?p=12139 Is it ethical, or even possible, to have a full-time job and also build a business on the side?

This is a big deal for a lot of people who want to pursue their own business without throwing their family into financial chaos by quitting their job. If you’ve wondered about how to honorably engage in a side hustle, then this episode is just for you.

Click here to download or listen to this episode now.

Tip Of The Week

This week’s tip comes courtesy of Cliff Ravenscraft. Public speaking is hard, Ummo makes it easier. Whether you are practicing for a presentation or interested in improving your everyday communication, use Ummo to track your “Umm”s and “Uhh”s, pace, word power, clarity, and more.

Feature Segment: “The Ethical Side Hustle”

My guest this week is Mark Mason from the Late Night Internet Marketing podcast. I’m honored to call Mark my friend, and the more I get to know him, the more I respect him and the vital work he’s doing.

    • Here are some highlights from our interview:
    • Why Sean Edwards is like a human hand grenade (5:45)
    • The value of being a “Yuck Monkey” (6:30)
    • What exactly is Late Night Internet Marketing? (6:50)
    • The core belief of the side hustle (8:10)
    • Do you have to hate your job to have a side hustle? (9:10)
    • The best way to start a side hustle (11:05)
    • The epiphany that changed everything (15:15)
    • Running a side hustle requires some life hacks (17:25)
    • Stay away from the “fluff” (18:01)
    • The Free Content Formula (19:35)
    • How to succeed through the struggle (22:08)
    • Wisely navigating the waters between your day job and your side hustle (25:01)
    • Side hustling with a family (27:11)
    • Finding the time for your side hustle (28:52)
    • The Mother of all Jingles (30:29)

Resources Mentioned In This Episode

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!
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“Capitalism made it possible to become wealthy by serving your fellow man.” - Walter E. Williams Click To Tweet

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http://rayedwards.com/266/feed/ 4 Is it ethical, or even possible, to have a full-time job and also build a business on the side? This is a big deal for a lot of people who want to pursue their own business without throwing their family into financial chaos by quitting their job. Is it ethical, or even possible, to have a full-time job and also build a business on the side? This is a big deal for a lot of people who want to pursue their own business without throwing their family into financial chaos by quitting their job. If you’ve wondered about how to honorably engage […] Ray Edwards clean
How To Sell Well http://rayedwards.com/265/ http://rayedwards.com/265/#respond Mon, 02 Jan 2017 11:00:34 +0000 Ray Edwards http://rayedwards.com/?p=12113 Selling is a problem for a lot of people because they associate it with being pushy and slimy.

What if selling could be a soul-enriching experience where everyone comes out on the winning side?

Click here to download or listen to this episode now.

Feature Segment: “How To Sell Well”

Our guest this week, StoryBrand CEO Nigel Green, reveals the secret of transforming selling from scary to soothing.

Here are some of the things you’ll learn in this episode:

  • Never let your studies get in the way of your education (6:12)
  • The Art of Selling Well (6:44)
  • How to create long-term customers (7:49)
  • Ignorance is sometimes bliss (8:24)
  • The difference between marketing and sales (9:01)
  • Why most people don’t succeed at selling (9:25)
  • The power of having a “Noble Selling Purpose” (9:43)
  • Wanting something For people, not From them (10:40)
  • How to properly reframe the most important sales question (10:58)
  • The biggest mistake salespeople make (11:41)
  • Why most sales training doesn’t work (12:34)
  • Here are the questions that really work (13:19)
  • The “Secret Weapon” in selling (14:38)
  • The steps to Selling Well (15:47)
  • What to listen for in a sales conversation (17:03)
  • How to make the needle move right now (19:51)
  • Nigel’s Core Philosophy (21:30)

Resources Mentioned In This Episode

Free Training: 5 Minute Marketing Makeover

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

“Timid salespeople have skinny children.” - Zig Ziglar Click To Tweet ]]>
http://rayedwards.com/265/feed/ 0 Selling is a problem for a lot of people because they associate it with being pushy and slimy. What if selling could be a soul-enriching experience where everyone comes out on the winning side? Click here to download or listen to this episode now. Selling is a problem for a lot of people because they associate it with being pushy and slimy. What if selling could be a soul-enriching experience where everyone comes out on the winning side? Click here to download or listen to this episode now. Feature Segment: “How To Sell Well” Our guest this week, StoryBrand […] Ray Edwards clean
Get More Sales Without Being “Salesy” http://rayedwards.com/get-more-sales/ http://rayedwards.com/get-more-sales/#comments Fri, 30 Dec 2016 11:00:07 +0000 Ray Edwards http://rayedwards.com/?p=12071 A Simple Method That Works

If you want to sell more of your products and services, or even simply sell more people on your ideas, you must learn the basics of selling. And if you want to grow your business beyond, then you'll have to learn the art of copywriting.

Here's the deal, you could have the best weight-loss program… the greatest productivity training… or the tastiest coffee shop in town… and still go broke.

But, there is a simple, no-cost way to avoid going broke.

It doesn't matter how good your product or service is, it won't sell if no one knows about it.

It won't sell even if people do know about it, but don't know why it's right for them – how it will benefit them.

This is where marketing comes in, and more specifically copywriting. And most people make the mistake of jumping straight into marketing without first learning the art of copywriting.

That's a good way to lose a lot of money.

People want to know the latest and greatest Facebook ad strategies, or how to leverage Google AdWords to get more traffic.

But marketing only works if the words in the ads can persuade people to buy (or click the link, or call a specific number, etc…).

Otherwise, you're just throwing money out of the window. Facebook and Google will appreciate your financial hemorrhaging, but your business won't.

Think of marketing as your marketplace the battle plan – and copywriting as the soldiers. The battle plan won't work if the soldiers can't fight. However, if the soldiers are expert fighters, they can still win… even without a battle plan.

And that's why we need to master copywriting first. But what is copywriting, precisely?

One of my favorite definitions was given by a man named John E. Kennedy, back in 1904. Kennedy defined advertising (and copywriting) as: “salesmanship in print.”

If you can write effective sales copy, you can literally write your own paycheck. By definition, good copywriters can create money out of thin air. So why does copy so often fail? And what if you need to write copy that can generate sales immediately?

A Simple Copywriting Framework That Sells

There are universal psychological triggers that help you sell more effectively. The problem is, the field of copywriting is strewn with misleading, manipulative, and in some cases malicious techniques.

You can hardly “swing a cat” without hitting a copywriter who has a “formula” for writing copy. Most of these formulas are actually quite good. Many, however, are based on tricks of manipulation and psychology that are more than a bit morally wonky.

I once heard a lawyer-turned-businessman say, “If I did the things online marketers do as a lawyer, I'd be disbarred.” That's no way to make a living.

The framework I’m going to share with you, however, allows you to write effective and ethical ads… Ads that make you more money, and let you sleep at night.

To Sell More, P.A.S.T.O.R. Your Customers

Most people associate the term “pastor” with the preacher at church. While this is certainly true in most cases, the original meaning of the word “pastor” was actually “to shepherd.” And what does the shepherd do? He or she cares for, feeds, and protects the flock.

Now, before we go any further, I should address the habit that some marketers have of referring to their customers as their “herd.” It seems to paint an unflattering picture.

This kind of imagery is not what I am invoking here. The actual role of a shepherd is a loving, caring, and protective one. In fact, Jesus, who called himself the “good Shepherd” actually laid down his life for his flock.

I am not suggesting any religious overtones for your copy: what I am suggesting is that you adopt the same loving, caring, and protective role as you write copy for your prospects and customers.

And, as you might’ve guessed, P.A.S.T.O.R. is also an acronym for the major sections of your copy. Here is the explanation:

“P” is for PROBLEM

You must begin by identifying the problem that you are solving. The simplest, most effective way to do this is to describe the problem in great detail.

It’s a psychological principle: the more accurately you can describe your reader’s problem in terms they relate to, the more they instinctively feel that you must have an answer to that problem. Use the reader’s own language, the very words and phrases they use to describe the problem they want to solve.

For instance, if you are writing about fitness and weight loss, you might begin by describing their current situation this way:

You’ve tried every fad diet that’s come along. You’ve started and stopped a dozen different exercise programs, perhaps joined several different gyms, but the truth is you just can’t seem to take the weight off (or keep it off.) Perhaps you’re even feeling a little disgusted with yourself and your inability to control your eating and your weight. You feel like no matter what you try, it’s not going to work.

Remember, you’re not judging their behavior, rather you are describing their experience as it currently is. This means you have to understand their experience as it currently is. You have to know your audience and what they are thinking.

As the great copywriting legend Robert Collier said, you have to “join the conversation that is already taking place in the reader’s mind.”

“A” is for AMPLIFY

The next step is to amplify the consequences of not solving the problem. This is really the key to making sales, and it is probably the most neglected step in the process.

What will motivate people to buy your product, invest in your service, or accept your idea is usually not the beautiful outcome framed in a positive light. It is rather, realizing the cost of not attaining that outcome. In other words: what is it costing them to not solve this problem?

Sticking with the weight-loss analogy, you might say something like:

If you don't do something, it will only get worse. You get diabetes, heart disease, and a host of other obesity related diseases. Or worse yet, your spouse could come home to you lying dead on the floor from a heart-attack. You can't ignore this problem anymore. If you don't solve it, it could cost you your life.

Just as an aside, we are not manipulating with fear. We're not exaggerating. And we're definitely not lying.

But, if you truly love someone, and they have an obesity problem, then telling them the truth about their weight could be the most loving thing you can do.

And that's what we're doing: We're helping people see the cost of not solving their problem.

“S” is for STORY and SOLUTION

Once you have described the problem and amplified the consequences of not solving it, it’s time to share the story of how the problem can be solved.

This will be different depending on your situation. It might be the story of how you yourself finally solved this persistent problem. It might be the story of how you helped a client or customer discover the solution on their own.

It does need to be more than simply a description of what the solution is: telling the story of Bob, the frustrated business owner who was on the edge of bankruptcy, whose family had lost faith in him, and who, out of desperation tried one last idea that saved his business, is infinitely more powerful than simply saying, “One day, Bob figured out the answer.”

It should go without saying, but I will say it just in case: the story must absolutely be true. Don’t make these things up. And if you’re thinking, “But what if there is no story?” I would suggest you just haven’t looked closely enough.

There is always a story to tell.

“T” is for TRANSFORMATION and TESTIMONY

The next key step in writing your copy is to remember that whatever you’re selling, whether it’s a home study program, a book, a seminar, your consulting services — anything at all — what people are buying is not the “stuff,” it’s the transformation.

When people buy the P90X workout program, they did not wake up one morning and say to themselves, “I sure hope today somebody tries to sell me a bunch of DVDs and a wall chart.”

Those things (the DVD’s, charts, etc) are the stuff. What buyers of P90X are actually purchasing is that lean, healthy, youthful physique they want for themselves. The transformation.

It’s also important that you offer testimony, real-life stories of people who have made the transformation that you are teaching, and who have done so successfully. Study the most successful infomercials, and you’ll discover that they consist of about 70% testimonials.

And while most of us will not be writing infomercials, it’s important to remember there are three questions people are asking when you sell them coaching, consulting, or instruction about anything. The questions are:

  • Has this person been able to do what they are describing for themselves?
  • Has this person been able to teach other people to achieve the results they are describing?
  • Will this person be able to teach me how to achieve these results?

“O” is for OFFER

So far, you have defined the problem, clarified the cost of not solving it, told the story of the solution, and helped your reader visualize the transformation through testimonials from others just like themselves.

Now is the time to describe exactly what you are offering for sale.

This is the section of your copy where you lay out your offer. You can even create a subheading for the section called something clever like, “Here’s Exactly What You Get.”

Make certain that you focus 80% of your copy on the transformation itself. You do have to talk about the deliverables (the class schedule, the DVDs, etc.), but that should only occupy about 20% of your copy in this section.

Just remember that as you describe the deliverables in the offer section, you must keep tying them back to the transformation and benefits your buyers will receive.

So instead of simply writing that the buyer will receive “8 DVDs, each containing a 45-minute workout session”, you might instead write that they will receive “8 DVDs that each contain a body-sculpting, fat-burning transformational workout that will help you craft the lean muscle you really want.”

“R” is for RESPONSE

This is one of the areas where copy tends to often be the weakest: the response request. We are asking the customer to buy.

At this point, you should not be shy about making this request. You should tell the customer exactly what to do in order to get your program, your consulting, your book, etc. You should remind them why it’s important o do so.

I often write copy similar to this:

You’re at the point of decision. You can either continue down the path of least resistance, the path you have already been traveling, or you can choose the road less traveled. The path of least resistance will probably result in you getting the same outcomes you’ve always received. But if you want something different to happen, if you want to change the direction of your health (or your relationships, or your finances, etc.) you’re going to have to do something different. Make a new choice, and pursue your new outcome.

And then I will write very specific, directive copy telling them exactly what to do next: “Click the button below, fill out the order form, and we will immediately ship your entire package to you. It will contain everything you need to get started.”

Some people shy away from strong language like this, but the fact is, if you truly believe that you have a solution that will solve a problem for people, why on earth would you not be as direct as possible in telling them how to get that solution? In fact, aren’t you doing them a disservice by not making the strongest case possible?

What To Do Now

My suggestion is that you use this framework to write or rewrite your sales copy. The key to making this approach to writing sales copy successful is the having the mindset of being a “pastor”.

This outline was a broad overview of how to writing compelling sales copy. There is a lot more to learn in order to master the art of copywriting.

That's why I offer a free online training all about copywriting. You can learn more about it here.

In it I go over the P.A.S.T.O.R. framework in greater detail. If you really want to start applying these, principles, and seeing more traffic and sales, then I'd suggest checking it out.

 

Either way, if you apply the principles of being a shepherd to your readers, and you follow the sequence of the P.A.S.T.O.R formula, my prediction is you will experience more sales, more profits, and more happy customers… more often.

In simple terms, good copywriting makes your marketing work.

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The Long-Awaited Listener Appreciation Show! http://rayedwards.com/264/ http://rayedwards.com/264/#respond Mon, 26 Dec 2016 11:00:42 +0000 Ray Edwards http://rayedwards.com/?p=12090 Coming up this week…

  • Finally…The Listener Appreciation Show!

Click here to download or listen to this episode now.

Feature Segment: “The Listener Appreciation Show”

This episode is going to be a little different, it’s all about you!

Sean and I will be reading some of the the 252 reviews you’ve left for the podcast in iTunes and commenting on them. This is totally off script, we haven’t previewed these reviews so we are venturing bravely into the unknown!

Included in this week’s episode:

  • An off the cuff review of Batman vs Superman: Dawn of Justice (1:40)
  • Adventures in hosting (9:50)
  • SEO is voodoo (15:40)
  • Seedlings of Value (16:45)
  • Beware of scams! (18:15)
  • The 3 Types of Goals (21:40)
  • Richard Branson, Elon Musk, and Mark Zuckerberg living on the moon (22:40)
  • What constitutes a “worthwhile goal”? (23:35)
  • A gun is not an argument (24:24)
  • The three C’s you need to achieve your goals (24:47)
  • The curse of the White Fudge Covered Oreos (29:10)
  • How to successfully “Ride the Elephant” (31:55)
  • Ray channels his inner Peter Griffin (32:40)

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript. 

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http://rayedwards.com/264/feed/ 0 Coming up this week… Finally…The Listener Appreciation Show! Click here to download or listen to this episode now. Feature Segment: “The Listener Appreciation Show” This episode is going to be a little different, it’s all about you! Coming up this week… Finally…The Listener Appreciation Show! Click here to download or listen to this episode now. Feature Segment: “The Listener Appreciation Show” This episode is going to be a little different, it’s all about you! Sean and I will be reading some of the the 252 reviews you’ve left for the podcast in […] Ray Edwards clean
How To Overcome Everything http://rayedwards.com/263/ http://rayedwards.com/263/#respond Mon, 19 Dec 2016 11:00:03 +0000 Ray Edwards http://rayedwards.com/?p=12076 Coming up this week…

  • Why does God allow bad things to happen to good people?
  • A magic photo bag that is bigger on the inside than it is on the outside
  • And a remarkable conversation with Mark Goblowski, creator of the Strength Through the Struggle podcast

Click here to download or listen to this episode now.

Spiritual Foundations

Why does God allow bad things to happen to good people?

Here’s the short answer…He doesn’t.

In this week’s episode I’ll give you a scripture-based answer to back this up, but here’s all you really need to know:

  • God is good.
  • The devil is bad.

‘Nuff said.

Tip Of The Week

A magic photo bag that is bigger on the inside than it is on the outside.

I have been faced with a travel dilemma for some time now. I live in a smallish city that often requires me to take smaller regional jets with limited overhead bin space to get where I need to go.

That’s a problem because I travel with my photo gear, business essentials, and my carry-on bag with my clothes. All that baggage makes me look like a sherpa loaded down to climb some great mountain. This is not a good look for me by the way.

Enter the Airport Essentials photo bag, from ThinkTank.

It checks all the boxes that I need in a bag, and the best part is that it’s magically bigger on the inside than it is on the outside.

Feature Segment: “How To Overcome Everything”

A remarkable conversation with Mark Goblowsky, creator of the Strength Through the Struggle podcast.

My guest this week is someone who has been through some crazy trials in his life, and the way he has responded has been an inspiration to me. Here are some of the things you’ll learn this week from my friend Mark Goblowsky:

      • The personal tragedy that inspired the Strength Through the Struggle mission [13:52]
      • The power of testimony [15:14]
      • Testimonies are all around us [15:44]
      • The Scriptural basis for testimony [16:15]
      • What to do when it feels like hope is slipping away [16:59]
      • When hope disappears, action goes with it [17:53]
      • The role of martial arts in high-speed problem solving [18:40]
      • The world in-between [20:08]
      • How to answer the question, “Why did this happen to me?” [20:20]
      • Defeating emotional and spiritual challenges [21:58]
      • The overcoming power of love [23:20]
      • Create what you want to consume [24:20]
      • Mark’s top 3 podcast episodes [25:30]
      • The power of perspective [29:55]
      • Transforming the realities of life [32:30]

Resources Mentioned In This Episode

New Living Translation Bible
Great Message from John Piper
Airport Essentials photo bag, from ThinkTank
Strength Through the Struggle podcast with Mark Goblowsky
Free Download: The 7 Lessons Learned by Going Through the Hard Things in Life by Mark Goblowsky

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

'We all experience adversity. How we approach it defines who we are.' @MarkGoblowskyClick To Tweet ]]>
http://rayedwards.com/263/feed/ 0 Coming up this week… Why does God allow bad things to happen to good people? A magic photo bag that is bigger on the inside than it is on the outside And a remarkable conversation with Mark Goblowski, creator of the Strength Through the Struggle podcas... Coming up this week… Why does God allow bad things to happen to good people? A magic photo bag that is bigger on the inside than it is on the outside And a remarkable conversation with Mark Goblowski, creator of the Strength Through the Struggle podcast Click here to download or listen to this episode […] Ray Edwards clean
7 Lessons Learned at the Gym From My Son http://rayedwards.com/262-2/ http://rayedwards.com/262-2/#comments Mon, 12 Dec 2016 11:00:17 +0000 Ray Edwards http://rayedwards.com/?p=12055 Coming up this week…

  • How to triple your productivity… instantly.
  • If God wants us healed, healthy, and wealthy… then why aren’t we?
  • and then, of course, 7 Lessons Learned at the Gym From My Son”

Click here to download or listen to this episode now.

Spiritual Foundations

If God wants us healed, healthy, and wealthy… then why aren’t we?

Not long ago a man emailed me to ask me a tough question. “I was listening to your message. My wife and I are Christians for many years. We both believe that God will and can prosper us. But we have no more money. I have no job. We have debt. My wife has diabetes. We believe in healing, but we have not seen it. We believe in prosperity, but we are broke. We believe in it, but it is not working.”

In this episode, I’ll tell you how I answered him…

Tip Of The Week

How to triple your productivity… instantly.

Being productive is more about eliminating resistance (drag) than about getting better at anything.

Here are 3 simple practices that, in my experience, will triple your output:

Do one thing at a time, for a focused block of time (using a digital timer), to the exclusion of all else.
Check email only once per day.
Accept no incoming phone calls, and return voicemails only once per day.

And here’s the thing: for these practices to work, you can’t do them half-heartedly. You must be a fanatic. You must bring intensity to the game.

Try it with full-on emotional intensity for one week and see the difference in your output.

If you want to go beyond productivity and become more EFFECTIVE (not just EFFICIENT) in every area of your life, you may want to consider attending the webinar with Michael Hyatt this week at http://rayedwards.com/bye-webinar

This week, Michael will be showing you the seven steps you can take to use goal-setting to design the life you really want. This is going to help you have your best year ever in 2017.

Feature Segment: “7 Lessons Learned at the Gym From My Son”

I’ve been on a personal health quest over the last few months, proactively taking control of what I’m eating and the quality and frequency of the physical exercise I get. The results are clear. I’ve lost over 50 pounds, had to buy a new belt, and had to buy some new clothes. I have a lot more progress to make, but it’s been a very encouraging, if somewhat challenging experience.

I’ve tried to take control of my health in the past, and frankly didn’t have a great deal of success, at least not long-term. This time, I decided to try something different: I have enlisted an accountability partner that I absolutely don’t want to disappoint. That accountability partner is my son, Sean Edwards.

Sean is a great accountability partner and coach because he is unrelentingly truthful in his assessment of how I’m doing (“Hey dad, when you do those squats you need to go all the way down…”). He has a great sense of humor, and he is a good teacher.

This week I share seven lessons I have learned from Sean in our time working out together. Here’s a little preview of what you’ll learn…

  • The single best way to overcome inertia…doing this one this thing is half the battle.
  • The secret to getting more from what you’re already doing. Here’s a hint…intensity matters.
  • The truth about how to work with your physiology instead of against it…this works every single time.
  • What most coaches and trainers don’t want you to know…this one thing will dramatically amplify your results.
  • Plus – I’ll share the sneaky way to achieve things you think are impossible…it’s easier than you think!

All this and more awaits you inside this episode!

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript. 

“Success is not final, failure is not fatal: it is the courage to continue that counts.” Winston ChurchillClick To Tweet

 

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http://rayedwards.com/262-2/feed/ 3 Coming up this week… How to triple your productivity… instantly. If God wants us healed, healthy, and wealthy… then why aren’t we? and then, of course, 7 Lessons Learned at the Gym From My Son” Click here to download or listen to this episode now. Coming up this week… How to triple your productivity… instantly. If God wants us healed, healthy, and wealthy… then why aren’t we? and then, of course, 7 Lessons Learned at the Gym From My Son” Click here to download or listen to this episode now. Spiritual Foundations If God wants us healed, healthy, and wealthy… […] Ray Edwards clean
The Most Powerful Life-Change Force In The World http://rayedwards.com/the-most-powerful-life-change-force-in-the-world/ http://rayedwards.com/the-most-powerful-life-change-force-in-the-world/#respond Mon, 05 Dec 2016 11:00:53 +0000 Ray Edwards http://rayedwards.com/?p=12043 Coming up this week…

  • A free training that will give you the seven steps you can take to design the life you
    want.
  • How to avoid your own personal 40 years in the desert
  • and then, of course, The Most Powerful Life-Change Force In the World

Click here to download or listen to this episode now.

Spiritual Foundations

How To Avoid 40 Years In The Desert.

Whether you’re a spiritual person or not, I believe the key to changing your outcome for the year is hidden within a story from the Bible that illustrates the power of our thoughts to influence the course of our lives.

Here are some things to think about:

  • God hasn’t promised us the “just enough.” His present-day will for us is not last-minute, enough-for-the-day, wilderness rations … he wants us to receive the abundant gifts of the “land flowing with milk and honey.”
  • God’s original plan for Israel was to take their Promised Land in days, not decades.
  • Even though it took Israel 40 years to be ready, if you have faith, I believe you can move mountains in just 40 days.

In this episode I’m going to show you how to do this by using “The 3 Be-Attitudes That Stoke The Fires of Faith.”

You can march directly up to the border of the Promised Land, cross over, and receive the blessings of your dreams fulfilled. You can still meet your goals. Just don’t give up.

You must become the person who can withstand the answer to your prayers.Click To Tweet

Tip Of The Week

How do they do it? You know who I'm talking about…

It's the person who, regardless of how much they have going on in their life, always seems in control of it all. Is it some super power?

It's not. These people understand something about setting and hitting big goals that most people miss.

This week, New York Times bestselling author Michael Hyatt will be showing you the seven steps you can take to use goal-setting to design the life you want. This webinar is going to help you have your best year ever in 2017.

http://rayedwards.com/bye-webinar

There is no cost to attend. But you do need to register. So click the link above and claim your spot.

Michael's free presentations have developed quite a reputation because they of the highest quality, and he usually creates a workbook to enhance your experience. However, just know that they typically max out so make sure you claim your spot early:

http://rayedwards.com/bye-webinar

Feature Segment: “The Most Powerful Life-Change Force In The World”

When I was still in my twenties, I went to Parris Island, South Carolina, to see my brother Mark graduate with his classmates (I’m pretty sure they would all be horrified to know I just called them that) from Marine Corps boot camp.

I don’t pretend to know what going through boot camp was like for my brother Mark. He has told me some stories, but I have a feeling this is a secret society you can only fully understand if you have been there yourself.

What I do know is this: I saw the transformation boot camp wrought in Mark’s life, and in the lives of all the young men who were part of his graduating class…

In this episode, I show you how, like my brother Mark, you can learn to harness “The Power of Emotional Gravity” to achieve any transformation you desire.And it only takes 3 simple steps.

Knowing this secret should give you a great deal of hope.

If you have not reached the outcomes you want from your life, whether it be in personal or business matters (or both), listening to this episode is the first place to start.

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

“Let your intentional peers lift you up; don't let the mediocre masses drag you down.” —Ray EdwardsClick To Tweet

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http://rayedwards.com/the-most-powerful-life-change-force-in-the-world/feed/ 0 Coming up this week… A free training that will give you the seven steps you can take to design the life you want. How to avoid your own personal 40 years in the desert and then, of course, The Most Powerful Life-Change Force In the World Click here to ... Coming up this week… A free training that will give you the seven steps you can take to design the life you want. How to avoid your own personal 40 years in the desert and then, of course, The Most Powerful Life-Change Force In the World Click here to download or listen to this episode […] Ray Edwards clean
5 Good Reasons to Set Goals for 2017 http://rayedwards.com/260/ http://rayedwards.com/260/#comments Wed, 23 Nov 2016 17:42:49 +0000 Ray Edwards http://rayedwards.com/?p=12029 (Even If You Hate Goal-Setting)

Coming up this week…

  • A free ebook on the 8 strategies successful people are using now to accomplish more next year.
  • Why I believe it’s proper for Christians to set goals…it’s even our “sacred duty.”
  • And then, of course, 5 Good Reasons to Set Goals for 2017 (Even If You Hate Goal-Setting)

Click here to download or listen to this episode now.

Spiritual Foundations

There are those in the family of faith that believe that setting goals is “sinful arrogance”. The argument for this belief comes from the book of James in the New Testament. James, the brother of Jesus, says this…

“Come now, you who say, ‘Today or tomorrow we will go into such and such a town and spend a year there and trade and make a profit’— yet you do not know what tomorrow will bring. What is your life? For you are a mist that appears for a little time and then vanishes. Instead you ought to say, ‘If the Lord wills, we will live and do this or that.’ As it is, you boast in your arrogance. All such boasting is evil. (James 4:13-16)

James is echoing the sentiment of this passage from the Old Testament:

“Do not boast about tomorrow, for you do not know what a day may bring.” (Proverbs 27:1)

Do these verses teach us that setting goals is sinful arrogance? I don’t think so. In fact, I think it is our duty as Christians to set goals, and I have three strong reasons to support that assertion. We’ll get to those in a moment, but first I want to tackle this idea that Christians should not set goals at all.

People who hold this view (that goal-setting is wrong) usually offer as argument the idea that they are “free to be led by the Spirit”. They want to be sure they are “open to God’s will”. There are at least three incorrect pre-suppostions embedded within this position. If this is your belief, you are assuming:

  1. Your “feelings” and “promptings” are the one and only infallible way of accessing God’s specific plan and will for any situation. You can only trust those feelings of yours to know when you are “in God’s will”. Hello, scary cult leader. Our emotions are important for relating to God and what He is saying, but they don’t rule over everything else. Sometimes our feelings are just inaccurate. Even Jesus experienced this. In the Garden of Gethsemane the night before His crucifixion, he was emotionally distressed and asked God to spare him from the horrors that lay ahead. But Jesus ultimately conceded, “Not my will but Yours.” Emotionally, he did not want to experience what was to come – but He knew it had to be done, and He did it.
  2. The second pre-supposition those opposed to goal-setting make is that Holy Spirit only leads us spontaneously – that He never leads us to make plans. That is simply not supported by scripture. Paul made plans (Romans 1:13). The early Apostles made plans ( Acts 6:1-3). Jesus made plans (Matthew 10:5-15).
  3. Finally, those holding the “no goal-setting” view are disregarding the fact that we can also hear the voice of the Holy Spirit though God’s written word. The Bible makes it clear that we can receive fresh revelation from god through his written word ( Matthew 4:4, 2 Timothy 3:15-17).

Just like we are supposed to be good stewards of our wealth, we are also supposed to be good stewards of our life. Selah.

Tip Of The Week

Get Michael Hyatt’s ebook, “Achieve What Matters in 2017”.

This is an incredible download. More than 30 thought leaders, influencers, and high achievers all share their top strategies for starting the year off with a bang.

You'll recognize many of the names as they include multiple best-selling authors, speakers, and leaders of their respected fields. People like:

  • Tony Robbins
  • John Maxwell
  • Dave Ramsey
  • Marie Forleo
  • Andy Andrews
  • Jeff Walker
  • Amy Porterfield
  • Lysa TerKeurst
  • Andy Stanley
  • Chalene Johnson
  • Lewis Howes
  • and many others…

It's all available here.

As we get closer to the start of 2017, the timing on this couldn't be any better. The insights were pretty incredible, so make sure you take a look for yourself…

Also watch for the Free LifeScore App Wednesday, November 30th, (day after tomorrow, if you’re listening to this on release day)…

If life were a game, what would your score be?

Even if you aren't competitive, how would you rank each area of your life?

  • Would you give yourself a good score with your health?
  • What about your finances or relationships?
  • What if there was a way you could measure yourself in the areas that matter most–so that you can improve?
  • What if you could get an overall score for your life, take it to the next level, and create the life you want?

Well, now you can. If you’re not on our email list, get signed up today so we can notify you when this is released Wednesday, or you can go to http://rayedwards.com/lifescore (that link will not work until Wednesday, November 30th).

Feature Segment: “5 Good Reasons to Set Goals for 2017 (Even If You Hate Goal-Setting)”

  1. You have goals already – wouldn’t you rather set them consciously?
  2. If you fail to plan, you plan to fail.
  3. Goals keep you moving forward, even when it’s tough.
  4. Having written, measurable goals keeps you accountable.
  5. If you want to be your best possible self, you must have a plan to achieve that.

Some additional thoughts:

  • To be effective goals must be written, measurable, and regularly measured.
  • There are many systems for setting goals, the one that has worked best for me is Michael Hyatt’s 5 Days to Your Best Year Ever.
  • When Michael opens up BYE, I hope you’ll join me in the journey for 2017.

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

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http://rayedwards.com/260/feed/ 3 Coming up this week… A free ebook on the 8 strategies successful people are using now to accomplish more next year. Why I believe it’s proper for Christians to set goals…it’s even our “sacred duty.” And then, of course, Coming up this week… A free ebook on the 8 strategies successful people are using now to accomplish more next year. Why I believe it’s proper for Christians to set goals…it’s even our “sacred duty.” And then, of course, 5 Good Reasons to Set Goals for 2017 (Even If You Hate Goal-Setting) Click here to […] Ray Edwards clean
Build a Big List and a Big Business, Fast! http://rayedwards.com/259/ http://rayedwards.com/259/#respond Mon, 21 Nov 2016 11:00:26 +0000 Ray Edwards http://rayedwards.com/?p=12007 On this week’s episode we cover how to build a big list, and big business – fast!

This week is a full interview episode with Tom Schwab, author of the new book, Podcast Guest Profits.

Tom Schwab helps small business owners, entrepreneurs and solo-preneurs get featured on the leading podcasts their prospects are already listening to. Then he shows them how to turn listeners into customers.

Click here to download or listen to this episode now.

Feature Segment: “Build a Big List and a Big Business, Fast!”

In this interview, you’ll discover:

  • Why podcast interviews convert 25x better than blog posts.
  • How to use targeted podcast interviews to grow your business.
  • How one man built a successful coaching business from scratch in a single year – and how he did it using podcast interviews.
  • The 6-step process for turning listeners into leads every time you grant an interview.
  • Who podcast interviews won't work for.
  • How to get started leveraging podcast interviews.

Resources mentioned:

Podcast Guest Profits
Interview Valet
Aaron Walker’s View From the Top

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

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http://rayedwards.com/259/feed/ 0 On this week’s episode we cover how to build a big list, and big business – fast! This week is a full interview episode with Tom Schwab, author of the new book, Podcast Guest Profits. Tom Schwab helps small business owners, On this week’s episode we cover how to build a big list, and big business – fast! This week is a full interview episode with Tom Schwab, author of the new book, Podcast Guest Profits. Tom Schwab helps small business owners, entrepreneurs and solo-preneurs get featured on the leading podcasts their prospects are already listening […] Ray Edwards clean
Why I Won’t Promote Your Product http://rayedwards.com/why-i-wont-promote-your-product/ http://rayedwards.com/why-i-wont-promote-your-product/#comments Mon, 14 Nov 2016 11:00:04 +0000 Ray Edwards http://rayedwards.com/?p=11999 Coming up this week…

  • Good reasons to get a “checkup from the neck up” and eliminate your “stinkin thinkin”.
  • How to avoid a common, heart breaking loss. It’s a shame so many people suffer this, when it’s so easy to avoid.
  • And … “Why I Won't Promote Your Product”

Click here to download or listen to this episode now.

Spiritual Foundations

The single best way to eliminate your “stinkin thinkin”.

We know that we must guard our thoughts, but did you know this is not just a “positive thinking” idea – we find this same advice in the book of Proverbs. Plus in this episode we reveal what it really means to “Fear the Lord”. This may be the most important thing you hear all day!

Tip Of The Week

I was in the Apple Store getting my 7+, and I overheard this snippet of conversation, “She dropped the phone in the water and just wants her photos.”

People… use iCloud to back up your phone! PAY FOR IT. It’s 0.99 cents a month for Pete’s sake!

And by the way, check out iCloud Drive…it’s awesome!

Feature Segment: “Why I Won't Promote Your Product”

Let me start by saying that I like you, and I want you to succeed…but I won’t promote your stuff. That may sound harsh, but in this episode I expose the 7 Problems That Stop Me From Promoting Your Product.

But before you despair and give up all hope, I also have 7 Solutions to the 7 Problems.

Understanding this information could save you from a lifetime of fractured relationships with potential partners, and instead illuminate a profitable path forward with more friends (and sales) than you can shake a stick at.

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

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http://rayedwards.com/why-i-wont-promote-your-product/feed/ 1 Coming up this week… Good reasons to get a “checkup from the neck up” and eliminate your “stinkin thinkin”. How to avoid a common, heart breaking loss. It’s a shame so many people suffer this, when it’s so easy to avoid. Coming up this week… Good reasons to get a “checkup from the neck up” and eliminate your “stinkin thinkin”. How to avoid a common, heart breaking loss. It’s a shame so many people suffer this, when it’s so easy to avoid. And … “Why I Won't Promote Your Product” Click here to download or listen […] Ray Edwards clean
How to Get 10,000 Subscribers in 9 Days http://rayedwards.com/257/ http://rayedwards.com/257/#comments Mon, 07 Nov 2016 11:00:56 +0000 Ray Edwards http://rayedwards.com/?p=11978 You probably know “the money is in the list” – the email list. Notably, your email list. The people to whom you have permission to send marketing emails. Press send. Make money. But how does one get an email list. That's what today's episode is all about.

  • Halloween is behind us, and the Presidential election is on the horizon…which is a great reason to check out my latest YouTube video appropriately titled, Who to Vote For in the Presidential Election.
  • A good reason to spend $5,000.
  • And “How to Get 10,000 Subscribers in 9 Days” (sort of).

Click here to download or listen to this episode now.

Spiritual Foundations

Do you know your spiritual ABC’s? No, it doesn’t mean Always Be Closing. Instead, it’s a way of remembering how to communicate with people in a way that is both meaningful and effective.

The Apostle Paul was a master communicator, and in this episode, we’re going to show you how you can use his principles in your business communications – whether you’re speaking to a small staff or a huge stadium.

Using Paul’s communication model, you’ll capture people’s attention at a heart-level. They will be ready to receive your message…because people don’t care how much you know, until they know how much you care.

Tip Of The Week

I promised you a good reason to spend $5,000 and here it is…the new MacBook Pro is out!

Why am I so excited about this? Let me count the ways…

  • Touch Bar
  • 2TB SSD
  • Lightning-fast processor
  • Killer graphics
  • A display so amazing it will make you weep

And for those of you keeping score, when you add on all the extra goodies… you’re awfully close to $5,000. It’s another good reason to build a profitable online business (as if you needed another reason).

Feature Segment: “How to Get 10,000 Subscribers in 9 Days (sort of)”

So often, when people tell you how to add large numbers of subscribers to your list, they do so out of theory. We’re actually going to pull back the curtain on a promotion we just conducted, and tell you exactly what we did.

I say you can get 10,000 subscribers in 9 days “sort of”. What I mean by “sort of” is  while the promotion lasted 9 days, the preparation time was much longer.

The promotion was for our Copywriting Virtual Summit. The summit is a gathering of the greatest minds in copywriting and marketing. Inside this episode, we reveal the details of how we generated those 10,000 subscribers including:

  • The near-magic power of “OPL”. This accelerates list growth like gasoline accelerates a fire.
  • Why a specific kind of mailing means the most. HINT: it’s better to be invited to a party than show up unannounced.
  • How to craft an offer that compels email signups. This is where almost everyone drops the ball.
  • How to make list-growth a self-funding activity. Do this and you won’t need a marketing budget – your marketing pays for itself.

We also go the extra mile and reveal what went well, and maybe more importantly, what we could do better next time. This episode is like the Invisible Man… totally transparent!

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

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http://rayedwards.com/257/feed/ 1 You probably know “the money is in the list” – the email list. Notably, your email list. The people to whom you have permission to send marketing emails. Press send. Make money. But how does one get an email list. You probably know “the money is in the list” – the email list. Notably, your email list. The people to whom you have permission to send marketing emails. Press send. Make money. But how does one get an email list. That's what today's episode is all about. Halloween is behind us, and the Presidential election […] Ray Edwards clean
The Trick Or Treat Email Marketing Guide http://rayedwards.com/256/ http://rayedwards.com/256/#respond Mon, 31 Oct 2016 10:00:00 +0000 Ray Edwards http://rayedwards.com/?p=11971 Email marketing can be a scary proposition. In this episode, we’ll be your personal ghostbusters and turn the trick of email marketing into a treat.

Who ya gonna call?

Click here to download or listen to this episode now.

Spiritual Foundations

I’m sure you’ve heard people talk about speaking the life you want into reality, but are you aware that this is totally scriptural?

I’ll prove it to you…better yet, I’ll let Steve Backlund from Bethel Church in Redding, CA prove it you. All this information can be found on Steve’s website IgnitingHope.com.

Tip of the Week

My friend Justin Livingston made an excellent point at a conference I attended recently. Specifically, he was talking about the laziness he sees in how email marketing. The answer? Small efforts that yield big results. Listen in this week as we reveal 3 small changes you can make that can put big profits in your wallet.

Feature Presentation

The Trick or Treat Email Marketing Guide

We’ve been doing a series on product launches and how they work so you have the ability to make a lot of money in a short amount of time.

Here’s a short review of what we’ve talked about so far:

  • In Episode 254 we shared 3 Reasons We Love Launches.
  • In Episode 255 we revealed 7 Reasons Why You MUST Master Launch-Focused Copy

This week I have not one, but two treats for you that will give you preeminence in your email marketing…not just in product launches, but in every email you send from this point forward.

  1. 3 Reasons Why Email is Crucial to Launches
  2. The 7 Pillars of Email Profits

If you aren’t getting the results from your email marketing that you desire, then this episode may be the most important thing you listen to this year.

Interview With Michael Stelzner

Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World…one of the coolest conferences you will ever attend. For example, their networking event in held abroad an aircraft carrier in San Diego Bay.

In this thoughtful interview, you’ll learn:

  • How Mike built such a successful event, even though he started with just an idea.
  • What makes people fall in love with a live event.
  • What makes an event is useful and relevant to the marketplace.
  • In a world where many conferences are folding up their tents and shutting down, why this one is growing.
  • How anyone could duplicate what Mike has done (in a different industry or subject matter)…even starting “from scratch”.
  • And listen for some special treats that we’ve scattered throughout the interview!

Click here to register for Social Media Marketing World 2017.

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http://rayedwards.com/256/feed/ 0 Email marketing can be a scary proposition. In this episode, we’ll be your personal ghostbusters and turn the trick of email marketing into a treat. Who ya gonna call? Click here to download or listen to this episode now. Email marketing can be a scary proposition. In this episode, we’ll be your personal ghostbusters and turn the trick of email marketing into a treat. Who ya gonna call? Click here to download or listen to this episode now. Spiritual Foundations I’m sure you’ve heard people talk about speaking the life you want into reality, […] Ray Edwards clean
How To Cut Your Ad Budget & Increase Sales http://rayedwards.com/255/ http://rayedwards.com/255/#respond Mon, 24 Oct 2016 10:00:42 +0000 Ray Edwards http://rayedwards.com/?p=11962 Cutting your ad budget while increasing sales sounds totally counterintuitive, right? Au contraire, my intrepid listener. In this episode we’ll not only show you how to do exactly that, but also why you should start doing it right now.

Join us on another magic carpet ride as we take your marketing to a whole new world.

Click here to download or listen to this episode now.

Spiritual Foundations

Should Christians Seek Money & Prosperity?

We want to be blessed and live the abundant life Jesus promised us – and that He died to purchase for us, but this is not an invitation to “get saved to get money”. God’s not an ATM—enter the right PIN code of faith, prayer, praise, worship, good works, and the ATM spits out your blessing.

But blessing and prosperity are more than money. In this episode we’ll introduce to a life filled complete, whole peace, and a simple path to unmerited favor…all you have to do is receive it.

Tip Of The Week

My Dad used to tell me that “my mouth was writing checks that my butt can’t cash”. We all have a tendency to say “Yes” to more things than we are actually capable of doing. The end result? A calendar that makes your head explode.

You have less time than you think because of an insidious time goblin called “Calendar Creep”. What do you do about it? You implement Ray’s 7-Step Calendar First Aid revealed in this episode.

Feature Segment: How to Cut Your Ad Budget and Increase Sales

The best way to cut your ad budget and increase sales do is with a product launch. As we mentioned last week, we’re so keen on launches due to:

– NO capital start up
– Self-Angelizing
– Cash on demand

So let's assume you are sold on doing your own launch…you’re going to need copy! Launches are important, but COPY is the lifeblood of any launch.

In this episode we’re going to give you 7 REASONS WHY YOU MUST MASTER LAUNCH-FOCUSED COPY. Just by changing the words, you change the revenue.

Need some social proof? Check this out… Justin Livingston just changed the copy in his launch and did over $1 million more than his previous launch…where there was very little copy.

Your sales problem is most likely just a COPY problem. Listen in this week as we show you how to solve that problem.

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript. 

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http://rayedwards.com/255/feed/ 0 Cutting your ad budget while increasing sales sounds totally counterintuitive, right? Au contraire, my intrepid listener. In this episode we’ll not only show you how to do exactly that, but also why you should start doing it right now. Cutting your ad budget while increasing sales sounds totally counterintuitive, right? Au contraire, my intrepid listener. In this episode we’ll not only show you how to do exactly that, but also why you should start doing it right now. Join us on another magic carpet ride as we take your marketing to a whole new […] Ray Edwards clean
How To Make Your Annual Income In A Single Month http://rayedwards.com/254/ http://rayedwards.com/254/#comments Mon, 17 Oct 2016 10:00:02 +0000 Ray Edwards http://rayedwards.com/?p=11956 Think about your income…how much do you make every month? Now think about your annual income. What if you could earn your ANNUAL income… next month?

This is a typical occurrence for the people who use the technique I'm revealing in this week's episode.

Click here to download or listen to this episode now.

Spiritual Foundations

A work ethic is defined as a system for determining your values and morals around the subject of work. While this may seem like a high-minded concept, what we believe about work matters.

Keep in mind that work was not part of the curse, but instead was part of creation…remember, Abraham was both rich and righteous. In addition, the Apostle Paul also said that if you don’t work, you don’t eat. So how do we reconcile these things? Be sure to listen in as we reveal how work is not only ethical, but spiritual as well.

Tip Of The Week

I recently attended Jeff Walker’s LaunchCon conference where my friend Phil Sherwood remarked that you really need time to process everything you learn from a conference, seminar, or workshop. He’s right, and inside this edition of the tip of the week I reveal a surefire way to turn information into implementation.

Feature Segment: How To Make Your Annual Income In A Single Month

I know an entrepreneur whose sales averaged 50,000 per month, or $600,000 per year. This same entrepreneur, by using the technique discussed in this episode, made just over $600,000 in a single month.

Catch that. In March he makes $50,000… in April he makes $600,000. How is this possible? It is legal? Is is sustainable? I have good news for you…it IS legal, and it IS sustainable.

So… What IS the “secret”? It is the phenomena known as “The Product Launch.” These launches are wildly successful when done with intelligence, elegance, and work. In this episode I share the Seven Reasons You Must Do A Launch Now, and how to get started on your very own launch.

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

 

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http://rayedwards.com/254/feed/ 3 Think about your income…how much do you make every month? Now think about your annual income. What if you could earn your ANNUAL income… next month? This is a typical occurrence for the people who use the technique I'm revealing in this week's episode.... Think about your income…how much do you make every month? Now think about your annual income. What if you could earn your ANNUAL income… next month? This is a typical occurrence for the people who use the technique I'm revealing in this week's episode. Click here to download or listen to this episode now. Spiritual […] Ray Edwards clean
3 Ways To Double Your Income Before Christmas http://rayedwards.com/3-ways-to-double-your-income-before-christmas/ http://rayedwards.com/3-ways-to-double-your-income-before-christmas/#comments Mon, 10 Oct 2016 10:00:45 +0000 Ray Edwards http://rayedwards.com/?p=11941 In this episode we show you how anyone can double their income by Christmas by following this time-tested formula.

Click here to download or listen to this episode now.

Spiritual Foundations

Every day you make one choice that sets the tone for the success or failure of your day. Think of it as your daily Rosetta Stone, the one key that can either unlock your day’s potential, or confine you in a prison of your own making.

What is this one choice? Listen to this week's episode to find out.

Tip Of The Week

What is the ideal subject line length for your emails? Sounds like the ultimate geeky copywriter question, right? But here’s the thing…would you open your front door to a stranger and welcome them into your home if you couldn’t see them? If your subject line is too long, your message gets truncated in your prospect’s email viewer, your intention is lost, and even the best email in the world is left standing of your prospect’s digital front porch…lonely and unwanted.

Here’s the good news, it doesn’t have to be that way. In this episode we’ll give you the ideal subject line length, and some ideas on how to turn these few precious characters into a standing invitation into your audience’s home.

Feature Segment: 3 Ways To Double Your Income Before Christmas

It really is possible to double your income before Christmas – because what we reveal in this week’s episode is exponential, not incremental.

Legendary marketer Jay Abraham is known for saying there are “only three ways to grow your business”. These three ways are the keys To doubling your business before the festive season is upon us. Here they are, spelled out for you in this week's episode:

  1. Increase the number of customers.
  2. Increase the average transaction of each customer.
  3. Increase the frequency of transactions.

Don’t be mislead by the simplicity of these keys. I know you’re tempted to say, “I already know that, Ray”, but be careful – those words are the rocks that have shipwrecked countless businesses. In this episode we're going to be the marketing lighthouse that guides you safely through these treacherous waters to the safe harbor of business success.

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

 

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http://rayedwards.com/3-ways-to-double-your-income-before-christmas/feed/ 3 In this episode we show you how anyone can double their income by Christmas by following this time-tested formula. Click here to download or listen to this episode now. Spiritual Foundations Every day you make one choice that sets the tone for the succ... In this episode we show you how anyone can double their income by Christmas by following this time-tested formula. Click here to download or listen to this episode now. Spiritual Foundations Every day you make one choice that sets the tone for the success or failure of your day. Think of it as your daily […] Ray Edwards clean
The One With Brian Kurtz and a $100 MILLION DOLLAR Swipe File http://rayedwards.com/252/ http://rayedwards.com/252/#comments Mon, 03 Oct 2016 10:00:24 +0000 Ray Edwards http://rayedwards.com/?p=11921 Accessing the Wisdom of the Ages

This week's show is an interview with Brian Kurtz, direct marketing expert and co-author of the must-have upcoming book The Advertising Solution.

Click here to download or listen to this episode now.

Tip of the Week

Our tip this week is the app WhatSize. This app scans all the hidden files in your system and gives you the opportunity to dramatically increase the available space on your hard drive. Sean was able to free up 160gb of space in just 30 minutes!

Spiritual Foundations

This past week we held our Copywriting Virtual Summit where I gathered over twenty-five of the world’s leading direct response experts and marketers to share their best wisdom with anyone who has ears to hear.

What does this have to do with Spiritual Foundations? Proverbs 19:20 tells us, “Listen to advice and accept instruction, that you may gain wisdom in the future.” Seeking an outside perspective from qualified sources can give you answers you never knew existed to the challenges you face today. Like I tell the people in my mastermind, “You can’t read the label if you’re inside the bottle.” Selah.

Feature Presentation

Brian Kurtz is one of the heroes of direct response copywriting. He has over thirty-five years of experience in the field, and as the leader of Boardroom, Inc which was the proving ground for state of the art direct marketing and copywriting. He has been able to market and sell newsletters and books via direct response television (infomercials) and using e-mail and the Internet in huge numbers. At the height of his infomercial success, he was responsible for buying media in excess of $80 million and sold over 3 million books via direct response television over a three year period.

Brian is also the co-author of one of the most important books in recent memory, The Advertising Solution. This modern-day masterpiece is a collection of direct response gems from six legends of copywriting…the original MadMen. Imagine sitting in a room with David Ogilvy, Claude Hopkins, Robert Collier, John Caples, Gary Halbert, and Eugene Schwartz as they imparted their greatest secrets of how to turn copy into cash.

In this interview Brian reveals:

  • Why this is the best time to be a marketer. The answer is right at your fingertips.
  • How being grounded in the “old school” can make you a master of the “new school”. It’s a marriage made in Heaven.
  • One of the most important tenets in copywriting. Do this and watch your sales skyrocket.
  • The single best way to write original copy that sells…almost everyone does this the wrong way.
  • And how to get your hands on hard to find swipe files, videos, and more from the direct response masters mentioned above…for FREE!

While you’re thinking about it, go to TheLegendsBook.com and secure your copy of the book that should be sitting right next to the laptop of every serious copywriter out there.

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript. 

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http://rayedwards.com/252/feed/ 2 This week's show is an interview with Brian Kurtz, direct marketing expert and co-author of the must-have upcoming book The Advertising Solution. Click here to download or listen to this episode now. Tip of the Week Our tip this week is the app WhatSiz... This week's show is an interview with Brian Kurtz, direct marketing expert and co-author of the must-have upcoming book The Advertising Solution. Click here to download or listen to this episode now. Tip of the Week Our tip this week is the app WhatSize. This app scans all the hidden files in your system and […] Ray Edwards clean
4 Steps To A Total Life Makeover http://rayedwards.com/4-steps-to-a-total-life-makeover/ http://rayedwards.com/4-steps-to-a-total-life-makeover/#comments Fri, 30 Sep 2016 10:00:42 +0000 Brian Holmes http://rayedwards.com/?p=11894
Today's post is a written by Brian Holmes. Brian is the Founder and President of the Strategic Living Institute, a life-changing organization dedicated to teaching people how to harness the power and potential God has given them.
~ Ray Edwards

Success and personal fulfillment are largely dependent on the degree to which a person has approached their life strategically and intentionally. The vast majority of people eke out an existence that is haphazard at best, and in some cases, completely out of control and void of purpose. My strong supposition is, it should not and does not have to be this way.

There is an ancient proverb that says, “It is the glory of God to conceal things, but the glory of kings is to search things out.” Understand, God is not trying to hide anything from you, but He does invite us into the process of seeking to understand, and subsequently acting like the person He created us to be. The value is in the process.

As I began the process in my own life, I discovered what I call The 4 Cornerstones for Strategic Living; a framework for building a fulfilling and meaningful life with the inherent gifts and unique qualities you already possess.

The 4 Cornerstones are, in order:

  1. Personal Healing
  2. Personal Discovery
  3. Personal Development
  4. Personal Deployment

Let’s look at these individually.

Cornerstone #1 – Personal Healing

This cornerstone is #1 for a very important reason. Nothing can move forward until personal healing takes place. In fact, unresolved, unreconciled places in your life create a virtual ceiling on your ability to grow, prosper, and succeed.

Our tendency is to ignore, or even mask the pain we’ve experienced, and stuff things away, only to find the unaddressed issues are sabotaging our forward and upward trajectory. The news is full of examples of individuals who are talented, gifted, and performing at high levels whose lives have imploded as a result of unresolved pain or brokenness.

Are there areas in your life that, for whatever reason, have gone unaddressed? Things like abandonment, being in a fatherless home, divorce, broken relationships, abuse, betrayal, rejection, or any number of others?

Reconciling the past begins by taking an honest and close look at the reflection in the mirror of the person you see every day. You have to acknowledge the hurts, own the failures, and grapple with the pain.

You cannot embrace something in your future as long as you’re holding to something in your past. Engaging the Personal Healing process is the genesis of your new beginning.

Cornerstone #2 – Personal Discovery

After working through personal healing, we have to address the question, “Who am I, and why am I here?” We do this by looking at a number of critical components and asking some very deep and intimate questions:

  1. What are my unique qualities?
  2. What am I passionate about?
  3. What are my strengths and weaknesses?
  4. What is my dominant personality style?
  5. What is it, that when I am doing it, gives me great pleasure and a real sense of value?
  6. What have I neglected in following through on because of fear or limiting beliefs?
  7. What dreams or plans have I dismissed or walked away from because life got in the way?
  8. What do I want?

The Personal Discovery process is paramount to your becoming the person God created you to be. Take the time. Do the work. Seek to understand who you are, and why you are here.

Cornerstone #3 – Personal Development

We live in a society where there is a much higher value placed on image and entertainment than on personal development.  If you are going to become the very best you can be, there must be a full-out commitment to personal growth and development.

Once you know who you are and why you are here, set out to become the expert in that area. The best athletes in the world succeed in proportion to their commitment to developing their craft.

Hire a coach. Bring a mentor into your life that can guide, lead, teach, train and steer you in a direction helpful to your destiny. Read more. Study more. Enroll in online courses. Address any areas of incompetency or areas where skillsets need to be further developed.

Personal development is all about starting where you are and growing from there. The best investment you will ever make is the one you make in yourself and in your future.

Cornerstone #4 – Personal Deployment

The fourth and final part of this framework involves action. Once you’ve identified your focus and direction, it is critically important to develop a strategic plan for your life. That, however, is not enough. There are a lot of people who have elaborate plans. Many even possess the skill and talent to execute on those plans. The reality is most people never leave the safety and comfort of the sidelines and get in the game. You must do something. Take baby steps if you have to, but walk it out.

Be accountable. Join a mastermind or coaching group. Do life with people who can sharpen and challenge you and hold you accountable to your commitments. Do something. Take action. Deploy!

 

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To Be an Entrepreneur http://rayedwards.com/to-be-an-entrepreneur/ http://rayedwards.com/to-be-an-entrepreneur/#comments Thu, 29 Sep 2016 13:58:46 +0000 Ray Edwards http://rayedwards.com/?p=11891 What does is mean to be an Entrepreneur?  I believe it means you are driven to the edges of what's possible. That you see the biggest problems, and think, “I can fix that.” And then you do. I believe that you, Intrepid Entrepreneur, are the solution to the world's problems. You create, not destroy. You believe, not doubt. You are a force for good. Thanks for being an Entrepreneur.

If you can’t see this video in your RSS reader or email, then click here.
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Creating a Haven of Peace http://rayedwards.com/251/ http://rayedwards.com/251/#comments Mon, 26 Sep 2016 11:27:41 +0000 Ray Edwards http://rayedwards.com/?p=11873 An Interview with Joanne Miller

This week's show is an interview with Joanne Miller, the author of Creating a Haven of Peace.

Click here to download or listen to this episode now.

Tip of the Week:

Apple's all-new iOS 10 is a winner, especially for iPhone users.

Spiritual Foundations

Make every movement with the peace and the Spirit of God in mind.

If the household is worthy, let your peace come upon it. But if it is not worthy, let your peace return to you.”
– Matthew 10:13

Feature Segment: An Interview with Joanne Miller

Joanne Miller, wife of 48 years to popular author Dan Miller of the world-famous 48Days.com, has been his raving fan, speaker at their live events, and an integral part to the success of their thriving 48 Days community. She is an accomplished artist, speaker, blogger, author of five children’s books, and co-author of Be Your Finest Art.

Creating a Haven of Peace describes the decorating ideas, meals, games and celebrations that built her family's respect, laughter, and lasting relationships.

FREE Copywriting Summit

This week we are continuing the No-Cost Copywriting Virtual Summit. (This free Copywriting Virtual Summit ends on September 30.)

Click Here for FREE ACCESS to the Copywriting Virtual Summit

I've “Called in favors” from the friends, colleagues, and revered mentors who have taught and mentored ME over the last 30 years… and they've all agreed to teach YOU… for no cost at all.

Consider it the ultimate “pay-it-forward” gift in business. YOUR new teachers and mentors are the leaders in the field, top players like:

  • Jay Abraham
  • Jeff Walker
  • John Carlton
  • Bob Bly
  • Ryan Levesque
  • Perry Marshall
  • Daniel Levis
  • Ben Settle
  • … and many more!

Click Here for your FREE ACCESS to the Summit now.

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript. 

 

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http://rayedwards.com/251/feed/ 2 This week's show is an interview with Joanne Miller, the author of Creating a Haven of Peace. Click here to download or listen to this episode now. Tip of the Week: Apple's all-new iOS 10 is a winner, especially for iPhone users. This week's show is an interview with Joanne Miller, the author of Creating a Haven of Peace. Click here to download or listen to this episode now. Tip of the Week: Apple's all-new iOS 10 is a winner, especially for iPhone users. Spiritual Foundations Make every movement with the peace and the Spirit of God in mind. […] Ray Edwards clean
The Four Cornerstones of Strategic Living http://rayedwards.com/250/ http://rayedwards.com/250/#comments Mon, 19 Sep 2016 09:00:18 +0000 Ray Edwards http://rayedwards.com/?p=11859 An Interview with Brian Holmes

This week's show is an interview with Brian Holmes, the author of 4 Cornerstones for Strategic Living: A Proven Framework For Building the Life You Want With What You Have.

Click here to download or listen to this episode now.

Feature Segment: An Interview with Brian Holmes

Brian has generously agreed to give our listeners a free digital copy if his book and an accompanying online course. Click here to claim those free gifts now.

FREE Copywriting Summit

The No-Cost Copywriting Virtual Summit, starts in just two days from the release of the episode. (This free Copywriting Virtual Summit begins on Wednesday, September 21, 2016… and ends on September 30.)

Click Here for FREE ACCESS to the Copywriting Virtual Summit

I've “Called in favors” from the friends, colleagues, and revered mentors who have taught and mentored ME over the last 30 years… and they've all agreed to teach YOU… for no cost at all.

Consider it the ultimate “pay-it-forward” gift in business. YOUR new teachers and mentors are the leaders in the field, top players like:

  • Jay Abraham
  • Jeff Walker
  • John Carlton
  • Bob Bly
  • Ryan Levesque
  • Perry Marshall
  • Daniel Levis
  • Ben Settle
  • … and many more!

Click Here for your FREE ACCESS to the Summit now.

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

You can leave a comment by clicking here.

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http://rayedwards.com/250/feed/ 6 This week's show is an interview with Brian Holmes, the author of 4 Cornerstones for Strategic Living: A Proven Framework For Building the Life You Want With What You Have. Click here to download or listen to this episode now. This week's show is an interview with Brian Holmes, the author of 4 Cornerstones for Strategic Living: A Proven Framework For Building the Life You Want With What You Have. Click here to download or listen to this episode now. Feature Segment: An Interview with Brian Holmes Brian has generously agreed to give our listeners a […] Ray Edwards clean
How to Get Better at Everything http://rayedwards.com/249/ http://rayedwards.com/249/#respond Mon, 12 Sep 2016 11:54:54 +0000 Ray Edwards http://rayedwards.com/?p=11843 Be Determined

There are two magic words that empower you to become better at anything and everything… and in this episode, we'll explore those words and how to use them.

Click here to download or listen to this episode now.

Spiritual Foundations

“No temptation has overtaken you except such as is common to man; but God is faithful, who will not allow you to be tempted beyond what you are able, but with the temptation will also make the way of escape, that you may be able to bear it.”

(1 Corinthians 10:13)

Tip Of The Week

Facebook Lead Ads

Feature Segment: How to Get Better at Everything

  1. Determine where you really are. “Neither an optimist nor a pessimist be, but be advised by reality.”
  2. Determine where you want to be.
  3. Determine the cost to get there.
  4. Determine if you're willing to pay the price.
  5. Determine to PAY it.
“Neither an optimist nor a pessimist be, but be advised by reality.'Click To Tweet

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

Question:

Are you determined to get better at whatever?

You can leave a comment by clicking here.

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http://rayedwards.com/249/feed/ 0 There are two magic words that empower you to become better at anything and everything… and in this episode, we'll explore those words and how to use them. Click here to download or listen to this episode now. There are two magic words that empower you to become better at anything and everything… and in this episode, we'll explore those words and how to use them. Click here to download or listen to this episode now. Spiritual Foundations “No temptation has overtaken you except such as is common to man; but God is […] Ray Edwards clean
Does Everybody Need a Sales Letter? http://rayedwards.com/248/ http://rayedwards.com/248/#comments Mon, 05 Sep 2016 10:00:07 +0000 Ray Edwards http://rayedwards.com/?p=11824 5 Reasons You Need a Sales Letter

You might not know this but you DO need a sales letter. Here are 5 reasons why you MUST have a sales letter…

Click here to download or listen to this episode now.

Spiritual Foundations

“The Lord is not slack concerning His promise, as some count slackness, but is long-suffering toward us, not willing that any should perish but that all should come to repentance.” (2 Peter 3:9)

Tip Of The Week

Tap Typing

iOS Typing Trainer

Feature Segment: 5 Reasons You Need a Sales Letter

  1. To Understand your unique value, message, and mission
  2. To articulate those things to your person… their pain… and their problem
  3. To sell your stuff
  4. To inform all your written messaging
  5. To inform all your spoken messaging

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

Question:

Do you have a sales letter?  If not, what do you feel is your biggest challenge in finishing it?

You can leave a comment by clicking here.

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http://rayedwards.com/248/feed/ 2 You might not know this but you DO need a sales letter. Here are 5 reasons why you MUST have a sales letter… Click here to download or listen to this episode now. Spiritual Foundations “The Lord is not slack concerning His promise, You might not know this but you DO need a sales letter. Here are 5 reasons why you MUST have a sales letter… Click here to download or listen to this episode now. Spiritual Foundations “The Lord is not slack concerning His promise, as some count slackness, but is long-suffering toward us, not willing that […] Ray Edwards clean
5 Ways to Avoid Distractions [VIDEO] http://rayedwards.com/5-ways-to-avoid-distractions-video/ http://rayedwards.com/5-ways-to-avoid-distractions-video/#comments Thu, 01 Sep 2016 10:10:15 +0000 Ray Edwards http://rayedwards.com/?p=11736 We live in a world of distraction – and that keeps us from our Higher Purpose.

Today's video provides 5 ways you can avoid distractions.

If you can’t see this video in your RSS reader or email, then click here.
Question: Has distraction been a problem for you? How do you deal with it? You can leave a comment by clicking here.
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Systemize and Optimize the Enterprise http://rayedwards.com/247/ http://rayedwards.com/247/#respond Mon, 29 Aug 2016 10:00:39 +0000 Ray Edwards http://rayedwards.com/?p=11809 Phase 5 of Business Development - Stats and Adjustments

Do you really KNOW your business?  Find out why Phase 5 is so important to the growth and development of your Enterprise!

Click here to download or listen to this episode now.

Spiritual Foundations

“I thank my God always concerning you for the grace of God which was given to you by Christ Jesus, 5 that you were enriched in everything by Him in all utterance and all knowledge” (1 Corinthians 1:4-5)

Tip Of The Week

Sentey LS-6141 Aluminum 10 Ports – 7 port Usb Hub 3.0 and 3-charging Ports, Portable Hub for Mac or PC Desktop, Macbook Pro, Mac Mini or Any Notebook, Mini Hub with Free Transport Pouch Included.

Buy it here on Amazon

Feature Segment: Stats and Adjustments

  • Log everything.
  • Emails sent.
  • Opens.
  • Ad clicks.
  • Optin conversions.
  • Webinar show-ups.
  • When people leave.
  • Track video metrics.
  • How many sales?
  • Total conversion rate?
  • Where are the weak links?
  • Split test sales letter tweaks and ad tweaks.
  • Make adjustments and see if they work.

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

Question:

This all can feel overwhelming – but which phase are you in? Don’t work on Phase 4 if you’re still in Phase 1 or 2.

You can leave a comment by clicking here.

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http://rayedwards.com/247/feed/ 0 Do you really KNOW your business?  Find out why Phase 5 is so important to the growth and development of your Enterprise! Click here to download or listen to this episode now. Spiritual Foundations “I thank my God always concerning you for the grace of... Do you really KNOW your business?  Find out why Phase 5 is so important to the growth and development of your Enterprise! Click here to download or listen to this episode now. Spiritual Foundations “I thank my God always concerning you for the grace of God which was given to you by Christ Jesus, 5 that […] Ray Edwards clean
3 Ways to Become Instantly Attractive http://rayedwards.com/3-ways-to-become-instantly-attractive/ http://rayedwards.com/3-ways-to-become-instantly-attractive/#comments Thu, 25 Aug 2016 10:11:39 +0000 Ray Edwards http://rayedwards.com/?p=11732 Would you like to be more attractive to your prospects and customers?

There are 3 simple steps you can take to become more attractive today.

If you can’t see this video in your RSS reader or email, then click here.
Question: Did you try the ‘3 Cs?' What happened? You can leave a comment by clicking here.
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How to Sell More of Whatever You Sell http://rayedwards.com/246/ http://rayedwards.com/246/#respond Mon, 22 Aug 2016 14:17:54 +0000 Ray Edwards http://rayedwards.com/?p=11782 Phase 4 of Business Development - Marketing

It's time for Phase 4 – MARKETING!

Let's recap the first 3 phases first, because these must be done before you get to Phase 4…

Phase 1: Problem-Pain-Person, Initial Analysis (The ‘P’ from the Pastor Framework)

  • What problem are you solving?
  • What is the pain the person is experiencing?
  • Who is the person feeling this pain?

Phase 2: Product

  • How are you solving this problem?
  • This is the stuff.
  • Course? Coaching? Physical Product?
  • When will it be ready?

Armand Morin

Phase 3: Copy

  • Go through Copy Academy (the entire thing… not just the quick start module), and write the first draft of your sales letter.
  • We Review

Click here to download or listen to this episode now.

Spiritual Foundations

“Beloved, if God so loved us, we also ought to love one another. No one has seen God at any time. If we love one another, God abides in us, and His love has been perfected in us.” (1 John 4:11-12)

Tip Of The Week

My friend Chad Cannon has this incredibly useful free ebook that gives you a template for building an effective book marketing landing page. In this ebook, you'll discover:

  • The 11 quick essentials that all effective book landing pages must have.
  • How to make your landing page a “branded experience” that effectively sells books.
  • The secret must-do’s for engaging viewers and converting sales.

Chad is the Founder & CEO of Chadwick Cannon Agency, a digital marketing agency that serves authors and entrepreneurs. Before that he was VP of Marketing at Thomas Nelson Publishers, where he oversaw hundreds of book marketing campaigns, with 16 of them hitting the New York Times bestseller list. He’s worked with some of the most successful authors in the industry, including Dr. Henry Cloud, Lysa TerKeurst, Michael Hyatt, Donald Miller, and Bob Goff.

Download your free copy of the book now.

 

Feature Segment: Phase 4 of Business Development – Marketing

  • You need a marketing SYSTEM
  • Where are these people hanging out? Better yet, where are they looking for solutions already?
  • Overall Ad Strategy – then TACTICS
  • Email sequences and segments
  • Landing page copy
  • Ad copy

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

Question:

Do you feel you’d be willing to invest in an affordable guided system?

You can leave a comment by clicking here.

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http://rayedwards.com/246/feed/ 0 It's time for Phase 4 – MARKETING! Let's recap the first 3 phases first, because these must be done before you get to Phase 4… Phase 1: Problem-Pain-Person, Initial Analysis (The ‘P’ from the Pastor Framework) What problem are you solving? It's time for Phase 4 – MARKETING! Let's recap the first 3 phases first, because these must be done before you get to Phase 4… Phase 1: Problem-Pain-Person, Initial Analysis (The ‘P’ from the Pastor Framework) What problem are you solving? What is the pain the person is experiencing? Who is the person feeling this pain? […] Ray Edwards clean
3 Books Every Marketer Should Read http://rayedwards.com/3-books-every-marketer-should-read/ http://rayedwards.com/3-books-every-marketer-should-read/#comments Sat, 20 Aug 2016 10:10:28 +0000 Ray Edwards http://rayedwards.com/?p=11728 This is the last (at least for a while) of my “recommended books” videos. Today: 3 books every marketer should own and read.

If you can’t see this video in your RSS reader or email, then click here.
Question: Your turn. What are your favorite MARKETING books? You can leave a comment by clicking here.
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7 Lessons Learned at Copywriting Academy Live http://rayedwards.com/245/ http://rayedwards.com/245/#comments Mon, 15 Aug 2016 10:00:59 +0000 Ray Edwards http://rayedwards.com/?p=11763

On today's show, we will take a one week break from our Five Phases Series and talk about the 7 lessons we learned at Copywriting Academy Live!

Click here to download or listen to this episode now.

Spiritual Foundations

Therefore be imitators of God as dear children. And walk in love, as Christ also has loved us and given Himself for us, an offering and a sacrifice to God for a sweet-smelling aroma.” (Ephesians 5:1-2)

Tip Of The Week

Scrivener for iOS

Feature Segment: 7 Lessons Learned at Copywriting Academy Live

  1. Live events are expensive, risky, and time-consuming … but worth it.
  2. Teamwork makes the dream work.
  3. No plan survives contact with reality.
  4. Adapting to the needs of your customers and clients is paramount.
  5. Don’t pretend you have everything figured out – everybody else knows that’s not true.
  6. Trust your team, your audience, your gut… and God.
  7. Nothing builds community like bread, love, and laughter

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

Question:

Have you asked and answered all the questions in Phase 1 for your business?

You can leave a comment by clicking here.

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http://rayedwards.com/245/feed/ 1 On today's show, we will take a one week break from our Five Phases Series and talk about the 7 lessons we learned at Copywriting Academy Live! Click here to download or listen to this episode now. Spiritual Foundations “Therefore be imitators of God a... On today's show, we will take a one week break from our Five Phases Series and talk about the 7 lessons we learned at Copywriting Academy Live! Click here to download or listen to this episode now. Spiritual Foundations “Therefore be imitators of God as dear children. And walk in love, as Christ also has loved […] Ray Edwards clean
3 Books Every Copywriter Should Read http://rayedwards.com/3-books-every-copywriter-should-read/ http://rayedwards.com/3-books-every-copywriter-should-read/#comments Thu, 11 Aug 2016 10:10:51 +0000 Ray Edwards http://rayedwards.com/?p=11724 If you are a copywriter, or want to be one, then these 3 books are “must-reads.”


If you can’t see this video in your RSS reader or email, then click here.

Question: What copywriting books do YOU recommend? You can leave a comment by clicking here.
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The Deadliest Mistake You Can Make In Business http://rayedwards.com/244/ http://rayedwards.com/244/#respond Mon, 08 Aug 2016 10:00:09 +0000 Ray Edwards http://rayedwards.com/?p=11708 How the Failure to Sell Murders Businesses

On today's show, we will be delving into Phase 3 of our 5-Phase Business Roadmap.

We're talking about the “deadliest mistake you can make in business” – the failure to sell. Which means, we're talking about copywriting!

Click here to download or listen to this episode now.

Spiritual Foundations

“But seek first the kingdom of God and His righteousness, and all these things shall be added to you.” (Matthew 6:33). (NKJV)

Tip Of The Week

How to Write Copy That Sells

Feature Segment: How to Sell With Copy

  • Copy is salesmanship in print.

  • PASTORING and shepherding.

  • Marketing something you do FOR people , not TO them

  • Long copy vs short

 

 

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

Question:

Do you struggle with writing your copy?

You can leave a comment by clicking here.

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http://rayedwards.com/244/feed/ 0 On today's show, we will be delving into Phase 3 of our 5-Phase Business Roadmap. We're talking about the “deadliest mistake you can make in business” – the failure to sell. Which means, we're talking about copywriting! On today's show, we will be delving into Phase 3 of our 5-Phase Business Roadmap. We're talking about the “deadliest mistake you can make in business” – the failure to sell. Which means, we're talking about copywriting! Click here to download or listen to this episode now. Spiritual Foundations “But seek first the kingdom of […] Ray Edwards clean
3 Books Every Writer Should Read [VIDEO] http://rayedwards.com/3-books-every-writer-should-read-video/ http://rayedwards.com/3-books-every-writer-should-read-video/#comments Thu, 04 Aug 2016 10:10:55 +0000 Ray Edwards http://rayedwards.com/?p=11721 If you're a writer, here are 3 books I consider “required reading.”

They will make you a better writer.

If you can’t see this video in your RSS reader or email, then click here.
Question: What are you favorite books about writing? You can leave a comment by clicking here.
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How to Know Your Product Will Sell http://rayedwards.com/243-2/ http://rayedwards.com/243-2/#comments Mon, 01 Aug 2016 10:00:03 +0000 Ray Edwards http://rayedwards.com/?p=11704 Last week we began to outline the 5 Phases of Business Development

Today we’ll cover Phase 2: How to Know Your Product Will Sell.

Click here to download or listen to this episode now.

Spiritual Foundations

Fear keeps us from becoming all God intends for you.

It can ruin your life. Anxiety makes us sick.

Sometimes the solution for that is medical.

But often we are trying to use a medical solution to a spiritual problem.

There are 365 “fear not” commands in the Bible. That’s one for every day of the year.

Angels, and the post-resurrection Christ, always said, “Fear not!”

The cure for fear? The opposite of fear is not courage. It’s love.

The Bible says, “There is no fear in love. But perfect love drives out fear …” (1 John 4:18 NIV).

God is love, and the more you fill your life with God, the less fear you are going to have.

Tip Of The Week

Will It Fly Book by Pat Flynn

Feature Segment: The 5 Phases of Business Development You Must Not Skip

Phase 2: How to Know Your Product Will Sell

  • How are you solving this problem?

  • This is the stuff. Course? Coaching? Physical Product?

  • Do you really know what they will buy?

  • When will it be ready?

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

Question:

Have you ever launched a product that just flopped? Why do you thnk that happened?

You can leave a comment by clicking here.

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http://rayedwards.com/243-2/feed/ 2 Last week we began to outline the 5 Phases of Business Development Today we’ll cover Phase 2: How to Know Your Product Will Sell. Click here to download or listen to this episode now. Spiritual Foundations Fear keeps us from becoming all God intends fo... Last week we began to outline the 5 Phases of Business Development Today we’ll cover Phase 2: How to Know Your Product Will Sell. Click here to download or listen to this episode now. Spiritual Foundations Fear keeps us from becoming all God intends for you. It can ruin your life. Anxiety makes us sick. Sometimes […] Ray Edwards clean
For Those Who Hate Journaling http://rayedwards.com/for-those-who-hate-journaling/ http://rayedwards.com/for-those-who-hate-journaling/#comments Thu, 28 Jul 2016 10:10:50 +0000 Ray Edwards http://rayedwards.com/?p=11717 We've heard it a thousand times – “you should journal.”

But what if you hate to journal? This video has the answer for those of us who are not “natural journal people”…

If you can’t see this video in your RSS reader or email, then click here.
Question: What's your feeling about journaling? You can leave a comment by clicking here.
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Student Success Profile: Dr. Joseph Mannella http://rayedwards.com/student-success-profile-dr-joseph-mannella/ http://rayedwards.com/student-success-profile-dr-joseph-mannella/#comments Wed, 27 Jul 2016 15:02:18 +0000 Ray Edwards http://rayedwards.com/?p=11739 Yes, "Ray-Style" Marketing Works for Any Business

Today's podcast is a special edition – I couldn't wait until the next available episode to share this story with you.I'm so excited for my student, client, and now friend, Dr. Joseph Mannella.

He's been using “Ray-style” marketing to launch and grow thriving medical clinics for years. Today, he's launching his “passion project” on Kickstarter. His story is remarkable. Listen in on our conversation…

Click here to see the NECKTECH-RX Kickstarter page.

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http://rayedwards.com/student-success-profile-dr-joseph-mannella/feed/ 5 Today's podcast is a special edition – I couldn't wait until the next available episode to share this story with you.I'm so excited for my student, client, and now friend, Dr. Joseph Mannella. He's been using “Ray-style” marketing to launch and grow th... Today's podcast is a special edition – I couldn't wait until the next available episode to share this story with you.I'm so excited for my student, client, and now friend, Dr. Joseph Mannella. He's been using “Ray-style” marketing to launch and grow thriving medical clinics for years. Today, he's launching his “passion project” on Kickstarter. […] Ray Edwards clean
The 5 Phases of Business Development You Must Not Skip http://rayedwards.com/242-2/ http://rayedwards.com/242-2/#comments Mon, 25 Jul 2016 10:59:21 +0000 Ray Edwards http://rayedwards.com/?p=11700 So many times people have asked us for a business roadmap. Or a checklist. Where do you start? Well, what are those 100 things?

Turns out you can neatly break them into 5 sections, or  phases of business development.

Today we’ll cover Phase 1.

Click here to download or listen to this episode now.

Spiritual Foundations

Fear keeps us from becoming all God intends for you.

It can ruin your life. Anxiety makes us sick.

Sometimes the solution for that is medical.

But often we are trying to use a medical solution to a spiritual problem.

There are 365 “fear not” commands in the Bible. That’s one for every day of the year.

Angels, and the post-resurrection Christ, always said, “Fear not!”

The cure for fear? The opposite of fear is not courage. It’s love.

The Bible says, “There is no fear in love. But perfect love drives out fear …” (1 John 4:18 NIV).

God is love, and the more you fill your life with God, the less fear you are going to have.

Tip Of The Week

Dragon Anywhere Dictation for iOS

Feature Segment: The 5 Phases of Business Development You Must Not Skip

Phase 1: Problem-Pain-Person, Initial Analysis

  • The ‘P’ from the Pastor Framework
  • What problem are you solving?
  • What is the pain the person is experiencing?
  • Who is the person feeling this pain?
  • Do many people have this problem?
  • Are they willing and able to pay money to solve it?
  • Are they already buying?
  • Are others already selling?

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

Question: Are you in Phase 1? Did you “skip” it? Or are you about to start? You can leave a comment by clicking here.
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http://rayedwards.com/242-2/feed/ 5 So many times people have asked us for a business roadmap. Or a checklist. Where do you start? Well, what are those 100 things? Turns out you can neatly break them into 5 sections, or  phases of business development. Today we’ll cover Phase 1. So many times people have asked us for a business roadmap. Or a checklist. Where do you start? Well, what are those 100 things? Turns out you can neatly break them into 5 sections, or  phases of business development. Today we’ll cover Phase 1. Click here to download or listen to this episode now. Spiritual […] Ray Edwards clean
More Focus, Less Stress – Now! http://rayedwards.com/more-focus-less-stress-now/ http://rayedwards.com/more-focus-less-stress-now/#comments Thu, 21 Jul 2016 15:07:05 +0000 Ray Edwards http://rayedwards.com/?p=11694 It is possible to operate every day in a state of focused, stress-free productivity.

Today's video shows you how.

If you can’t see this video in your RSS reader or email, then click here.
Question: Do you need to develop more focus? Do you need to feel less stress? How will you get there? You can leave a comment by clicking here.
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#241 How to Prosper With Purpose http://rayedwards.com/241/ http://rayedwards.com/241/#comments Mon, 18 Jul 2016 10:00:57 +0000 Ray Edwards http://rayedwards.com/?p=11688 Last week's episode was a hot one – as we covered how to promote and sell your products and services online. If you haven't listened to episode #240 of The Ray Edwards Show, we recommend that you do so.

This week, we're tackling the issue that really holds most people back – their conflicting beliefs about money and prosperity. And even if you were born after 1990, even if you were raised on Adam Smith and your mama read you bedtime stories by Ayn Rand… you probably still have some of these inner conflicts you're gonna have to deal with someday if you ever want to reach your full entrepreneurial potential.

Click here to download or listen to this episode now.

Spiritual Foundations

Do you  need wisdom to make decisions in your business? Ask God! He is ready to help.

Then Pharaoh said to Joseph, “Inasmuch as God has shown you all this, there is no one as discerning and wise as you. You shall be over my house, and all my people shall be ruled according to your word; only in regard to the throne will I be greater than you.” – Genesis 41:39-40

No matter how bad things got, Joseph always trusted God as the source of his wisdom.

  1. Joseph started out “in the pit” – literally.
  2. Then he was sold into slavery.
  3. Then he was thrown into prison.

But no matter where he was thrown, or what was thrown at him, Joseph turned to God for wisdom to make decisions. He ended up running the household of his master. He ended up running the prison. And in the end, he ended up running the foreign nation that had taken him captive – Egypt!

 

Tip Of The Week

Goodnotes tips from Cliff Ravenscraft:

  • Get the Goodnotes app from the App Store for your Mac.
  • You can copy hand-written notes as an image and paste them into emails, web pages, or text messages.
Note From Cliff

The note Cliff sent to my iPhone!

Feature Segment: Prosper With Purpose

What does it mean to “prosper with purpose?”

  1. What is prosperity?
  2. Your money represents your life.
  3. Money is barter on steroids.
  4. The shocking truth about money.
  5. Not all value can be represented by money.

Our 3 Foundational Conclusions…

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

Final Thought

Sean: “Not only do you have permission to prosper, but if you want to change the world, you have a mandate to prosper.”

Ray: My prayer for you is that you will see more and more that God is doing exceedingly abundantly above all that we ask or think, according to the power that works in us. And that power is the Spirit of God Himself!

Live life fully alive, refuse to suffer, go forth and prosper with purpose!

Question: Do you deal with any of the inner conflicts about money, wealth, and possessions? How has this episode affected you? You can leave a comment by clicking here.
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http://rayedwards.com/241/feed/ 3 Last week's episode was a hot one – as we covered how to promote and sell your products and services online. If you haven't listened to episode #240 of The Ray Edwards Show, we recommend that you do so. This week, Last week's episode was a hot one – as we covered how to promote and sell your products and services online. If you haven't listened to episode #240 of The Ray Edwards Show, we recommend that you do so. This week, we're tackling the issue that really holds most people back – their conflicting beliefs […] Ray Edwards clean
7 Ways to Increase Your Energy http://rayedwards.com/7-ways-to-increase-your-energy/ http://rayedwards.com/7-ways-to-increase-your-energy/#comments Fri, 15 Jul 2016 10:00:26 +0000 Ray Edwards http://rayedwards.com/?p=11683 Do you sometimes feel lethargic, or out of energy? Would it be valuable to have the ability to raise your energy level?

In this video, I cover 7 methods anyone can use to recharge your human person!

If you can’t see this video in your RSS reader or email, then click here.
Question: Have you tried any of these 7 methods? You can leave a comment by clicking here.
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#240 How to Promote Your Products http://rayedwards.com/240/ http://rayedwards.com/240/#comments Mon, 11 Jul 2016 10:00:05 +0000 Ray Edwards http://rayedwards.com/?p=11658 Last week we discussed packaging your passion – turning your wisdom and experience into a knowledge product. We covered the 3 converging marketplace forces that make that possible.

This week, we'll assume you've identified your passion and decided how to package it. So, how do you sell it? How do your promote your product?

Anyone with a good product can promote it – by mastering a specific method of persuasive communication. Copywriting.

Today we'll give you a basic framework for that, plus some cool cheat sheets you can use right away.

That, plus we SOLVE the “Instagram Problem”, and provide you with a secret backdoor to the Copywriting Academy LIVE conference… a $5,000 conference you can attend for FREE.

AND… the return of LISTENER QUESTIONS!

Click here to download or listen to this episode now.

Spiritual Foundations

Are you in a “valley” in your life?

Are you lonely? Depressed? Afraid?

Maybe it's a minor valley – a day where you seem to be slightly off schedule and unproductive, ineffective, and uninspired.

Maybe it's more serious: an argument with your spouse, a problem with a child who has gone astray, or you've just lost your job.

Or maybe it's worse: you or someone you love received a devastating medical diagnosis. Someone close to you may have died or been horribly injured.

These are all valleys – and all can lead to hopelessness and the fear of facing the valley alone. There's even a song about it, written by Woody Guthrie:

You gotta walk that lonesome valley,
You gotta walk it by yourself,
Nobody here can walk it for you,
You gotta walk it by yourself.

This is actually a Christian song, full of references to Biblical heroes. It's well-written. It's catchy. And it is 100% wrong.

Jesus is our Great and Good Shepherd, and He promises every believer that he will “never leave you nor forsake you.” (Hebrews 13:5-6).

He said, “I will be with you always.” (Matthew 28:20)

You are never alone. You don't walk ANY valley by yourself – not even the darkest one.

Yea, though I walk through the valley of the shadow of death, I will fear no evil; for You are with me; Your rod and Your staff, they comfort me.”
Psalm 23:4

Notice it's the valley of the SHADOW of death. Not death itself. For Christians, there is no such thing as death. We go on. We transition. We are resurrected – but it's even better than that. We are placed into bodies and lives BETTER than any we EVER have in this present age.

Jesus walked the valley of death so we wouldn't have to. Click To Tweet

Jesus walked the valley of death so we wouldn't have to. Then he snatched the victory from death, rose again, and handed us back the keys of the kingdom.

It's worth noting that up until this point in the 23rd Psalm. God is LEADING us… and then suddenly we WALK into the valley of the SHADOW of death.

But even though walking into the FEAR of death may be our choice… or perhaps we even contributed to the DANGER TO OURSELVES by smoking, driving drunk, cheating in a marriage – or whatever… Jesus is not there to WHACK us with his Shepherd's staff and say “I TOLD you so!”

But see how Jesus, our good shepherd, watches over and delivers us even though we walk—not by His leading—into the valley of the shadow of death.

He is still with you in the valley.

It's NOT a lonesome valley.

You DON'T have to walk it by yourself.

Somebody else DID walk it for you.

His name is Jesus.

Tip Of The Week

Let's solve the Instagram Problem.

Problem: you want to post to Instagram from your computer, but you can't. You have to do it from your phone.

Problem: you want to schedule your Instagram posts ahead of time, but you can't… unless you use an app that runs on your phone all the time.

Grum to the rescue.

Scheduling your Instagram posts for a whole week is easy.

  • Upload photos from your computer and they will be published in your Instagram account on the required day and at the right time
  • For your convenience Grum lets you set up hashtags, emojis and there's a calendar for your posts.
  • Post your content to as many accounts as you need at the same time. No need to log in and out of the Instagram app to switch accounts!

Feature Segment: Promote Your Product

Last time, in episode 239

3 Converging Forces That Make “Idea Businesses” Possible

  1. Global Networks
  2. Instant Commerce Systems
  3. Digital Distribution

These 3 converging forces make it possible to take your life's passion and turn that passion into a book, a product, or a business.

We gave you a method for determining WHAT to package into a product. So if you need that, go back and listen to episode 239.

Now, this is where people get STUCK.

  • “How do I make a product?”
  • “I don't have a video studio/camera/produce/face.”
  • “I'm shy.”
  • “I can't write, or I hate writing.”

The “how” to make the product is NOT THE MAIN ISSUE. It's a detail. People get stuck, but it's easy to overcome.

This is all a smokescreen for the REAL problem.

The REAL problem is: we don't like to sell.

GET OVER YOUR INNER CONFLICTS

Your product is good.

Business only works when both sides prosper.

Business only works when both sides prosper.Click To Tweet

The way to sell without manipulation: the P.A.S.T.O,R, framework.

  • P – Person, Problem, Pain
  • A – Amplify, Aspiration
  • S – Story, Struggle, Solution, System
  • T – Transformation, Testimonials
  • O – Objections, Offer
  • R – Reverse the Risk, Raise the value, Request a Response

We have a free video training series on this which you can access at this link.

Next week we will dive deep into how you can Prosper With Purpose. What's the PURPOSE behind all this prospering? How can you prosper and feel positive about it?

Listener Questions

This week we bring back listener questions. We have questions from:

  • Kevin Lageer asks how do you go about finding your passion when there's nothing you feel passionate about.
  • Julie wants to know how to get this free book about LinkedIn marketing from John Nemo.
  • Tyrone Barton from Alabama says he loves the show – and has some suggestions for us.
  • Matt Champagne  takes issue with something Ray said a few episodes back.

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

Final Thought

My prayer for you is that you will see more and more that God is doing exceedingly abundantly above all that we ask or think, according to the power that works in us. And that power is the Spirit of God Himself!

Live life fully alive, refuse to suffer, go forth and prosper with purpose!

Question: Do you have any lingering questions about how to Package Your Passion, or how to Promote Your Product? Any questions you'd like to make SURE we include in out next episode, entitled ‘Prosper With Purpose'? You can leave a comment by clicking here.
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http://rayedwards.com/240/feed/ 6 Last week we discussed packaging your passion – turning your wisdom and experience into a knowledge product. We covered the 3 converging marketplace forces that make that possible. This week, we'll assume you've identified your passion and decided how ... Last week we discussed packaging your passion – turning your wisdom and experience into a knowledge product. We covered the 3 converging marketplace forces that make that possible. This week, we'll assume you've identified your passion and decided how to package it. So, how do you sell it? How do your promote your product? Anyone […] Ray Edwards clean
5 Steps to Hearing God at Work http://rayedwards.com/5-steps-to-hearing-god-at-work/ http://rayedwards.com/5-steps-to-hearing-god-at-work/#comments Fri, 08 Jul 2016 10:00:22 +0000 Ray Edwards http://rayedwards.com/?p=11654 If you could actually receive guidance from God for your business, would it make a difference?

And I don’t mean only reading the Bible or a devotional, and getting some good principles for being moral and upright business people. What I mean is hearing God’s voice guide you with specific advice, about your specific situation, problems, and opportunities.

In this video, I offer a 5-step approach to doing just that.

If you can’t see this video in your RSS reader or email, then click here.
Question: Have you ever heard from God at work? Share your story! You can leave a comment by clicking here.
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#239 Package Your Passion http://rayedwards.com/239-2/ http://rayedwards.com/239-2/#comments Mon, 04 Jul 2016 12:39:34 +0000 Ray Edwards http://rayedwards.com/?p=11646 Turn Your Ideas Into a Business

How do you take your life's passion – the thing that lights you up inside, that brings you joy, that makes you come alive – and turn that passion into a book, a product or a business?

Can anyone do it? Should you? How do you do it?

Click here to download or listen to this episode now.

Tip of the Week:  How to Triple Your Productivity

The trick is pretty simple: use three times as many monitors.

  1. I can keep a resource open on one monitor (research, notes, etc.)
  2. My working document on the center monitor.
  3. I can keep communication or utilities open on the third monitor.

You can do this rather on the cheap (as I currently am). I use these three: my Macbook Pro 15″ Retina, and two run-of-the-mill 21″ LCD monitors.

And once you decide this really works for you, you can upgrade with a specialized dock (which is what I'm doing next). I recommend you look at the Henge Dock.

Why Henge Dock?2016-06-30_10-18-06

Intelligent. Automated docking and full integration with Mac OS X together make the world’s most intelligent docking station.

Powerful. Support for up to three external displays and 13 expansion ports, including Thunderbolt 2 – your Macbook has never been more powerful.

Elegant. Metal architecture and an elegant design create a natural extension of your MacBook.

Secure. Safeguard your MacBook automatically with password protected dock locking.

Henge Dock for Macbook Pro is $ 449 USD

Feature Segment: Package Your Passion

3 Converging Forces That Make This Possible

  1. Global Networks
  2. Instant Commerce Systems
  3. Digital Distribution

These 3 converging forces make it possible to take your life's passion – the thing that lights you up inside, that brings you joy, that makes you come alive – and turn that passion into a book, a product or a business?

What could you possibly package? What if you “don't have a passion”?

Discover your passion with an “I Exam”:

1. Things you love to do.
2. Things you're good at (other people say so).
3. Things other people pay for that are on lists (1) and (2)

A convergence here gives you a place to start.

The “how” to make the product is NOT THE MAIN ISSUE. It's a detail.

Park the thoughts of tech, and next week, we will explore how to “promote your products.”

JP Sears “How to be a Life Coach”

This is hilarious (coaches, please have a thick skin… have a laugh!)

2016-07-04_05-30-18

Watch the video by clicking here. You'll be taken to YouTube.

Share the Love

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, Google+, or LinkedIn.

Get The Transcript

Click here to get the transcript now.

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http://rayedwards.com/239-2/feed/ 2 How do you take your life's passion – the thing that lights you up inside, that brings you joy, that makes you come alive – and turn that passion into a book, a product or a business? Can anyone do it? Should you? How do you do it? How do you take your life's passion – the thing that lights you up inside, that brings you joy, that makes you come alive – and turn that passion into a book, a product or a business? Can anyone do it? Should you? How do you do it? Click here to download or listen to […] Ray Edwards clean
The 3 Villains That Will Try to Stop You http://rayedwards.com/the-3-villains-that-will-try-to-stop-you/ http://rayedwards.com/the-3-villains-that-will-try-to-stop-you/#comments Fri, 01 Jul 2016 10:00:26 +0000 Ray Edwards http://rayedwards.com/?p=11642 Have you ever felt like “someone” or “something” was working against you? Well, you're right!

In this episode, I'll show you the 3 very real villains that WILL try to stop you from achieving all the good you were put on this planet to do. And I'll even share tactics for defeating these villains…

If you can’t see this video in your RSS reader or email, then click here.
Question: Have your ever faced one of these villains? What happened? You can leave a comment by clicking here.
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#238 Grow Your Business With LinkedIn http://rayedwards.com/238/ http://rayedwards.com/238/#comments Mon, 27 Jun 2016 13:18:54 +0000 Ray Edwards http://rayedwards.com/?p=11630 Featuring John Nemo

On today's show, we'll explore how to use the most powerful website you don't understand – LinkedIn! Our special guest is John Nemo.

Since 2012, John Nemo has helped hundreds of Business Coaches, Consultants, Trainers, Small Business Owners, Sales and Business Development Executives use LinkedIn to generate more business for themselves. Today he will help you!

Click here to download or listen to this episode now.

Feature Segment: Grow Your Business With LinkedIn

On this episode you'll hear:

    • The crazy but amazing story of how, in 2012, John quit his day job and built an entirely new business from scratch using ONLY LinkedIn.
    • Why LinkedIn is so much more than just a “job seeker” type platform, and why it can't seem to escape that outdated narrative.
    • What you are missing out on by ignoring or underestimating this platform right now – especially if you're NOT looking for a job.
    • Why LinkedIn is the single BEST place online right now to find more sales leads and customers (especially if you're a small business owner, coach, consultant, entrepreneur, trainer, or sales professional.
    • The shocking truth: 99 percent of people are using LinkedIn the wrong way. How to stop doing that.
    • The “One Sentence Your LinkedIn Profile MUST Have” … learn exactly what the sentence is, and how to start using it today.
    • The process to use, if you're a small business owner, consultant, or coach, and want to generate some new business on LinkedIn. (John explains EXACTLY how to make that happen.)
    • How to balance the “personal vs. professional” side of things on LinkedIn. Why it's important you have both, and in the right proportions.

John is making a special, free training available just for listeners of The Ray Edwards Show, and you can get your free gifts by clicking here: LinkedInRiches.com/ray

Check out Ray's “Nemo-fied” LinkedIn profile.

Share the Love

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, Google+, or LinkedIn.

Get The Transcript

Click here to get the transcript now.

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http://rayedwards.com/238/feed/ 14 On today's show, we'll explore how to use the most powerful website you don't understand – LinkedIn! Our special guest is John Nemo. Since 2012, John Nemo has helped hundreds of Business Coaches, Consultants, Trainers, Small Business Owners, On today's show, we'll explore how to use the most powerful website you don't understand – LinkedIn! Our special guest is John Nemo. Since 2012, John Nemo has helped hundreds of Business Coaches, Consultants, Trainers, Small Business Owners, Sales and Business Development Executives use LinkedIn to generate more business for themselves. Today he will help […] Ray Edwards clean
5 Reasons You Aren’t Getting Things Done http://rayedwards.com/5-reasons-you-arent-getting-things-done/ http://rayedwards.com/5-reasons-you-arent-getting-things-done/#comments Fri, 24 Jun 2016 09:00:24 +0000 Ray Edwards http://rayedwards.com/?p=11635 Are there items on your “to-do” list that you just can't seem to get to? Despite having a good system, are you NOT “getting things done”?

There are 5 reasons you may be having trouble reaching “to do list zero” – and none of these reasons have anything to do with your time management system.

This week's video explains these 5 obstacles to getting things done, and how to overcome each of them.

If you can’t see this video in your RSS reader or email, then click here.
Question: Do any of these 5 obstacles ring true for you? If so, how did you (or how are you going to) overcome the problem? You can leave a comment by clicking here.
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#237 How To Grow Your Business http://rayedwards.com/237-2/ http://rayedwards.com/237-2/#comments Mon, 20 Jun 2016 10:00:16 +0000 Ray Edwards http://rayedwards.com/?p=11611 The 7 Immutable Laws of Business Growth

This is not just for online businesses, but how to grow ANY business… and it starts with obeying the 7 Immutable Laws of Business Growth. Listen to the episode for more detail.

Click here to download or listen to this episode now.

Spiritual Foundations

“Without counsel, plans go awry,
But in the multitude of counselors they are established.” (Proverbs 15:22)

Tip of the Week

Glympse app for the iPhone.

Feature Segment: How To Grow Your Online Business

7 Immutable Laws of Business Growth

  1. You must create massive value
  2. You must create that value for a specific, identifiable group of people
  3. These people must have money and be willing to spend it
  4. You must effectively communicate your value so that they want it (THIS IS COPYWRITING)
  5. You must sell based on value, not on price
  6. You must test and track your results.
  7. You must seek to command the market
In business, as in life, you're either growing or dying. There's no in-between.Click To Tweet

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Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, Google+, or LinkedIn.

Get The Transcript

Click here to get the transcript now.

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http://rayedwards.com/237-2/feed/ 5 This is not just for online businesses, but how to grow ANY business… and it starts with obeying the 7 Immutable Laws of Business Growth. Listen to the episode for more detail. Click here to download or listen to this episode now. This is not just for online businesses, but how to grow ANY business… and it starts with obeying the 7 Immutable Laws of Business Growth. Listen to the episode for more detail. Click here to download or listen to this episode now. Spiritual Foundations “Without counsel, plans go awry, But in the multitude of counselors they […] Ray Edwards clean
Prosper With Purpose http://rayedwards.com/prosper-with-purpose/ http://rayedwards.com/prosper-with-purpose/#comments Fri, 17 Jun 2016 10:00:37 +0000 Ray Edwards http://rayedwards.com/?p=11608 Why are you even in business to start with? Is it just about the money – or is there something more?

In this week's video, I explore the meaning of business – and how to “prosper with purpose”.

If you can’t see this video in your RSS reader or email, then click here.
Question: What about you: why do you do what you do? You can leave a comment by clicking here.
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#236 How to Run Your Online Business http://rayedwards.com/236/ http://rayedwards.com/236/#comments Mon, 13 Jun 2016 10:00:49 +0000 Ray Edwards http://rayedwards.com/?p=11555 Avoid the 5 Failings That Will Kill Your Business.

This is not just for online businesses, but how to run ANY business… and it starts with avoiding the “5 Failings That Will Kill Your Business.”

Click here to download or listen to this episode now.

Spiritual Foundations

Business IS Spiritual

“The people will curse him who withholds grain, but blessing will be on the head of him who sells it.” (Proverbs 11:26)

Tip of the Week

Good Notes app for the iPad Pro

  • Handwrite on documents and PDF's.
  • Lined Paper Option
  • Specialized shapes and objects 

Feature Segment: How To Start Run Online Business

5 Failings of Businesses

  1. Failing to measure and track your marketing.
  2. Failing to grow.
  3. Failing to protect your confidence.
  4. Failing to be the leader.
  5. Failing to invest and reinvest.
If you, as an entrepreneur, allow others to undermine your confidence, you WILL fail.Click To Tweet

Share the Love

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, Google+, or LinkedIn.

Get The Transcript

Click here to get the transcript now.

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http://rayedwards.com/236/feed/ 4 This is not just for online businesses, but how to run ANY business… and it starts with avoiding the “5 Failings That Will Kill Your Business.” Click here to download or listen to this episode now. Spiritual Foundations Business IS Spiritual “The peopl... This is not just for online businesses, but how to run ANY business… and it starts with avoiding the “5 Failings That Will Kill Your Business.” Click here to download or listen to this episode now. Spiritual Foundations Business IS Spiritual “The people will curse him who withholds grain, but blessing will be on the […] Ray Edwards clean
3 Steps to Start Your Online Business http://rayedwards.com/3-steps-to-start-your-online-business/ http://rayedwards.com/3-steps-to-start-your-online-business/#comments Fri, 10 Jun 2016 08:00:38 +0000 Ray Edwards http://rayedwards.com/?p=11590 Building your own business online is really not complex. In fact, there are only 3 steps to getting your own business going – or if you're already in business, to get it GROWING.

In the new video I just made for you, I'll help you cut through all the clutter and confusion. I'll show you the 3 steps, and why it really is just that simple.

If you can’t see this video in your RSS reader or email, then click here.
Question: Which of the 3 steps do you need to focus on right now? You can leave a comment by clicking here.
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#235 How to Start Your Online Business http://rayedwards.com/235/ http://rayedwards.com/235/#comments Mon, 06 Jun 2016 10:00:22 +0000 Ray Edwards http://rayedwards.com/?p=11540 How To Build Your Wisdom Enterprise Business Online

So how exactly do you start your online business…

  • A business based on what you know.
  • A business based on what you enjoy.
  • …a Wisdom Enterprise!

Click here to download or listen to this episode now.

Spiritual Foundations

What Does It Mean To Walk In Your Integrity in Business

“As for me I will walk in my integrity, redeem me and be merciful to me.”
(Psalm 26:11, NLT)

Discover what it means to YOU to walk in your own integrity and you will find redemption and mercy.

Tip of the Week

The Apple iPad Pro, with the smart keyboard cover and pencil!

  • The iPad finally feels like a note taking platform. The pro used with the pencil, you can take notes, draw diagrams, etc.
  • Keyboard Cover is quite good! You can do just about anything that a computer can do with this addition to the iPad.

Feature Segment: How To Start Your Online Business

10 Steps to Start Your Online Business Based on Wisdom & Experience

  1. Identify your unique wisdom premise.
  2. Know your perfect customer well.
  3. Craft your value proposition.
  4. Create an orientation process.
  5. Remove the friction.
  6. Form strategic partnerships.
  7. Be the client you want to have.
  8. Develop your unique wisdom talk.
  9. Leverage digital media to build an email list.
  10. Make an offer.
You can't make a sale unless you make a clear offer.Click To Tweet

Share the Love

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, Google+, or LinkedIn.

Get The Transcript

Click here to get the transcript now.

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http://rayedwards.com/235/feed/ 9 So how exactly do you start your online business… A business based on what you know. A business based on what you enjoy. …a Wisdom Enterprise! Click here to download or listen to this episode now. Spiritual Foundations What Does It Mean To Walk In Your... So how exactly do you start your online business… A business based on what you know. A business based on what you enjoy. …a Wisdom Enterprise! Click here to download or listen to this episode now. Spiritual Foundations What Does It Mean To Walk In Your Integrity in Business “As for me I will walk […] Ray Edwards clean
A Low-Risk Way To Grow Your Business http://rayedwards.com/a-low-risk-way/ http://rayedwards.com/a-low-risk-way/#comments Fri, 03 Jun 2016 17:43:12 +0000 Ray Edwards http://rayedwards.com/?p=11575 and 3 Reasons Why It Works

When I left my corporate job in 2006, there was one key tactic that, more than any other, helped make my transition possible. There was one key activity I engaged in that accelerated my skills, grew my audience, and multiplied my income.

This one key activity is something that anyone can do, but which few people will. Even those that do this activity often fail to do it consistently. What is the activity, how should you go about it, and what are the 3 reasons why it works? That's what this week's free video is about.

If you can’t see this video in your RSS reader or email, then click here.
Question: Have you experienced the ‘3 C's' of live events? Which event(s) had a positive impact on your business or your life? You can leave a comment by clicking here.
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#234 What Do You Do, Exactly? http://rayedwards.com/234/ http://rayedwards.com/234/#comments Mon, 30 May 2016 14:31:58 +0000 Ray Edwards http://rayedwards.com/?p=11525 How to Start, Run and Grow Your Online Business

At a recent meeting of my mastermind group, I was asked an interesting question…

“What exactly to you do, Ray?”

It’s a great question that deserves more than just a one sentence answer, so I’ve decided to do something a little different for the next few episodes of The Ray Edwards Show.

I’m going to do a deep dive on precisely how I help you start, run, and grow your online business. Don’t worry, all your favorite segments like Spiritual Foundations and Tip of the Week will still be there for your listening pleasure.

In fact, this week in these segments I ask some compelling questions of my own, like:

  • If you have a real relationship with someone, is it a one-day-a-week thing, or an everyday thing?
  • Is it ever okay to sacrifice authenticity for comfort?
  • And…what in the world did we do to turn my son Sean, who had a professed disdain for to-do lists, into a productivity junkie?

Click here to download or listen to this episode now.

Spiritual Foundations

 

 

Why I Don't Eliminate My Spirituality From My Business

For me in the past, my spiritual life was a Sunday thing…I was covered with a 7-day eternal fire insurance.

My relationship with God became a real daily relationship.

The Bible says we are the Bride of Christ.

When you are married to someone, when you love someone, you don't pretend they're not in the room.

The fact is: It is our job to be WHO we ARE!

When you love someone, you don't pretend they're not in the room.Click To Tweet

Tip of the Week

Todoist is a task management app that keeps you focused so you can get things done!

  • It's clean. Distraction-free design
  • It Simple and Easy.
  • It's flexible. Not only can you log in from your computer, but there are apps for your mobile devices so you can stay on top of your tasks when you are on-the-go.

Feature Segment: What Do You Do, Exactly?

7 Reasons Why You Should Start a Business

  1. You won't get fired from your own business.
  2. If your boss turns out to be a jerk or an idiot, you can make them change.
  3. Despite government meddling, owning a business is the best tax strategy going.
  4. Every day you get to start over.
  5. You literally write your own paycheck.
  6. You help other while helping yourself.
  7. Only entrepreneurs will save the world.

7 Reasons Why You Should Start a Wisdom Enterprise

  1. Accelerates your own personal growth.
  2. Multiplies your personal income quicker than anything else.
  3. Enables your to surround yourself with extraordinary people.
  4. Delivers a value to people in the best way possible
  5. Attracts influential people with unique opportunities for you.
  6. Promotes the mastery of your life skills.
  7. Provides the best way to express your gifts and talents.
The most profitable business to start is one where you get paid for what you already know.Click To Tweet

Share the Love

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, Google+, or LinkedIn.

Get The Transcript

Click here to get the transcript now. 

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http://rayedwards.com/234/feed/ 2 At a recent meeting of my mastermind group, I was asked an interesting question… “What exactly to you do, Ray?” It’s a great question that deserves more than just a one sentence answer, so I’ve decided to do something a little different for the next fe... At a recent meeting of my mastermind group, I was asked an interesting question… “What exactly to you do, Ray?” It’s a great question that deserves more than just a one sentence answer, so I’ve decided to do something a little different for the next few episodes of The Ray Edwards Show. I’m going to […] Ray Edwards clean
5 Business Barriers That No Longer Stop You http://rayedwards.com/5-business-barriers-that-no-longer-stop-you/ http://rayedwards.com/5-business-barriers-that-no-longer-stop-you/#comments Sun, 29 May 2016 12:16:55 +0000 Ray Edwards http://rayedwards.com/?p=11568 Now Is The Time To Start Your Business

Today I have a new video for you about why this is the most exciting time in history… especially for those who want to start, run, or grow their own online business. It doesn't matter what the economy is doing, or even who the President of the USA happens to be.

In fact, there are 5 big business barriers that we (all of us) have just obliterated. Up until now, these 5 factors were impassable for most of us. But these 5 barriers no longer stop anyone from starting a REAL business. These barriers don't even EXIST anymore. That's the subject of today's video. Time to get excited…

If you can’t see this video in your RSS reader or email, then click here.
Question: What does the breaking of these 5 barriers make possible for YOU? You can leave a comment by clicking here.
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Why I Ditched Pop-ups On My Blog http://rayedwards.com/why-i-ditched-popups-on-my-blog/ http://rayedwards.com/why-i-ditched-popups-on-my-blog/#comments Wed, 25 May 2016 10:00:55 +0000 Ray Edwards http://rayedwards.com/?p=11505 The End of Interruption

I just eliminated popups from my website, even though they are very effective tools for building email lists. In fact, there are few email list building tools that are as effective as popups.

Why then did I make a sudden, site-wide change and eliminate popups? Do I believe they no longer “work”? It's more complicated than that. Here's the story…

In my public talks lately, I've stumbled upon a statement that seems to guide my work: “Marketing should be something we do for people, not something we do to them.”

This phrase resonates with a huge portion of every audience with whom I've shared it. It strikes a chord.

Marketing should be something we do for people, not something we do to them.Click To Tweet

Recently, I was leading my an in-person meeting of my Regency Mastermind Group (a small group of my most elite clients) , and we were examining a member's website. Within seconds of landing on the site, a popup appeared. There was a spontaneous and collective groan. A couple of people said out loud, “I hate those things!”

My son, Sean, sighed and said, “I may be about to contradict my Dad, because I know these things get results, but… I hate them, too.”

One of the other group members looked at me as he said, “Yeah, but they work, right Ray?”

Every eye in the room was on me. Waiting to see my reaction.

“Well,” I said, “Yes, they do work. But Sean makes a good point. We all hate them.” I paused. “Why do we hate them?”

“Because they're pushy,” someone said.

Another voice chimed in, “They're manipulative.”

I said, “Say more about that.”

“Well,” Sean said, “Just like we wouldn't use manipulation and witchcraft to do mind-control tricks on the audience at a live event, it just feels wrong to use popups.”

That's when the bell rang for me. Mind control. There are three ways of controlling people against their will.

  1. Intimidation
  2. Manipulation
  3. Domination

How do these methods work?

  1. Manipulation says, “I'll trick you into doing things my way.”
  2. Intimidation says, “I'll scare you into doing things my way.”
  3. Domination says, “I'll force you to do things my way.”

Manipulation uses the needs of others as leverage for your own agenda.

Manipulation uses the needs of others as leverage for your own agenda.Click To Tweet

I've heard it said that manipulation is like a dog that's licking your face while urinating on your shoes.

Manipulation is like a dog that's licking your face while urinating on your shoes.Click To Tweet

When I saw that could be applied to almost (but admittedly not all) popups, I realized something needed to change. I couldn't justify continuing to use popups.

I think we should all question whether “it works” is justification enough for all actions. When phrased this way, we can all see the answer is “no.”

  1. As a means of getting cash, robbing bank works.
  2. As a means of getting a car, stealing it works.
  3. As a means of getting the job, lying on your resume works.

But each of these acts is clearly wrong, and are violations of our moral code.

3 Ways Popups Violate The Moral Code

  1. Popups manipulate by saying to website visitors: “I'll trick you into doing things my way.” An example of one way this is done: making the popup look like a quiz, when it's really a trick to get prospect moving in the direction of what you want them to do.
  2. Popups intimidate by saying: “I'll scare you into doing things my way.” This might take the form of fanning the flames of fear through exaggeration of the actual level of potential danger.
  3. Popups dominate by saying: “I'll force you to do things my way.” Many popups are difficult or even impossible to get past without filling them in. We are, in effect, saying, “If you wany my free stuff, you must fill in this form.”

There's a fine line between persuasion and manipulation. For me, at this point in time, it seems that popups cross that line. At least on my site.

I'm not making anyone else out to be wrong if they are using popups.

I'm just saying that for us, it seems like the right thing to do is to eliminate them. We think that by eliminating the popups, we're making more of an investment in our readers, and that this will result in better long-term relationships.

Question: What about you – do you love popups or hate them? And do you use them on your site? Do you think I'm wrong? You can leave a comment by clicking here.
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#233: Cliff Ravenscraft, “I Am Not Spock” http://rayedwards.com/233/ http://rayedwards.com/233/#comments Mon, 23 May 2016 10:00:35 +0000 Ray Edwards http://rayedwards.com/?p=11446 or "It's Not About the Microphone" (Part Two of Two)

Note: This episode is the second half of my conversation with Cliff Ravenscraft, aka The Podcast Answer Man. You can listen to Part One by clicking here.

Cliff Ravenscraft is the king of helping people start their own podcast. He's helped thousands of people do it. But wait – there's more…

This is fascinating conversation ended up being so far-ranging, we had to make it two episodes. We'll discover…

  • Why typecasting is not necessarily a bad thing.
  • How the musical Hamilton changed Cliff's life – and so many others.
  • The nature of ambition, service, and selfishness.
  • And so much more!

Click here to download or listen to this episode now.

Links

Wow – what a lot of links we mentioned. I think I got most of them.

Share the Love

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, Google+, or LinkedIn.

Get The Transcript

Click here to get the transcript now. Transcripts provided by Rev.com – a great solution if you need your podcast, sermon, speech, or other audio transcribed.

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http://rayedwards.com/233/feed/ 2 Cliff Ravenscraft is the king of helping people start their own podcast. He's helped thousands of people do it. But wait – there's more… This is fascinating conversation ended up being so far-ranging, we had to make it two episodes. Cliff Ravenscraft is the king of helping people start their own podcast. He's helped thousands of people do it. But wait – there's more… This is fascinating conversation ended up being so far-ranging, we had to make it two episodes. We'll discover… Why typecasting is not necessarily a bad thing. How the musical Hamilton changed Cliff's […] Ray Edwards clean
The Lowest Expectations http://rayedwards.com/the-lowest-expectations/ http://rayedwards.com/the-lowest-expectations/#respond Fri, 20 May 2016 10:00:10 +0000 Ray Edwards http://rayedwards.com/?p=11494 Your potential really has very little to do what you achieve. More important is how you perceive your potential.

In fact, it might be true how you perceive your potential determines your potential.

And for good or ill, how we perceive our own potential is often dependent upon the perception and psychological quirks of other people.

Maybe you were told as a young person that you have lots of potential.

Or maybe it was worded in a less complimentary, less encouraging way: “You're not living up to your potential.”

Perhaps you were told something vdifferent from either of those ideas: “You're worthless. You'll never amount to anything.”

Chances are you didn't choose the person (or people) who told you any of those things.

And chances are you did not consciously choose the people around you who currently comment (either explicitly or implicitly) on you potential today.

We are, as a rule, surrounded by people who hold expectations of us, based not on our true potential, but rather on their expectations of how we will express that potential.

We rise to meet the lowest expectations of our peers.Click To Tweet

The expectations others have of us say more about their own self-image than about the measure of our potential. They either have low expectations of us because that's how they see themselves, or because of their fear of how we might force them to see themselves.

It's useful to consciously choose peers who see you at a level of potential you desire to reach, instead of settling for peers who see you limited by their own dysfunction.

Remember: We rise to meet the lowest expectations of our peers.

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Ancient Business Wisdom http://rayedwards.com/ancient-business-wisdom/ http://rayedwards.com/ancient-business-wisdom/#comments Wed, 18 May 2016 10:00:25 +0000 Rob Fischer http://rayedwards.com/?p=11476 One of the wisest and richest men of all times opens up the treasures of his wisdom for us in Ecclesiastes. For the past few days I’ve been admiring three of these gems from chapter 11.

Ship your grain across the sea; after many days you may receive a return. Invest in seven ventures, yes, in eight; you do not know what disaster may come upon the land. (Ecclesiastes 11:1-2)

Two things strike me from this first passage: first, if we want a return we must take risks. Imagine the context in which this was written. The merchant placing his grain on a ship did so knowing he might lose it all; or, he might gain a handsome profit. But without sending his grain off on the ship, he would never know. We must take risks to receive a return.

This passage also contains the balance to that risk. Diversify investments. Or from the standpoint of the entrepreneur, invest in multiple streams of income. This warns against the “all eggs in one basket” approach.

Whoever watches the wind will not plant; whoever looks at the clouds will not reap. (Ecclesiastes 11:4)

This verse hits human nature between the eyes. There will always be plenty of excuses—a multitude of reasons—why we shouldn’t venture out. If we keep our eyes on those reasons, as convincing as they appear to be, we will never take the first step. Rather than focusing on circumstances and all the reasons why we can’t do something, we need to hunker down and do it. “Fortune favors the bold.”

Sow your seed in the morning, and at evening let your hands not be idle, for you do not know which will succeed, whether this or that, or whether both will do equally well. (Ecclesiastes 11:6)

Be diligent. Persevere. Work hard. We are so fixated on success, that we often fear attempting something that might fail. And if it does fail, we think we have failed—that we’re a failure. But there are many ventures in life for which there is no guarantee—most, in fact. But one thing is sure—if we don’t sow, we won’t reap—period.

We are so fixated on success, that we often fear attempting something that might fail.Click To Tweet

Behind these gems of wisdom there’s a prevailing theme in Ecclesiastes that instructs us to trust God. He loves us and provides for us. All we have comes from Him. He is there to comfort and encourage us when our ventures fail.

When God gives someone wealth and possessions, and the ability to enjoy them, to accept their lot and be happy in their toil—this is a gift of God. (Ecclesiastes 5:19)

© Rob Fischer

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#232: Cliff Ravenscraft On Hamilton, Typecasting, and Ambition http://rayedwards.com/232/ http://rayedwards.com/232/#comments Mon, 16 May 2016 10:00:15 +0000 Ray Edwards http://rayedwards.com/?p=11443 Part One of Two

Cliff Ravenscraft is the king of helping people start their own podcast. He's helped thousands of people do it. But wait – there's more…

This is fascinating conversation ended up being so far-ranging, we had to make it two episodes. We'll discover…

  • Why typecasting is not necessarily a bad thing.
  • How the musical Hamilton changed Cliff's life – and so many others.
  • The nature of ambition, service, and selfishness.
  • And so much more!

Click here to download or listen to this episode now.

Links

Wow – what a lot of links we mentioned. I think I got most of them.

Share the Love

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, Google+, or LinkedIn.

Get The Transcript

Click here to get the transcript now. Transcripts provided by SuccessTranscripts – a great solution if you need your podcast, sermon, speech, or other audio transcribed.

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http://rayedwards.com/232/feed/ 4 Cliff Ravenscraft is the king of helping people start their own podcast. He's helped thousands of people do it. But wait – there's more… This is fascinating conversation ended up being so far-ranging, we had to make it two episodes. Cliff Ravenscraft is the king of helping people start their own podcast. He's helped thousands of people do it. But wait – there's more… This is fascinating conversation ended up being so far-ranging, we had to make it two episodes. We'll discover… Why typecasting is not necessarily a bad thing. How the musical Hamilton changed Cliff's […] Ray Edwards clean
The Single Most Important Subject You Could Study http://rayedwards.com/the-single-most-important-subject-you-could-study/ http://rayedwards.com/the-single-most-important-subject-you-could-study/#comments Fri, 13 May 2016 10:37:33 +0000 Sean Edwards http://rayedwards.com/?p=11434 The Gravity of Government

There is one subject more important than any other earthly subject. It involves everyone. And it dictates the lives of billions. But most people overlook it as an academic exercise reserved for the scholastic elite.

Politics deal with life and death on a daily basis. I’m not talking about dictators or genocides. I’m talking about the root of all government power on the earth, democratic included: controlling people by threat of violence.

Government can only accomplish its goals with one tool: cooperation by the threat of violence.

I am not making a value judgment on this statement (in this post). I am merely stating what is. Right or wrong, good or bad, governments operate via cooperation by the threat of violence.

Laws only mean something if there are consequences.

Not only that, but governments have a legal monopoly on violence.

No one else is allowed to use violence unless they are in dire circumstances.

'Governments have a legal monopoly on violence.' ~ Ayn RandClick To Tweet

Here is one thing we to need take away from this: Governments are about control, and achieving that control by threatening violence.

This is true of all governments. Not just tyrannical ones. Free societies still need their governments to have teeth. If they can’t enforce laws, there would be chaos in the streets.

But, this also means we all live under an entity that can legally use violence to get us to do what it wants.

Whether that power was established by vote or conquest, it doesn’t matter. At the end of the day, if we don’t do what our particular government wants, they can use guns to make us do it.

This is a sobering thought.

The gravity of government should lay a heavy responsibility on our shoulders. We must put more thought into our political positions than any other earthly subject.

We must put more thought into our political positions than any other earthly subject.

We should not adopt ideas simply because we think they make sense. Or because they are “common sense.” Sometimes, things this weighty and important require more thought than a soundbite, meme, or a news article.

Even if we think something is a good idea, we need to ask ourselves, “Am I willing to have this idea enforced at gunpoint?”

That may seem extreme. But if your neighbor doesn’t want to participate in a law that you support, eventually the law–backed by guns–will force them to do it anyway.

So, when your favorite candidate speaks, whether you’re “Feeling The Bern”, or wanting to “Make America Great Again”, are you willing to support their ideas with at gunpoint?

This is why political theory and philosophy are so important. As boring as they sound, they are the things of life. They have ultimate consequences. And they shape the lives of every human being.

What we choose to do with government today will dictate the lives of billions tomorrow.

We cannot be rash. We cannot be flippant. We hold the lives of every human being in our hands.

'If we want to make the world better for tomorrow, we need to study philosophy today.' ~ Sean EdwardsClick To Tweet

When we cast our vote, we are deciding which laws and principles we want to force on those around us.

During this election season, think about that. And realize this: If we want to make the world better for tomorrow, we need to study philosophy today.

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Got a Pebble in Your Shoe? http://rayedwards.com/got-a-pebble-in-your-shoe/ http://rayedwards.com/got-a-pebble-in-your-shoe/#comments Wed, 11 May 2016 10:00:41 +0000 Rob Fischer http://rayedwards.com/?p=11414 Have you ever had a pebble in your shoe? From time to time I’ll be out hiking and a pebble flips up and lands in my boot. Of course, I could stay home and sit on the couch and avoid the possibility of getting a pebble in my boot, but then I’d miss out on so much enjoyment in life!

Instead, I choose to go out hiking and occasionally get a pebble in my boot. Sometimes, if I’m in a hurry, I try to ignore the pebble. And before I know it, this tiny particle of rock or twig is causing me to walk with a limp. This bothersome pebble is irritating, annoying and impairing my ability to walk and enjoy the beauty around me

So finally, I’ll stop, untie my boot and shake out the offending particle. And often I’m amazed at what a tiny particle of stone or bark it was that caused me so much discomfort! Why hadn’t I stopped to remove it sooner?

An offense by someone else can be like a pebble in our shoe. When someone offends us in some way, like that pebble in our shoe, it may take us by surprise. We didn’t mingle with others expecting to be offended, but in the context of relationships, such offenses are inevitable. With relationships we could also decide to stay home and sit on the couch to avoid the possibility of being hurt, but we’d miss out on a great deal of enjoyment in life.

Instead, we choose to go out and spend time with people and occasionally, someone offends us. Sometimes we try to carry the offense around with us, but before we know it, that offense—even if tiny—seems huge and begins to irritate and annoy us impairing our walk. We get so focused on the offense, that we can’t enjoy anyone or anything else around us! As someone has put it, “Harboring bitterness toward someone for an offense is like taking poison ourselves, but expecting the other person to die.”

So, where does the analogy go from here? How do we “shake the offending pebble out of our boot?” Just like the annoying pebble that lands in our boot, as soon as it falls in our boot, it becomes our responsibility to remove it. In the case of an offense, the way to remove that offense is to forgive.

Forgiveness is coming to our senses and realizing that we are the ones perpetuating our discomfort.  Forgiving the offending person is how we remove that irritating pebble. Forgiving others is very Christ-like. It’s what Jesus does. Forgiving others brings relief and refreshment to us and expresses God’s grace and mercy to others. Forgiving others frees us, enabling us once again to enjoy life around us. When we finally forgive an offense, we wonder why we hadn’t stopped sooner to remove it!

Forgiveness is coming to our senses and realizing that we are the ones perpetuating our discomfort. Click To Tweet

“Bear with each other and forgive whatever grievances you may have against one another. Forgive as the Lord forgave you.” Colossians 3:13

Question: How will you shake the “pebble” from your shoe today? You can leave a comment by clicking here.
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#231: Business On Earth As It Is In Heaven http://rayedwards.com/231/ http://rayedwards.com/231/#comments Mon, 09 May 2016 10:00:53 +0000 Ray Edwards http://rayedwards.com/?p=11401 The Practical Guide to Supernatural Business

Andy Mason is a remarkable man, doing remarkable work: helping small business owners and world-class CEO's bring the supernatural realm into the world of business. In this interview, you'll find out…

  • How a real-life shepherd had an “Abraham moment” – and took his family around the globe as a result.
  • Why God is interested in your business success.
  • The difference between the “prosperity gospel” and  the “poverty gospel”.
  • How you can get God's help in your business.
  • And so much more!

Click here to download or listen to this episode now.

Links

If you found this podcast even mildly interesting, I strongly encourage you to join the Heaven in Business community. This is a really different approach to integrating your faith and work. Click here to check it out.

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Get The Transcript

Click here to get the transcript now. 

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http://rayedwards.com/231/feed/ 16 Andy Mason is a remarkable man, doing remarkable work: helping small business owners and world-class CEO's bring the supernatural realm into the world of business. In this interview, you'll find out… How a real-life shepherd had an “Abraham moment” – a... Andy Mason is a remarkable man, doing remarkable work: helping small business owners and world-class CEO's bring the supernatural realm into the world of business. In this interview, you'll find out… How a real-life shepherd had an “Abraham moment” – and took his family around the globe as a result. Why God is interested in your […] Ray Edwards clean
The Road Less Traveled http://rayedwards.com/the-road-less-traveled/ http://rayedwards.com/the-road-less-traveled/#comments Fri, 06 May 2016 10:00:54 +0000 Ray Edwards http://rayedwards.com/?p=11388 The Road Less Traveled Isn't Easy Street

In 1976, the band Rush released their hit song, Something for Nothing. The refrain of the song goes:

“Whoa, you don't get something for nothing
You can't have freedom for free
You won't get wise
With the sleep still in your eyes
No matter what your dream might be”

Neal Peart, who wrote those lyrics, got it right. But the marketplace is full of gimmicks that promise amazing results with little or no effort. You've seen and heard the claims:
  • “Drink this shake and lose 10 pounds per week!”
  • “This is the last kitchen tool you'll ever buy!”
  • “Use this exercise machine for 3 minutes per day and you'll look like Mr. Universe!”

It seems like human nature to want the easy way out. We're inclined to take the path of least resistance. It's seductive … and it's usually untrue. The path of least resistance is usually the path of less reward.

The path of least resistance is usually the path of less reward.Click To Tweet

 

Copywriters are often accused of being too “hypey” or “salesy” in their work. Why do we feel that way about some copy? In my experience, we sense the writer is using an appeal to the “something for nothing” wish-fulfillment fantasy.

Most people know “something for nothing” is nothing but fantasy. Even so, people often believe what they want to believe, not necessarily what's true. They buy a system expecting it to do all the work.

I once created and sold a product called The Seminar Profit System (no longer available for sale, sorry). It was a simple audio product that taught people how to profit by attending seminars. The product focused on specific actions one needs to take before, during, and after a seminar. These actions would increase one’s chances of profiting from a seminar. In other words… the product taught you how to work.

Yet, some buyers of the product were angry that they didn't make money by attending a seminar. They reacted this way, even though they did little or none of the work described in the product. In medical terms, “they bought the prescription, but never took the medicine.” So, of course, they got no results.

It surprises me that people buy a product like this and neglect to take any of the recommended actions. Then they demand a refund, because “the product didn't work.” We ask them if they followed through on the actions laid out in the product. And they respond, “No, but…”

And out come the excuses. The attempt to disown their behavior. The desire to believe someone else is in control of their self-discipline, their diligence, and their work ethic.

One of my earliest business mentors, Earl Nightingale, said, “Successful people consistently do the things that failures don’t like to do.”

All roads may lead to Rome, but they don't all lead to success. If you want success, you'll have to take the road that leads you there. That road is the one less traveled. That road is the difficult one that demands hard work and persistence. But the destination is worth it!

“Successful people consistently do the things that failures don’t like to do.” Earl NightingaleClick To Tweet
Question: Which road are you on right now? How can you be sure you're on the right road? You can leave a comment by clicking here.
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