Comments on: First Get Their Attention http://rayedwards.com/first-get-their-attention/ Copywriting and Marketing Tips from Profit Strategist and Internet Marketing Consultant Ray Edwards Mon, 06 Sep 2010 20:30:01 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Ray Edwards http://rayedwards.com/first-get-their-attention/comment-page-1/#comment-1806 Ray Edwards Sun, 09 Dec 2007 15:21:58 +0000 http://rayedwards.com/blogging/first-get-their-attention/#comment-1806 I'm working with Rich on the launch of his new product. I’m working with Rich on the launch of his new product.

]]> By: Ed Erickson http://rayedwards.com/first-get-their-attention/comment-page-1/#comment-1784 Ed Erickson Sun, 09 Dec 2007 06:58:18 +0000 http://rayedwards.com/blogging/first-get-their-attention/#comment-1784 I'm working on Rich's Doctrine Vol2 with his Manifesto to follow. In my day job, I've been researching the power of social media for several months. Trying to devise enhanced methods of communicating with employees. Jeff has it right with just being yourself. Speaking with an authentic voice wherever you might be in the various forms of social media. When it comes to buiding a pre-marketing presence thru social media you simply need to become noticed and talked about and linked to. This only comes thru relationships built---to reaching out and visiting and giving. That only comes from being yourself and giving freely to other bloggers and your readers---your community. Same for forums and from within Facebook, et al. It really seems to need a careful marketing approach. More like sharing within a friendship. Though I've seen plenty of people still leverage that to provide sales letters as appropriate---primarily to membership sites or mentoring programs. It's simply the heightened level of what they have to offer. The funnel in this model starts with the free content and the trusted or appreciated point of view. It's a friend offering more of himself in guidance. Pretty interesting really, the emerging power of social media sites and the avenue they have for precise permissive marketing. I’m working on Rich’s Doctrine Vol2 with his Manifesto to follow.

In my day job, I’ve been researching the power of social media for several months. Trying to devise enhanced methods of communicating with employees.

Jeff has it right with just being yourself. Speaking with an authentic voice wherever you might be in the various forms of social media.

When it comes to buiding a pre-marketing presence thru social media you simply need to become noticed and talked about and linked to. This only comes thru relationships built—to reaching out and visiting and giving. That only comes from being yourself and giving freely to other bloggers and your readers—your community. Same for forums and from within Facebook, et al.

It really seems to need a careful marketing approach. More like sharing within a friendship. Though I’ve seen plenty of people still leverage that to provide sales letters as appropriate—primarily to membership sites or mentoring programs. It’s simply the heightened level of what they have to offer. The funnel in this model starts with the free content and the trusted or appreciated point of view. It’s a friend offering more of himself in guidance.

Pretty interesting really, the emerging power of social media sites and the avenue they have for precise permissive marketing.

]]> By: Ed Erickson http://rayedwards.com/first-get-their-attention/comment-page-1/#comment-1773 Ed Erickson Sun, 09 Dec 2007 03:27:17 +0000 http://rayedwards.com/blogging/first-get-their-attention/#comment-1773 Part way thru the Doctrine. I listed to his interview with Vaynerchuck however. Boy that guy has a lot of energy. Social media especially the networking apps have tremendous marketing power. Everybody is especially keyed up over the power of Facebook. It sure will be interesting when Google's Social Media api really gets implemented. I heard the other day that Google is situated to make Microsoft look like a poorly placed lemonade stand within a couple of years. Jeremiah Owyang is a great guy to follow http://www.web-strategist.com/blog/. He just took a job at Forrester Research as the senior researcher on social computing. His research will be pretty valuable to watch. Part way thru the Doctrine. I listed to his interview with Vaynerchuck however. Boy that guy has a lot of energy.

Social media especially the networking apps have tremendous marketing power. Everybody is especially keyed up over the power of Facebook. It sure will be interesting when Google’s Social Media api really gets implemented.

I heard the other day that Google is situated to make Microsoft look like a poorly placed lemonade stand within a couple of years.

Jeremiah Owyang is a great guy to follow http://www.web-strategist.com/blog/. He just took a job at Forrester Research as the senior researcher on social computing. His research will be pretty valuable to watch.

]]> By: Gavin Allinson http://rayedwards.com/first-get-their-attention/comment-page-1/#comment-1760 Gavin Allinson Sun, 09 Dec 2007 02:19:46 +0000 http://rayedwards.com/blogging/first-get-their-attention/#comment-1760 I wasn't that impressed with part 1 of Schefren's doctrine but the second part has lived up to his usual high standard. I'll be interested to know how you helped in the process, however I suspect it' may confidential. Gavin Allinson I wasn’t that impressed with part 1 of Schefren’s doctrine but the second part has lived up to his usual high standard.

I’ll be interested to know how you helped in the process, however I suspect it’ may confidential.

Gavin Allinson

]]> By: JEFF WELLS http://rayedwards.com/first-get-their-attention/comment-page-1/#comment-1741 JEFF WELLS Sat, 08 Dec 2007 19:20:50 +0000 http://rayedwards.com/blogging/first-get-their-attention/#comment-1741 Find Your Unique Voice! Find your own unique voice. Not the voice of what you think is expected of you. The true voice of your own inner self. Paradoxicly the more transparent you are, the more you will cut through the clutter from your competition. And the more unique you present yourself, the more you will cut through the clutter in your customers mind. Find Your Unique Voice!

Find your own unique voice. Not the voice of what you think is expected of you. The true voice of your own inner self.

Paradoxicly the more transparent you are, the more you will cut through the clutter from your competition.

And the more unique you present yourself, the more you will cut through the clutter in your customers mind.

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