Five Ways to Mess up Your Email Marketing

Despite the mythology that says email marketing is dead, it’s still the number one way stuff gets sold on the Internet.

Marketing concept: pixelated words Email marketing on digital sc

Bottom line: if you want to succeed marketing online, you’re going to have to use email.

If it works so well, why does it seem so hard for many companies?

Here are five great ways to mess up your email marketing:

  1. Make it look like an ad. That’s a surefire way to to get your email deleted right away.
  2. Write using the “royal we”. After all, human beings write in the first person.
  3. Make your email all about you and your product. That way it won’t be interesting at all to the reader.
  4. Assume the reader was waiting to get your email. That way you can skip providing any real content or value and just get right to the selling.
  5. Forget the state your reader is in when they check email. Otherwise, it will occur to you that what they were looking for was communication from a friend, something inspiring, something entertaining, or even something profane.

Of course, I hope that you pick up on the fact if you want your email marketing to succeed you should do the exact opposite of these five things.

But I felt like it might be a good idea to point that out.

Just in case.

 

Please note: I reserve the right to delete comments that are offensive or off-topic.

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3 thoughts on “Five Ways to Mess up Your Email Marketing

  1. Hey Ray, that’s true for just about any form of content we produce online for an audience isn’t it? When we consider inbound marketing for e.g., these are the issues we always need to bear in mind. Otherwise we won’t be offering value at all. Thanks for the reminder.

  2. Thanks for a good review and reminder of the basics Ray. In the day to day challenges, they are easy to forget or overlook.