Fix Mistake In Copy, Increase Sales 197%

By Ray Edwards | April 25, 2007

It’s one of the most common mistakes in all forms of selling - not asking for the sale.

Hard to believe? Maybe. But it’s true anyway; people just don’t want to ask for the order.

There comes a point where you’ve presented all the benefits of your offer; you’ve demonstrated its value; you’ve supplied lots of credible testimonials; you’ve shown your iron-clad guarantee… and you just need to ask for the sale.

On the Internet, this can be as easy as putting in a link that says "Order Now".

Online software mogul and marketing expert Armand Morin usually has anywhere from 5-14(!) order links on each of his sales pages; he says that the more "order links" he adds, the more sales he makes.

And by the way…all of these tips, techniques, and tactics are incorporated into copy I write for my clients. Does it make a difference for them? Just ask Aden Rusfeldt - the copy I wrote for him created a 197% increase in sales.

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2 Comments »

Comment by JEFF WELLS
2007-12-09 21:05:34

You can use any text you want to on your order button.
- Click here to get these benefits for yourself
- Stop Suffering
- Achieve More

 
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