Forge the Links That Strengthen Sales: 21 Small Business Profit Boosters (#10)

Every piece of your website is a link in the sales chain.

A chain is only as strong as its weakest link.

One way to get quick sales boost is: find the weak or broken links in your sales process and strengthen or repair them. And almost every website has at least a few week or broken links. I’m not just talking about hyperlinks, here… I’m talking about any crucial part of the sales process. Here are some examples of things you might want to do:

Fix Broken Links. The most obvious example is actual broken links. These are frustrating at best for your visitors, and for many it will kill the sale instantly (“if they can’t get their links fixed, what must their product be like?”).

Remove Inconsistencies. Even seemingly small inconsistencies send a subconscious signal to your prospects that all is not right. Some specifics to look for: different typefaces or look & feel on your pages; lack of consistent layout from one section of your site to the next; jarring differences between your major sales pages (opt-in page, salesletter page, order page, thank you page). Get fanatical about consistency.

Remove “Mind Stoppers”. Some things just cause us to “stop our mind” when reading a website. For example, strange or unnatural wording can cause us to stop in the flow of reading and ask “What? Huh?” Even though these “Mind Stoppers” may only cause a pause of 1 or 2 seconds, they interrupt the flow of your sales message. Avoid “Mind Stoppers” at all costs. The best way to find them: read your copy aloud, to another human being, in a natural tone and at an easy pace. Then have them read it aloud back to you. In each case, mark any section that causes you to pause or stumble. Re-write those sections and remove the “Mind Stoppers”.

When you forge stronger links in your “Sales Chain”, you’ll increase the results. And that means more sales and profits for you and your small business.

Please note: I reserve the right to delete comments that are offensive or off-topic.

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2 thoughts on “Forge the Links That Strengthen Sales: 21 Small Business Profit Boosters (#10)

  1. Classic copywriting advice.

    Hey, Ray, I noticed that alot of people do not focus on talking about the “mind stoppers” found often in others people's writings and copy.

    Have any plans of writing more about that in the future? This is one of the major hiccups I deal with the most with other writers or clients who tried to write copy themselves.

    Of course, it's easy money for me since that's an issue that pops up frequently

    But, I just figured if I am catching a wave of people that do this mistake often, it's a topic not discussed enough. Just an idea.

    Later…