Frank Kern 52% Opt-In Page Conversion

Thanks for the breakdown Ray. A couple of additional comments:

1. Did he "change" the page? The earlier version I saw was different.
2. Do you think that this "style" of opt-in page, and more importantly, the offer, only work for a "launch" type of environment? In other words, do you see this working as the front end of one's funnel (I don't see an opportunity to immediately sell anything, but rather to give away great value and sell something bigger in the near future, AKA a classic "launch" model)
3. What are you seeing as general opt-in rates for launches? 52% is mighty impressive, but it's all"warm" traffic, right (JV partners, etc). Were this traffic from Adwords (ie cold), how do think this style of page would perform?

Thanks,

Justin

PS- Not trying to be negative, just trying to integrate this style of page into my business (and not sure if it will work with the front end of my funnel-in other words, do I need to "launch" something to swipe this)

I don't take your comments as negative at all, Justin. Let me answer your questions one by one:

1. Yep, he changed it and that boosted conversion.

2. I don't think you have to be doing a "launch" to benefit from this "style" of page. In fact, I used a very similarly styled page not too long ago (not as part of a launch) and got a conversion rate over 70%.

3. In my experience, PPC traffic can yield opt-ins at 25% and up if the copy is good. Best I've seen on PPC is just over 50% but that was a very specific campaign with some unique factors. For a launch where you're getting "warm" traffic, you might shoot for 50%. If you're sending traffic to the page that knows/likes/trusts you (like your buyer's list, for instance) then you can get 75% or better.

These are optimal numbers, your mileage may vary, please ask your doctor if opt-in pages are right for you.

As usual Ray, thanks so much for answering my questions.

I put the negativity disclaimer in there because I didn't want you to think that I was "whining" (or at the readers of your blog who don't know me).

Anyway, I've already built a "model & swipe" version of this page which my developer will be finalizing tomorrow. If anyone else is interested, let me know, and I'll share it with you.

Thanks again Ray, for being a first class guy with first class info to share!

Justin

Ray,

Great analysis and very useful.

(And a great example of Frank's "technique" in action...LOL!)

Frank makes this stuff look s-o-o-o simple but when you look at this he's able to make such an "irresistible offer" (that's probably the key lesson, rather than the copy as such IMHO) because he's built up the track record over the years.

And he built that track record, of course, by putting into practice the techniques and strategies who talks about (who would have thought all this started with a site about parrots?).

Thanks again, great post.

Kevin Francis

I wondered how long it would take someone to figure that out, Kevin.

And it only underlines the effectiveness of the tactic.

Your comments about the offer are well-taken... and keep in mind the essence of what he's offering is: "free information on how to get money online". Not all that different from thousands of other sites out there. So yes, the offer has to be right. But if the copy sucks (and make no mistake, layout influences the effectiveness of copy) then the whole works comes crashing down.

Thanks, Ray. The breakdown that you provided was excellent and much appreciated.

Dr. George Burroughs

Thank you, Dr Burroughs, for stopping by - and for your kind words!

Excellent video. Great job doing the walk-through, brilliant. He must have changed the squeeze page, as it was different when I saw it.

You have a very informative blog. It's nice to meet another Christian who's involved with online marketing.

Take care,

- Scott

Yes, it has changed. I've seen this kind of design used in a couple of other campaigns and it works well every time I see it used. I've used it myself on my own projects with even higher results. Of course, you'll need to do your own testing.

And as they say in the markets, "past performance is no guarantee of future results."

;-)

Thanks for the nice words Scott!

You just implemented the triangle of trust, sneaky! ;-)

Carl,

Shhhhhhhhh......

;-)

I'll try this model for my financial advisors' video opt in pages

Great! Be sure you let us know how it performs for you. We love test data we don't have to pay for...

;-)

Ray

Thank you for the wonderful tips.I just modified my squeeze page with the tips that you've given here!!

Ray,

Thanks for that analysis. And thanks for pointing out some of those subtle, but powerful, details that my eye missed the first time.

How much of that 52% do you think can be attributed to what Frank does BEFORE his folks ever see the page.

Here are the things that jump out at me:

1. It seems like he's being himself. I've never met him (he doesn't return my calls or my gifts of roses and chocolates :), but I imagine he's not that much different in person. You can confirm that hunch or debunk it. If that IS Frank right there, then it's a testament to simply being REAL. It works, in my experience. If it's not really Frank, then ignore point #1...

2. He's different ENOUGH that he stands out.

While so many folks are out there copying, swiping, and basically following the lead, someone who thinks for himself and takes action based on those unique thought stands out.

Good lessons in there.

Thanks again for doing the video... let me know next time you're passing through Sedona.

Jason

Great observations. To respond to your points:

1. Yep, he's pretty much just being himself.

2. And YES... being different with a positive purpose (not different just for the sake of being different) is a smart move.

You're welcome for the video... and I definitely will give a shout-out next time we're in Sedona.

Hi Ray,

Just wanted to chip in something here. I actually used this layout of squeeze page after seeing Jeff Walker uses it on his Product Launch Formula homepage.

I don't have any major conversion though. I only got 22% but it's pretty cool considering I just swipe it and make very few changes.

So, here are some of the things that I found out:

- I noticed that most of the people who landed on my opt-in page usually will click on the video (which is really an image that triggers a pop-up) first.

After asking around, most of the people who already subscribed to my list confirmed that they actually skipped through almost 90% of the texts on the left side (which are the sales copy thing...) to watch the video.

And then, they subscribed right away (WITHOUT EVEN LOOKING AT THE COPY ON THE LEFT!) :-)

- Most importantly, I split-tested by putting a real video on the top right as well as the one which is an image with a pop-up. The real video has a conversion of 16% (it's a reverse squeeze page) and the image one has 22%.

Right till today I am constantly testing this opt-in page out as I am curious why Reese, Walker and Kern use it.

Driving traffic to your site is really hard. Frank's ideas are really working and his seminars are worth watching.

Frank is great and I have read alot about him. His ideas are amazing!

Hello!!! You have a very stimulating post which hold my attentions. As I go over the post I have learned something on Opt-In pages.. Thanks to you and keep up the good work!!!

Thanks for the post. I enjoy reading on it and at the same time I learned on it.. Thanks and keep up the good work.

Hey this is a little off topic but when frank has "jv partners" sending traffic to this opt in...how do you track the jv's opt ins that eventually lead to sales in your "launch" so you can pay them the correct commisions